LEAF Sponsorship Packet 2016

Sponsorship�Packet�2016 Connecting Cultures & Creating Community Through Music & Arts

Contact: Stacy Alonzo Sponsorship Director Stacy@theLEAF.org Adam Z Bowers Development Director Adam@theLEAF.org Cortina Caldwell Communications Director (Media) Cortina@theLEAF.org Office: 906 E. Tunnel Rd, Asheville, NC 28805 Mailing: 377 Lake Eden Rd., Black Mountain, NC 28711

Find out more at theLEAF.org | 828.68MUSIC [686.8742]

COMMUNITY ARTS

WHO�WE�ARE - is a non-profit organization building community, connecting cultures and enriching lives through the arts - locally and globally - with festivals, community events and arts education programs. Our programs include: LEAF Festival, LEAF Schools & Streets and LEAF International.

the�leaf�family Families • Youth • Artists • Performers • Volunteers Collaborators • Sponsors • Customers • Staff Teaching Artists • Schools • Board • Communities

Our�Values Integrity • Honesty • Patience • Teamwork • Trust Open Perspectives • Positivity • Reliability • Respect The French Broad Food Co+op and LEAF have such similar and aligned visions for the future of our communities, our children and our world. Even though we are a sponsor, I see them more as a partner. We are together in our efforts to connect cultures, enrich lives and build community through music, education, food and social and economic programs. We strive to be a model of sustainable business that has a greater world impact through nourishing our communities, global and local, with arts, culture, food, inspiration and dedication. - Clare Schwartz, Outreach Coordinator | French Broad Food Co+op

LEAF�FESTIVAL�COMMUNITY Loyal

Local

22% of LEAF audience are lifetime LEAFers (attended 10 or more festivals).

32% began their LEAF journey in the last 2 years, already having attended 2 or more festivals.

Educated

94% from Southeastern states, 73% of that from NC, and 77% of NC reside in WNC

FROM�boomer� to�millennial

6% Doctorate, 31% Masters, 50% Bachelors, 13% High School

10% are 61+, 33% are 45-60, 29% are 30-44, 28% are 18-29

Disposable�Incomes 21% Earn over $90k, 15% earn $61-90k, 20% earn 41-60k, 22% earn $26-40k, 23% earn $0-25k.

Find out more at theLEAF.org | 828.68MUSIC [686.8742]

COMMUNITY ARTS

WHAT�WE�DO Cultural�Arts�Education

Annually Serving:

Annually Serving:

90 programs 6,500 + youth participants 600 + youth performers

Launched in 2004

LEAF Schools & Streets has served 50,000+ youth locally through residencies, workshops and interactive performances.

10 countries 300 + youth participants 17 teaching artists

Launched in 2006

LEAF International has served 1,050+ global youth connecting them to their traditions, artists, instruments, and costumes.

At LEAF Festival, LEAF Schools & Streets Resident and Visiting Teaching Artists (RTA/VTA) perform with students on each stage showcasing their music and art. VTAs spend time in local schools the week prior to LEAF Festival.

Find out more at theLEAF.org | 828.68MUSIC [686.8742]

At LEAF Festival, a LEAF International program journeys to Asheville to conduct a cultural exchangeprogram in the local community; performances and connection opportunites take place on Festival grounds.

COMMUNITY ARTS

Sponsorship�Levels 2016: May 12-15 | October 20-23 LEAF Sponsors help to support the LEAF mission to connect culture and create music - locally and globally. Opportunities come in various forms, which include but aren’t limited to:

Voted WNC “Best Of” - 2012-2015!

Festival Traffic

6,000 people per day 12,000+ unique individuals each festival

LEAF Festival takes place on the site of the old Historic Black Mountain College with a stunning mix of rolling hills, lakes, streams, and mountain beauty on acres of comfortable camping grounds.

- Year-Round (VIsibility for all LEAF events & programs) - LEAF Festival - LEAF Downtown - Stage or Custom Package

RED�OAK�$20,000�(Limited) LEAF Festival Benefits (May | October) Print & Digital Visibility

• Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link & Patronage featured in LEAF E-Newsletter • Logo on Performer Schedule in Weekend Program • Feature on LEAF Life Blog, Promo Video or Social Media • Logo featured on the May & October LEAF Poster • Logo featured on the May & October Postcard • Logo on Weekend Wristband

Festival Visibility • Banner placement on one stage + two additional locations • Prime Vendor Booth Space Available for Promotions - includes vendor passes (Thur-Sun) • Product Sampling or Distribution of Materials

Festival Tickets & Extras

OUR�brand�reach

• 4 VIP Weekend Plus Passes (2 each festival) | Thursday-Sunday & VIP Access • 10 VIP Weekend Passes (5 each festival) | Friday-Sunday & VIP Access • 20 Weekend Passes Fri-Sun (10 each festival) | value at $173 each • 24 Sunday Tickets (12 each festival) | value $52 e each • 2 VIP Parking Passes

Targeted Advertising

LIVE�OAK�$15,000�(Limited)� LEAF Festival Benefits (May | October)

Weekend Program

Print & Digital Visibility

500,000+ circulation - print & radio 10,000 printed each year

LEAF Festival Poster & Postcard 65,000+ printed each year

LEAF Website Traffic

Optimized & Responsive to Mobile 30k hits in May & October

LEAF E-Newsletter 24,000 subscribers

LEAF Social Media

17,000 fans and followers

LEAF Mobile App

Listing for EVERY sponsor with

• Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link & Patronage featured in LEAF E-Newsletter • Logo on Performer Schedule in Weekend Program • Feature on LEAF Life Blog, Promo Video or Social Media • Logo featured on the May & October LEAF Poster • Logo featured on the May & October Postcard • Logo on 1 set of Day Wristbands (limited availability)

