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NovaJobs: Employment Special Section A UGUS T 201 1 VOLUME 8 NO. 9

Inova Loudoun Breaks Ground On Revamped Leesburg Hospital Campus By Kara Clark, Staff Writer Change is a-coming to the county’s largest nonprofit. Construction has begun on Inova Loudoun Hospital’s $32 million redevelopment project for the downtown Leesburg Cornwall campus. The project will be constructed in two phases. Phase one, set to kick off this fall, will involve the renovation and construction of a new state-of the-art emergency department, including private rooms and trauma rooms. All told, the renovations will increase the size of the emergency department, along with the lab and radiology units, to 12,823 square feet, a more than 3,000-square-foot increase. Other improvements include the construction of a new lab; outpatient imaging enhancements, including an additional CT

scanner; a new brick façade on the 1974 building; upgraded space for the Loudoun Free Clinic and Loudoun Child Advocacy Center; and other improvements, including materials management, patient transport, security and central plant upgrades. The phase one project is set to be completed in 2012, just in time for Inova Loudoun’s 100th anniversary. The phase two construction project will commence soon after phase one’s completion, and will involve the relocation of the Loudoun Adult Medical Psychiatric Services, a 22-bed adult inpatient behavioral medicine unit. Surface parking will also be added at the East Wing. That phase will be completed in 2013. Inova Loudoun Hospital CEO Randy Kelley said the large-scale renovation projSee Hospital, Page 4

Pictured here are renderings of the new emergency department at Inova Loudoun Hospital’s Cornwall campus. Local leaders participated in a ceremonial brick laying for the hospital project in July.

Loudoun Business/Kara Clark

As Needs Climb, Businesses Pitch In What Loudoun Nonprofits Are Doing To Survive By Kara Clark, Staff Writer Bonnie Inman has seen this show before. Every summer, the shelves of Loudoun Interfaith Relief, the county’s largest emergency food pantry, are almost bare, months after the fashionable holiday food drives’ supplies have long dried up. While the Thanksgiving and Christmas holidays have long been popular times to donate, they far from represent the time

of LIR’s greatest need. Rather, that is when schools let out for the summer and thousands of young children that are used to getting lunch, and sometimes breakfast, at school now are home during the hot summer days. “All our resources seem to dwindle away,” Inman said of the summer season. “All our support from the faith-based community, schools, businesses…we don’t have it. People go away.” PRSRT STD U.S. Postage

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LIR’s executive director is quick to point to the generosity of local businesses, community and faith-based groups and county residents on the whole, however. As the economic recession has dragged on to a point where many fear there is no end in sight, LIR and many other county-based nonprofits have had to get a bit creative on how they keep their organizations going. Inman points to some of the nonprofit’s annual events, like its spring luncheon,

and a steady stream of consistent donors, that have helped LIR meet its annual, growing needs. She is also hopeful that two new initiatives the nonprofit is launching, Industry Partners and its 20th anniversary celebration, will be an attractive way for new donors to come on board. “We are really beating the bushes to see who can support those two programs, See Nonprofits, Page 21


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An Investment That Promises Returns Loudoun County Fire & Rescue is asking you to invest in yourself and your community by becoming a volunteer. Firefighters and Emergecy Medical Technicians are needed in our volunteer stations to Answer the Calls. Administrative volunteers are needed to maintain viable business operations. Free training is provided. If you have the desire to make a difference in your community and invest in your physical, intellectual, social and morale well being then make the call to Answer the Call. (703) 777-0595 Applications are being accepted for all volunteer stations including future station Dulles 28/7.

Loudoun Business | PAGE 3


REDC Begins Rural Business Development Strategy The Rural Economic Development Council has begun the process of developing a five-year Rural Economy Business Development Strategy. The committee, which consists of two co-chairs and 15 rural business leaders, each representing a specific industry sector, kicked off with a planning meeting at the historic Oatlands Plantation in Leesburg recently. The intent of the rural business strategy, as approved by the Board of Supervisors, is to serve as a five-year blueprint for growing existing businesses and identifying new opportunities for rural business. “The committee is structured to gain input from 15 distinct industry sectors of the rural economy. The input from the industry sector work groups will be used by the full committee to identify opportunities and actions to grow the rural economy over the next 5-7 years,” Economic Development Director Thomas Flynn stated. Doug Fabbioli, owner and vintner of Fabbioli Cellars, and Martin Hamberger, general counsel at Fortessa, Inc., are sharing the chairman position for the Strategy

Committee. “As the western two-thirds of the county has been designated to remain rural, it is critical that we increase the value of this land through high value agricultural use. With the efforts of this group, we are hoping to increase business and business opportunities that will prove fruitful and sustainable for generations to come,” Fabbioli stated. The Department of Economic Development, Loudoun County Extension Services and the REDC strongly encourage any interested resident to contact the industry sector representatives to participate in the planning process. The industry sector representatives, each of whom will be planning industry meetings to discuss development strategies and ideas for their respective sectors, are: • Doug Fabbioli, (CoChair); • Martin Hamberger, (Co-Chair); • Beverly Morton Billand, 540-822-9017 (Culinary Industry); • Jeffrey Browning, jeff@browningequip- (Agribusiness); • Mark Fedor, (Wine/Grapes); • Warren Howell, (Rural-Based Business); • Carroll Laycock, (Rural Credit/Banking); • Benjamin Leigh, (Preservation/Conservation); • Cindy Lowther, (Arts); • Frank Milligan, fmilligan@morvenpark. org (Education); • Lou Nichols, (Horticulture); • Ben Sedlins, (Young Farmer); • Mary Ellen Taylor, 703-431-0689 (Direct/ Farmers Markets); • Mary Terpak, 540-822-5943 (Equine); • Tyler Wegmeyer, wegmeyerfarms@ (Fruits/Vegetables); • Ellen Goldberg, briarpatchbandb@gmail. com (Tourism Business); and • Bruce McIntosh, (Traditional Livestock/Agronomy). Contact the industry sector chair

directly to discuss participation in work group analysis. All meetings are open to the public. Meeting schedules will be posted online at and A preliminary report will be presented to the Board of Supervisors in early 2012, with a final report in August 2012. The next meeting of the Rural Economy Business Development Strategy Committee will be held at Whitestone Farm, 22699 Whitestone Lane near Aldie from 9-11 a.m. Tuesday, Sept. 13, with lunch provided by the Blue Ridge Cattleman’s Association immediately following. The program will feature an overview of the Loudoun Ag Summit, conducted by Extension Services and Virginia Farm Bureau, as well as an investigation of the planning process undertaken by and rural business development in the Hudson Valley by Todd M. Erling, executive director of the Hudson Valley AgriBusiness Development Corporation. RSVP for lunch by calling Gary Hornbaker at 703-777-0426 or via email at

Green Business Challenge Gears Up For Finale By Kara Clark, Staff Writer

Construction is underway on the first of the live-work units planned in Lansdowne Town Center. Developed by Evergreene Homes and Windward Commercial, the project features four-level townhouses, with residences situated above street level commercial space. While the townhomes are geared to a luxury market, with the inclusion of a four-story elevator, gourmet kitchens and two terraces, the project also is offering businesses the opportunity for owner-occupied space. The project will have about 13,000 square feet of commercial space, to be sold in 1,000-square-foot parcels. Members of the development team were on hand for a July 26 groundbreaking, along with County Chairman Scott K. York (R-At Large) and one of the first commercial buyers, Ralph Ferraiolo. Ferraiolo began his personal training businesses in space he converted in his Leesburg home almost a decade ago. Ferraiolo Fitness has outgrown that space and the developers point to that growing business as the type likely to be attracted to the project. Other early tenants include a bakery, hair salon and tailor.

Participation in the second annual rendition of the Green Business Challenge is more than triple that of the first time around and both Loudoun County government and the Loudoun Chamber of Commerce are eagerly anticipating the final results. By Aug. 5, more than 75 businesses and nonprofit organizations throughout the county had signed up for the challenge to determine who is the greenest of them all. The challenge is a partnership between the county government and the Loudoun Chamber of Commerce, and through the program businesses are ranked for their environmental practices through a Green Business Challenge Scorecard. Actions taken by participants in the challenge can include office-wide energy audits and adopting formal telework policies to simple things like having employees turn off lights and computers when they are not in use and purchasing recycled paper products. Many of the items are things companies are already doing, and many are things that are

easy to implement. To familiarize more with the challenge, a series of seminars, called Wake up to a Greener Loudoun, were held at REHAU’s Leesburg headquarters. The morning coffee meetings were a chance for past and current challenge participants to share their success stories and how they were able to implement ecofriendly practices at their workplace. The final installment of these seminars is set for Wednesday, Aug. 24. More information can be found online at Those who still haven’t decided whether or not to participate need not fear — the deadline to register and submit a scorecard is Aug. 30. Interested participants are encouraged to check out the online scorecard and rating system at either www.loudoun. gov/greenbusinesschallenge or www. The Loudoun County Green Business Challenge also has a Facebook page by the same name. Participants and winners will be celebrated during the end-of-challenge gala event, scheduled for Oct. 27.

