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LEAP Design Associates

COMPANY PROFILE


ABOUT US At LEAP we consider that establishing brands, producing publications and creating online presence are just the beginning of your journey with us. LEAP is a creative design studio based in Jakarta and Hong Kong. We specialise in branding, graphic design, custom publishing and online marketing solutions for small and medium sized companies.

It’s not just a contract, it’s a relationship. We understand the values of building a long

When technology solutions are required we use open source tools where ever possible,

term relationship with you. While we can work on standalone projects, we have discovered the mutual benefits to both sides on maintaining sustained long term arrangements. In particular the quality of

this means you have the freedom to utilise other technology vendors if required. We like to think green and encourage our clients to embrace green solutions as well.

brand control we can maintain based on the experiencing of the past projects.

We care about our environment and its surrounding, this means we recommend the use of environmental friendly paper, soy-based ink printing and many other green solutions.

Our values We value transparency, openness, efficiency, productivity and of course above all creativity when working on projects.

Š 2010. LEAP Design Associates | www.leapdesign.biz


WHAT WE DO Our core services consist of three main areas in branding, print, custom publishing and online presence. We believe the integration between these areas help our clients to achieve their business goals.

© 2010. LEAP Design Associates | www.leapdesign.biz

BRANDING & PRINT

CUSTOM PUBLISHING

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Branding & corporate identity Brand activation Graphic design Sales & marketing collateral

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Full editorial services Publication planning & concept Publication design & layout Print & online publication

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Corporate & business communication Print & web advertising Information design Packaging design

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Production & distribution Photography & illustration

Character design

ONLINE PRESENCE • • • •

Website design Website development Website maintenance Search Engine Marketing

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CMS-based website Flash-based website eCommerce website Email marketing Mobile website

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iPhone & iPad apps Facebook apps


OUR CLIENTS We work with clients from financial services, law firm, lifestyle, retail, health, sports and other professional sectors.

© 2010. LEAP Design Associates | www.leapdesign.biz

We are lucky enough to be able to work with clients from various industries. We strive to maintain long and lasting relationship with them and yes - some of them stick around with us until now. • • • • • • • • • • • • • • • • •

Adventist Health AES International Apus Investments Armytage AAM Asiapac Capital Australian Wine Centre Belhams BogaFine Wine BritCham Indonesia CarveOut HM Limited Chater Consulting Ltd. Compliance Solutions (HK) Ltd. Cricket Indonesia DB Capital Partners Eka Hospital Hong Kong Trustees Association Intertrust Private

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Jakarta Cricket Association Luen Tai Group Mondial Dubai LLC. Oldham, Li & Nie Lawyers Parentology Course PF Interaction Pink Tank Events PPi PrimaFit Quadros International Republic Partners Sunseeker Australia Super Smart Strategies The Hong Kong Trust Company ToyBox International TTG Wealth Management Welkin


OUR WORKS BRANDING / PRINT DESIGN / CUSTOM PUBLISHING / ONLINE PRESENCE


Adventist Hospital Marketing Collateral

HIGH QUALITY COLLATERALS REFLECTING THE HIGH QUALITY HEALTHCARE AT ADVENTIST Adventist Hospital is a non-profit hospital providing high quality healthcare to the local and expatriate community in Hong Kong. Its marketing collaterals needed a face lift to better reflect the hospital’s evolvement into a modern healthcare provider. LEAP delivered a set of marketing collateral - posters, brochures, leaflets and invitation cards – that truly reflect the hospital’s identity: clean, modern, moving in tandem with the advancements in society.


PrimaFit Marketing Collateral

A NEW CORPORATE IDENTITY AND MARKETING COLLATERALS TO SUPPORT ITS RE-BRAND to support the re-branding campaign of Prima Fit, Indonesia’s leading fitness equipment supplier, LEAP re-designed the company logo, stationary and other marketing materials. For the logo, we used typography to convey the leading position of the company as well as emphasized the industry it is in. LEAP also produced a separate set of product flyers with customised folders for the opening of its retail store in Jakarta. Working on a tight deadline and with various design guidelines, we delivered a product marketing pack that greatly supported its sales initiatives during the store’s opening day and onwards.


Luen Tai Group Marketing Collateral

COLLATERAL THAT SUPPORTS THE COMPANY SALES & MARKETING EFFORT Luen Tai has been established since Year 1988. The company is based in Hong Kong with 9 factory plants sited in Shenzhen and Shanghai to date. It is a leading manufacturer and one of the biggest polyurethane raw material distributors specialized in polyurethane products. To support its marketing and sales efforts we created several flyers to promote their lines of products. It is designed to follow their corporate logo with the use of rectangular elements throughout the design. It receives a lot of positive feedback from their clients as it shows the product in a clear and clean manner.


