Execution
O
fficer positions for the club should include at least one social media coordinator. Using Hootsuite and planning posts on a weekly basis should keep this job minimal. However, Flickr and YouTube uploads may need to be managed by another volunteer. A few existing members frequent clinics and shows with cameras and may be interested in being the official photographer or official broadcaster. Posts, regardless of the media platform, should have quality content. The dressage club wants to spread awareness of dressage and dressage activities in the area. Therefore, posts may be: • Photos from a club event or any equestrian illustration to accompany dressage related text in the post. • Videos from a club event or any equestrian activity that may be tied to dressage. • Text posts: o Tips for equine care or dressage o Tips for equine farm management that might free some time or money for someone to spend more time riding o Equestrian quotes o Notices for upcoming events, and leak details of the event as it comes closer o Leads for finding trainers and equipment o Linking to informational articles related to dressage, horse care or farm management o Dressage successes of members o General horse and dressage news among members
7