THE BENEFITS OF DIRECT MAILING
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Direct mailing entails sending offers and deals to customers by mail. It has a prepaid envelope, a brochure, an inquiry or order form.
There are many benefits of direct mailing. The first one is that it
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is highly targeted. Instead of sending an email blast that targets anyone and everyone, markets need time to prepare a list for direct mailing. They use a mailing list distributor to narrow down to the targeted market for their particular product or services.
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Direct mail campaigns come with the USP for measuring ROI on the campaigns. You are aware of the costs and the people you have mailed to. Any reply or inquiry that comes back can be used to measure the campaign’s efficacy.
These campaigns are highly flexible. Your brochures and order forms can have as much information as needed to prompt customers to go for your products or service. You can also add a free sample for the customers to test before they go ahead with a bigger order.
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Direct mail service is highly cost-effective. You get to create stunning brochures at nominal prices at bulk rates from a neighborhood offset printer. The low postal charges and stationery charges mean that the overall campaign costs very less.
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