LAUGHTER Bernard Gersten has been the executive producer of Lincoln Center Theater since its reopening in 1985. This spring Mr. Gersten sat in his comfortable Lincoln Center ofïŹce, which sits close to the stage of the Beaumont Theater and is connected to the ofïŹce of artistic director AndrĂ© Bishop by a doorway, and talked to our editors about his career. Before coming to work at Lincoln Center Theater, I was doing my Wanderjahr. I got ïŹred from my job at the Public Theater by Joseph Papp in August of 1978, and my ïŹrst job after that was working as the producer of Michael Bennettâs Ballroom. When that nose-dived, I co-produced John Guareâs Bosoms and Neglect. First we did it in collaboration with Gregory Mosher at the Goodman Theatre in Chicago, and then we brought it to Broadway, to the Longacre Theatre, where it opened on a Thursday, played Friday and Saturday, and closed on Saturday, very sadly. After that, I received a telephone call from Francis Ford Coppolaâ whom I had met years before, very, very brieïŹy, when he came to visit at the Public, and was treated high-handedly by Joe. Francis said, âIâm forming a new kind of studio, a Hollywood studio, and I remember you from when we met at the Public Theater, and Iâd like you to come out here and work with me.â And I went out there. It was a monumental decision, because my wife, Cora [Cahan], was in the middle of building The Joyce Theater, our two kids were in school, and nobody really knew what the Francis thing was. But he had just acquired Zoetrope Studios in Hollywoodâthis was just before the release of Apocalypse Now, which opened during my ïŹrst month there. It was an astonishing event. Francis was very exciting, and I worked there for two and a half years. We made ïŹve movies for $50 millionâOne from the Heart, The Escape Artist, Hammett, The Outsiders, and The Black Stallion Returnsâand together they grossed less than a million dollars. We were bankrupt. So I came back to New York and went to work as the executive producer at Radio City Music Hall for two years, during which time I produced Porgy and Bessâdirected by Jack OâBrien, I should add! The ïŹrst and only legitimate production ever to play the Music Hall. And then the Music Hall kind of pulled back. It didnât go bankrupt, it just contracted. And in the fall of 1984 I got a job working for Alexander Cohen. We were producing the Tony Awards, and among the plays that we produced at that time was Dario Foâs Accidental Death of an Anarchist at the Belasco Theatre, with Jonathan Pryce, Bill Irwin, and Patti LuPoneâjust so you know how the same characters reoccur in oneâs life. It was really very good. Anyway, we opened and the show didnât do very well. We closed it. Things were really slowing down at Alex Cohenâs. Simultaneously, I was teaching theater management at Columbia in the graduate school. One of the things I would do with my students was create a model for running the Vivian Beaumont Theater, which had been empty for many years. I would say, âI donât know what the big problem is with the Beaumont, but hereâs what needs to be done there.â So we discussed producing about three plays a
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by Bernard Gersten
year at the Beaumont, and two or three plays a year at the Mitzi Newhouse. We discussed what they would cost, and how long they should run. It was a model. I was doing this and one day the dean of the school, Schuyler Chapin, came to see Accidental Death of an Anarchist, and when I saw him afterward he said, âBernie, I really would like to talk to you about the Vivian Beaumont Theater.â And I said, âItâs funny you should say thatâIâve been teaching the Beaumont in my class.â So we arranged to have a drink, and he said, âWhat are your opinions about the Beaumont?â And I said, âLet me write a paper.â So I did, and I must say, I did it with some innocence. I certainly had no aspiration to work at the Beaumont. I hadnât thought of it seriously. Well, maybe a little bit. I submitted the paper to Schuyler and he liked it. I said that I thought at this time [the spring of 1985] the Beaumont was more needed in the New York theater than perhaps at any other time. Schuyler said, âWould you come and meet with John Lindsay and me? John Lindsayâs in charge of a search group thatâs looking for new management for the Beaumont. We have already identiïŹed Gregory Mosher as a possible artistic director.â I went and had breakfast with Schuyler and Johnâwho had given me an award when I was working at the Public Theater, and whom I, like everyone else, admired so and adored. John asked, âWould you serve as a consultant? We have moneyâweâll give you money if you serve as a consultant.â And I said, âJohn, I have a job, I donât need to be hired. Of course, Iâll gladly serve as a consultant.â Then he switched gears seamlessly and said, âWell, actually, will you take the job with Gregory Mosher and run the Beaumont?â And that was the offer. I was reluctant at ïŹrstâeven though I knew and liked Gregory, and we got along well, and he was very admiring of meâin large part because of the things that had happened at the Public Theater; my ïŹght with Joe was historic already. When the offer came, I said, âLet me think about itâlet me talk to Gregory.â In the end, Cora came up with all the reasons that I should take the job, and felt that the timing to make a go of the theater was ideal. The board had not yet been deïŹned. There were some good people there. Adele Block, Anna Crouse, Joan Cullman, Linda LeRoy Janklow, Ray Larsen, Victor Palmieri, Elizabeth Peters, and Arthur Ross were among them. Anna gave a tea at her apartment at which I was introduced to members of the board. There I was, balancing a teacup in one hand and a pastry in the other, when they asked, âWell, what would it take to run the Beaumont?â I took out an envelope and a pen, and I said, âWell, if we were to do three plays at the Beaumont and they cost an average of a million ïŹve for each, and if we did two or three plays at the Mitzi and they cost two-ïŹfty eachâŠâ Anyway, all added up it came to $12 million, which meant we needed to raise $5 million and earn $7 million. Years later, Anna told me that nothing had ever made the budget for a theater so clear to her as that very simple back-of-the-envelope calculation. And I said, âWell, I really worked on it over a long period of time!â It assumed something like youâd sell 75 percent of the tickets at an average ticket price of