Australian Wine Centre Marketing Collateral

A PRODUCT BROCHURE WITH STAND-OUT IMAGES OF FINE WINES Australian Wine Centre was established in Hong Kong in 2004 and specializes in the sales and marketing of premium “boutique” wines from Australia. The company’s vision is to bring the delights of fine wines produced by small volume producers which would otherwise not be available in the city. LEAP delivered a brochure that provided an A to Z guide about its products and services, accompanied with nicely selected images of wines, wineries and vineyards. We combined the colors black, light blue and white along with large images to create an elegant and luxurious look.


Belhams Corporate Identity A PERFECT LOGO FOR A COMPANY WITH IDEAS FOR A PERFECT HOME Established in 2008, Belhams is a distributor of home products sourced from Asia and around the world. Selling home products that are natural and unique, Belhams needed a corporate identity that will bring out these qualities. LEAP conceptualised the company logo, inspired by branches and fresh leaves. This represented Belham’s core, which is bringing ideas and products for a perfect home. the use of brown and lime green as logo colors were perfect in capturing the warmth and naturalness of the company’s home wares.


PT. Modern Internasional Tbk. Annual Report 2007 Modern International was established in May the 12th 1971 under PT. Modern Photo Film Company. Going through some changes, the company has transformed into PT. Modern Photo Tbk. In June 2007, the company dynamically evolve once more to better anticipate the global challenge and once again change its trade mark into PT. Modern International Tbk and has consistently grown ever since to be the sole distributor of Fuji Film ( Japan) in Indonesia.

FIGHT BACK AND WIN The business of photo products on the basis of conventional technology in Indonesia has been declining due to the factor of economy instability and the merging challenge of the digital era. The Company are now focusing on producing digital imaging products and Fuji Film, as one of the biggest name in the industry is continually making breakthroughs to keep its existence and conquer the two specified problems. Through the mission Fight Back and Win, the company aims to be the single player in the industry of photography in Indonesia. LEAP designed the Annual Report within this theme with the use of up-lifting and motivational images with the clean and structured layout.


PT. Modern Internasional Tbk. Annual Report 2008

TRANSFORMED THE CORE BUSINESS LEAP designed the bi-lingual 2008 Annual Report with a clean and professional layout. Carrying the theme ‘Transformed’ the idea is to show its shareholders the transformation that has been going on within the company. The increasingly advanced and dynamic Digital technology development poses challenge as well as opportunity to the Company. Economic condition throughout 2008 ended by global financial crises that affected the Company and most companies worldwide. However, it did not prevent the Company from continually promoting and advancing the Company’s business.


Quadros International Corporate Identity

A CORPORATE IDENTITY THAT COMMUNICATES ITS SOLID STANDING IN THE MARKET LEAP created a new corporate logo for Quadros International, one of Dubai’s largest interior outfitting companies. Quadros has a solid presence in the construction and interior design industry, hence we designed a bold q-shaped logo to truly represent its leading stature.


Adventist Health PULSE Magazine COMMUNICATING AND ENGAGING EMPLOYEES Private and non-profit hospital Adventist Hospital has two branches in Hong Kong, providing high quality healthcare to the local community and expatriates as well overseas patients demanding a higher standard of medical care. LEAP produced a single design and layout for Adventist Hospital’s two employee magazines, one for each branch. We used different color palette to differentiate one version from the other.


Simpson Marine Sea Breeze Magazine SHOWCASING THE ULTIMATE LUXURY IN YACHTING Asia’s leading boat dealer Simpson Marine needed a new design for its client magazine, Sea Breeze, which is published in English, Chinese and Russian. LEAP was contracted to undertake the publication’s revamp. We delivered a magazine that exuded sophistication and luxury, appealing to the wealthy clientele of Simpson Marine. Only high quality images were used to reflect the company’s high-end brand positioning.


BritCham Indonesia UP.DATE Magazine COMMUNICATING AND ENGAGING MEMBERS The British Chamber of Commerce has established itself as the most active foreign chamber of commerce in Indonesia, providing premium and diverse resources for businesses needing to understand the Indonesian market. As part of its effort to enhance the communication channel between its members, LEAP took the challenge to redesign its monthly magazine called Up.Date. LEAP completely redesign the magazine layout to make it more professional, tidy and appealing to its reader. The new design has proven to increase the readers base and based on the feedback from the members, the overall redesign of the magazine provide a positive feedback.


Abacare Health Times Magazine

A RELEVANT RESOURCE ON HEALTH INSURANCE FOR ASIANS LEAP helped insurance broker Abacare Hong Kong developed its first customized magazine, Health Times, for distribution to existing and prospective customers in Hong Kong and China. LEAP produced a magazine with clean and simple layout, distinguished by its “folded paper� design. Filled with insightful content aimed at the Asian readers, Health Times is a perfect channel for Abacare to showcase its expertise in health insurance.


ToyBox International Website

ToyBox International is a charitable trust dedicated to raising funds to assist and benefit sick and disadvantaged children.

