DOS AND DON’TS IF YOU’RE CONSIDERING DIRECT MAIL MARKETING Direct mail marketing is still a potent form of marketing even with newer digital marketing techniques holding sway. However, it needs to be done correctly to extract maximum value from this marketing technique
DO’S
DON’TS
The dos include following the 40/40/20 rule. 40% of your direct mail marketing success will come from how effective your mailing list is. The other 40% will depend on how captivating and catchy the offer is. The 20% balance will be determined by other factors like design, images, and the copy/text of the mailing
The don’ts include not forgetting to proofread the copy of the mailer. A typo, a formatting issue, and issue with print quality leads to a poor experience overall. Get a direct mailing expert to draw up your mail marketing campaign and get better likelihood of success with experts working on your campaigns.
This means that you need to focus less on snazzy designs but instead focus more on the narrative that will go with the mailer. You need to time the offer correctly so that there is maximum impact of the offer you are providing with the mailer. Keep your call to action clear so that maximum engagement is driven by these campaigns.
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