Basics of direct mailing:
1. A letter – A crisp and informative yet short letter can make a memorable impression,
2. A deadline – A direct mail company needs to give a sense of urgency to an offer or deal,
3. Contact details – Do make it clear on how recipient can reach you via phone, website, address, or email,
4. Testimonials – social and customer proof always instill trust and better likelihood of conversions,
5. Strong incentive – preferential terms or ‘gift’ will be a strong incentive for customers to act on the mail