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In the meantime, according to Inova Loudoun’s Chief Growth Officer James Continued From Page 1 Rohrbaugh, hospital staff began to reevaluect is just part of Inova keeping its promise ate the role the Cornwall campus would to the local community. That point was play in the healthcare community going echoed by several others, including Dr. forward. Martha Calihan, chair of Inova Loudoun’s “We came together to talk about what board of directors. happens in western Loudoun and Leesburg “The renovation here reflects the con- and what are the healthcare needs,” he said tinuing vital healthcare role of this campus,” in a recent inteview. she said. “The continuing development of It was quickly determined that the this campus represents Inova’s century- need did still exist for an emergency departlong commitment to the community.” New Patients Cleaning Special ment at Cornwall and the emergency room Inova Loudoun Hospital’s presence in there was reopened in 2003. That began Includes: Routine Cleaning, Examination the Town of Leesburg & 4 Bitewing X-rays. If necessary,has been a constant what Rohrbaugh characterized as a “revi(Take-Home Included)of the Leesburg campus, with the since 1912. The the site of Trays full set of X-rays only $70hospital additionalbegan on talization” today’s Leesburg Reg. Hobbies and Collectibles Reg.of$600 $240 addition an outpatient radiology unit and shop on West Market Street but, in 1917, the construction of a medical office buildNOW moved to $90 the property on its current cam- ing by a group of area physicians, adding to Enjoy a unique and relaxing dental experience in the soothing atmosphere Coupon Must Be Presented for Special Offers Coupon Must Be Presented for Special Offers pus on Cornwall Street. For many years it the new energy on the campus. Currently, of a beach or mountain retreat, complete with bird aviaries. was the only game in town as far as health- about 65 physicians practice in the medical New Ortho Patients Invisalign for Adults and Teens Cosmetic Dentistry -including Veneers Complimentary Cosmetic care in the county was concerned. office building. Complete Orthodontic Treatment But,OR as the population east of Leesburg Children’s Dentistry Restorative Dentistry (Including Retainers) In 2005, as part of the county’s began to grow considerably in the 1990s, Comprehensive Plan for Healthcare, Inova Teeth Whitening Hygiene & Preventative Care Orthodontic Consultation Enjoy aDentures unique and relaxing dental experience in the soothing Inova staff made the decision to close staff reaffirmed the commitment to the Flexible Payment Options Cornwall’s emergency room(Traditional in 1997 and atmosphere of a beach or mountain retreat, complete with bird aviaries. Orthodontic Treatment Leesburg campus and took the next few Soft-Tissue Laser Treatments Implants move it to the sprawling Lansdowne cam-Starting & Invisalign at years$3200) determining what would be the best Crowns & Bridges Evening & Saturday Hours pus off Riverside Parkway. Coupon Must Be Presented for Special Offers way to move forward on adding or expandEnjoy aforunique and relaxing the soothing Invsalign in forWelcome Adults & Teens Cosmetic DentistryVeneersdental experience Orthodontics Adultsincluding and Children Emergencies ing services there. atmosphere of a beach or mountain retreat, complete with bird aviaries. Children’s Dentistry Restorative Dentistry Upon completion, Rohrbaugh predicts 44110 Ashburn Village Shopping Plaza | Suite 166 | Ashburn, VA 20147 Teeth Whitening Hygiene & Preventative Care the Leesburg campus will continue to deliv• CosmetiC Dentistry• Crowns & BriDges • flexiBle Payment oPtions Flexible Payment Options Dentures er the top-notch healthcare the community • ortHoDontiCs for • soft-tissue laser inCluDing Veneers has come to expect from it in its almost 100 Laser Treatments Implants • restoratiVe Dentistry aDults & CHilDren Soft-Tissue treatments years of existence. • Hygiene & PCrowns reVentatiVe • i nVisalign for a Dults • e Vening & Loudoun Business is published monthly Evening & Saturday Hours & Bridges “The campus’ whole compliment of Care & teens saturDay Hours by Leesburg Today Emergencies Welcome Orthodontics for Adults &•Children services meets the day-to-day needs of CHilDren’s Dentistry • emergenCies welCome • Dentures folks in central and western Loudoun,” he • imPlants • teetH wHitening 19301 Winmeade Drive, Suite N224 said. “What this renovation does is it just New Patients Cleaning Special Leesburg, VA 20176-3031 continues to provide state-of-the-art care.” Patients Includes: Routine Cleaning,New Examination & Cleaning Special Once the renovations are complete, the Includes: 4 Bitewing X-rays. If necessary, fullRoutine set of Cleaning, Examination & older buildings on the Cornwall campus will 4 Bitewing X-rays. If necessary, full set of X-rays only $70 additional. Editorial Department 703-771-8801 (Take-Home Trays Included) be demolished, leaving only the two main X-rays only $70 additional. buildings, including one to be renovated, SAVE $155 SAVE Reg. $250 $155 Reg. $250 SAVE $150 Reg. $600 Advertising Department 703-771-8800 and the long-term care center. That gives Now $95 Now $450 Now $95 Inova staff more flexibility to determine Classified Department 703-771-8831 Coupon Must Be Presented for Special Offers Coupon Must Be Presented for Special Offers the best fits for the campus going forward. Coupon Must Be Presented for Special Offers Fax Number 703-771-8833 Rohrbaugh estimates the campus could double or triple in size from its current Loudoun Business welcomes Letters to the Editor. NewIn-Office Ortho Patients New Ortho Patients footprint in the years to come and says the Letters must be signed and include the writer’s Complete Orthodontic Treatment Complete Orthodontic Treatment physician population taking up office space Tooth Whitening (Including Retainers) name, address and daytime phone number. (Incluidng Retainers) there will help to determine the best addi(Take-Home Trays Included) tions for the campus going forward. $400 Off All rights reserved. No part of Loudoun Business may Joe Boling, chairman of the Middleburg SAVE $150 Reg. $600 (Traditional Orthodontic Treatment & be reproduced physically or electronically without the (Traditional Orthodontic Treatment & Financial Corporation, has been tapped Invisalign Starting at $3200) written permission of the publisher. Loudoun Business is Now $450at $3200) Invisalign Starting to lead the Cornwall Cares campaign to Coupon Must Be Presented for Special Offers not responsible for unsolicited manuscripts or artwork. Coupon Must Be Presented for Special Offers raise money for the large-scale expansion. Coupon Must Be Presented for Special Offers We are pledged to the letter and spirit of Virginia’s policy for achieving equal Kelley noted during the groundbreaking housing opportunity throughout the Commonwealth. We encourage and ceremony that, as it has done in the past, support advertising and marketing programs in which there are no barriers to Inova Loudoun’s Ladies Board is leading the obtaining housing because of race, color, religion, national origin, sex, elderliness, familial status or handicap. way, recently pledging $1 million toward the All real estate advertised herein is subject to Virginia’s fair housing law campaign. which makes it illegal to advertise “any preference, limitation, or discrimination “Our purpose in this campaign is to because of race, color, religion, national origin, sex, elderliness, familial status ensure the promise that was put out many or handicap or intention to make any such preference, limitation, or discrimination.” years ago to provide healthcare across this This newspaper will not knowingly accept advertising for real estate great county of ours,” Boling said. “The that violates the fair housing law. Our readers are hereby informed that all purpose of this campaign is not just to dwellings advertised in this newspaper are available on an equal opportunity keep that promise but to raise the standard basis. For more information or to file a housing complaint call the Virginia Fair Housing office at (804) 367-8530. Toll free call (888) 551-3247. For the hearof care in this community and the greater ing impaired call (804) 367-9753. Email: Web metropolitan area.” site:

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Volunteers Sought For Incubator Board Interested members of the public and business community take note: You could have an opportunity to weigh in on the future of the county’s first business incubator. Both the Leesburg Town Council and Loudoun Board of Supervisors will soon decide whom to appoint to fill open slots on the Mason Enterprise Center Leesburg’s board of advisors. The board of advisors duties and responsibilities include: tracking new tenants, vacancy, budget and marketing activities; providing feedback to strategic plans and programs as outlined by the Mason Enterprise Center executive director and George Mason University; review performance metrics on a monthly basis; and participate with MEC leadership and tenants in functions and events. The 15-member board will have four representatives from the town including Town Manager John Wells or his designee and Economic Development Manager Marantha Edwards; Loudoun County will have three, including County Administrator Tim Hemstreet; George Mason will have three, including Mason Enterprise Center Managing Director Keith Segerson, a senior community level liaison and the regional community services manager; the Loudoun Chamber of Commerce will have two; and, once constituted, the board of advisors will appoint three members of the business community to fill out the remaining at-large seats. The town’s Economic Development Commission was expected to present its recommendations for Leesburg appointees at the council’s Sept. 12 meeting. The Board of Supervisors is also expected to decide on its appointees shortly afer it returns from its August recess. The board of advisors is expected to begin its quarterly updates to both the Board of Supervisors and the council in December. The Church Street incubator is expected to open by Sept. 1. Currently, a temporary incubator space at 15 N. King St. contains two business tenants, GSA teleworkers and the town’s Economic Development Department. The Loudoun Small Business Development Center, currently based in Sterling, will move to the permanent incubator on Church Street when it opens. SBDC Executive Director Robin Suomi said that, in celebration of the incubator’s opening, all seminars offered by the SBDC will be free during the month of September. A grand opening celebration/mixer for the incubator is also in the works, she said. More information on the SBDC and its class offerings can be found online at www.

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Friends of Homeless Animals is Loudoun’s local no-kill shelter focusing on the rescue and placement of homeless dogs and cats. Please think of us when you are looking to adopt.

Come. Sit. Stay.


Meet our dogs and cats at our shelter in Aldie.

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Sterling Women Spotlight: Richa Badami, Anahatha By Kara Clark, Staff Writer

Richa Badami’s path to enlightenment was not an easy one. The victim of abuse during a 10-year period of her childhood, an unfortunate lesson she learned early was to hide her feelings and suppress her true emotions. This skill would come in handy during her early adulthood in India, where she gained a reputation as an able actress in the Richa Badami popular Bollywood scene. But, after her father persisted that she look at taking classes in the study of reiki, a spiritual practice meant for stress reduction and relaxation that promotes healing, she soon had a breakthrough. Badami, an Ashburn resident and the founder and owner of Anahatha, was the featured speaker during the August Sterling Women networking luncheon. She told the audience that upon engaging in meditation and the study of reiki and other relaxation techniques, she soon found her true calling in life. Meditation gave her the opportunity to express the anger and

sadness she had suppressed for years and showed her the light that would lead to the founding of Anahatha. Badami and her husband moved to the U.S. in 2002 where she began a career in the mortgage business, while maintaining a small side practice of healing work. This continued for six years, until Badami reached a point where she became increasingly disinterested in her full-time job and experienced “intense burnout.” Soon, more and more students and clients appeared at her door, and she knew her healing practice would soon become her new, full-time calling in life. She began holding U.S. retreats at Anahatha, where participants experience a weekend-long session that includes self-reflection and meditation. In the last 12 months, she has seen her client base quadruple. “This time around in this season of my life I am connected,” she said. “This is my DES ad 3/9/04 7:28 AM Page 1 true path.” She said her three daughters have helped to heal her past pain and have been another symbol of what she is meant to do going forward. “Empowering women is my path,” Badami said, “Helping them find their voice is my true purpose.”

