Coldwell Banker Hearthside Global Luxury Listing Presentation by Leah D'Angelo

Why choose

The Coldwell Banker Global Luxury® program redefines the luxury real estate marketing world. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies, and one of the real estate’s most robust global networks encompassing 100,000 independent sales and associates in 41 countries and territories, culminates in great representation that crosses oceans, continents, and language barriers.

Our Luxury Property Specialists belong to an elite group of agents across the globe that have a track record of representing some of the most significant properties of all time Your luxury is our legacy

Our team will provide you with the following:

Expert Marketing

An opportunity to build impactful campaigns that increase efficiency, responsiveness, and tremendous exposure for your property.

Global Listing Syndication

Digital Content Creation

Direct Mail & Print

Wealth Engine - precise buyer targeting

Setting Expectations

Precise Market Evaluation

Strategic Pricing

Custom Marketing Plan

Our Credentials

Experienced Representation

Global Luxury Team - including our Program Director, Marketing Partners, and full-time staff members

PRESTIGE | PEDIGREE | POWER

We invest in high achievers through continual training and development programs designed to prepare them for all types of real estate challenges so that they can deliver the very best experience to each and every client we serve.

When we founded Coldwell Banker Hearthside back in 1991, our goal was to deliver an unsurpassed experience for every buyer and seller, agent, and employee.

Led by core values like trust, loyalty, and fairness, we quickly became the preferred choice in the markets we serve. We are a financially healthy organization with strong ties to our local communities, and we take pride in the work we do.

The key to our success as an industry leader is – and has always been – treating everyone like they are family. That’s the Coldwell Banker Hearthside difference.

At Coldwell Banker Hearthside, our credo is “Family First.”

a leader in luxury

we know a little bit about luxury

There's no place the Coldwell Banker Hearthside sign is more at home than in front of many of the area's premier luxury properties. The Coldwell Banker Global Luxury Program is among the most successful names in high-end real estate, powered by agents in 49 countries who deeply understand this unique market's intricacies and clientele. That's why we have over 28,000 transaction sides of $1 million properties annually.

success in numbers

Coldwell Banker Global Luxury Specialists are masters at their profession, exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2021, Coldwell Banker affiliated agents achieved tremendous results

$267 million in $1 MILLION+ sales each day*

$1.9 million average sales price of $1 MILLION+ transaction sides*

50,533 sides

$1 MILLION+ transaction sides*

(59% year-over-year growth)

prestigious homes

Nestled in the finest neighborhoods, our prestigious properties offer location, elegance, and the formidable beauty sophisticated buyers seek Our vast network of marketing resources enables our luxury specialists to create and execute campaigns to place your home on a grand scale that attracts the most qualified buyers

new construction

Unlike major metropolitan areas, Bucks County, Montgomery County, and the Lehigh Valley offer unparalleled opportunities for new construction. New construction allows you to design and customize a house and turn it into a home Our luxury specialists work with designers and builders to stay up to date on the latest trends - from architectural features to smart home technology.

antique, historic homes

The distinct aura of prestige and sense of history surrounding an antique estate is powerful. The 19th-century building techniques and architectural features stand alone as works of art. Each room goes back in time to tell a story, and our luxury specialists can capture those stories and tell them to potential buyers across multiple channels.

equestrian estates

Muddy boots, open land, and the relaxing feeling of riding your favorite horse, we are familiar with the equine lifestyle and respect your passion for abundant average with pastoral splendor. Our luxury specialists create custom-designed marketing plans catering to the exclusive equestrian population comprised of owners, exhibitors, and trainers.

marketing masters

coldwell banker hearthside global luxury

The extraordinary is achievable when we unite the expertise of our luxury real estate specialists, our state-of-the-art and creative marketing department, and our #1 international partner network Leveraged by our extensive capabilities, your property will be showcased to luxury buyers across 49 countries and territories worldwide.

Digital suite digital content digital mail and print media social media listing syndication 360° marketing plan

digital suite

Our powerful, comprehensive real estate websites provide easy use for prospective buyers 95% of home buyers use the internet to search for a home, and our multilingual site showcases homes using high-end images and videos that capture the eyes of discerning buyers.

Your Coldwell Banker Hearthside luxury specialist's personalized website and social media presence provide an opportunity to build impactful campaigns that increase efficiency, responsiveness, and tremendous exposure for your property

expansive online

Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and ColdwellBankerLuxury.com.

syndication

100+ 55+ 77.6 16+

PORTALS COUNTRIES MILLION POTENTIAL BUYERS LANGUAGE TRANSLATIONS

GLOBAL LISTING SYNDICATION

The Coldwell Banker Global Luxury program ensures harnessing the power of digital marketing to showcase your distinctive property for the broadest possible audience of luxury.

