Boost - Branding Guidelines by Leart Zogjani

Branding Guidelines

Brand

The general brand is built on a few concepts as the base of the whole image conveying the idea of a solid, global, formal, powerful, experienced and energetic company.

Logo

Vertical version

Horizontal version

Logo

1.0

* Inspired by key animation theories, this logo is a visual representation of any object in motion as it builds up speed. * Another interpretation of this logo was inspired by horizontal bar charts, as they exponentially increment over time.

Building monumentum

A body incrasing speed over time

Charts

Pictogram

1.1

The logoâ&#x20AC;&#x2122;s pictogram starts with the idea of a boost in movement. Same as steps would take wider strokes to achieve faster to the aim, so do the lines increasing in space incrementally. On the other hand, they resemble economic bar charts to further establish BOOST GIâ&#x20AC;&#x2122;s interest in innovation and economy growth.

b=2a c=b+a/2 d=c+c/2 e=d+d/2 f=e+e/2

Typography

Two main fonts, positioned on complementary poles of design have been used to portray the full scope of the work of BOOST GI. Beginning with a derivative of the legendary Helvetica: Alte Haas Grotesk, is an excellent ambassador of the design of the second half of the 20th century, while continuing to be the image of innovation and technology of our century. On the other pole, Minion Pro, a classical serif font, dating on the BC era with the Roman Majuscule establishes the concepts of experience and power to the brand, while also resembling the formality of the traditional newspaper. Together they close a perfect 360 circle.

Slogan

EXCELLENCE in INNOVATION

Slogan used for the brand, font is Minion Pro all capitals except for ‘in’ that is Minion Pro Italic in lower-case. Cut margins are allowed for the design.

Font

1.2

As with the pictogram, the logotype on the vertical logo inherits the movement. So BOOST takes a bold form, while Global Innovation descends a line lower to complement the the general composition

Boost: Capitals, Alte Haas Grotesk Bold. Global Innovation AS: Initial capital and lower-case. Alte Haas Grotesk.

Colors

To tackle the challenge of creating a powerful image, the idea gravitated towards the use of colors. By choosing the highest known color contrast, black against yellow, the challenge seemed accomplished. However, this contrast did play a role against the previous concepts; thus, to soothe the color tension, white space was introduced the the whole brand, taking a leading position in the general image

Colors

1.3 Technology Colors

Main Colors

R = 162 G= 0 B = 198

R = 0 G= 0 B = 0

C M Y K

= = = =

100 100 100 100

R = 255 G = 203 B = 4

C M Y K

= = = =

0 20 100 0

C M Y K

= = = =

52 89 0 0

Health Colors R = 0 G = 167 B = 109

C M Y K

= 100 =0 = 80 =0

Environment Colors R = 0 G = 174 B = 239

C M Y K

=100 = 0 = 0 = 0

Stationery

As instruments in an orchestra, each printed and online material must compliment one another and interlace into a single moving organism. With the information as the main pillar of each material, the brand message still flows through each of them and keeps the visual orchestra intact and well in tune.

Stationery

2.0

* Stationeries such as memo, envelope, invoice, business cards and stamp are presented that way to keep the simplicity and at the same time the companyâ&#x20AC;&#x2122;s seriousness with the clients.

MEMORANDUM of UNDERSTANDING To: Mr. Tom Jerry Head of Coca Cola LTD

Limited Company Prishtina

Astrid Green CEO +47 48 17 73 89 astrid@b-gi.no b-gi.no Papirbredden, GrĂ¸nland 58 3045 Drammen Norway