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Reaching For Great Outcomes In Education

A Business Perspective

This month, I’d like to talk about education in Loudoun County and two local education organizations with which I have been personally involved: the Loudoun Education Foundation and Educate Loudoun. What defines a great education system? It’s pretty simple: great outcomes. I think we can all agree that a great education outcome is a well-educated student who is prepared for the next phase in their career. These outcomes are achieved through the work of motivated teachers who are provided with the appropriate tools and placed in an environment that encourages cooperation between the business and education communities.  A partnership between the business and education community is an important piece of a great education system. There are a handful of cooperative efforts between these two communities, working together towards building a strong education system, such as the Loudoun Education Foundation. Businesses and individuals work together to fund the Loudoun Education Foundation, which then purposes those funds as grant money for teachers within Loudoun County to apply for and use for special classroom projects and initiatives that their annual classroom budgets may not allow. The problem with this organization is the paltry amount of grant money it has to award.     I recently joined forces with other members of the Loudoun County business and education communities to form a group called Educate Loudoun. The goal of Educate Loudoun is to improve the education provided in Loudoun County, by way of supporting Loudoun County School Board candidates who reflect and agree with the Educate Loudoun platform, which is as follows: •  New public education choices for all families;

By John Wood

• Management reforms such as employee evaluation and compensation together with measurable goals; • Long-range planning to manage increasing enrollment with limited resources; and • Transparency through community-based meetings, electronic document publishing and improved relationships with community stakeholders. The 2012 Loudoun County budget is $1.6 billion.  Almost 68 percent of the budget is allocated for public schools. How do the School Board members, who determine how to spend the majority of our county’s budget, get into office? Elections.  A Board of Supervisors election campaign will cost $50,000 to $400,000 per candidate; whereas, the cost of an election campaign for a School Board candidate will typically cost zero to $10,000 per candidate. The cost of running for School Board is low, and their impact on our county’s budget is high. It makes real sense to focus on the School Board because it can make the biggest impact for our kids and for our economy. Better education outcomes means more talented kids from which businesses can choose to hire. We’re currently interviewing candidates to see who we will support in the coming School Board election. It is essential that these candidates have a like mind on the issues that are important as School Board members. An individual School Board member has the authority to do nothing alone; you need four other votes in order to make something happen.  By state law, any organization that is devoted to affecting an election must be called a political action committee or a political party. Because Educate Loudoun is not associated with any political party and School Board races are non-partisan, a PAC was the appropriate vehicle to use. In fact, our members cover the spectrum of political persuasions, from the far right to the far left. Our individual politics do not matter, because we all agree on the core principles that will help our education system achieve even greater success than it already has. Loudoun County has grown an average of 3,000 kids per year over the past 10 years. That rate of increase will continue, if not speed up, in the next 10 years. Under the current plan, we’re short in the

[John B. Wood is the CEO of Telos Corporation in Ashburn, founder of the CEO Cabinet and current chairman of the county Economic Development Commission. His monthly column will appear in Loudoun Business. Follow John on Twitter at twitter. com/john_b_wood.]

out-years several thousand seats, which means that those several thousand kids will not have a public school to go to unless things change.  We cannot continue down the path of funding $100 million schools, because Loudoun needs to protect its AAA-credit rating and can’t increase its debt cap. To ensure these additional students receive the education they deserve, we need to provide alternative school choices for the citizens of Loudoun County. With choice comes competition, and with competition comes significant improvements in our education ecosystem. Whether we are talking public schools, private schools, charter schools, contract schools or home schools—any combination will help to improve outcomes.  Currently, there are no charter schools, no contract schools and very few private schools in our region. A competitive education ecosystem will help to relieve the number of kids that are being placed on the shoulders of the school system. If you have 10 additional private schools at 800 kids per school, that’s 8,000 kids that are off the books of the Loudoun County school system, reducing the operating costs by almost $96 million per year (and reducing the tax rate by

12 cents). That would also eliminate the need for Loudoun County to have to build three or four schools. The school system could then apply much more focus on rolling out 21st century learning initiatives such as the Khan Academy for math and The Jason Project for science. Education is a big investment with the promise of a large return of creating the best educated kids that will drive more businesses to Loudoun County and thus more economic prosperity.

Your best source for daily news in Loudoun.

Ashburn Community Outreach Project

Your Opinion Counts! The Loudoun County Board of Supervisors wants to hear from you! Help shape Ashburn’s future by taking a few minutes to fill out the Ashburn Community Residential and Business Surveys at: Survey results and project status available at and at Completed surveys requested by August 30, 2011.

PAGE 8 | Loudoun Business



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In celebration of Nova Urgent Care’s 20th anniversary, employees from Nova Medical & Urgent Care Center, Inc. will pledge community service time to local organizations over the next two months. “We wanted to think of a special way to thank the people of Loudoun and Fauquier Counties for their unrelenting support,” Founder Dr. Grace Keenan stated. “We are hoping to give back to the community by volunteering with a few local organizations in need of assistance. Our goal is to pledge 20 work days (160 hours) of community service in honor of 20 years of success. Many of our employees are very excited to help us with this effort.” Current participating organizations include Loudoun Habitat for Humanity, Capital Caring and Women Giving Back. Nova employees will also be able to volunteer for other local organizations of their choice.   A local company recently pitched in to help an Ashburn family in need. As part of its “Cares” program, Michael & Sons Services spent eight days completely renovating the Diviney family’s basement to be fully ADA-compliant to help the family care for their son Ryan, who was brutally beaten outside a West Virginia convenience store in 2009 and was left in a vegetative state, confined to a wheelchair. Renovations included the construction of a 7-feet by 11-feet bathroom; a physical therapy room; and bedroom in the family’s basement. Home Depot, Smoot Lumber, Benjamin Moore, B&F Tile, Carpet & Mattress Land, Rexel and Ferguson Plumbing all donated materials for the project. “Loudoun County even donated the cost of permitting and fees for the project,” Michael & Sons CEO Basim Mansour noted.

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NoVa Jobs Your source for jobs in Northern Virginia


Publishing on September 26, 27th 2008 2007 Publishing on April

Reach over over 200,000 200,000potential potential employees employees within in Loudoun County Reach Loudoun County.

Local Jobs for Local People

“Local Jobs for Local People” Fall 2008 Edition! aLL aDVErtISErS WILL rECEIVE:

- Print ad within NoVa Jobs special pull-out pub on All AdvErtisErs will rEcEivE distributed Loudoun County 26 distributed throughout Loudoun County >> April Print ad27th within NoVa Jobsthroughout special pull-out pub on September >> Display ad - Display ad on on NoVaJobs.netand

PAGE 10 | Loudoun Business NOVA JOBS

Hiring Now For Front Desk Associates Therapists • Estheticians




When you’re happy, you improve the well-being of everyone around you. That’s why at Massage Envy, our friendly environment is designed specifically with you in mind. From spacious therapy As rooms enjoyable coworkers, know it’s your soothing that atoMassage Envyweemployee, you’lltouch enjoy: keeps our clients coming back.

• Flexible Schedules • Continuing Education Programs • Competitive Compensation

As a Massage Envy therapist, you’llBenefits enjoy: • Advancement Opportunities • Health • Flexible Schedules

• Continuing Education Programs

• Competitive Compensation

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Email Your Resume to VILLAGE AT LEESBURG | (571) 209-3689 LEESBURG VA or call 703.230.3689

©2011 Massage Envy Franchising, LLC.

Village At Leesburg, Leesburg VA 571.209.3689 for Leesburg 703.230.3689 for Sterling/Ashburn


Job Market: Improvement Ahead

Kara Clark Staff Writer

Although many are quick to note, as in many industries and trends through this economic recession, that Loudoun County was largely insulated from some of the most devastating effects, the truth remains that many county residents certainly felt the pinch through the last few years. Nationwide, the unemployment rate has slowly trickled down, now topping out at just above 9 percent. In Loudoun, even during the darkest economic days, that number has never risen above 5 percent. During the worst of times, statistically 2009, almost $28 million in unemployment insurance was paid out to Loudoun residents, amounting to 82,801 weeks paid. Those numbers dropped to $20.6 million and 62,135 weeks, respectively, in 2010, and the numbers are expected to continue to improve this year. From January through July of this year, a little more than $1 million in unemployment insurance was claimed by Loudouners. Throughout the recession, the growth of start-up firms in Loudoun has been steady. From the first quarter in 2009 to the fourth quarter in 2010, more than 1,000

businesses began operations. These statistics reflect those businesses with private ownership and an average employment less than 250. While the construction industry has suffered some of the largest cutbacks throughout the U.S., it has been the source of the most growth in Loudoun lately, representing 3,022 new hires in the second quarter of last year. Retail trade came in second, with 2,735, followed closely by administrative support and waste management with 2,655. More county residents left the educational services industry than any other, with a whopping 41.7 percent turnover in 2010. Coming in a distant second was the arts, entertainment and recreation industry at 14.1 percent turnover, followed by transportation and warehousing with 13.6 percent. Whether you are one of the lucky ones whose job has weathered the economic storm, or someone looking for a new venture, inside you will find statistics on today’s job market, tips on how to market yourself on the Web, a schedule of free classes offered at a little known county resource and a story of those who have reinvented themselves. n


Loudoun Business | PAGE 11


Workforce Center Provides Help To Job Seekers, Businesses The Loudoun Workforce Resource Center, located at 102 Heritage Way NE, Suite 103, in Leesburg, provides free resources and equipment to both job seekers and businesses. The center offers job announcements, résumé preparation assistance, computers, phones, fax and other resources necessary to conduct a job search. Career development workshops are offered throughout each month to assist job seekers with basic computer skills, résumé writing and interviewing skills, as well as a variety of work related topics. Employment counselors are available to provide career assessments and employment counseling to residents looking for work or looking for a career change. Businesses benefit with access to a

wide variety of no cost services for recruiting, hiring and retaining an exceptional workforce. The center sponsors “Meet the Employer” events, where businesses meet and conduct on-site interviews with applicants. The center also provides information to businesses on tax credits, area wage and salary information and the Federal Bonding Program. In addition, businesses may advertise job openings at no charge and have their open positions distributed via email to a network of workforce development professionals across the region. The Workforce Resource Center is open Monday, Tuesday, Thursday and Friday from 9 a.m. to 4:30 p.m. and Wednesday from 9 a.m. to 12:30 p.m. The first Friday of each month the center opens at 1 p.m. Walk-ins are welcome.

Below is a listing of some of the many free classes offered at the WRC. Preregistration is required for all classes; registration for September classes begins Aug. 15. Stop by the center or call 703-777-0150 to register. To learn more about the workshops and preview the descriptions, or for more information about the WRC, visit

Monday, Aug. 15 Excel Basic 9 a.m. to 4 p.m.

Tuesday, Aug. 16 Word (A) 9:30 to 11:30 a.m.

Thursday, Aug. 18 Word (B) 9 a.m. to noon

Monday, Aug. 22 Windows XP 9 a.m. to 4 p.m.

Tuesday, Aug. 23 PowerPoint Basic 9 a.m. to 4 p.m.

Thursday, Aug. 25 Résumé Writing 101 9 a.m. to 1 p.m.

Friday, Aug. 26 Mock Interview 1 to 4 p.m.

Monday, Aug. 29 Word Basic 9 a.m. to 4 p.m.

Tuesday, Aug. 30 Excel Basic

9 a.m. to 4 p.m.

Wednesday, Aug. 31 Revitalize Your Job Search 10 a.m. to noon

Thursday, Sept. 1 Click ‘N’ Drag 9:30 a.m. to 12:30 p.m.

Thursday, Sept. 8 Interview Workshop Noon to 2 p.m.

Word Basic (A) 9:30 to11:30 a.m.

Friday, Sept. 23 Word Basic (B) 9 a.m. to noon

Friday, Sept. 23

Must have great customer service skills, be customer oriented, friendly, energetic, and a team player.