Exclusive look

With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS.

broker open house

To ensure that your property is front and center in the local real estate community, top-performing brokers will be invited to a private reception at your home.

broker-to-broker networking

The Coldwell Banker Global Luxury program will showcase your distinctive property to broadest possible audience of luxury real estate agents in the surrounding areas.

We have the top real estate presence and reach on social media, making us the #1 most influential real estate brand in the world. This guarantees your property maximum exposure on a global scale.

social media marketing

Exclusive to Coldwell Banker, our CBx tool uses big data to pinpoint ideal buyer demographics giving our agents the ability to place social media ads and posts directly to buyers matching your property.

17.6+ million social engagements

284+ million impressions

8.5+ million followers on twitter

digital content creation

Our team of professional photographers understand how to showcase the most eye-catching facets of your property to captivate entire prospective luxury clients.

Professional-quality photography that portrays the architectural integrity and character of the property capturing the beauty of your home and presents it in the best possible light to affluent buyers

Aerial photographs engage buyers by offering breathtaking views, which uniquely highlight the scope of your distinctive property.

Video tours enable prospective clients to see your properties in 3D and stand out from the competition.

With a 3D virtual tour, prospective leads can do their own walk-through of your properties from anywhere, anytime, generating higher engagement and interest.

Over 90% of buyers say they are more likely to spend time looking at a property with a floor plan versus one without.

Direct Mail & print

Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experiences of holding a beautiful brochure or a printed invitation in their hands. I will work closely with you and my in-house marketing specialists to craft a bespoke collection of collateral for your property.

From direct mail campaigns and open house programs to displays in other local affiliated Coldwell Banker offices, these elements are crucial to marketing your property.

Our partnership with Wealth Engine gives us access to the most extensive database of high-net-worth individuals in existence, elevating our direct marketing for some of the most exclusive properties to a new level By curating the data based on lifestyle, interests and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.

setting expectations

the Coldwell Banker brand is synonymous with a gold standard of service

Having a handle on your wants, needs and expectations early on ensures we're always working toward the same goal together We believe one of our core responsibilities as your Realtors is to prepare you for the selling process and help you set reasonable, logical expectations. Together we'll work as a team to sell your home quickly and efficiently

MARKET EVALUATION

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:

Location

Buyer Demand Financing

Suppose the asking price of a property increases beyond fair market value. In that case, the pool of potential buyers decreases the number of showings and the percentages of qualified buyers viewing your home.

STRATEGIC PRICING ANALYSIS

A strategic pricing analysis is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:

80% 60% 40% 20% PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO 15%oVER MARKETVALUE 10%oVER MARKETVALUE FAIRMARKET VALUE 10%UNDER MARKETVALUE High-End Properties in Your Area that Recently Sold High-End Properties in Your Area that Failed to Sell Pending Sales in Your Area High-End Active Listings in Your Area

step by step

Selling a home is a complicated process, but I will guide you through it every step of the way

Step #1 - pricing

Prepare a comparative market analysis (CMA)

Review market conditions

Review other homes on the market

Discuss your home-sale goals

Determine the optimal listing price

Step #2 - preparing

Remove clutter and organize

Clean and make repairs

Stage your home for sale

Consider a home protection plan

Complete listing documents and disclosures

Step #3 - marketing

Install distinctive Coldwell Banker® Global Luxury yard sign

Promote your home on the MLS

Syndicate your home's listing to real estate websites

Respond to online buyer inquiries

Arrange showings

Hold open house

Communicate feedback

Market your property via email, direct mail and social media

Provide market updates

Step #4 - closing

Evaluate offers and negotiate best price and terms

Facilitate inspections

Coordinate closing date, time, location and contacts

Monitor buyer financing and home appraisal

Follow up on details

Review closing statement

Close the sale

Provide copies of all closing documents

our credentials

coldwell banker is the #1 real estate company in the world

Since 1906, the Coldwell Banker brand has existed on the cutting edge of luxury. It possesses both the scope and power to showcase exceptional properties and entice affluent buyers worldwide. Our Coldwell Banker Global Luxury Professionals are highly valued for their ability to consistently create unforgettable experiences for our discerning clientele

$267 million in luxury sales per day

100+ Thousand associates worldwide

28 thousand transaction sides of $1 million+ homes

2.9+ thousand offices worldwide

41+ countries & territories served

hearthside Relocation

Coldwell Banker Hearthside is deeply involved with the relocation industry at every level With active membership and participation in local, national, and global relocation organizations such as the Worldwide Employee Relocation Council, our knowledge and expertise evolve with the ever-changing industry.

Coldwell Banker Hearthside has achieved top performance awards supporting the Relocation Industry for the last 17 years

The largest and most successful Relocation Companies invite us to help their transferring employees.

We partner with virtually every relocation company that manages moves for transferring employees, including the Federal Government, Fortune 500, and Fortune 100 Companies around the globe.