Recycle For Good - Business Introduction

A vital, high-profile campaign is coming to cities, towns and villages to help us to protect our planet and the future for our children.

Local businesses - we need your help.

#RecycleforGood #TogetherWeAreBetter

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Campaign Outline We will use the power of both peer pressure and childrens’ influence at home to drive behaviour change.

The ultimate objective is to educate without “telling”.

We will use two key straplines and hashtags.

We will be sharing these messages over the next three years. You can be part of it and reach thousands of people

#RecycleforGood #TogetherWeAreBetter

Be A Part of Something Good.

We need 100 businesses to work with us to make a huge difference, and raise your profile!

#RecycleforGood

#TogetherWeAreBetter

Why do we need a campaign?

Our communities have experienced a decline in recycling activities. This campaign aims to reverse that trend, benefiting everyone in the community.

By recycling more, we contribute to a sustainable economic system where waste is minimised - helping our environment A successful recycling campaign can deliver significant social benefits, including community pride and environmental responsibility.

Minimising waste not only helps the environment but can also reduce operating costs and savings made will be reinvested into our communities for benefit of residents Redirecting waste from incineration to reprocessing plants can open up new income opportunities which will again be reinvested for the benefit of residents.

Less waste and better recycling practices mean a healthier, cleaner environment for us all and in particular our future generations.

This is more than just a campaign; it's a chance for our community to lead by example, showing that collective action can make a substantial difference. Join us in making the "Recycle For Good" campaign a resounding success. Let's work together to protect our environment, benefit our economy, and build a sustainable future for the Lichfield District.

Find out more about the campaign and how you can get involved in the next few pages.

#RecycleforGood #TogetherWeAreBetter

How can you be involved?

Lichfield District Council has pledged £20k in 2023/4 to tackle diminishing recycling and support for improving our environment.

But we can’t do it alone.

We need businesses just like yours to support us in this high profile event. This is a community campaign and together we can achieve so much more.

These are ways you can get involved.

Costs are at the end of the presentation.

Become a Local Campaign Hero Partner - from £5k plus vat For this you will get an advert with link to your website on our website for three years and you can use the RecycleForGood logo and campaign on any of your marketing materials for 12 months.

Posters will be provided for your business and a vault of exciting digital marketing campaign collateral will be provided for you to use and your name will be present on everything that we do; including our social media posts and resident and business newsletters when talking about our Recycle for Good campaign.

Be a Business Recycling Angel - from £750 plus vat For this you will get the above plus you will sponsor one of our key activities from those listed in this document. It could be an event or some printed materials.... we are open to discussion.

Become a Campaign Supporter - from £250 plus vat For this we will include your logo on our website, in our digital newsletters and in our press and social stories across our platforms.

We now have the actual words of many local people and they have shared with us why they recycle.

These form the foundation of our campaign and some examples of our campaign messaging are on the next few pages.

We are not “telling” - we are showing an alternative way advocated by peers.

Sian says I recycle because it helps to save the world Sian K - a proud recycler from Lichfield

TogetherWe #recycleforgood

We don’t want our household bills to get any higher so we do our bit to recycle. If we all did the same it helps our environment and our bank balances.

Alice and Lucy

Recyclers and Upcyclers from Kings Bromley

#recyleforgood

If I can recycle I’m sure lots of other people could. We all have to be responsible and do our bit to help our earth.

Romiley

Passionate Recycler and Reuser from Chasetown

#recyleforgood

Too many people complain but don’t do. We all have responsibility to change what we do to help the planet. If we don’t there won’t be a planet any more.

Farrell Recycler from Lichfield

#recyleforgood

We will give people simple things to change. We won’t make it burdensome but easy and progressive.

Small changes add up to huge transformations.

3 small actions we can all make a create a huge difference.

1. Bring less plastic home.

2. Re-use or repurpose items.

3. Recycle efficiently. #Togetherwerecyclefor good

We aim for just one bag a week in the black bin.

It’s become a sort of sport in our home now!

June (and Ted but he is camera shy) Fradley

#recyleforgood

We will show it is a collective effort and show that the council is making change too.

Residents will see that we need to work together to make a collective improvement.

The Full Recycling Team #Togetherwemakeadifference

Council Planning &Compliance

At Home

Customer Services

Waste Operatives and Vehicle Maintenance

Small Businesses

Our Waste Partners Big Businesses

We have developed an interactive education game for kids (and older kids) to play and learn HOW to recycle well.

We want to take this out into schools along with school packs to support the curriculum.

Lichfield District Council 2024

Current Position: 28

We have developed a resource website where people can learn how to recycle, dashboards will be shared showing how well we are recycling along with lots of ideas for repurposing waste items.

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Planned Engagement Year 1 Schools visits and engagement inc “recycling training“ - change at home often starts with children Local recycling community groups - our advisors and ambassadors Local businesses - sharing the challenge for everyone - how can you get involved?

Earned press campaign - citing the problem we face and the reasons for change Social campaign - targeted audiences Local celebrity - to endorse and support National celebrity - to endorse and support (in discussions!)

Adverts - in City Life, Advertiser, Herald and others Waste bin - advertising Digital newsletters - to residents Digital newsletters - to businesses Black bin bag challenges across the boroughs - give aways compostible black bags Podcasts - across the next 12 months - inviting ideas from residents You Tube - Resident own videos Recycling Fashion Event Repurposing Events and Workshops In business webinars and presentations

Plus much more in discussion.

Please will you help?

We all need to work together to make a huge difference in Lichfield, Burntwood and our rural district.

#RecycleforGood #TogetherWeAreBetter