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Se lec t e d Wo r k s o f Pe ihu a (Z o e ) L e e

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(UN)SOLVED If a problem cannot be solved, enlarge it.

TITL E PAGE

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—Dwight D. Eise nhower

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‘Solve’ is to find the answer to, explanation for,

c h a l l e n g e . As graphic de signe rs, we solve de sign ch a llen ges a n d are inspire d by our imagination and per so n a l lif e ex pe rie nce s. Our goal is to produce design s t h a t will conne ct the v iewe rs to the conce pt a t h a n d. Design challe nge s are ‘unsolve d’ until they a re solved.

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or means of effectively dealing with a problem or


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leepeihua.com hello@leepeihua.com 415.595.7705 All works in this book we re hypothe tical proje cts an d were ma d e for e ducational purposes. ALL RIGHTS RESERVED. CopyrightŠ 2 0 1 5 Pe ihua L ee. No portion of this book ma y b e used or re produce d in any manner wi t ho ut prior writte n conce nt of P ei hua L ee.


CONTE NTS

CO N T E NT S

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QUESTIONING

FIGHTING

Branding / Print /

B ra nd i ng / P ri nt / UI

P ri nt / I l l ust ra t i o n /

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DISCOVERING

Branding / We b/

P ri nt / I l l ust ra t i o n

B ra nd i ng / Web / P ri nt

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SWARMING

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COOKING P hotography / Icongraphy 060

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We b / Photography

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CONSTRUCTING

EXPLORING

ALERTING

P rint / Illustration /

UI & UX / I d ent i t y /

B ra nd i ng / Web /

P hotography

I c o no g ra p hy

P ri nt / Ex hi b i t i o n

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A Film Fest i v al o f David Cro n e n be rg

Design is not just what it looks like and feels like. Design is how it works. ­— Steve Jobs

Project /

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I nte grate d Communication Instructor /

Christophe r Morlan Scope /

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A Film Fest i v al o f David Cro n e n be rg

Objective / Deconstructive Evolution

Design a ll f ea t u res of a film fe stiv al de dicate d to

is film festival that explores

a f ilm direct o r of o u r choice . Discov e r a common

the madness of human

t h em e seen wit h in t he se le ction of films we choose

consciousness and its terrifying

and conceptualize a design aesthetic that brings

e v o l u t i o n . T h e e v e n t c e l e b ra t e s

it to life. Generate a system of deliverables that

the early sci-fi horror films of

in c lu des: a ca t a log, a poste r, a DVD se t, ticke ts,

David Cronenberg.

schedule and promotional materials such as a w e b s i t e a n d a dver t ise me nts. Approach / The challenge was to create a rich dramatic exp er ien ce that matches the bold imagery of David Cronenberg’s films. The following films inspired my approach: Shivers, Rabid, Scanners, Videodrome and The Fly. I am intrigued by the early sci-fi horror films of David Cronenberg. The way he conveys horror in his films are raw and impactful. For the overall visuals, I develo ped a ser ies of disturbing black and white photos that explore David Cronenberg’s twisted perspective on the evolution of human experiments. I a m i n t r i g u e d by t h e s c i - f i h o r ro r f i l m s t h a t D a v i d C ro n e n b e r g p ro d u c e d i n t h e e a r l y s t a g e o f h i s f i l m making career. The way he conveys tangible h o r ro r a n d g ro t e s q u e p h e n o m e n a a re d i re c t a n d i m p a c t f u l . D u e t o h i s ke e n i n t e re s t i n s c i e n c e , e s p e c i a l l y l e p i d o p t e ro l o g y a n d b o t a n y, a n o r g a n i c and disturbing visual sensation is depicted vividly in his films. In diving into his films, I noticed that t h e m a i n c h a ra c t e r s a l l l a c ke d m o d e ra t i o n i n w h a t t h ey w e re p u r s u i n g , s o t ra g e d y w a s i n e s c a p a b l e .