Festival Visibility • Banner placement on front of Main Stage + two additional locations

• Prime Vendor Booth Space Available for Promotions - includes vendor passes (Thur-Sun) • Product Sampling or Distribution of Materials

Festival Tickets & Extras • 10 VIP Weekend Passes (5 each festival) | Friday-Sunday & VIP Access • 18 Weekend Passes Fri-Sun (9 each festival) • 20 Sunday Tickets (10 each festival) • 2 VIP Parking Passes

Find out more at theLEAF.org | 828.68MUSIC [686.8742]

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COMMUNITY ARTS

PINE�$10,000 LEAF Festival Benefits (May | October) Print & Digital Visibility

Sponsorship�Levels

• Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link, & Patronage featured in LEAF E-Newsletter • Logo on Performer Schedule in Weekend Program • Feature on LEAF Life Blog, Promo Video or Social Media • Logo featured on the May & October LEAF Poster • Logo on 1 set of LEAF Day Wristbands OR LEAF Staff T-shirt

Festival Visibility

BIRCH�$3,000 LEAF Festival Benefits (May | October) Print & Digital Visibility • Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link & Patronage featured in LEAF E-Newsletter • Logo in May & October Weekend Program

• Banner placement outside Main Stage + two other locations • Prime Vendor Booth Space Available for Promotions | + fee w/ sales Festival Visibility - includes vendor passes (Thur-Sun) • Logo in May & October Weekend Program • Product Sampling or Distribution of Materials • Small* Banner placement

Festival Tickets & Extras

• 8 VIP Backstage Passes (4 each festival) | Friday-Sunday & VIP Access Festival Tickets & Extras • 16 Weekend Passes Fri-Sun (8 each festival) | value $173 each • 6 Weekend Passes Fri-Sun (3 each festival) • 18 Sunday Tickets (9 each festival) | value $52 each • 12 Sunday Tickets (6 each festival) • 16 Special Edition LEAF Festival T-shirts (8 each festival) • 4 Special Edition Festival LEAF T-shirts (2 each festival ) • 1 VIP Parking Pass

Maple�$8,000 LEAF Festival Benefits (May | October)

HICKORY�$1,000 LEAF Festival Benefits (May | October)

Print & Digital Visibility

Print & Digital Visibility

• Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link & Patronage featured in LEAF E-Newsletter • Logo in May & October Weekend Program • Feature on LEAF Life Blog, Promo Video or Social Media • Logo featured on the May & October LEAF Poster • Logo on LEAF Staff T-Shirt

Festival Visibility • Banner Placed Outside Main Stage + two additional locations •10x10 Booth Space Available for promotions | +fee w/sales - includes vendor passes (Thur-Sun) • Product Sampling or Distribution of Materials

• Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link & Patronage featured in LEAF E-Newsletter • Logo in May & October Weekend Program

Festival Tickets & Extras • 4 Community Passes Fri-Sun (2 each festival) • 8 Sunday Tickets (4 each festival) • 4 Special Edition LEAF Festival T-shirts (2 each festival)

Festival Tickets & Extras

• 6 VIP Weekend Passes (3 each festival) Friday-Sunday & VIP • 12 Weekend Passes Fri-Sun (6 each festival) • 8 Special Edition LEAF Festival T-shirts (4 each festival) • 1 VIP Parking Pass

DOGWOOD�$5,000 LEAF Festival Benefits (May | October) Print & Digital Visibility • Logo & Link on LEAF Sponsor Page and LEAF Mobile App • Logo, Link & Patronage featured in LEAF E-Newsletter • Logo on the May & October LEAF Poster

Festival Visibility • Logo in May & October Weekend Program • Small* Banner placement •10x10 Booth Space Available for promotions | +fee w/sales • Product Sampling & or Distribution of Materials

Festival Tickets & Extras

*Banner Dimensions:

Small - 48 by 32" (approx 4 ft by 3.75 ft) • 4 VIP Weekend Passes (2 each festival) | Friday-Sunday & VIP Med - 72" by 32" (approx 6 ft by 3.75 ft) • 8 Weekend Passes Fri-Sun (4 each festival) Large - 96" by 32" (approx 8 ft by 3.75 ft) • 16 Sunday Tickets (8 each festival) Must have grommets every • 8 Special Edition LEAF Festival T-shirts (4 each festival) 24" on 13 oz. Banner Vinyl.

• 1 VIP Parking Pass

Find out more at theLEAF.org | 828.68MUSIC [686.8742]

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COMMUNITY ARTS

stage�&�CUSTOM *One per Category, Specifics Determined with Sponsorship Director.

STAGE SPONSORSHIPS

CUSTOM SPONSORSHIPS

Main Stage Sponsor - $30,000

Greening Sponsor - $12,000

Eden Hall Sponsor - $20,000

Cup Sponsor - $10,000

Barn Sponsor - $15,000

Staff T-Shirt Sponsor - $9,000 OR $3,000 per Festival

Roots Family Stage Sponsor - $10,000

Printing Sponsor - $6,000

Healing Arts Sponsor - $10,000

Emergence Sponsor - $5,000

Brookside Stage Sponsor - $8,000

LEAF Schools & Streets T-Shirt Sponsor - $3,000 IAMAVL Live Stream Sponsor - Varies, multiple opportunities available.

Sponsor Meeting Notes:

For 2016 LEAF Downtown benefits, please view the LEAF Downtown Sponsorship Kit.

Find out more at theLEAF.org | 828.68MUSIC [686.8742]

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COMMUNITY ARTS