CHINA
Your Ticket To
The World’s Biggest e-Retail Market
Megatrends
2016
US$610
2014
billion
US$390
2012
US$212
billion
billion
27 % Today China’s B2C Market is equivalent to the GDP of Austria.
China is the world’s
fro Rate Growth
m
32 01
16 20
In 2016 China’s B2C Market is forecast to surpass the GDP of Switzerland.
largest e-retail market and will be greater than the markets
in America, Britain, Japan, Germany and France combined by 2020, representing
8% of global e-retail transactions.
Did you know? China has twice
as many Internet users than the U.S.A. has people.
Chinese online buyers use online marketplace search functions instead of using traditional search engines such as Google and Yahoo. Alipay has overtaken PayPal as the platform in the world.
Share of B2C Websites by GMV in 2013
18.3%
52.1%
JD
Tmall
largest mobile payment
Alibaba’s total value of merchandise sold is greater than that of Ebay and Amazon combined. By 2016, Alibaba (Tmall & Taobao) expects to pass Wal-Mart as the number one retail network in the world.
12.6% 4.3%
Others
6.4%
Suning
Tencent B2C
2.2% Amazon
2.2% Vip 1.9% Dangdang
Introducing
CHINA
e-Tigers is an end-to-end solution for e-fulfillment that covers the entire spectrum of expertise and services required for your brands’ entry to China. e-Tigers collaborate with over 20 e-commerce partners. Together, we can provide a one-stop solution end to end, or facilitate introductions for you to proven Taobao Partners, marketing specialists and system providers.Â
CIQ & Rectification
550 50,000 sqm
Payment System
Sales & Marketing
Returns Management
e-Tigers work through 6 major domestic courier and postal companies. We provide systems interface, reverse billing, official invoice generation and optimum provider selection.
44
E-Sales Platform
Your Brand Web Store Setup & Design
Legal & Fiscal Representation
years operating in China
employees across 16 cities in China
Customer Service
of e-fulfillment capacity in China with 5 years e-fulfillment experience
Final Mile Delivery
Logistics & Order Fulfillment
Customer Experience Pyramid Our solution means you retain full control of your brand, whilst leveraging the market penetration of established Chinese Marketplaces.
Your Brand
Marketplace
IT & Payment Infrastructure
Market Analysis & Local Marketing
Product Branding & Marketing Strategy
Promotion Tools & Events
Store set-up, Operation & Merchandising
Market & Consumer Data
Order Fulfillment & Returns
Customer Service
Fulfillment Solutions e-Tigers is a range of standardized solutions designed to provide the lowest door delivered cost for your product. Key Cost Variables: Choice of Marketplace
Percentage of B2B/B2C split
Product Dutiable Rate
Commodity
Markets other than China serviced from same Invetory
Product Weight
CIQ (Customs Inspection and Quarantine) Factors
Returns Strategy
Product Retail Price Country of Origin
1
Fulfillment
EUROPE DC
2
Fulfill China Customer orders directly from existing inventory using one of our international parcel delivery solutions. Tigers can also fulfill China customer orders from any of our global e-fulfillment centers.
Replenishment
EUROPE DC
3
Fulfill China Customer orders directly from our Tigers Hong Kong e-fulfillment Centre, using our cross border e-lite EMS parcel delivery system. Tigers can also bring products manufactured in Asia directly to Hong Kong.
Replenishment
EUROPE DC
TIGERS HONG KONG DC
TIGERS CHINA DC
Fulfill China Customer orders directly from our Tigers China e-fulfillment Centre. Vendors in Asia can ship directly to our Tigers China e-fulfillment Centre.
CHINA Benefits: CONSUMER • Ease of market entry using Tmall Global. • No additional inventory holding locations. • Remittance to your home country bank account, no need for a Chinese legal entity.
Fulfillment CHINA CONSUMER Benefits: • Ease of market entry using Tmall Global. • Lower delivered cost, faster more reliable lead times & the opportunity to avoid multiple duty payments.
Fulfillment CHINA CONSUMER Benefits: • Supports all local Chinese Marketplaces and Tmall Domestic. • Highest level of Customer Service. • Supports domestic returns & product reworks.
e-Tigers provides you with the option of a phased approach to entering the China e-tail market. Low risk, low cost options allow you to test the market and refine your strategy, whilst more sophisticated solutions support mature or aggressive market entry campaigns. Go to go2tigers.com/etigers for: Detailed process optimization and unit level pricing
China Marketing Strategy e-Tigers uses the largest online research resources in China to understand your competitors, potential customer demographics and behavior.