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DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

TIFF BELL LIGHT HOUSE

350 King Street West, Toronto, T InFtFa rBi oE LM L 5LVI G3HXT5 , HCOaUnSaEd a O

SEAT : 9

350 King Street West, Toronto, TIFF BELL LIGHT HOUSE Ontario M5V 3X5, Canada 3T 5I F0 F KBi nEgL LS Lt rI eGeHt TWHeOsUt ,S TE o r o n t o , D nE tCaOr N T R5UVC3TXI V O i oS M 5 ,E CEaVnOaLdUa T I O N F I L M F E S T I V A L P R E S E N T S 350 King Street West, Toronto, Ontario M5V 3X5, Canada DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

TIFF BELL LIGHT HOUSE

350 King Street West, Toronto, T InFtFa rBi oE LM L 5LVI G3HXT5 , HCOaUnSaEd a O

FLY YY FL FLY FL FLY Y FL FLY FL FLY FL YY

DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

OCT 14 / 19:00 SCREEN : 3 ROW : H SEAT : 9 OCT 14 / 19:00 S OCCR ETE N1 :43 / R O1W9 :: 0H 0 S E A T : 9 OCCR ETE N1 :43 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :43 / R O1W9 :: 0H 0 S E A T : 9 S TIFF BELL LIGHT HOUSE

350 King Street West, Toronto, T InFtFa rBi oE LM L 5LVI G3HXT5 , HCOaUnSaEd a O

DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

OCT 13 / 19:00 O C T 1 3 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :33 / R O1W9 :: 0H 0 S E A T : 9 OCCR ETE N1 :33 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :33 / R O1W9 :: 0H 0 S E A T : 9 S SCREEN : 3

TIFF BELL LIGHT HOUSE

350 King Street West, Toronto, T InFtFa rBi oE LM L 5LVI G3HXT5 , HCOaUnSaEd a O

350 King Street West, Toronto, SE : H SOT InCFtFRa rBEi oEELM NL 5LV:I G33HXT5 ,HRCOOaUnW SEAT : 9 ada 350 King Street West, Toronto, TIFF BELL LIGHT HOUSE Ontario M5V 3X5, Canada 3T 5I F0 F KBi nEgL LS Lt rI eGeHt TWHeOsUt ,S TE o r o n t o , DOEnCt aOrNi oS TMR5UVC 3TXI V5 E, CEaVnOaLdUaT I O N F I L M F E S T I V A L P R E S E N T S 350 King Street West, Toronto,

SCA NNE RS RS NNE SCA SCA NNE RS RS NNE SCA SCA NNE RS RS NNE SCA SCA NNE RS NNE SCA SCA RS RS NNERS SCANNE Ontario M5V 3X5, Canada DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

OCT 12 / 19:00 O C T 1 2 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :23 / R O1W9 :: 0H 0 S E A T : 9 OCCR ETE N1 :23 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :23 / R O1W9 :: 0H 0 S E A T : 9 S SCREEN : 3

TIFF BELL LIGHT HOUSE

350 King Street West, Toronto, T InFtFa rBi oE LM L 5LVI G3HXT5 , HCOaUnSaEd a O 350 King Street West, Toronto,

SE : H SOT InCFtFRa rBEi oEELM NL 5LV:I G33HXT5 ,HRCOOaUnW ada

350 King Street West, Toronto, TIFF BELL LIGHT HOUSE Ontario M5V 3X5, Canada 3T 5I F0 F KBi nEgL LS Lt rI eGeHt TWHeOsUt ,S TE o r o n t o , Ontario M5V 3X5, Canada 350 King Street West, Toronto, Ontario M5V 3X5, Canada

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VI DE OD RO VIDEODROM M EE VI DE OD RO VIDEODROM M VI DE OD RO M VIDEODROM E VI VIDEODROM VI DE DE OD OD RO RO M VIDEODROM M EE

Ontario M5V 3X5, Canada DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

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350 King Street West, Toronto, SE : H SOT InCFtFRa rBEi oEELM NL 5LV:I G33HXT5 ,HRCOOaUnW SEAT : 9 ada 350 King Street West, Toronto, TIFF BELL LIGHT HOUSE Ontario M5V 3X5, Canada 3T 5I F0 F KBi nEgL LS Lt rI eGeHt TWHeOsUt ,S TE o r o n t o , DOEnCt aOrNi oS TMR5UVC 3TXI V5 E, CEaVnOaLdUaT I O N F I L M F E S T I V A L P R E S E N T S 350 King Street West, Toronto,

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THE EE TH THE TH THE E TH THE TH THE TH EE