Organization No.: 982 826 489 Fiscal No.: 600691902

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam fringilla felis quis venenatis molestie. Aenean euismod, odio vitae mattis iaculis, nulla libero placerat justo, ac dapibus dolor nunc et orci. Nullam congue cursus massa non consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat tellus ac elit sodales commodo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tellus velit, feugiat at posuere id, vestibulum ac risus. Nam fermentum consequat ipsum at sollicitudin. Aliquam vel tincidunt felis, eget imperdiet lacus. Donec nulla purus, convallis sit amet ex in, efficitur vulputate ex. Proin posuere nunc pellentesque vulputate tempus. Phasellus faucibus mauris in tempus bibendum. Donec semper quam venenatis, sagittis ipsum viverra, suscipit metus. Aenean et urna metus. Phasellus auctor urna felis, ac dictum mauris auctor at. Nullam cursus luctus pretium. Aliquam sollicitudin sollicitudin dui, vitae pretium diam efficitur eu. Morbi dictum diam imperdiet quam placerat porta. Etiam ut orci at leo faucibus euismod semper nec diam. In pharetra elit at nisl suscipit pellentesque. Etiam sagittis eleifend lorem, eu tincidunt nibh aliquam a. Integer vel odio dui. Duis a ligula gravida, egestas metus sed, dapibus ligula. Donec ex ligula, bibendum in mollis semper, interdum at libero. Aenean at consequat felis. Nam et bibendum tortor. Quisque suscipit, lacus non placerat lobortis, leo metus sollicitudin diam, ut pharetra magna metus sit amet urna. Nullam at venenatis mauris. Maecenas quam justo, semper sed mauris at, ultricies mollis neque. Donec cursus mauris et risus ultricies vulputate. Curabitur sodales, lorem non varius aliquam, mi eros sodales velit, sed suscipit mauris enim quis lacus. Sed a nulla quis mauris dictum iaculis. Donec in nisl vel neque aliquam lacinia ac vitae diam. Fusce tempor accumsan dolor. Aenean sagittis consequat quam id sollicitudin. Nam maximus sem vel justo efficitur convallis. Interdum et malesuada fames ac ante ipsum primis in faucibus. In sed aliquam dui. Donec cursus mauris et risus ultricies vulputate. Curabitur sodales, lorem non varius aliquam, mi eros sodales velit, sed suscipit mauris enim quis lacus. Sed a nulla quis mauris dictum iaculis. Donec in nisl vel neque aliquam lacinia ac vitae diam. Fusce tempor accumsan dolor. Aenean sagittis consequat quam id sollicitudin. Nam maximus sem vel justo efficitur convallis. Interdum et malesuada fames ac ante ipsum primis in faucibus. In sed aliquam dui. Sincerely, Astrid Green CEO

Memo Front 16

124

2.1 6 16 Memo Front dimensions:

16 4

MEMORANDUM of UNDERSTANDING

To: Mr. Tom Jerry Head of Coca Cola LTD

106 Astrid Green CEO +47 48 17 73 89 astrid@b-gi.no b-gi.no Papirbredden, GrĂ¸nland 58 3045 Drammen Norway

Organization No.: 982 826 489 Fiscal No.: 600691902

216x303 mm

Memo Front description: b

33 16

a. Boost logo on top of the page.

b. Title of the page: Memorandum of Understanding.

c. Page content Minion Pro 10.5 pt.

Memo Back 9

198

2.2 9 a

Technology Sector Memo Back dimensions:

Memo Back description:

22 Health Sector

64 4

123

Environment Sector

216x303 mm

a. Black frame.

c. Boost logo.

b. Memorandum of Understanding.

Envelope I 48

2.3

134 Envelope I dimensions:

23 6

220x110 mm

Envelope I description:

4 20

127

a. Sender address in Alte Haas Grotesk 9 pt. b. Boost logo.

Envelope II 48

2.4 144 Envelope II dimensions:

23 6

230x160 mm

Envelope II description: 131

136

4 20 43

127

a. Sender address in Alte Haas Grotesk 9 pt. b. Boost logo.

Envelope I-III

2.4.1 Dimensions to be used:

Colors to be used:

Each envelope should be printed on the specified colored paper/envelope.

Invoice 16

2.5 48

Invoice dimensions: 216x303 mm

Invoice description:

16 4

101

21 3 10

74 6 10 7

f g

16 16

120

a. Boost logo. b. Boost address, Boost Global Innovation in Alte Haas Grotesk Bold 10 pt, the rest of the address in Alte Haas Grotesk 10 pt.

Invoice Technology

2.5.1 Invoice dimensions: 216x303 mm Invoice description:

c. Payment address, Bankâ&#x20AC;&#x2122;s name in Alte Haas Grotesk Bold 10 pt, the rest of the address in Alte Haas Grotesk 10 pt.

d. Invoice title, no. in Minion Pro Italic 21 pt.

Invoice Health

2.5.2 Invoice dimensions: 216x303 mm Invoice description:

e. Invoice descriptions, title in Alte Haas Grotesk Bold 10.5 pt, content in Minion Pro 10.5 pt.

f. Remark in Alte Haas Grotesk Bold 10 pt, the rest in Alte Haas Grotesk 10 pt.

