eTail Germany 2023 Agenda

Transforming Retail. Together.

The DACH Conference for eCommerce, Marketing & Digital Leaders

Hotel Palace, Berlin 14th – 15th March 2023

After two unprecedented years, consumers have returned to stores. However, the growing momentum for digital commerce is not slowing down, and customers now expect a device agnostic buying experience across a mix of platforms.

To stay ahead of consumer trends, retailers must reimagine their business and technology strategies.

“It’s a great forum to get business insights as well as inspirations from multiple angles – a truly great opportunity to step out of day to day work and meet high calibre peers” Dr. Sebastian Walter, VP Digital & Consulting, OTTO Group

“A great event gathering likeminded peers from the German retail sector an amazing opportunity to benchmark and learn from the top eCommerce leaders” Daniel Infanger, Managing Director, Conrad Electronics International

“It was a great event I particularly enjoyed the interactivity on the day that allowed me to learn from the great minds in the audience not just the speakers” Michael Böhme, Head of Direct Marketing Operations, Zalando

2023 Confirmed Speakers

• Timo Emmert, Managing Director, E-Commerce, MediaMarktSaturn

• Matthias Hasse, Managing Director Zalando Studios, Zalando

• Vikalp Yadav, Head of Trading, Digital Analytics & Data Science, adidas

• Alexandre Goubin, Operating Model & Commercial Optimization Director, LEGO Group

• Dennis Götze, Director Retail Media, SHOP APOTHEKE EUROPE

• Andreas Däfler, Head of Content, Otto

• Laura Treude, Head of Group Payment, Douglas

• Sarah Sunderbrink, Team Lead Social Media, Zooplus

• Dr. Alexander Borek, Director of Data Analytics, Zalando

• Christoph Sterkel, Head of eCommerce Northern & Eastern Europe, Kellogg Company

• Serkan Otles, Senior Director, Global Head of Business Development, Philips

• Karan Sarin, CMO, Mitte

• Rad Jha, Director of Operation, Planning & Data, flaconi

• Lucas Seiler, Global Digital Commercial Director, Mars

• Cengiz Duelger, VP Digital Performance Hub Web & App, Sky Deutschland Fernsehen GmbH & Co. KG

• Moritz Wolf, Head of Customer Marketing and Strategy eCommerce & Direct to Consumer EMEA, HP

• Moritz Hoffman, Senior Director Global Retail Media, Gorillas

• Marius Bingener, Team Lead Content Development, ABOUT YOU

• Robert Ginda, EU Head of Frontend UX & Digital Development, Birkenstock Digital

• Philip Klösel, Head of Online Marketing & Media, Peek & Cloppenberg

• Rushil Dave, Head of Products, Douglas

• Julia Paulsen, Director of Ecommerce Nordics, Elkjøp Nordic

• Johannes Montag, Head of E Commerce, PICARD

• Emre Coskun, Team Lead Social & Assortment Intelligence & Innovations, Douglas

• Prof. Julia Thalmann, Professor for General Business Administration, Trade & e Commerce, Hochschule Ruhr West University of Applied Sciences