© 2010. LEAP Design Associates | www.leapdesign.biz

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Website Planning Wireframes User Interface Design Website Development

www.toyboxinternational.org

Wordpress CMS HTML/CSS JavaScript


Mondial Dubai LLC Website

Mondial (Dubai) LLC has been operational in the UAE since 1988 when it existed as Mondial Expatriate Services. It provides financial advisory services to its clients.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.mondialdubai.com

Joomla CMS HTML/CSS JavaScript Flash


BogaFine Wine Website

We helped Boga Fine Wine, the leading supplier of premium wines in Indonesia expand its target customers by developing an online presence where it can showcase its extensive list of wine products.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.bogafinewine.com

Fireplum CMS HTML/CSS Flash


DB Capital Partners Website

DB Capital Partners sources investment opportunities in well managed businesses with superior growth and profit outlook and seeks to partner with private equity investors and management to achieve long term value appreciation.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.dbcapital-partners.com

Fireplum CMS HTML/CSS


TTG Wealth Management Website

TTG (HK) Limited is a completely independent international wealth manager, committed to providing unbiased professional advice on all aspects of investment and financial planning affairs to private clients, companies, trusts and charitable organisations.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.ttg.com.hk

Fireplum CMS HTML/CSS


Welkin Website

Welkin is an independent private equity investment firm focused on the Greater China region. The firm was established by four family offices in Hong Kong, Macao and Taiwan that have generations of successful investing and operating experience in the region.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.welkincapital.com

Wordpress CMS HTML/CSS JavaScript


Asian Currency Fund Website

The Asian Currency Fund is an award-winning investment vehicle with proven strategy that has delivered positive returns over the past 4 years even during the height of the Global Financial Crisis.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.asiancurrencyfund.com

Fireplum CMS HTML/CSS


Precision Group Financial Website

Precision IFA is part of the Precision Group and provides a platform for Financial Advisory companies. All of its adviser companies are required to comply with a stringent due diligence standards and are constantly monitored and kept up to date with the latest industry quality standards. This ensues our confidence in the advice its clients receive.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.precision-group.hk

Wordpress CMS HTML/CSS JavaScript


Island Design Studio Website

Island Design Studio creates unique hospitality destinations with a sense of excitement, expectation and discovery. Spaces of understated elegance which capture the essence of their location, in harmony with their surroundings. Whether it be contemporary simplicity or opulent, indulgent luxury we conceive spaces that stimulate the senses and enliven the mind.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.island-design-studio.com

Static Website HTML/CSS JavaScript


Compliance Solutions Website

Based in Hong Kong, Compliance Solutions specializes in providing regulatory and compliance consulting services to financial institutions in Asia Pacific.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.compliancesolutions.com.hk


The Hong Kong Trust Company Website

The Hong Kong Trust Company Limited provides professional trusteeship, custodial and fiduciary services for individuals and corporations wishing to establish trusts/custody relationships for the protection and management of international assets, wealth planning, estate management and tax structuring.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.hongkongtrustco.com

Joomla CMS HTML/CSS


Pink Tank Events Website

Pink Tank Events own several luxury brand events including Miss Universe Australia and The Royal Queensbury Corporate Challenge and have partnered in events with numerous luxury brands including the likes of Box Magazine, Sunseeker Australia, Tiffany & Co, Franck Muller, u-Boat Italia, Ferrari, and Maserati.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.pinktankevents.com.au

Wordpress CMS HTML/CSS JavaScript


BritCham Indonesia Website

The British Chamber of Commerce has established itself as the most active foreign chamber of commerce in Indonesia, providing premium and diverse resources for businesses needing to understand the Indonesian market.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.britcham.or.id

Fireplum CMS HTML/CSS JavaScript


Republic Partners Website

The company was founded in 2009 in Hong Kong and provides investment advisory, research and product development opportunities in the Asian Exchange Traded Products market for Institutional Investors. The company now has offices in Shanghai, Hong Kong and Melbourne.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.republicltd.com

WordPress CMS HTML/CSS


AES International Website

AES was established in 2004 and is part of a group of interlinked professional financial services companies. Our core offering is focused on delivering integrated financial solutions to financial intermediaries (IFAs), wealth managers and other professional service firms.

© 2010. LEAP Design Associates | www.leapdesign.biz

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www.aesfinance.com

WordPress CMS HTML/CSS


CONTACT US Want to start your journey? Get in touch. STUDIO MANAGEMENT Hong Kong Cynthia Mononutu \ Partner, Design Manager cynthia.m@leapdesign.biz

Indonesia Boyke Januar \ Partner, Creative Director boyke.j@leapdesign.biz Windy Santoso \ Art Director

OUR STUDIO Hong Kong 19th Floor Hilltop Plaza 49-51 Hollywood Road Central, Hong Kong T +852 3575 9611 F +852 3753 5223 Indonesia Merpati Petro Building, 1st Floor Jl. Halimun Raya no.2A Guntur, Setiabudi Jakarta 12980, Indonesia T +62 21 8370 6637

Dimas Maulana \ Online Marketing Specialist info@leapdesign.biz

Š 2010. LEAP Design Associates | www.leapdesign.biz


THANK YOU WWW.LEAPDESIGN.BIZ


LEAP Design Associates Profile 2011