A vital, high-profile campaign is coming to cities, t villages to help us to our planet and the f our children. Local businesses - w your help.
CampaignOutline
We will use the power of both peer pressure and childrens’ influence at home to drive behaviour change.
The ultimate objective is to educate without “telling”.
We will use two key straplines and hashtags.
We will be sharing these me the next three years. You ca and reach thousands of peo
Be A Part of Someth
We need 100 busine work with us to ma difference, and rais profile!
Whydoweneedacampaign?
Our communities have experienced a decline in recycling activities. This campaign aims to reverse that trend, benefiting everyone in the community.
By recycling more, we contribute to a sustainable economic system where waste is minimised - helping our environment
A successful recycling campaign can deliver significant social benefits, including community pride and environmental responsibility.
Minimising waste not only helps the environment but can also reduce operating costs and savings made will be reinvested into our communities for benefit of residents
Redirecting waste from incineration to reprocessing plants can open up new income opportunities which will again be reinvested for the benefit of residents.
Less waste and better recycling practices mean a healthier, cleaner environment for us all and in particular our future generations.
This is more than just a campaign; it's a chance for our community to lead by example, showing that collective action can make a substantial difference. Join us in making the "Recycle For Good" campaign a resounding success. Let's work tog environment, benefit our economy, and build a for the Lichfield District.
Find out
Howcanyoubeinvolved?
Lichfield District Council has pledged £20k in 2023/4 to tackle diminishing recycling and support for improving our environment.
But we can’t do it alone.
We need businesses just like yours to support us in this high profile event. This is a community campaign and together we can achieve so much more.
These are ways you can get involved. Costs are at the end of the presentation.
Become a Local Campaign Hero Partner - from £5k plus vat
For this you will get an advert with link to your website on our website for three years and you can use the RecycleForGood logo and campaign on any of your marketing materials for 12 months. Posters will be provided for your business and a vault of exciting digital marketing campaign collateral will be provided for you to use and your name will be present on everything that we do; including our social media posts and resident and business newsletters when talking about our Recycle for Good campaign.
Be a Business Recycling Angel - from £750 plus vat
For this you will get the above plus you will sponsor one of our key activities from those listed in this document. It could be an event or some printed materials.... we are open to discussion.
Become a Campaign Supporter - from £250 plus vat
For this we will include your logo on our website, in our digital newsletters and in our press and social stories across our platforms.
We now have the actual words of many local people and they have shared with us why they
These
foundation of
campaign and some examples of our campaign messaging are on the next few pages.
We don’t want our household bills to get any higher so we do our bit to recycle. If we all did the same it helps our environment and our bank balances.
AliceandLucy
Recyclers and Upcyclers from Kings Bromley
#recyleforgood
If I can recycle I’m sure lots of other people could. We all have to be responsible and do our bit to help our earth.
Romiley
Passionate Recycler and Reuser from Chasetown
#recyleforgood
Too many people complain but don’t do. We all have responsibility to change what we do to help the planet. If we don’t there won’t be a planet any more.
Farrell Recycler from Lichfield
We will give people simple things to change. We won’t make it burdensome but easy and progressive. Small changes add up to huge transformations.
3smallactionsw acreateahuged
Bring less plastic h 1. Re-use or repurpos 2. Recycle effici tl 3.
#Togetherwere
June (and Ted but he is camera shy) Fradley
#recyleforgood
We have developed an interactive education game for kids (and older kids) to play and learn HOW to recycle well.
We want to take this out into schools along with school packs to support the curriculum.
We have developed a resource website where people can learn how to recycle, dashboards will be shared showing how well we are recycling along with lots of ideas for repurposing waste items.
Planned Engagement Year 1
Schools visits and engagement inc “recycling training“ - change at home often starts with children
Local recycling community groups - our advisors and ambassadors
Local businesses - sharing the challenge for everyone - how can you get involved?
Earned press campaign - citing the problem we face and the reasons for change
Social campaign - targeted audiences
Local celebrity - to endorse and support
National celebrity - to endorse and support (in discussions!)
Adverts - in City Life, Advertiser, Herald and others
Waste bin - advertising
Digital newsletters - to residents
Digital newsletters - to businesses
Black bin bag challenges across the boroughs - give aways compostible black bags
Podcasts - across the next 12 months - inviting ideas from residents
You Tube - Resident own videos
Recycling Fashion Event
Repurposing Events and Workshops
In business webinars and presentations
Plus much more in discussion
