OUR STORY
Clover’s Vodka was born out of the idea that creativity lies in every aspect of life. We led with this idea in order to turn surplus milk into vodka. Could it get more creative than that ?! By partnering with the most ethical and sustainable dairy farms across England, we provide our customers with the purest, most eco-friendly vodka on the market. But the creativity doesn’t stop there. As the most versatile spirit, vodka allows for wild experimentation with trusted results. Know that when you drink Clover’s , you are supporting your local dairy farmers as well as the environment. So grab a glass, some mixers, and create!
BRAND ASSETS
TYPOGRAPHY
Gill Sans Light is a simple sans serif typeface that compliments our word mark without distracting from its loose, flowy script typeface.
Heading
WORD MARK & LOGO
Derived from the Playball typeface, our word mark is inspired by the nostalgic, old-school branding of products you might find in a general store. The apostrophe in Clover's serves as the logo and key visual found across all assets.
Subheading
Body Text
PATTERN
The Clover's logo checkerboard inspires a warm, friendly attitude for our customers. Unlike other vodka brands on the market, Clover's is welcoming and playful.
COLOR
The Clover's color palette captures the essence of where our product originates from: the countryside.
PACKAGING
At Clover’s, we take sustainability seriously. We bottle our vodka in repurposed milk bottles that can be returned for money back, or reused at home! Our labels are made from 100% recycled paper, and are easily removable using the perforated seam so that recycling is made easier.
We want our customers to know and to care where their product comes from, so on every bottle we attach a cow tag featuring one of our beloved partners. Clover's would not be possibe without the farms we partner with, so we want to highlight their hard work and effort in creating a more sustainable future.
PROMOTIONS
We teamed up with three locally owned restaurants in London that align with our values in order to give those interested in our product a chance to try it out before comitting to purchasing a bottle. When you try a cocktail from our curated list, served in custom Clover's glasses, you'll receive a complimentary Clover's coaster ! Those who support local businesses are the people we want to support our vodka brand, so head over to one of the following restaurants to try their quality food and our delicious cocktails...
Mina's Restaurant and Cocktail Bar
Bottle and Rye Lardo