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350 King Street West, Toronto, SE : H SOT InCFtFRa rBEi oEELM NL 5LV:I G33HXT5 ,HRCOOaUnW SEAT : 9 ada 350 King Street West, Toronto, TIFF BELL LIGHT HOUSE Ontario M5V 3X5, Canada 3T 5I F0 F KBi nEgL LS Lt rI eGeHt TWHeOsUt ,S TE o r o n t o , DOEnCt aOrNi oS TMR5UVC 3TXI V5 E, CEaVnOaLdUaT I O N F I L M F E S T I V A L P R E S E N T S 350 King Street West, Toronto, Ontario M5V 3X5, Canada DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

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OCT 11 / 19:00 O C T 1 1 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :13 / R O1W9 :: 0H 0 S E A T : 9 OCCR ETE N1 :13 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :13 / R O1W9 :: 0H 0 S E A T : 9 S SCREEN : 3

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DD RABID BI RA RABID BI RA RABID BI DDD RA RABID RA RABID BI RA BI

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350 King Street West, Toronto,

SE : H SOT InCFtFRa rBEi oEELM NL 5LV:I G33HXT5 ,HRCOOaUnW ada

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OCT 10 / 19:00 SCREEN : 3 ROW : H SEAT : 9 OCT 10 / 19:00 S OCCR ETE N1 :03 / R O1W9 :: 0H 0 S E A T : 9 OCCR ETE N1 :03 / R O1W9 :: 0H 0 S E A T : 9 S OCCR ETE N1 :03 / R O1W9 :: 0H 0 S E A T : 9 S

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SS ER IV SHIVERS SH ER IV SHIVERS SH ER SS IV SHIVERS SH IV SHIVERS SH ER S IV ER SHIVERS SH

DECONSTRUCTIVE EVOLUTION FILM FESTIVAL PRESENTS

A DA M DA M DIASMIDSAIMISDOIM SSNOIISNOSOINSONOINENO ENOENOEANDAE M DA M DIASMIDSAIMISDOIM SSNOIISNOSOINSONOINENO ENOENOEANDAE M DA M DIASMIDSAIMISDOIM SSNOIISNOSOINSONOINENO ENOENOEANDAE M DA M DIASMIDSAIMISDOIM SSNOIISNOSOINSONOINENO ENOENOEAN DAE M DA M DIASMIDSAIMISDOIM SSNOIISNOSOINSONOINENO ENOENOEN E

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Behind the Label

Part of the secret of a success in life is to eat what you like and let the food fight it out inside. —Mark Twain

Project /

Que stioning Course /

Visual Thinking Instructor /

David Hake Scope /

Branding/Print/ We b/UI Date /

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Behind the Label

Objective / Fo o d a d d i t i v e s a r e i n n e a r l y

T h is project a im s a t incre asing aware ne ss of the

everything we eat but most

h idden pro blem of f ood additive s. This proje ct

consumers are unaware of them.

a ddresses t h e h idden proble m of food additive s

The goal of the Behind the

t h ro u gh design in g in a way that will ge ne rate

Label campaign is to increase

people’s in t erest in this he alth issue .

awareness of the issue and provide consumers with a tool to examine what food additives they are consuming.

Approach / Food a ddit ives a re c he micals adde d to foods to keep t h em f resh o r to e nhance the ir color, flav or o r t ext u re. S o m e o f the long-te rm e ffe cts of c o n su m in g f o o d a dditiv e s are curre ntly unknown a n d so m e people a re se nsitive to particular a ddit ives. I n t h is proje ct, I applie d a se rie s of qu est io n s t o keep t he consume r intrigue d wit h o u t bein g disc o urage d. To se nd a me ssage t a ilo red t o t h e t a rge t custome r, I de signe d a brand system, a brochure, posters, and other promotional materials. The concept was to in t rodu ce t h e ‘ Beh ind the Labe l’ App in the marke t t o h elp people recognize the additiv e s in the food t h ey were a bo u t t o p urchase or consume .

