Hummer Branding Book

Page 19

Timeline

Hummer Brand Book Communication Guidelines

2002

2008

2009

GM-Hummer dealerships open.

GM announced it is reviewing the

While preparing for bankruptcy, GM

brand for possible sale.

announced the discontinuation of several brands including Hummer. China’s Sichuan Tengzhong Heavy Industrial Machinery Co. announced that it was interested in acquiring Hummer but later withdrew the bid.

2003–2009 Hummer H2

2005–2010 Hummer H3

2006

2010

Peak year for H ummer sales, w ith

GM announced it would dismantle the

71,524 sold.

Hummer brand. Hummer inventory depleted and dealerships started to close in April. The last Hummer H3 rolled off the line on May 24th.

09


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