CHOOSING THE RIGHT PROMOTIONAL PRODUCTS FOR YOUR BRAND
Know who you are. You should know your products and services very well. But beyond that, you should know your company’s values, what you represent, what kind of image you want to present, and what your brand message is.
Keep a clear objective in mind. What is your ideal result for the promotional campaign? Know what you want to achieve before setting your marketing budget—especially if you don’t want promotional items that are meaningless.
Start with popular product categories. It is possible to create branded versions of any item. But, to find the right promotional product, it can involve a lot of trial and error. Get inspiration from products popular across diverse customer segments.
Be unique. When it comes to promotional products, businesses choose generic products that may end up being forgettable. The idea is to convey your brand message in a way that makes customers feel appreciated, and your brand is remembered.
Consider the location. Think about how and where you plan to distribute your branded promotional products. For a company, customize large promotional items, whereas, at a trade show, something lighter may work. So keep in mind the place of product delivery.
Your budget. The right promotional strategy should fit your budget. Are you looking for low cost promotional items for tradeshow gifts? Or corporate gifts or more luxury items for customer appreciation? Spend wisely and choose useful items.
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