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A Book on Fight Club

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. —Charles Eames

Project /

Fight ing Course /

Type Syste m Instructor /

Anthony Jagoda Scope /

P rint/Illustration/ Photography Date /

Spring 2 0 1 4

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A Book on Fight Club

Objective / Depicting a deep sense of

T h e o bjec t ive wa s t o cre ate a 100+ page book on

helplessness with type

t h e t opic of h elpless ne ss inspire d by the nov e l

composition, illustrations and

Figh t Clu b by Ch u c k Palahniuk. The book will have

photographs in a hundred

a con sist en t la y o u t , a cle ar e ditorial syste m

page book based on Fight Club

a n d con t en t .

novel by Chuck Palahniuk. Approach / Figh t Clu b is a n ovel by C huck Palahniuk. It follows t h e exper ien ces of an unname d protagonist st r u gglin g wit h in so mnia. My first impre ssion of Fligh t Clu b wa s n ot from the book but from the film by David Fincher – which was extremely twisted and dra m a t ic . How ever , after I read th e b ook, I felt the book expressed a deep sense of helplessness a n d t h ou gh t it wo u ld be an inte re sting ide a t o bu ild a bo dy o f image ry base d on the book st o r y lin e a n d c h a ra cte rs.

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Global Cooking Website

I cook, I create, I’m incredibly excited by what I do, I’ve still got a lot to achieve. —Gordon Ramsay

Project /

cooking Course /

We b 1 Instructor /

Yukiko I shida Scope /

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Global Cooking Website

Objective / Global Cooking is a website

D esign a websit e f rom scratch: code and layout.

that offers weekly international recipes. The goal is to increase

Approach /

awareness of different cultures

The goal for the Global Cooking website was to

through cooking.

generate interest in cooking and learning about o t h er cu lt u res. I n orde r to cre ate a consiste nt visual st y le, I develo ped c ustomize d photographs and ic o n s f or t h e websit e.   

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Book Jacket Series

Somewhere, something incredible is waiting to be known. ― Carl Sagan

Project /

Swarming Course /

Type Composition Instructor /

Andrew Loe se l Scope /

Print/ I llustration Date /

Spring 2 0 1 3

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Book Jacket Series

Objective / Portray the mysterious mood

Design t h ree pa per back cov e rs that mimic the look

of Frank Schätzing’s sci-fi novels

of a set o r ser ies u sing only thre e colors.

using only three water colors.

Approach / I select ed t h ree sc ience fiction nov e ls by Ge rman a u t h or Fra n k S c h ä t z ing and capture d the most im po r t a n t elem en t of e ach bo o k t h ro u gh wa t er color typographic illustrations. Below a re t h e n ovels and e le me nts of e ach book t h a t in spired t h e proje ct. • Kein e An gst ( 1 9 99)

i. E lem en t : F ore st

• Der S ch wa r m ( 2 004)

i. E lem en t : Oce an

• Lim it ( 2 0 0 9 )

i. E lem en t : Atmosphe re  

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W a n d e r e r : C i t y To u r M o b i l e Audio Guide App

Do not go where the path may lead, go instead where there is no path and leave a trail. —Ralph Waldo Emerson

Project /

Exploring Course /

Nature of I nte raction Instructor /

Amir Bahadori Scope /

Branding/ UI /UX Date /

Spring 2 0 1 5

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E XP LORING PROJECT

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W a n d e r e r : C i t y To u r M o b i l e Audio Guide App

Objective / Wa n d e r e r i s a m o b i l e a p p

T h orou gh resea rc h and a solid de sign proce ss

that provides audio information

design a m o bile a pplication that include s use r

about your surroundings (ie:

def in in g, in f o r m a t io n archite cture building

parks, city heritages, museums,

a n d u ser in t er f a ce visualizing.

etc‌) without the need to open the app.

Approach / T h e App a llows u ser s to ex plore San F rancisco wit h ou t doin g resea rch be fore hand. They have oppor t u n it ies t o lea rn about city history and h i d d e n s t o r i e s a s t h e y p a s s l o c a l s i g h t s . I n i t i a l l y, I bra in st or m ed a bout how to bring use rs a be tte r experience when they are traveling. Considering t h a t S a n Fra n cisc o is a pe de strian-frie ndly city, if t h e a pp provides info in an audio format inste ad of as reading material, the possibility of distracting u ser s f ro m t h e c it y views can be de cre ase d. Wa n derer , wit h iP h one’s ge ofe ncing te chnology running in the background, allows you to pocket your phone and stay engaged with the city. When n ea r a t ou r ist dest ination, SF Wande re r ale rts you with a push notification, offering you sight info including an audio introduction, photographs a n d f u n f a ct s. I n a dd ition, the app fe ature s a rewa rds sy st em , wh ich allows use rs to lev e l up by disc over in g m o re a nd more audio storie s in the c i t y. T h e a p p e n c o u r a g e s u s e r s t o e x p l o r e c i t i e s m ore in dept h .

