Hummer Branding Book

Page 74

Renovation

Reinventing Hummer

Hummer will create a sophisticated information

In the era of information explosion, It is not difficult

understanding of technology, marketing and human

to gain the knowledge you want to satisfy your

resources, to identify future developments for any

personal interests or business needs. However, the

possible opportunities. The extensions all follow four

rapidness and accuracy of resources are what

actions: Connecting, Establishing, Researching and

developing individuals and growing businesses are

Transcending, bringing people to a higher altitude

network to enhance individuals’ and businesses’

going after.

and greater goals with future developments. We have categorized our future extension with three keywords which derived from our brand attributes— Dominance, Confidence and Security.

Individual

New Territory

Business


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