Build an email list. Make sure to have an exit intent popup to convince abandoners to subscribe to the brand’s landing page
Pay a lot of attention to subject line as they help the people to click on the mail, open it, and act on it. Don’t go overboard or use false information to bait audience attention
Setting goals is important to get better outcomes from the campaign. It can either be customer acquisition, getting more signups/ subscriptions, customer segmentation, or nurturing existing subscribers
Use technology tools to improve the efficacy of the campaigns and automate routine tasks like website campaign design templates creation, mail blasts scheduling, audience segmentation, and tracking and reporting
It is important to know your audience so that the final email look and feel in website campaign design matches their perspective. So funky and jazzy mails will work for teenage audience, it will not work for c-level business leaders
Creating attention grabbing options is needed to get the required action from the recipients. These include welcome gates (at the beginning), light box popups (that make background dark when popups appear), or exit intent popups which come in when the user is about the leave the site.
Plan follow-ups wisely. Instead of harassing them by sending mails every 15 minutes, it best to plan. Depending on your product and audience type you can schedule 4 mails to be sent within 7-20 days of one another. If the user doesn’t respond even with 5-7 follow-ups then its best to target another lead.