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E XP LORING PROJECT

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Rebranding Hummer

Design has allowed us to stand out; to look different and show that difference boldly. —Joe Mansueto

Project /

Discove ring Course /

Nature of Identity Instructor /

Hunter Wimmer Scope /

Branding/Web Print Date /

Spring 2015

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DISCOVE RING PROJECT

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Rebranding Hummer

Objective / Reinvent the outdated Hummer

This rebranding project aimed to identify the

brand to become a brand that

essen c e o f t h e Hu m me r brand and transform

empowers people with a sense

it en t irely in t o a n ew dire ction while still re maining

of dominance, security and

t r u e t o it s c o re essence .

confidence. Approach / Hummer was a military-look truck and SUV brand that I converted into a tech and business hub. After conducting extensive research on self-building and career expanding business. I came up with a new strategy for Hummer based on their core spirit— empowering people with a sense of security, dominance and confidence. Instead of just being a vehicle company, the new Hummer would aim t o be a bra n d t h a t pushe s pe ople’s ambitions to h igh er a lt it u des. Hu mme r would prov ide acce ssible reso u rc es f o r in dividuals and busine sse s, offe ring t h em t h e kn owledge and information they ne e d to t a ke c o n t rol con t ro l of the ir future . T h e n ew m a r k f or Humme r is a combination of t h ree dia go n a l ba r s and a shie ld shape conv eying dominance, confidence and security. The a r ra n gem en t of t h e bars and shie ld symbolize s overc o m in g self lim itation and aiming for h igh er idea ls. T h e mark make s a simple and bold gra ph ic st a t em en t t hat can be adopte d on dif f eren t pla t f o r m s. Our brand ide ntity is a de sign sc h em e m a de u p o f a numbe r of core e le me nts and guiding principles that combine to create a dist in c t ive lo o k a n d fe e l that make s the Humme r bra n d im m edia t ely re cognizable .   

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CO L L ID IN GLVED (UN)SO (UN)SOLVED

SelectedSELECT works of Lee EDPeihua WO R KS O F P EIHUA (ZOE) LEE Selected works of Peihua (Zoe) Lee

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LVED ((UN)SO U N ) S OLVED

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A Philosophy of Organic Architecture Poster Series

Good buildings come from good people, and all problems are solved by good design. —Ste phe n Gardine r

Project /

Constructing Course /

Type Expe rime nts Instructor /

Kathrin Blatte r Scope /

Print/ Photography Date /

Fall 2 0 1 4

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A Philosophy of Organic Architecture Poster Series

Objective / Poster series using various

T h e in t en t io n of t h is proje ct was to deve lop a

materials and photographic

series of posters to promote an architecture

methods to promote an

exhibition. We set a the me for the ex hibition and

architecture exhibition.

c h o se th ree words to represent it. The words were hand crafted with corresponding materials and presented on customized photos. Approach / Orga n ic a rc h it ect u re is an archite ctural philosophy t h a t pro m o t es t h e h armony be twe e n human habitation and nature. In order to bring this concept t o lif e, I select ed t h re e words(GROW, SOUL and U N I FY ) t o represen t the spirit of possibilitie s for the final poster series by arranging the words in va r io u s com posit io n s and e nv ironme ntal se ttings.

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M FA T h e s i s : L i t t l e D o W e K n o w

MFA Thesis W h a t i s a n M FA t h e s i s p r o j e c t ? / We are presented with the challenge of finding a problem and designing a solution for it. It can be a design problem, a social issue, a new product or anything that will benefit from a design solution. We are presented with the challenge of finding a problem and designing a solution. It can be a d e s i g n s p e c i f i c p r o b l e m , s o c i a l i s s u e , a n e w product, or anything that will benefit from a design solution. This one year process starts out with researches, statistics, interviews, user tests, and lot of exploration to find the best way to solve the problem. We then c rea t e a ef f ect ive a nd compe lling solution using all of the tools graphic designers have at our disposal.