Invoice Environment

2.5.3 Invoice dimensions: 216x303 mm Invoice description:

g. Client’s name and Address in Alte Haas Grotesk Bold 10 pt, the rest in Alte Haas Grotesk 10 pt.

h. Invoice’s total Minion Pro Italic 21 pt, numbers in Minion Pro Bold.

Invoice

2.5.5

Business Cards 13

2.6

Business card dimensions:

14 8

Business card description: a. Boost logo.

c. Excellence in innovation on the back of the business card.

14 8

28 The Business cards should be printed in black paper.

50x90 mm

b. Personel info, name and lastname in Alte Haas Grotesk Bold 9 pt. N, KS, b-gi.no Alte Haas Grotesk Bold 7 pt, the rest of the info in Alte Haas Grotesk 7 pt.

Stamp

2.7 50

Stamps dimensions: NO 982856489 mva

www.b-gi.no

50x27 mm

Stamps description:

27 NO 982856489 mva www.b-gi.no

a. Boost logo.

c. City Alte Haas Grotesk Bold 7 pt.

NO 982856489 mva www.b-gi.no

b c

b. Company Alte Haas Grotesk Bold 7 pt.

Emboss Stamp

2.8

Stamps dimensions:

50x4 mm

Second stamp dimensions: 50x17 mm 51

Stamps description: The embossed stamp is to be used only occasionally on more specific files. 17

E-Posters

3.0

* Posters in social media with the clearness as you read them present the spirit of the company.

Cover Photo Profile Picture

Timeline Photos

Profile Picture

Timeline view

160

3.1

Full view

Cover Photo

851

3.2

Cover Photo dimensions:

851x315 px

Cover Photo description:

315

a. Excellence in innovation Alte Haas Grotesk Bold.

Timeline

3.3

1150

Timeline Photo dimensions: a

628

1150x628 px

Timeline Photo description:

a. Boost Logo.

b. Font: Alte Haas Grotesk Bold 35 pt.

c. Name Alte Haas Grotesk 25 pt, position Alte Haas Grotesk 20 pt.

Roll Banners

4.0

Roll Banners

4.1

Roll Banners 707

320 120

4.1.1 243

Roll Banners dimensions:

950x2150 mm

Roll Banner description:

440

a. Boost website.

200

c. Boost logo.

20 200

420 110 b 320

b. Excellence in innovation.

Cut margins are allowed up to 100 mm.

Folder

5.0 230

Folder dimensions:

224

230x320 mm

Folder description: 148

68 28 a

1. In specific cases the use of embossed logo can be skipped and the logo can be printed in white colour. 2. The Folder should be printed in black paper.

a. Excellence in innovation. b. Boost logo embossed.

Folder unfolded 190

230

5.1 5

130 Folder dimensions:

320

230x320 mm

Tracing paper 220

5.2 220

Tracing paper dimensions:

220x310 mm

Tracing paper description: a 205

b 80 25 25

a. Brand colour in back. b. Excellence in innovation printed in front and back.

Tracing paper

5.3

Technology Sector

Health Sector

Environment Sector

Should be printed in Tracing paper.

Tracing paper

5.3.1

Sticky Notes

6.0

Sticky notes dimensions:

75x75 mm

Sticky notes description: 75

a. Boost logo.

Notebooks 13 23

112

excellence in innovation

7.0 13

13 a

Notebooks dimensions:

148x210 mm

Notebooks description:

31 b

122

170

a. Excellence in innovation. b. Boost logo.

Notebooks can be spiral or softbind. 99

The covers of the notebooks should be printed in black paper.

Notebooks 13 23

7.1

112

Notebooks dimensions:

148x210 mm

Notebooks description:

31 3

www.b-gi.no

a. Boost Web Address

Notebooks can be spiral or softbind.

USB

8.0

Powerpoint Presentaion

1920

9.0

Powepoint Presentation dimensions: a

1080

960x540 px

Powepoint Presentation description:

a. Font: Minion Pro

b. Font: Alte Haas Grotesk Bold

Powerpoint Presentaion Preview

9.1

Branding Pictures

10.1

Closing Statement

The BOOST Global Innovation brand was designed on June-August 2015 by Kokrra.tv