POSITIVELY MUSIC SALES AND MARKETING

Mak e Sales and Marketing Work For Your Mus ic Bus iness Start -Up

Step up your music business potential w ith this up -to-date Sales and Marketing Programme

Professional Sales and Marketing Training PR

Awareness is critical yet all media is saturated, so how do you rise above the noise? How do you stand out from the crowd? How do

you make your pitch resonate? This strategy focusses on the fan rather than the typical business features and internal news.

MARKETING

How do you create a marketing campaign worthy of international superstar status? Marketing is of course so much more than social networking. A stellar marketing campaign adds to your credibility as well as driving sales.

SALES

Positively Music is very active on social

It is usual to acquire business through advertising, networking or

networks so friend and follow to keep in

referrals all of which are great! To reach the economies of scale to

touch, have a chat, read the latest blog posts

become a significant business, however, there needs to be a

and network.

successful sales process within the business.

PARTNERSHIPS

GET SOCIAL WITH POSITIVELY MUSIC

www.facebook.com/positivelymusic

Partnerships are essential to huge leaps in growth. You can reach goals faster by pooling resources and expertise with others.

www.twitter.com/positivelymusic

Partnerships also mean you can set and meet bigger goals that were once out of reach. This module shows you how to do the deal.

A totally new programme! Coaching consists of 4 one hour one to one bespoke Skype sessions including templates, worksheets, scripts and action plans. Bonuses include the latest Positively Music reports, videos, audios, presentations and books! All for £497 only. entrepreneurs we can lead Positively Music marries old school music business know

– how with up – to – date sales and marketing techniques. The benefit to is room to grow, sustainability and better change management for the future.

Behind all this is a compelling raison d'être.

Positively Music believes that through a new generation of music business

and shape the music industry and transform it into a

powerful proposition that positively influences a globalising society and economy. A culture of high entrepreneurship, dealmaking and partnership is the way forward. This programme will leave you feeling inspired, invigorated, revved up and ready to go!

A COMPLETELY VIRTUAL PROGRAMME

This programme is conducted over Skype so you can work from the comfort of your own home or any Wi-Fi- enabled location you choose. Only 6 clients are taken on per month.

SOME PRAISE!

Effective Techniques For Better Growth

“There are not enough boxes to tick to recommend Leena highly enough.

When Leena and I worked with each other I always found her to be very

You’ve done courses like this before,

The programme content comes from

what makes this programme so

genuine experience distilled into

personable, professional and highly

different? Why should you choose

actionable strategies and tactics not

experienced in her field. I have had only

Positively Music for your training?

regurgitated blogs. In addition, the

Besides, isn’t this information freely

programme tackles the overlooked topic

available on the internet? Here is why.

of sales and how this dovetails into the

are looking for the person to help take

rest of your business. This programme

you or your business to the next level

talks about money and how you can

then I recommend Leena because her

positive experiences with Leena. If you

make it so that you and your business can grow and develop. Most SMEs in the music industry sector fail because they

experience and expertise will ensure your are guided down the right path.”

don’t campaign, they don’t sell and have no sales process and they fail to

Brad Martens, Account Director at Isobar

negotiate deals. This programme solves those problems via structured

Australia

implementation.

* A nominal £5 participation fee is charged for this call to help ensure any time is not absorbed by spectators. 100% of this fee will be donated to the WWF.

READY TO SIGN UP? EMAIL LEENA @ LEENA@POSITIVELYMUSIC.CO.UK FOR YOUR 15 MINUTE GUIDED PHONE CONSULTATION . *

ABOUT LEENA AND POSITIVELY MUSIC

Leena Sowambur is an established specialist in digital music business and entrepreneurship and the

Founder

dedicated

to

of

Positively

Music

entrepreneurship

which and

is

digital

business training to the music industry.

What makes Positively Music unique is that Leena, has 2 music business degrees and over thirteen years professional experience in the digital music industry. She has trained over a hundred independent artists in the last 6 years. Leena also worked for Sony, and with Warner, EMI and Universal. In that time, Leena directed numerous international, European and national campaigns for superstar artists from Beyoncé to Take That.

Leena speaks and trains all over the country on her area of expertise working with Universities and Government business agencies. She has brought out several publications and 2 books; “Your Music, Your Money” and “The Fan Experience” in the last 12 months. In 2012, she was invited to speak at TEDx for the University of Westminster on the subject of fan-centred music business, the topic of “The Fan Experience.”

P u t P o s i ti v e l y M u s i c to th e te s t, c h e c k o u t w w w . pos i ti v e lym u s i c . c o . uk / bl og fo r yo u r fr e e o f c h a r g e a d v i c e .

POSITIVELY MUSIC SUITE 34 NEW HOUSE 67-68 HATTON GARDEN HOLBORN LONDON EC1N 8JY LEENA@POSITIVELYMU SIC.CO.U K W W W.POSITIVELYMUSIC.CO.UK