Company Benefits.


Email resume to: S

Air Wisconsin, a leader in the regional airline industry, is looking for Air Wisconsin, a leader in the

regional airline industry, is seeking Passenger Service Agents Passenger Service Agents at the Dulles, VA Airport! at the Dulles, VA airport!

Management Opportunities Also Available.

Currently seeking Part-Time and Full-Time PSAs: PSA’s: Currently Seeking Part-Time and Full-Time

Mock Interview 1 to 4 p.m.

Passenger ServiceAgents Agents (PSAs) perform Passenger Service (PSAs) perform ramp ramp operations, operations, which include: which include: • Loading/unloading baggage (continuous heavy Loading/unloading baggage (continuous heavy lifting lifting of up toor 75up to 100 pounds periodsof of time). time). pounds for for periods Directing aircraft movement. • Directing aircraft movement. Working outside in all types of weather conditions. • Working in hour. all types of weather conditions. Wageoutside is $9.74 per

Word Basic 9 a.m. to 4 p.m.

Mock Interview 9 a.m. to noon

Tuesday, Sept. 13 PowerPoint Basic 9 a.m. to 4 p.m.

Tuesday, Sept. 13 Federal Job Search 10 a.m. to noon

Thursday, Sept. 15 Social Media for Seekers 9:30 a.m. to noon

Tuesday, Sept. 20

Is Now Hiring for All Positions.

Monday, Sept. 26

Friday, Sept. 9


Monday, Sept. 19 Windows XP 9 a.m. to 4p.m.

Craftsman Auto Body

Tuesday, Sept. 27 Excel Basic 9 a.m. to 4 p.m.

Wednesday, Sept. 28 Stress Management 9:30 to11:30 a.m.

Thursday, Sept. 29 Resume Writing 101 9 a.m. to 1 p.m.



This position is essential to keeping our operation running smoothly This position is essential to keeping our operation running smoothly and maintaining customer loyalty partners. We have and maintaining customer loyalty to to ourour partners. We have PSAs in PSAs in moremore thanthan 25 25 locations throughout country, and our employees locations throughout thethe country, and our employees opportunityto to relocate relocate toto oneone of these locations if desired.if desired. have have the the opportunity of these locations This position requires the the ability to to work a variety of shiftsof including This position requires ability work a variety shifts including nights, weekends and holidays. For more information please days,days, nights, weekends and holidays. For more information, please visit the Customer Service section of our website: visit the Customer Service section of our website: Requirements:

Requirements: • • • • • • •

Valid driver’s license

Valid Minimum driver’s license of 18 years of age Must of be 18 ableyears to provide proof of eligibility to work in the U.S. Minimum of age to lift to 100 pounds, kneel and squat repeatedly Must Ability be able to up provide proof ofbend, eligibility to work in the U.S. Must be able to fluently speak, read, write and understand AbiltyEnglish to lift up to 100 pounds, bend, kneel and squat repeatedly Must Basic be able fluently speak, read, write and understand English mathtoskills work nights, weekends, holidays and varied schedules BasicAbility mathtoskills Ability to work days, nights, weekends, holidays and varied schedules

We offer great benefits, including free parking, paid We offer great benefits, including free parking, vacation, 401K and worldwide travel privileges!

paid vacation, 401K and worldwide travel privileges!


PAGE 12 | Loudoun Business NOVA JOBS

Loudoun County is looking for people just like you! Loudoun County is looking for people just like you!


Interviewing Tips: Sealing The Deal

County Government, Virginia, is one of the fastest growing counties LoudounLoudoun County Government, Virginia, is one of the fastest growing counties in the United in the UnitedisStates. The County is to constantly seekingand to fill and to States. The County constantly seeking fill vacancies to vacancies provide numerous opprovide numerous opportunities enhance career with more departments than 30 portunities to enhance your career withtomore thanyour 30 different County and different Countyoffers departments and agencies. The County competitive agencies. The County competitive salaries and benefitsoffers including health, dental, salaries and including health, dental, vision, disability and retirement vision, disability and benefits retirement benefits. benefits.

The County is an Equal Opportunity Employer and recognizes the value of a diverse workforce. WeThe strive to foster diverse and equitable work environment employees can County is an aEqual Opportunity Employer and recognizes where the value of a develop their careers. We encourage women, minorities and persons with disabilities to diverse workforce. We strive to foster a diverse and equitable work environapply forment positions Loudoun County Government. wherewith employees can develop their careers. We encourage women,

minorities and persons withand disabilities apply for positions with Loudoun Please go to click onto“Jobs” to complete an on-line application. Government. If you doCounty not have internet access or would like to apply in person, you may visit our available kiosks at the Human Resources division located at 1 Harrison Street S.E. in Leesburg, Virginia. of our employment availableanon-line Please go toAll and opportunities click on “Jobs” are to complete on-lineand can be accessedapplication. at your local library or our Workforce Resource Center If you do not have internet access or would like located to applyat in the per-Shenandoah Building at 102 Way N.E.kiosks in Leesburg. son, you may Heritage visit our available at the Human Resources division located at 1 Harrison Street S.E. in Leesburg, EOE Virginia. All of our employment opportunities are available on-line and can be accessed at your local library or our Workforce Resource Center located at the Shenandoah Building at 102 Heritage Way N.E. in Leesburg. EOE.

We’re groWing FAst And need More teAM MeMbers! PArt tiMe resident Aid Positions AVAilAble Full tiMe HousekeePing Positions AVAilAble *Must be Certified by the state of VA* Apply online at or call 703-777-9300 for more information

Once you get your foot in the door of a potential employer, you really don’t want to blow it by botching the interview. As the saying goes, first impressions are the ones that last, so it’s important to be as self-assured and well-informed as possible when walking into that first interview. Below, find some quick tips on how best to present yourself.

• Do the research.

Take the time to review the employer’s website and study it like it’s, well, your job. Pick up on the business’ latest news, innovations and changes, and make sure you’re comfortable talking about them. Also, be sure to review the websites of related companies. Getting to know the environment into which you might be stepping can serve as a huge advantage in the event the interviewer asks you some more in-depth questions.

• Ask the right questions.

Head to a website like or for some great examples of potential questions for your employer. Zero in on hot-button issues in the industry and come up with a list of queries that will show your interest in the marketplace. Questions related to team building are also a safe bet, as it demonstrates you’re looking for more than just a paycheck.

• Dress for success.

As much as we don’t like to admit it, we’re judged first and principally on

our appearance. Dress to impress—men, wear a jacket and tie, and women, pants or a skirt paired with a smart blazer is always a safe bet. Especially for women, err on the conservative side with tops and blouses that aren’t too low-cut, and skirts that hit right at the knee. Dressing up also has a positive effect on the psyche, so be sure to wear an appropriate ensemble that also makes you feel confident.

• Be on time.

Nothing says, “I don’t care about this interview,” like showing up late. Conversely, showing up too early can also transmit the wrong impression. Arriving around 15 minutes early is a good target.

• Bring hard copies of your résumé.

Even though you’ve probably sent your resume and cover letter to at least one other person in the company, it’s always a good idea to come to the interview with copies in hand. If you’ve got the resources, splurge for some nice paper or visit a professional printer. You shouldn’t have to pay more than a few dollars for the service, and it’ll impress your potential employer.

• Relax.

Being as prepared as possible en route to your interview puts you ahead of the pack. Breathe, be ready to listen and have confidence in yourself.


What Interviewers Can— And Can’t Ask

Loudoun Business | PAGE 13


We are seeking individuals for the folloWing positons in potomac falls for golf course

In the current economic climate, job seekers may feel pressured to put their best foot forward on an application or during an interview, even if it means providing information they don’t have to under the law. • Pastry Chef Many are familiar with federal laws that prohibit employment discrimination based on race, color, religion, sex, national origin, age or disabled individuals who are qualified • Line Cook - P/T for the position. But what constitutes illegal questions may surprise you, such as the following, according to the Department of Employment and Economic Development: • Banquet Servers • What is or was your spouse's name or line of work? • Have you ever filed a Workers' Compensation claim or been injured on the job? • Dining Room Servers • Do you have any physical impairments that would prevent you from performing the job for which you're applying? • Starter/Marshalls • Have you ever been arrested? • What is your hair/eye color? What is your height/weight? • Outside Operations - Golf • Have you ever been hospitalized? If so, for what condition? • Have you ever been treated by a psychiatrist or psychologist? If so, for what condi• Ground Maintenance tion? *!8  #)49????&.?????? • Is there any health-related reason you may not be able to perform the job for which FT & PT. Uniforms and meals provided. you're applying? '!????).)$ ?????? 5*! #, *OB.EWS/Fl • How many days were you absent from work because of illness lastCE year? For more information, • Are you taking any prescribed drugs? • Have you ever been treated for drug addiction or alcoholism? 3ALES2EP??????????????????????????0H???????????? 7ILLIAM$UKE email or fax your resume to    The agency also provides some common interview questions that prospective employers may pose: • Tell me about yourself. • Why are you interested in working for this company? • Tell me about your education. !D"ELOW!DISON&OLLOWING0AGE • Why have you chosen this particular field? ??????????????????? • Describe your best/worst boss. • In a job, what interests you most/least? ??????????????????? • What is your major weakness? ??????????????????? • Give an example of how you solved a problem in the past. • What are your strengths? ??????????????????? • How do others describe you? • What do you consider the most important idea you contributed or your most note????????????????????? worthy accomplishment in your last job? • Where do you see yourself in three years? • Think about something you consider a failure in your life, and tell me why you ???????????????????? think it happened. • How do you think you will fit into this operation? ??????????????????? • If you were hired, what ideas/talents could you contribute to the position or our OLS company? BY????????)NCHES • Give an example where you showed leadership and initiative. #ABLE6IEW#OMMUNICATIONS • Give an example of when you were able to contribute to a team project. ??????????????????? ISCURRENTLYSEEKINGGOAL DRIVEN FRIENDLY • What have you done to develop or change in the last few years? ANDENERGETICINDIVIDUALSTOBECOME • Do you have any questions for me? ??????????????????? Finally, the agency suggestions question that you could ask a potential employer:

  ĂŠ/6ĂŠ -/ ,-ĂŠ ??????????????????? • What are the responsibilities and accountabilities of this position? FOR*ACKSONVILLE3T!UGUSTINEAREAS • How well is the position defined? Can its duties be expanded? • Please describe an average day on this job. )NSTALLERSMUSTHAVETHEIR • What is the history of the position? Why is it vacant? OWNTRUCKSOMETOOLS • We are an equal OppOrtunity emplOyer • What aspects of this job would you like to see performed better? ??????? /F )SSUES ???? • What are the key challenges or problems of this position? •7iĂŠÂœvviĂ€\ĂŠ Weekly paychecks • Where can I go from here, assuming that I meet/exceed the job responsibilities? s4OPPAY )NCLUDEDIN!BOVE0RICE •s0AIDTIMEOFFFORVACATIONS HOLIDAYS emplOyee Benefits • How would you describe the ideal candidate? • What are the employer's shortand long-range objectives? ER???????????????? • ANDPERSONALTIME We are currently hiring mOtivated individuals. • What are some outside influences that affect company growth? •s!DVANCEMENTOPPORTUNITIES We are Willing tO train the right peOple. • Where does the /\ company excel? What are its limitations? ,  s(EALTH DENTAL ANDLIFEINSURANCE • When and how will I be evaluated? What are the performance standards? SALLADVERTISINGISSUBJECTTO*OB Must have a valid driver’s license and pass a TOALLFULL TIMEEMPLOYEES • With whom would I be working? Who would be my supervisor? Who would I super#ONDITIONS vANDCUSTOMERAGREES vise? s3HORTANDLONG TERMDISABILITYINSURANCE background check and drug scrreening. • What is the department's environment like? OB .EWS 3TANDARD 4ERMS AND Â˜ĂŒiĂ€iĂƒĂŒi`ĂŠ>ÂŤÂŤÂ?ˆV>Â˜ĂŒĂƒĂŠĂƒÂ…ÂœĂ•Â?`ĂŠv>Ă?ĂŠ • When will you make the hiring decision? May I call you for the decision? When is a Interested applicants should call Ă€iĂƒĂ•Â“iĂƒĂŠĂŒÂœĂŠÂ™Ă¤{‡nnĂ¤Â‡ĂˆĂ¤ĂŽĂˆĂŠÂœĂ€ĂŠV>Â?Â?ĂŠ good time? 877-393-6356 DSWILLBEBILLEDINASINGLEINVOICE -Ă•Ă˘ÂˆiĂŠˆ``iÂ˜ĂƒĂŠ>ĂŒĂŠÂ™Ă¤{‡ÇηxĂ“xx OICEWILLBEDUEPER ABOVE ORPOSTINGSARECANCELLEDFROMA ISCOUNT!GREEMENT CUSTOMERWILL TWEENTHEDISCOUNTANDSTANDARD


 -" 6 / 703-406-3128 7%"02).4 !54(/2):!

Trump National Golf Club






Now Hiring


Come Join Our Team!

PAGE 14 | Loudoun Business NOVA JOBS


Body Language Of Interviewing

Protecting Mission-Critical Assets A D VA N C I N G Y O U R C A R E E R

The most security-conscious organizations trust Telos Corporation ®

to protect their vital IT assets. The reputation of our company rests on the quality of our solutions and the integrity of our people. Please visit to explore what you can bring to our solutions in information assurance, cybersecurity, secure networks, secure enterprise communications, and identity assurance and access.

19886 Ashburn Road • Ashburn, VA 20147

© 2011 Telos Corporation. EEO/AA

Most of us rarely think about what messages we’re transmitting through the simple positioning of our hands, arms and legs. But body language is a real thing, and it does come across loud and clear in many important situations, like in the workplace or during an interview. Of course it’s natural to become nervous before that big meeting with the boss, but simply by being aware of a few key concepts, you can project an air of confidence and professionalism. • It starts with the handshake. A solid handshake speaks a thousand words. Look the boss or interviewer in the eye and meet their hand with a firm grip that doesn’t use too much pressure. One simple, slight pump up, then down, and you’re done. • Posture, posture, posture. Mom always told you to sit up straight, and naturally, she was right. Stand tall when entering the room, and when you sit, keep that spine erect or lean forward slightly to show interest. Whatever you do, don’t slouch. Avoid looking too casual by stretching out the legs—it’s better to keep both feet on the ground. If you must cross your legs, do it so the knees are stacked one on top of the other—not the alternate where your ankle may rest upon your knee.

• Don’t fidget. Here’s another truism we’ve all heard countless times from mom, and once again, she’s right on. Try to maintain an open posture during your meeting or interview by folding yuor hands in yuor lap. Resist the urge to pick at that hangnail or play with your pen. Avoid crossing your arms across the chest or midsection, as this can appear defensive. Feel free to gesture with your hands, especially if it facilitates communication or makes you feel more confident, just don’t overdo it. The last thing you want is for your boss or interviewer to be so distracted by your gesticulations that he or she can’t focus on your words. • Make eye contact. Whether you’re the one who’s talking or it’s the person across the desk, maintain eye contact as much as possible. Don’t engage them in a staring contest; just look them in the eye during your exchange to show interest, comprehension and enthusiasm. • Smile. Think of a genuine smile as a snappy suit for your face. Just like an employer will judge you based on what you wear on your body, the expression on your face can make or break an important meeting. Smile when you walk in, smile when you leave and smile at any appropriate points in between.

FULL TIME Librarian Kelly Insurance is currently accepting resumes for

Insurance Agents and Customer Service Positions.

must have Bachelor’s Degree in library science, Master’s preferred, and prior experience teaching Library in a school setting and have a

love for Jesus Christ. Health & Medical benefits available

We are a growing, well established, full service insurance agency looking to hire new insurance professionals. Office is located in Leesburg, VA. Applicants should have strong organizational, customer service, and computer skills. Applicants should also possess excellent oral and written skills.

Visit us on the web and Apply Online at

We offer comprehensive benefits including medical, dental, life insurance, paid vacation & holidays, retirement and many more!

Resumes may be mailed to: Kelly Insurance Agency, 26 N King Street Leesburg, VA 20176-2818 OR

21673 Beaumeade Circle, Suite 600 Ashburn, VA 20147


“Challenging Minds and Building Character...since 1980”


Social Media For Job Seekers


Social media is a phrase that has become a regular part of our vocabulary, yet it still sometimes can be difficult to answer the question of what is social media. Social media is a virtual outlet by which one can create an online presence to interact with others and information in real time. How can this benefit a job seeker? An effective online presence provides you with an opportunity to market and brand yourself by showcasing your professional knowledge, skills and abilities to others that may not otherwise have the opportunity to get to know you. While using social media sites like LinkedIn or Facebook, treat your profile as your online résumé. Your status updates can be used as a tool to notify connections, friends and former colleagues of your career goals. A large number of people will recruit 1 8/5/11 see yourad_NJQ.F:Layout updates and many will

respond in a matter of minutes. Here are a few tips for using social media in your job search. • Join sites relevant to your professional interests and whose members have potential use for you. • Avoid inappropriate information on your member profile. • Actively participate in live discussions and forums related to your career interests. • Try not to be overly-ambitious when connecting to other members or groups. • Update your profile regularly. [This article was written by Kindra Jackson and published in the JulySeptember 2011 issue of the Workforce Training Resource Guide. The Loudoun Workforce Resource Center publishes the quarterly guide. It can be found online at] 3:01 PM

Page 1

The most advanced car wash in the nation.

Loudoun Business | PAGE 15


Exciting Opportunities with ARAMARK at The National Conference Center Do you enjoy working with people? Are you looking for a seasonal job that offers flexibility? If you are a high energy, team player that enjoys providing outstanding customer service and a professional work environment, then we want to talk to you. We’re accepting applications for a variety of seasonal and full-time hospitality positions including:

Banquet Captain Banquet Servers Bellman/Driver Lounge Servers

Housekeepers Food Service Workers Reservation Agent Custodians

Line Cooks Stewards Maintenance

ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine’s 2009 list of “America’s Most Admired Companies,” ARAMARK was ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and analysts. For more information, call 703-724-6391, FAX application to 703-724-5964 or E-mail a resume to You may also apply on line at To learn more about ARAMARK, please visit the company’s website at

Equal Opportunity Employer • D/V/M/F

Childrens Creative Learning Center

Turn your passion for cars into a career.

Now Hiring:

We have built the most advanced car wash/detailing center in the nation and set a new standard of excellence in the industry. The success of our model has presented us with numerous opportunities for growth. We need highly motivated, energetic team players to support that growth. If you love automobiles, being outdoors and are not afraid of getting your hands dirty we can show you an exciting new career opportunity.

Infant/Toddler Teachers !

We are currently interviewing for the following positions:

Service Advisor: (up to $17.00/hour, includes daily bonus) Mechanic: Facilities maintenance and car wash equipment repair. Training is provided and mechanical experience a must. (starting at $12.00/hour)

Drivers: (up to $12.00/hour, includes daily bonus) Flexible schedules, full and part time available.

Be on a winning team!

Winner: Town of Leesburg Architectural Excellence Award

Winner: Modern Car Care TOP 50 Car Washes in the Nation

Winner: Chamber of Commerce Entrepreneur of the Year

Winner: Best Car Wash in Metro DC Area–Washingtonian Magazine

Winner: Community Appearance Award

Winner: Best of Loudoun 2005, 2006, 2007, 2008, 2009, 2010

Winner: Signatures of Loudoun Design Excellence Award

Winner: The Leesburg Community Steward Award 2011

Winner: Town of Leesburg Ambassador Award

Winner: Town of Leesburg Innovation Award

Winner: Merchant Circle of Excellence Award

Apply in person at 149 Catoctin Circle SE, Leesburg or fax resume to 703.669.6457.

At least 12 credits in Education/Child Development/CDA Able to work as a team player in a very large center Closing Shift

Send resume to: or fax to: 703-265-7944

PAGE 16 | Loudoun Business NOVA JOBS

Find the career you’ve been searching for with…..

GRAFTON By joining Grafton’s team of industry leading professionals, you will be able to provide the building blocks for successful treatment and education. We serve a number of children and young adults with a wide range of disabilities that include; autism, complex developmental disabilities, co-existing psychiatric conditional, and serious emotional problems. We have campuses in Berryville, Leesburg, Richmond, and Winchester. We are currently accepting applications for the following positions:

• • • • • •

Occupational Therapists Speech Language Pathologists Group Home Managers Special Education Teacher Registered Nurses Direct Support Professionals (All Shifts)

Grafton offers market competitive compensation including: *Health/Dental/Vision Insurance *401k *Paid Vacation Visit our website at to download an application and fax to: 540-678-8226

American Chimney, located in Purcellville, VA, is seeking highly motivated individuals for the following position:

• Commission Based Outside Salesperson Make Your Own Hours! • Commission

Based Inside Salesperson Part-Time

We are growing and in search of the ideal person to compliment our existing sales team. Someone who will build and maintain client relationships through prospecting and after-sales followup. Develop a client base to meet sales revenue and profit goals. Have demonstrated strong business development, prospecting, negotiation and listening skills. Leverage relationships with local Chambers of Commerce, HOAs and local builders. Desire to work in a professional, positive environment.

Call 540-338-2723 for immediate consideration.


