Fashion Film Project: Saint Laurent

SAINT LAURENT FASHION FILM LXFM 740 PROF. SARAH COLLINS PRESENT BY FONDA, LEAH, XIAO, ZOE

MLIF NOIHSAF_2 TCEJORP

TOPICS TO DISCUSS

Brand Overview Customer Profile Story Concept Mood Board Story Board Styling Board Product Options Location

Shot List Music Schedule & Timing Budgeting Crew List BTS Final Film Sources

BRAND OVERVIEW Saint Laurent is a French luxury fashion house founded 1961 by Yves Saint Laurent and his partner, Pierre Bergé. The company revived its haute couture collection in 2015 under former Creative Director Hedi Slimane. In April 2016, Anthony Vaccarello was appointed as the Creative Director. Saint Laurent is currently under the Kering Group.

Saint Laurent’s status as a leading fashion House is fully established and recognized, with a very distinctive identity and strong codes that are perfectly identified and made relevant to our time. Saint Laurent now competes globally with high-end exclusive luxury brands and occupies a leading position in the sector. Saint Laurent designs and markets a broad range of men’s and women’s ready-to-wear, handbags, shoes, small leather goods, jewelry, scarves, ties, eyewear and cosmetics.

CUSTOMER PROFILE

Gen Z 17-27 All Genders Worldwide Independent, Want to find identity Have a strong personality Loyal to Saint Laurent High spender High taste

Three different identities.

Femme Fatale Neutral Wild But all belongs to one Saint Laurent girl.

"PURSUE THE ULTIMATE SELF"

STORY CONCEPT

MOOD BOARD Femme Fatale

Neutral

Wild

STORY BOARD 1

2

Start with the logo

6

She lays down feeling the perfume scent (F)

City view

7

She stares the camera (F-N)

3

4

Start with neutral model walking up the stairs (N)

A model smoothly touches the clutch bag (F)

Highlight on the perfume (F)

8

9

10

She smokes (N)

The other identity smokes(W)

5

She is sitting on a chair toughly holding a product(W)

STORY BOARD CONT. 11

A model is holding a ysl heel (F)

16

12

A model is with a cat (W)

17

PURSUE THE ULTIMATE SELF

Slogan Pursue the ultimate self

Ending with the logo

13

14

A model holding a glass (F)

A model stares camera (W)

15

Rooftop view (W)

PRODUCT OPTIONS

BLACK KATE TASSEL LOGO BAG

LIBRE EAU DE PARFUM

SUNSET BAG

POLISHED METAL CIGARETTE HOLDER

OPYUM SANDALS IN PATENT LEATHER WITH BLACK HEEL

LOULOU EARRINGS WITH CHAIN TASSELS IN SILVER BRASS

LOCATION

Neutral

Femme Fatale

Wild

SHOT LIST

Location 1: Room Shot 1: Close up to the model’s hand slips over a handbag Shot 2: Close up to the model holding a perfume bottle Shot 3: The model lies on her bed Shot 4: Close up to the model in a smoky room Shot 5: The model holds a glass and leans against the wall Shot 6: The model plays with a cat Location 2: Stair Shot 1: The model stares at the camera Shot 2: The model wanders in front the camera Shot 3: The model smokes

Location 3: High Museum Shot1: The model walks through high museum Location 4: Rooftop Shot 1: The model smokes Shot 2: The model at the camera Location 5: Corridor Shot 1: The model walks through the corridor Location 6: Dinning room Shot 1: The model sits on a couch and holds a purse

CISUM

SHADOW

BY CHROMATICS

BUDGETING

ITEMS:

UBER FEES

FOOD

Fake Nails: 18.82 $ Black Stockings: 6.85 $

10.22 $ (SCAD to DMC) 9.81 $ (DMC to Amli) 10.22 $ (Amil to Camden) 11.39 $ (Camden to DMC) 8.71 $ (Amli to Camden) 9.63 $ (Camden to Amli) 8.74 $ + 8.50 $ (Camden to 1660 / ACA / Amli)

Pizza 92.07 $

TOTAL : $194.96

CREW LIST

XIAOYUE SHANG

ALEXIS CONTRERAS

GRAY MA

SIDHARTH SINGH

MEITONG YE

Director of Film Editor

Director of Photography

Director of Photography

Grip

Gaffer

FONDA GUO

LEAH JEON

XIAO CHEN

ZOE WANG

Producer/Model

Content Creator/ Transportation

Stylist/ Makeup Artist

Line Producer

STB

MLIF LANIF https://youtu.be/_nbjyniC9d8

https://www.fashiongonerogue.com/saint-laurent-spring-2020-campaign/ https://www.kering.com/en/houses/couture-and-leather-goods/saint-laurent/history/ https://www.macleans.ca/society/life/get-ready-for-generation-z/ https://www.pinterest.com/pin/679551031259460252/ https://www.gagemartin.com/single-post/2015/07/29/Yves-Saint-Laurent-Returns https://www.clashmusic.com/fashion/saint-laurent-women%E2%80%99s-spring-19-campaign

SECRUOS

https://joblux.com/galleries/ https://www.wonderlandmagazine.com/2014/04/09/saint-laurent-permanent-x-pre-fall-campaign/ http://rebloggy.com/post/girl-smoke-time-black-amp-white-cigarette/8884267539 https://bagaholicboy.com/2012/10/saint-laurent-introduction-campaign/ http://fabfashionfix.com/cara-delevingne-is-the-face-of-saint-laurents-la-collection-de-paris-campaign/cara-delevingne-saint-laurent-fall-2016-campaign-4/ https://pursuitist.com/saint-laurent-springsummer-2014/ https://hypebae.com/2019/8/dua-lipa-ysl-beauty-fragrance-campaign-libre-perfume https://luxrack.com/item_312/CLEARANCE--LIMITED-EDITION-YSL-GOLD-OPYUM-HEELS.htm https://favim.com/image/173018/