5 DOS AND DON’TS IF YOU’RE CONSIDERING DIRECT MAIL MARKETING
Direct mail marketing services continue to be a profitable tool for marketers to acquire new customers and boost brand visibility among their target audience. Nothing beats the direct connection built with such marketing services. But you need to be careful in your approach to maximize your outcomes.
DO’S
DON’T S
See if you can present cross-selling and upselling options to existing customers.
Don’t spread yourself thin and send the same mailer to everyone. You need to target the right messages to the right people at the right time.
Show your value proposition quickly within a few lines of the opening statement. This helps you get to the point immediately.
Don’t miss out on following up. You can check on them with one or two follow up emails so that the engagement and collaboration remain active.
Create a customer profile and group them into different buckets based on their corporate demographics and anticipated business needs. This step will help you personalize your marketing messages better.
Don’t make any mistakes in the marketing messages. You need to proofread the message twice or thrice to ensure there are no spelling or grammar misses.
With these do’s and don’ts, you can be sure to leverage the maximum yields from targeted direct mail marketing services.
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