Unemployed By Occupation Category People filing unemployment claims in Loudoun mirrored state statistics of the top occupation groups seeking benefits. Management occupations represented the largest number in Loudoun to file for claims in July with 201, statistics gathered by the Virginia Employment Commission. Office and administrative support occupations came in second at 198 individual claims, followed by sales and related occupations with 110. Rounding out the top five were business and financial operations occupations with 103 and arts, design, entertainment, sports and media occupations with 46 claims. Statewide, production occupations were the largest single occupation group to file for unemployment benefits in July, with 5,752 claims. Only 28 of those claimants could be found in Loudoun.

Aug. 2010




Sep. 2010













Unemployment Rates AUGUST 2011 Nov. 2010 Trends Oct. 2010

Dec. 2010

Loudoun County


4.2% Economic Profile 4.5%

Unemployment Rate Trends   Jan. 2011 Virginia Feb. 2011

 Loudoun County




Mar. 2011




Apr. 2011




May 2011






UnemploymentCounty Rates Loudoun Trends

 Loudoun County

United States

 Virginia Jun. 2011  United States


Economic Profile

Virginia Employment Commission

Unemployment Rates  Virginia

Page 13 of 37



Experience preferred in all aspects of restaurant operations, including the willingness to learn.

Past 12 Months

 Loudoun County

Travinia Italian Kitchen at Leesburg is Hiring for the following Management Positions:

Source: Virginia Employment Commission, Local Area Unemployment Statistics.

oun County

Loudoun Business | PAGE 17

 United States

Please send resume to: Leesburg@traviniaitaliankitchen Loudoun County Loudoun County

2000 2001 2002

2000 2001 2002






1.4% 2.5%


3.7% 3.2%



3.2% 2.6%



2.4% 2.6%



2006 2007 2008

2007 2008

Virginia Virginia United States United


2.3% 3.2%

4.7% 5.8%

States 4.0% 4.7%



3.7% 4.1%



3.5% 3.7%











2.4% 2.1%

4.2% 4.1%


3.5% 3.0%




2.1% 4.8%


2.8% 4.8%

6.9% 4.0%







2009 Source: Virginia Employment Commission, Local Area Unemployment Statistics. 2010

6.8% 3.0%


inia Employment Commission, Virginia Employment Commission Unemployment Statistics.





Page 12 of 37

Loudoun County


United States

Jun. 2010 ployment Commission Jul. 2010







Aug. 2010




Sep. 2010




Oct. 2010




Nov. 2010




Dec. 2010




Jan. 2011




Feb. 2011




Mar. 2011




Apr. 2011




May 2011




Jun. 2011




rginia Employment Commission, a Unemployment Statistics.

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Programmer Finds Rewarding Second Career As Baker Therese P. Howe, For Nova Jobs

Christmas theme, and she had pine cones that looked like pine cones but they were made out of sugar.” She introduced herself to Wheatley, who offered to show her cake decorating techniques such as basic piping and sugar roses. White eventually took her up on her offer when she decided to dip her foot

Six years ago, Cenora White traded in the long hours and lucrative pay of the information technology industry for the long hours and creative freedom of her own baking business—and she’s never looked back. After 25 years in the industry, the former mainframe systems programmer was feeling burned out. She had made homemade desserts using recipes learned at her mother and grandmother’s side for years, and decided to showcase them at a holiday trunk show at Brambleton’s visitor’s center. “I don’t know why I did it because I never thought about owning a business. I’m not gonna sit here and say I always dreamed of being a baker. It was the furthest thing on my horizon. If I wasn’t working on computers and raising my kids, my husband and I would bicycle race. That was my passion [at the time], bike racing.” At the show, she met one of the people who would become a mentor to her in her new field. “Lynn Wheatley of – Cenora White Too Nice To Slice [in Hamilton], she was another cake person they had there…She set up her cakes on her table, and I looked at her cakes and I felt like taking my little into a new venture as a baker, with the cakes and just putting them in my car. I support of her husband, Samuel. had never seen work like that because She continued to work at her IT job, I had not been in the cake-decoration but started to bake for local clients as arena to know what’s out there. She had a well as corporate ones. Long days became

I don’t know why I did it because I never thought about owning a business. I’m not gonna sit here and say I always dreamed of being a baker. It was the furthest thing on my horizon.

-2009 Washington Business Journal

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After 25 years in the IT industry, Cenora White now is her own boss as the owner of Cake Panache, which specializes in baked-from-scratch wedding cakes. Photo By Therese P. Howe

AUGUST 2011 even longer as she would get to work at 6:30 a.m., leave at 3:30 p.m. but still remain on call, then bake until 1 or 2 in the morning. She maintained this grueling schedule for the better part of a year, praying for a sign that would help her take that leap of faith to quit her day job and work on her own business full-time. That sign came when the marketing firm representing the Washington Wizards called and asked her to pitch them a cake design that would be used if the basketball team went to the playoffs that year. She won the contract, and when the Wizards ended up in the playoffs, she got a call on a Monday saying they wanted the cakes by Wednesday. Her supportive boss, at the time, gave her the time off to make the intricately designed cakes, and with the help of her husband, she made the deadline and delivered the cakes. “I took [that] as ‘it’s time to make the move,’” White said. She started Cakes ‘N Pies as a homebased business in Brambleton, specializing in homemade desserts baked from scratch. A decision to advertise on the big screen when Brambleton’s new movie theater first opened inadvertently led her to another home-based baker who gave her a helping hand. Rocio Diaz, who used to operate A Piece of Cake out her Ashburn home before moving out of state, saw White’s ad,

Loudoun Business | PAGE 19


which featured her work and touted the fact that she bakes from scratch. “I don’t use any boxed cake mixes, I bake the oldfashioned way,” White added. Diaz, who won awards for her wedding cakes, began regularly referring clients to White when she was completely booked—helping her grow her business slowly but surely. After several years baking a full range of desserts from cakes to pies, White assessed her business and realized the wedding market was growing to the point that she could specialize in it. She let her clients know she no longer was offering pies and birthday cakes, and began business as a wedding cake vendor in January 2010 as Cake Panache. The move paid off, and she’s gained accolades herself, winning a 2011 Bride’s Choice award from www.weddingwire. com and nominations as one of the Best of the Best for 2011 in local magazines Brides Washington, DC and Brides Maryland. Business is booming, and in addition to her husband,who maintains her website, takes photographs and helps with deliveries on the weekends, she now has two assistants and is getting ready to bring on an intern in the fall. “It’s time-consuming and it’s hard work but I enjoy doing it,” White said with a smile. n

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Albatross Plans Fun Nonprofit Tourney


Continued From Page 1 who has the ability financially to do that,” she said. “Most people from these organizations have a desire to support us just emotionally but at the end of the day financially in the past year it’s been a challenge getting new commitments.” With government support quickly drying up, LIR has had to lean even more heavily on the support of the local community. Inman said many local grocery store chains, including Giant Food, Bloom, Harris Teeter, Costco, Wegmans and Safeway, have been particularly generous with both food and monetary donations. Andy Johnston, executive director of Loudoun Cares, has quickly found that

It is truly about people being passionate about giving back to the community.

– Andy Johnston

mounting a capital campaign during a challenging economy is no walk in the park. The nonprofit is in the midst of a building project that will house several local nonprofits under one roof in a South King Street building in downtown Leesburg. Legal Services of Northern Virginia, Friends of Loudoun Mental Health, Brain Injury Services and United Way reside in the building currently. Fortunately, several local companies have stepped up to the plate with material and design and engineering donations, including MC Dean and REHAU. “We’re looking for contractor types, development community folks that want to help us with donations of materials or labor,” he said. Noting that Loudoun nonprofits exist in a much better market than other parts of the country, the need is still great. Education plays a tremendous role in explaining to local residents, businesses and even governments that nonprofits can do many duties far cheaper. And the passion and sacrifice behind those leading the nonprofit organizations cannot be exaggerated. Many local nonprofit leaders have sacrificed pay and benefits to keep organizations running, particularly in the tough economy. Other nonprofits are run solely by the dedication of volunteers, some of whom spend just as much time helping to run an organization as they do toiling away at a full-time job. “It is truly about people being passionate about giving back to the community,” Johnston said.

18-hole play, Albatross Golf events set up several skills challenges on a golf course’s This isn’t your grandfather’s golf tour- practice area in which attendees can particnament. No, not the one where business- ipate. These range from mimicking Happy men and women sign up for nine or 18 Gilmore’s run-and-swing drive shot to holes of tournament-style action that tends attempting to hit a golf ball through a pane to attract more pros than joes; not the one of glass, mimicking a similar stunt shown that limits the playing field to 72 to allow for on Golf Channel's "The Big Break." At the each foursome to begin on one hole; and, Loudoun Cares tournament, there will be 15 no, not the one that has to be scheduled skills-based challenges to choose from and on a golf course’s “off day,” like Monday or prizes will be awarded to the top winner in each challenge, as well as the overall winner Tuesday. Loudoun Cares’ first foray into the golf of the day and awards for best putter, best tournament world, is, instead, a partici- iron player, best driver and more. pant’s chance to be rewarded for their best Coakley said he and business partHappy Gilmore impression or ability to hit a ner Mark Ferguson, of Sandy Spring Bank, thought of the idea over a cup of coffee one golf ball over a 90-degree angle wall. The Aug. 24 tournament really is unlike morning. anything Loudoun County golf has seen, and “Both of us are neighbors and friends also marks the first foray into the nonprofit and avid golfers. We both have served on golf tournament world for Leesburg-based various nonprofit boards and have played in more charity golf tournaments than we Albatross Golf Events. According to Loudoun Cares Executive care to remember,” Coakley said. “We just Director Andy Johnston, he was approached thought ‘gosh there must be a better way.’” by good friend Steven Coakley, CEO of Making sure the “fun factor” was inteLansdowne-based Horizon Consulting, grated into Albatross’ events was key and, if about having the nonprofit be the ben- the company’s test runs are any indication, eficiary of Albatross’ first tournament as a it appears they haven’t missed the mark. “There’s no ‘shhh’ at one of our events,” company. “This is an entirely new way of thinking he said. “It’s loud, there’s trash talking and laughter and cheering people on. It adds to about charity golf,” Coakley explained. 195-001 BELFOR Sterling Multi 3/12/08 3:33 PM Page 1 As opposed to your traditional nine- or networking and other reasons people play

By Kara Clark, Staff Writer

charity golf.” Coakley said Johnston immediately “got it” and happily signed up Loudoun Cares to be the inaugural beneficiary of an Albatross Golf event. Although Johnston notes that Loudoun Cares has not in the past done many charity fundraising events, it was the uniqueness of an Albatross Golf tournament that appealed to him. In addition to being able to involve more people in the tournament, the event is also shorter than traditional golf tournaments, at about three to three-and-a-half hours, and the Aug. 24 event will also have three start times to fit participants’ schedules. Attendees can choose from an early morning start, at 9:30 a.m.; a lunchtime start at 1 p.m.; or tee off on the skills challenge after work at 5:30 p.m. The event also brings unique exposure to sponsors, who can sponsor a skills challenge and even be at the challenge site to distribute literature or talk up their business or product. Because the skills challenge can accommodate more participants, it is also slightly cheaper than a traditional golf tournament, at $100 per head. The event will be held at Raspberry Falls Golf and Hunt Club. For more information about the tournament or to register, visit