Gender
Age
Buying Power
Buyer Ranking
Geographic Distribution
We provide a marketing strategy & budget whilst leveraging all major online resources in China.
Acquisition In-Taobao/Tmall
Off-Taobao/Tmall
ZhiTongChe
Platform promotions
SEM
TaoKe
Platform themes
Social
ZuanZhan
SEO
Others
SMS
EDM
1 on 1 Customer Service
CRM. User segmentation & Royalty program
Retention
These range from free to premium, marketplace generic to specific, plus all tailored to your category and designed to your brand strategy.
Webstore e-Tigers facilitate systems integration between marketplace, webstore, inventory management systems and your ERP. 3rd party OMS are preferred in China due to constantly changing API requirements. Marketplace
WMS
ERP Store Front
Back end CRM
Consumers Marketplace
System Integration Structure
Business Requirements Systems set-up, Integration & Testing Webstore set-up, Opening Promotion, Customer Service & Operations Training Warehousing, Fulfillment, Delivery & Returns set-up Financial & Legal: Established Tarrifs, Payment Processes, Refund Policy & Contracts Product management & Merchandising Grand Opening
Week 13
Week 12
Week 11
Week 10
Week 9
Week 8
Week 7
Week 6
Week 5
in 3 Months Week 4
Week 3
Week 2
Function
Week 1
Start Selling in China with
Go Global with Tigers | e-Fulfillment Centers USA Atlanta Chicago Dallas Los Angeles San Fransisco Seattle Washington
ASIA PACIFIC Shanghai Shenzhen Hong Kong Kunshan New Delhi Sydney Melbourne
EUROPE London Paris Lyon Stuttgart Munich Rotterdam Milan Madrid
AFRICA Johannesburg
Why Neutral Logistics Model
• Supports all e-sales platforms or own webstore • Single systems interface: ERP/e-sales platform/VMS
Full Market Entry Solutions
• Webstore/e-sales platform setup • Sales/marketing strategy, operation, customer service
Final Mile Delivery Neutral Model
• Leverage geographical strengths of each provider • Allows end customer choice of carrier
Multi-channel B2B & B2C from Same Inventory
• Optimise inventory levels • Minimise obsolescence & re-positioning
Single Global Inventory Visibility System
• Ease of inventory re-positioning • Visibility optimises inventory allocation vs demand
Flexible, Variable Cost
• Multiple fulfillment solutions - duty/lead time/cost • Existing infrastructure
The Tigers Story While Neil Armstrong lands on the moon and The Beatles rock their last gig, two logistics companies are born on opposite sides of the world. Wako Logistics in Taiwan, and Kamino Logistics, in New York City. Fast-forward a few years. Michael Jackson is now the one moonwalking and ‘the computer’ is crowned Time Magazine’s person of the year. Since those early days in ‘69, Wako has grown into a major Asian company with offices throughout greater China and Australia, while Kamino has established itself across the USA, UK and parts of Europe. 30 years later, East meets West. Andrew and Steve have a light bulb moment and merge to form Tigers, bringing together the best of both worlds to create a global footprint with abilities in 8 key markets. But Tigers quickly establishes itself as more than the sum of its parts. Like the animal that lends us its name, the newly formed company sets out to be braver, leaner and more adaptable. Jungle smarts, because, let’s face it, business is a jungle where dinosaurs and dodos don’t survive. In less than 2 years, we are no longer the new kid on the block. With a mix of bravery, common sense, and investment from Geopost, Tigers carves new territory for itself with a simple strategy: Building a unified service offering by having the right people, in the right place. Tigers immediately evolves to meet the needs of a world economy that’s changing faster than you can double-click.
etigers@go2tigers.com
So we adapt our business model to focus strongly on eCommerce logistics in the world’s biggest e-retail markets, while continuing to grow capacity in our other core services. Despite our eCommerce-focus, we expand our international forwarding and customs brokerage component. We even go south in a good way with tactical acquisitions in South Africa, South Australia, and South Eastern USA, stepping into emerging markets, and gaining smarts in store-ready merchandising. So where are we today? By moving our core activities onto a standard operating system, we’re able to service clients from around the world. We continue to expand e-Tigers, our end-to-end eCommerce logistics solution in key markets like China, Europe, India and Russia. From line-haul and regional distribution hubs to last mile delivery, Tigers now has the capability to take online shoppers from click-click to ding-dong. And as we continue to grow, we stay true to our responsibilities as a citizen of the world, by reducing our environmental impact, and bringing joy to the next generation of little tigers in India. And that’s the Tigers story. Delivering more innovations. Delivering more markets.
Tigers. Delivering peace of mind.
www.go2tigers.com/etigers