5 Best Tips to Analyse Your Competitors for Content Ideas

5 Best Tips to Analyse Your Competitors for Content Ideas

Who are your Competitors?

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For an online business, all the websites that are into the same business as yours are your competitors.

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For an effective competitor analysis, you need to list down names of companies that are selling the same product or service in the market, or are targeting the same audience.

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Competitive Analysis ▪

Competitive analysis is one of the most crucial prerequisites to excel in the business world. It gives you a peek into the current industry trends to have an edge over your market competitors by analysing what they are doing.

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Many business owners hire content writers to test the waters within the present-day competitive landscape.

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If performing a competitive analysis for fresh content ideas is on your mind, here are some tried-and-tested methods to do that like a professional.

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1. E-Mail Updates ▪

All the companies want their target audience to know about their latest news like upcoming sales and promotions. Hence, they ask their website visitors to sign up for e-mail updates on their website.

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One of the best ways to keep abreast with your competitors’ moves is to subscribe to their website.

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When you hire content writers with good experience, this is probably one of the most basic steps that they undertake for a full-proof competitor analysis.

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2. Video Content ▪

The popularity of videos has been on a rapid rise from a long time now.

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Considering this popularity, the use of videos has become an important part of the content marketing strategy, and business owners specially hire content writers to come up with captivating videos.

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If you are also aiming at grabbing the attention of your audience with powerful content, you cannot go ahead without analysing their video content.

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3. Social Media ▪

If you are online, you have got to be on social media.

Being active on social media is indeed a big component of almost every digital marketing strategy today.

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You can easily track the activities of your competitors on different social media platforms for impactful content marketing.

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A lot of people hire content writers to improve their social media presence by observing their competitors post and other content on their social media profiles.

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4. Best Keywords ▪

One of the key responsibilities that you want to hire content writers for is SEO (Search Engine Optimization), and we cannot neglect the importance of keywords in making that happen.

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Although the SEO teams are always experimenting to find the best keywords that need to be targeted, finding out the keywords that your competitors are using to appear in top searches is a smart technique.

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5. Attending Webinars ▪

Many brands and businesses conduct webinars as a part of their content marketing strategy.

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To understand the common topics that your target audience is interested in, you can attend the webinars organised by your competitors.

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You can consider to hire content writers for attending these webinars and gaining insight about different ways to deliver those topics and answer the audience’s questions.

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Contact Us

5. Attending Webinars

Virtual Employee www.virtualemployee.com Breakwater Marketplace, 91 Camden Street, Suite 312, Rockland, ME, USA (+1) 877-697-8006 sales@virtualemployee.com

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