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In Brief Nova Medical & Urgent Care Center, Inc., has launched a new service. The Nova Diabetes Center is a comprehensive facility providing medical, educational and support services to patients with pre-diabetes, type I and type II diabetes. The center officially opened to the public July 19 and is located in Suite 203 of Nova Medical’s Ashburn facility at 21785 Filigree Ct. Board certified internist and endocrinologist Dr. James F. McMurry will head the diabetes center and will work hand-in-hand with registered dietician and certified diabetic educator Amy Johnson and naturopathic physician Teerawong Kasiolarn. Personalized medical care, specialized labs and testing, nutritional counseling and other medical services will be offered. Patients will also have access to Nova Medical Group’s integrative services. Beginning in September, monthly Diabetes Education Classes will be offered to patients with type I and type II diabetes. These monthly classes will teach patients the ABCs of diabetes. Also available bimonthly will be group naturopathic sessions addressing natural treatment options for managing pre-diabe-

tes. In addition, a comprehensive diabetes program for those with type I and type II diabetes will be available by September. This program will incorporate a majority of the a la carte services offered at the Nova Diabetes Center. “Diabetes is one of the fastest growing epidemics in the world, affecting nearly 350 million people,” Medical Director Dr. Grace Keenan stated. “With the launch of the Nova Diabetes Center, we will be able to effectively treat, educate and help support our patients with diabetes.” Leesburg-based Kelly Insurance Agency has formed a strategic partnership with Wellness Corporate Solutions. The companies will work together to design customized wellness programs for businesses in the Washington, DC, metropolitan area. In addition to creating custom wellness programs for organizations, the two companies will be conducting joint educational webinars as well as holding two wellness events later this year. Southworth Development has hired Attila Harai as the new general manager

The Ultimate Golf Event!

We invite you to join us on August 24th at Raspberry Falls Golf & Hunt Club in Leesburg for the Loudoun Cares Ultimate Golf Event.

What is the “Ultimate Golf Event?”

• It is a 15 different skill sets rather than 18 holes! •Groups of 10 or more can register, play, and have fun together in this unique format! • Three different times to play! 9AM, 1PM, and 5:30PM • Greater business and social networking opportunities! • Cash prizes, raffles, silent auction! • Want to stay after and play the golf course? Limited tee times available • Registration includes skills challenges, beverages, and grill station! • Sponsorship opportunities available with incredible exposure! • Great fun for golfers of all skill levels and non-golfers alike! Check out Albatross Golf Events for more information:

Register or become a sponsor now! visit for more information and to register All proceeds benefit Loudoun Cares, a nonprofit 501 (c) 3

7Company Weight Loss & Wellness Center has outgrown its space in Leesburg and has moved to Lansdowne. The center opened for business Aug. 1 at 19420 Golf Vista Plaza, Suite 310, near Inova Loudoun Hospital. Founder Jennifer Seven opened the Weight Loss & Wellness Center in Leesburg in January 2010 and a satellite center in Chantilly/South Riding in April. To learn about operating hours and more, call the center at 571-252-3775 or go online to

of its Creighton Farms gated golf course community south of Leesburg. Harai has served the past five years as the general manager and chief operating officer of The Army and Navy Club. A naturalized U.S. citizen of Hungarian descent who was born in Romania, Harai comes to Loudoun with an extensive background in club and hospitality management including several restaurant manager positions in the Washington, DC, area at venues including the Old Ebbitt Grill, the D.C. Coast Restaurant and Clyde’s at Mark Center in Alexandria. He has also served as food and beverage director at the Hotel Lombardy and the International Monetary Fund. Harai is a graduate of Cornell University’s School of Hotel Administration, speaks seven languages and is an active member of the Club Managers Association of America. Harai’s responsibilities at Creighton Farms will include overseeing final construction and the opening of the 30,000-square-foot Clubhouse; hosting several upcoming golf events including the Southworth Senior PGA Professional National Championship in October, and managing day-to-day club and hospitality operations at The Club at Creighton Farms. Creighton Farms is a 964-acre exclusive residential golf community built around an 18-hole Jack Nicklaus Signature golf course, named one of the Best New Courses in 2008 by Golf Digest, Golfweek and Travel + Leisure Golf. Aqua-Tots Swim Schools has signed a lease for 4,050 square feet of retail space in suite 115 of 1608 Village Market Blvd. at the Village at Leesburg development. The swim school is expected to open in the first quarter of 2012. This will mark the 17th location for Aqua-Tots, with other franchises elsewhere in the U.S., Tunisia and Kuwait. The swim school offers a variety of services beyond standard swim les-

sons, including in-home swim instruction, swim club, swim team, adaptive aquatics, competitive training, CPR and first aid classes. Indoor pool parties will also be available at the facility. Allegra Print, Signs & Designs is opening a new location in Sterling. The company announced that, due to its tremendous growth in recent years, it will be expanding its reach into eastern Loudoun. The 10,000-square-foot space is located at 45668 Terminal Drive off Shaw Road and will feature a state-of-the-art sign shop, including a drive-in bay for vehicle graphics, and expanded print, copy and mail capabilities. Allegra Print, Signs & Designs has locations in Chantilly and Reston. For more information about the company, visit  There has been a flurry of personnel moves at the National Conference Center. Kelli S. Mueller has been named the National C o n f e re n c e Center’s new senior planning manager. Mueller served as conference planning manager at the Lansdownebased conference center since April 2005. She has extensive Kelli S. Mueller experience in training with ARAMARK and has successfully completed multiple conference planning training sessions. She has also worked at various ARAMARK properties including Harrison Lodging at Colgate Inn in Hamilton, NY. She holds an

Loudoun Business | PAGE 23

AUGUST 2011 associate in science degree with a major in travel-tourism/hospitality management from SUNY Morrisville and a bachelor of business administration degree from Morrisville State College. Taking over Mueller’s former position is Julia Tetreault who was promoted from conference planning coordinator to conference planning manager. Tetreault began working at the Lansdowne-based conference center last s u m m e r, when she took over planning duties for all in-house and special meetings. In her new role, she will oversee Julia Tetreault all conference planning activities. Previously, Tetreault served as the front office supervisor at The Jefferson in Washington, DC. She is also a former NCC intern. The Oak Hill resident is a member of the National Association of Female Executives. New to the conference center is Joseph Lane, who was recently hired as the director of food and beverage. Lane comes to NCC from Wolfgang Puck Catering at The Newseum where he served as general manager and directed and managed all daily operations for the café and coffee bar as well as catering. Prior to that, he oversaw management of food operations for a variety of companies and organizations including the American Red Cross where he worked for ARAMARK, the management company of NCC. A resident of Manassas, Lane graduated with a bachelor of arts in modern language and international studies from the Virginia Military Institute and holds an associate in applied science, culinary arts degree from Johnson & Wales U n i v e r s i t y. Finally, Morgan A. Wallace has Morgan A. Wallace been hired as new account executive. A recent graduate of North Carolina Central University in Durham, NC, Wallace took part in NCC’s and ARAMARK’s “New Manager On Board” program at NCC where she completed a 13-week rotational course focusing on on-the-job training. The program incorporates all aspects of the conference center’s sales, planning and operations functions needed to develop the technical skills necessary to most effectively perform in the job. The program was created as an extension of NCC’s and

ARAMARK’s significant internship, college relations and educational outreach programs. Wallace is a 2009 scholarship recipient from the American Hotel and Lodging Association and received a travel award in 2009 from the National Coalition of Black Meeting Planners. She resides in Ashburn. Loudoun’s tourism body is getting noticed throughout the social media world.Visit Loudoun ranked third in a recent survey gauging the top destination marketing organizations in the U.S. that tourism professionals love to follow. The survey was based on each organization’s Twitter account, how many influential tourism professionals “follow” each account and its Klout score. A Klout Score measures one’s overall online influence using more than 35 variables on both Facebook and Twitter to measure true reach, amplification profitability and network score. @VisitLoudoun is estimated to be followed by about 43 percent of the nation’s tourism professionals and has a Klout Score of 41, based on a ranking of one to 100. It was beat out only by @BeaumontCVB, the convention and visitor’s bureau from Beaumont, TX, and @visitPA, the Twitter handle for travel and tourism in the state of Pennsylvania. Jeremy Harvey, Visit Loudoun’s vice president of destination marketing, also got some social media notice of his own. He was ranked 47th in a related survey ranking the 100 most influential tourism professionals on Twitter. Using the same ranking as the aforementioned survey, Harvey is estimated to be followed by about  57 percent of tourism professionals and has a Klout Score of 37. His Twitter handle is @jeremy_harvey. Harvey is also responsible for running Visit Loudoun’s Twitter account. Purcellville’s Catoctin Creek Distilling Company is offering tastings at its East Richardson Lane distillery store, thanks to a new piece of state legislation. Tastings are now offered at scheduled and prearranged times. HB 952, which allows the in-store liquor tastings, was adopted during the General Assembly’s 2010 session and allows no more than three half-ounce samples per person. Catoctin Creek produces several award-winning spirits and liqueurs, including a rye whiskey and gin from organic sources; brandy from Virginia wines; and seasonal specialty liqueurs. For more information about Catoctin Creek’s products, as well as information on tour times and tastings at the Purcellville store, visit 

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SBDC's Annual Biz Plan Competition Is Underway The Loudoun Small Business Development Center is looking for a few good entrepreneurs to participate in its third annual Business Plan Competition. Business owners can compete in one of two categories: the Local Business Model or the Scalable Business Model. The first category is ideal for start-up businesses in the home-based, retail, IT and consulting services industries, as examples, while the latter category is intended for a market opportunity large enough to develop $50 million to $100 million in annual sales. Generally many IT, government contracting and medical technology companies fall into this category. All entrants must either be in the start-up phase of a for-profit company with its primary place of business to be established in Loudoun; or an existing for-profit business less than three years old with its primary place of business in Loudoun. Prizes will be awarded to the first-, second- and third-place winners in each category. The first-place winner of the Local Business Model category wins $1,000 in addition to local business services and a prize package. Second-place finisher receives $500, while third place brings the winner $250. The winner of the Scalable

Business Model receives $1,500, plus a private lunch with John May of New Vantage Group and Eric Major of K2M. Second-place winner receives $750 and $500 goes to the third-place finisher. All contestants receive a certificate of participation and the opportunity to have their business plan reviewed and commented upon by a panel of expert judges in the fields of finance, marketing, law and entrepreneurship. Details on what paperwork to submit for the competition can be found online at A $50 entry fee is required for each entry unless a participant is a Loudoun SDBC NxLevel graduate. SBDC business counselors are available to meet with participants should they need assistance with their plan. All business plans must be received by 5 p.m. Oct. 12. The top eight contestants will be notified if they will give oral presentations Oct. 31. The oral presentations are scheduled for Nov. 9, with the winners selected at an evening reception later that day at K2M’s headquarters in Leesburg. For more information, visit, call 703-430-7222 or email

PAGE 24 | Loudoun Business


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Dirt is moving on the Dulles World mixed-use development off Rt. 28 — at least on one element that area commuters will appreciate. Supervisors Andrea McGimsey (D-Potomac) and Stevens Miller (D-Dulles), as well as several county Planning Commissioners, joined Dulles World, LLC, in breaking ground on a new interchange linking Rt. 28 to Innovation Avenue Aug. 3. That project, along with the realignment of Innovation Avenue, represents $18 million in transportation improvements proffered by the developer to link Dulles World to Rt. 28. The improvements are expected to be completed by September 2012, at which time the developer hopes to have interested buyers lined up to begin constructing office space. When completed, Dulles World Center will contain more than 3 million square feet of Class A office space; a full service, 350-room hotel; more than 400,000 square feet of retail, including shops, restaurants and entertainment venues; and 1,265 residential units, including more than 150 affordable dwelling units.