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M FA T h e s i s : L i t t l e D o W e K n o w

We cannot solve our problems with the same thinking we used when we created them. —Albert Einstein

Project /

Scope /

Ale rting

Bra nd i ng /P ri nt Web /Ex hi b i t i o n

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Dire cte d Study

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Fal l 2015

Instructor /

Phil Hamle tt/ Dave Gottwald/ Anthony Jagoda

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Defining an audience / T h e tra i t s an d s t re n gt h s a t t r ibu t ed t o t h ese a rc h e typ e s s erv e as a gen era l desc r ipt ion o f t h e ov e ra l l pers o n as . T h es e ca rds h elp m e def in e who i s th e t arget au d i e nc e o f m y project .

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Research Visualization / R e s e a rc h t h at c o n t ai n s s t a t ist ics a n d fa c ts a re p ow e rf u l t o o l fo r developin g a c o m p e l l i n g s t o ry t el l i n g .

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W h a t i s a n M FA t h e s i s p r o j e c t ? /

a design specific problem, social issue, a new

We a re p re s e n t ed w i t h t he ch a llen ge o f f in din g a

product, or anything that will benefit from a design

problem and designing a solution for it. It can be

solution. This one year process starts out with

a design problem, a social issue, a new product or

researches, statistics, interviews, user tests, and

anything that will benefit from a design solution.

lot of exploration to find the best way to solve the

We are presented with the challenge of finding a problem and designing a solution. It can be

problem. We then create a effective and compelling solution using all of the tools graphic designers have at our disposal.

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MFA The s is: L it t le Do We K n ow

Little do we know is a project that aims to communicate the need to establish proper boundaries between tracking technology and personal privacy by informing the public of the current commercial practices and developing a program for social action and reform.

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Consultant Address Address Address Phone

Consultant Address Address Address Phone

Consultant Address Address Address Phone

Consultant Address Address Address Phone

Consultant Address Address Address Phone

No.

---

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Pro

U Project Number Date Drawn By Checked By

A Scale

Developing a hypothetical exhibition / C R I TI C A L E Y E i s h el d by Lit t le Do We Kn ow Org. I t rev e a l s a s e ri es o f at t ra ct ion a n d f a ct s t h a t sh ow how our private territory have been invaded by a d v a n c e d t e c h n o l o g i e s i n t h e d i g i t a l w o r l d . T h e r a n g e o f t h e res earch f rom in f ro m a t ive and satistical analyasis to instrospective art works, presents an in-depth perspective of what results the digital era is going to bring us, or, have brought us.

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LVED ((UN)SO U N ) S OLVED

SELECT ED WO R KSS OOF F PPEI EIHUA SELECTED WORK H UA(ZOE) (ZO E )LEE LEE

T h a n k Yo u

This book, and all the works within, were acheived with the gracious support of many gifted individuals. I hold them in the higest esteem for their ability to enlightern, encourage, and inspire. I will forever be grateful for their presence in my education.

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Pochao Lee

Mary Scott

Howard Tu

Hunte r Wimme r

Fadi Hudhud

Dav e Gottwald

Ziv Tsau

Anthony Jagoda

Rehab F Hassanin

Kathrin Blatte r

Fanny Yu

Dav id Hake d

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Phil Hamle tt

PROJECT

Instructors /

My parents

ACKNOWLEDGEMENT

Fa m i l y & f r i e n d s /

Vanessa Lin 02

Hiu-Mei Cheung Pear Weerawong Valerie Huang

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Paige Pei-Chun Parko Premvaranon

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School / A c a d e my o f A rt Un i v e rs i t y Course / Se ni o r P o rt f o l i o Student / P e i h ua (Zo e) Lee Instructor / Ma r y S c o t t T i tl e of bo o k / (U n )so l v e d Photography / P e i h ua (Zo e) Lee Book bindery / B l ur b Cover stock / I ma g e Wrap M at t e F i n i s h Text stock / P ro l i ne Un c o at ed 10 0 # Fo n t / No to f a m i l y Software / A d o b e Cre at i v e C l o u d

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l ee p eihua.com

Profile for Zoe Lee

MFA Portfolio  

MFA Portfolio  

Profile for leepeihua
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