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PAGE 26 | Loudoun Business


Distressed Sales Plummet By Rosemary deButts, Contributing Writer





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RIS, the multiple listing service handling Loudoun County existing home sales and records, began requiring agents to designate distressed sales—short sales and bank-owned properties—in the first quarter of 2009 at the height of the foreclosure crisis in this area. At the time, 47 percent of Loudoun’s total home sales were distressed. Since then, the share of distressed sales has trended down and as of July 31, the share was only 20 percent here in Loudoun County. Compare the July result in Loudoun with other areas in the metropolitan DC region: • Loudoun: 20 percent • Fairfax County and city, Arlington, Alexandria, Falls Church: 13 percent • Prince William, Manassas, Manassas Park: 35 percent • Prince George’s County, MD: 57 percent • Montgomery County, MD: 18 percent • District of Columbia: 9 percent Existing home sales activity typically begins to decline in Loudoun County in July. 2011 was no exception but it did not post as sharp a decline from June to July this year as it did last year.  Recall that the First Time Buyers Credit expired on June 30, 2010. Sales in the third quarter of 2010 suffered mightily last year. From June to July 2010, sales declined 30 percent from 577 units to 404. This year the decline amounted to 21 percent, from 574 units to 452. While that is good news, sales volume in July was the second lowest since 2006. The county is on pace to end the year with 5 percent fewer sales than last year and has the lowest year-todate volume in six years (at least). There was a rare phenomenon in July…sales volume increased significantly in western Loudoun (+12 percent) to reach a six-year high. Both eastern Loudoun and Leesburg had the more typical declines (-23 percent and -3 percent, respectively). Prices though are a bright spot. Over the last four consecutive months, the

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monthly median sales price in Loudoun has outpaced the median from the corresponding month in 2010. It suffered a slight decline in July, from $400,000 in June to $389,000, but was 2 percent higher than the July 2010 median ($382,000). It was wonderful that western Loudoun volume increased but the problem was that the median sales price there dropped a full $100,000. Since sales in western Loudoun only accounted for 15 percent of the county’s total, its 23 percent median sales price decline resulted in an overall county median sales price decrease of only 3 percent. Other July results include: • The average seller contribution was $3,656, about equal to the 2011 average of $3,681; • Average days on market was 52 days falling below the corresponding month in 2010 for the first time this year and the 2011 average is 24 percent higher than the 2010 average; • In 2011, 55 percent of sales were detached homes, 40 percent were attached homes and 5 percent were condominiums; • The average close price for detached homes was $523,882 in July; • The average close price for attached homes was $308,613; • The average close price for condominiums was $175,760; • The 2011 average attached home and condominium monthly sales were down 10 percent and 33 percent, respectively, from the 2010 monthly average; • Even though detached and attached prices were slightly higher in July than the 2010 average, the average condominium price was 5 percent lower than the 2010 average; • The number of active listings has stabilized in the 1,500 range over the last four months; • Pending sales declined 20 percent from June (377 vs. 473 in June and 488 last July); • For the fourth consecutive month, the average close price to original list price ratio exceeded 95 percent; and • The month’s supply of inventory amounted to 3.4 months for the entire county and was only 2.7 months in eastern Loudoun (posting the fourth consecutive month less than three months). [Rosemary deButts is a Realtor associated with Atoka Properties in Purcellville. She is certified by the National Association of Realtors as a Short Sales and Foreclosure Resource and is a Member, Institute of Residential Marketing (MIRM) from the National Association of Home Builders.]

Loudoun Business | PAGE 27


â– Business Calendar Aug. 16 Executive Engagement Series

Loudoun Chamber of Commerce 8-10 a.m., George Washington University Virginia Campus, 20101 Academic Way, 4th Floor Auditorium, Ashburn Joe Boling, chairman of Middleburg Financial Corporation and the Loudoun CEO Cabinet, serves as the guest speaker for the third installment of the Young Professionals’ popular Executive Engagement Series. Continental breakfast will be served. Pre-registration fee is $15 for Chamber members and guests or $20 at the door. To register, visit

Aug. 17 Leadership Luncheon

Loudoun Chamber of Commerce 11:30 a.m. to 1:30 p.m., The National Conference Center, 18980 Upper Belmont Place, Lansdowne Just a few weeks before the 10th anniversary of the Sept. 11, 2001, terrorist attacks, Brian Rafferty, chairman of Project Rebirth, the organization behind the acclaimed documentary film Rebirth, will discuss the groundbreaking project and the work that went into it. Rebirth chronicles the lives of five individuals as they cope with the aftermath of the 9/11 attacks and includes 14 time-lapse cameras deployed to capture the World Trade Center site development over the past eight years. For registration and pricing information, visit www.loudounchamber. org.

Aug. 18 After Hours Mixer

Loudoun Chamber of Commerce 5:30 to 7 p.m., Middleburg Bank, 431 E. Main St., Purcellville Join Chamber members, board members and new members as they power network around fine catering and tasty beverages at this monthly event. Pre-registration fee is $15 for members and guests or $20 at the door. To register, visit www.

Start Your Business

Loudoun Small Business Development Center 6 to 8:30 p.m., The George Washington University Virginia Campus, 20101 Academic Way, Exploration Hall, Room 101, Ashburn SBDC Executive Director Robin Suomi and Art Thompson, principal with Keyser Thompson Insurance Agency, Inc., provide attendees with the basics of starting a busi-

ness. Highlights of the seminar include: taxes and licensing; business plan development; sources of financing; marketing; insurance; and entrepreneurial traits. Preregistration fee is $10 or $15 at the door. To register, visit

Aug. 23 Women In Business Alliance Fall Fashion Preview

Loudoun Chamber of Commerce 6 to 8 p.m., Belmont Country Club, 43750 Tournament Parkway, Ashburn The Women in Business Alliance hosts its annual Fall Fashion Preview with the theme this year of “It’s a Jungle Out There.� The event will be emceed by Josh Hedrington, otherwise known as DC’s Fashion Guru, and will feature exclusive networking, glam swag bags, signature cocktails, hot fall fashions and fabulous door prizes. Those who register as a VIP will have access to the pre-fashion show cocktail hour, which begins at 5:30 p.m., a meet and greet with Hedrington, reserved front row seating and more. Cost for the event is $35 for Chamber members, $50 for guests and $65 for VIP admission. To register, visit

Aug. 24 Wake Up to a Greener Loudoun

Loudoun Chamber of Commerce/Office of Transportation Services 8-9:30 a.m., REHAU, 1501 Edwards Ferry Road, Leesburg This monthly gathering provides the chance to learn more about the 2011 Green Business Challenge over a cup of coffee and light breakfast. A discussion and Q&A session will be held, along with a raffle prize and giveaways. There is no cost to attend, although reservations are appreciated. To register, visit

Create Your Social Media Marketing Strategy

Loudoun Small Business Development Center 6 to 8:30 p.m., The George Washington University Virginia Campus, 20101 Academic Way, Exploration Hall, Room 101, Ashburn Rabiya Jilani, an SBDC business counselor, will help attendees create a social media marketing strategy that both organizes one’s efforts and optimizes results. Jilani will speak about social media tools, including the newly released Google+ to save time and add effectiveness; how to develop a marketing strategy and measure results; social media etiquette; and more. Pre-registration fee is $25 or $30 at the door. To register, visit

Aug. 25 Summer Wine Tour

Loudoun Chamber of Commerce 5:30 to 8:30 p.m., depart from and return to Chamber parking lot, 19301 Winmeade Drive, Lansdowne Join the Chamber’s Green Business Committee as it celebrates the end of summer, and the completion of the 2011 Green Business Challenge, with a visit to Purcellville’s North Gate Vineyards. There, attendees will meet owners Mark and Vicki Fedor, tour the vineyard and finish with a reception in North Gate’s green tasting room, built with LEED gold specifications. A bus will pick up attendees at the Chamber parking lot at 5:30 p.m. and return around 8:30 p.m. Cost to attend is $35 for Chamber members and $45 for non-members. To register, visit

tion system supports a strong business climate. Cost to attend is $35 for Chamber members and $50 for non-members. To register, visit

Sept. 8 Business Showcase Breakfast

Loudoun Chamber of Commerce 7:30 to 9 a.m., Belmont Country Club, 43750 Tournament Parkway, Ashburn Join almost 150 Chamber members, new and old, at this monthly, signature roundtable networking breakfast. Early registrants will have their name and company information displayed on the membersonly attendee list. Fee for the breakfast is $25 for Chamber members and $35 for non-members. To register, visit

Sept. 12

Aug. 30

29th Annual Golf Classic

State of Education

Loudoun Chamber of Commerce 8 to 10 a.m., Loudoun County Public School Administration Building, 21000 Education Court, Ashburn LCPS Superintendent Edgar Hatrick will offer his annual report on the quality of education in the community. Hatrick will also discuss the partnership between the public school system and the business community and how a world-class educa-

Loudoun Chamber of Commerce 8:30 a.m. to 2 p.m., Belmont Country Club, 43750 Tournament Parkway, Ashburn Northern Virginia’s top business professionals are a popular fixture at this annual event, where attendees can partake in a round of golf on the 18-hole Arnold Palmer signature course. For registration and sponsorship information, visit www.

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Loudoun Business August 2011  

The August, 2011, issue of Loudoun Business