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

2023 Confirmed Speakers

• Markus Naewie, Head of Retail, EMEA, Victorinox

• Jessica Koch, Vice President New Business & Retail Media, Douglas

• Anja Rodionova, Team Lead Performance Marketing, fashionette

• Philipp von Criegern, Chief Architect Ecommerce & Team Lead, Otto

• Heikki Lempinen, Head of Europe, Reima

• Alexander Alpers, Sr. Director Head of EU Dark Stores, Delivery Hero

• Alexandru Dina Gargala, VP of Product, expondo

• Guido Penasa, Head of Digital Marketplaces, C&A

• Juan Jose, Dardon Mota, Head of Innovation Management @Tech Strategy, Otto

• John McDonnell, Managing Director International, Tito’s Handmade Vodka

• Dr. Katharina Behme, Director CRM & Marketing Intelligence, mytheresa.com

• Christian Eiselstein, Head of Sales B2C eCommerce, foodforplanet

• Kevin Motz, Enterprise Architect, E Commerce, SPAR Business Services

• Matti Lamminsalo, CEO & Co Founder, IVALO.COM

• Björn Kaps, Director B2B Operations, idealo

• Volker Harbrecht, Head of Disruptors eCommerce DACH, Meta

• Patrick Osborne, Manager, Customer & Marketing Analytics, QVC

• Miray Sari, E-Commerce Performance Marketing Manager Europe, Beiersdorf

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

Remarks

A VIEW FROM THE TOP

OPENING CEO KEYNOTE

Building Business Resilience: How we transformed our eCommerce business model and leadership approach to maintain growth in the face of

• How to set realistic sales and expenditure targets to meet business goals after two unprecedented years of consumer behavioural trends

• Steps to overcoming challenges brought by broken supply chains to ensure satisfied customers and sales growth

• What are strong leadership qualities you should adopt to maintain business continuity when confronted by rising costs and labour shortages?

• What should retailers be prioritizing next to withstand an unstable economic environment?

EXCEEDING CUSTOMER EXPECTATIONS

09.30 KEYNOTE PANEL:

Capitalizing on the Metaverse: How can you offer your customers the immersive experiences they want to drive engagement, sales, and loyalty?

• Unpicking the retail use cases for the metaverse to predict and prepare for its

• Where to start when planning your metaverse presence to reach your target customers

• How to choose the right metaverse platform that aligns with and protects your brand

• What types of immersive experiences are customers looking for and how can brands leverage them to build loyalty, and value added services?

• How should NFTs fit into your metaverse plans to drive sales and loyalty?

• How to redefine current digital transformation strategies or future technology roadmaps with the metaverse in mind

Moderator: Benjamin Abbenseth, Global Head of Online Marketplaces, Victorinox

Volker Harbrecht, Head of Disruptors eCommerce DACH,

Jessica Koch, Vice President New Business & Retail Media,

10.00 FIRESIDE CHAT

Achieving Customer Centricity: How can you base your digital commerce roadmap and business culture on customers’ needs to remain competitive and ensure long-term loyalty?

• Understanding the differentiators between eCommerce and digital commerce to establish a technology roadmap reflecting today and tomorrow’s customer

• Leading a culture where your business' mindset is to start with the customer rather than business need first

• Gaining cross departmental buy in for new customer centric strategies to deliver a consistent customer journey

• Identifying the tools and technologies to invest in when implementing a new or revised customer journey

Vikalp Yadav, Head of Trading, Digital Analytics & Data Science, adidas

10.20 NETWORKING ICEBREAKER

10.30 Morning Break with networking

Grab a coffee and engage with best in class solution providers working to bring you closer to your customers.

WORKSHOP

Advertising in the Metaverse: How to explore your advertising options and establish the right partnerships to unlock revenue opportunities

• Reviewing advertising options to decide on your goals

• Digging into the potential that current platforms offer to choose the right partnership for your brand

• Redefining engagement metrics to account for the new approach

• Virtual billboards, branded installations, interactive events: choosing the best advertising approach to scoop the metaverse's revenue potential

MONETIZING NEW SOCIAL & OMNICHANNEL OPPORTUNITIES

11.10 PANEL & POLLING

Winning with Today's Social Commerce: How can you leverage social and live shopping platforms to build your community identity to drive sales in a competitive environment?

• Exploring the tools and techniques needed for an in person shopping experience across screens to engage customers in products, and start a sales conversation

• Managing questions and comments in real time to deliver instant feedback and retain buyers

INTERACTIVE STREAM Workshops

INTERACTIVE STREAM Workshops

WORKSHOP

Advancing your CRM to unlock the true potential of personalisation

• How to structure your CRM data to drive optimal insights

WORKSHOP

Enhancing last mile and crossborder delivery to strengthen your international expansion plans

Not for public distribution. Please email lucy.ashton@wbr.co.uk for more information.

• Understanding which social media algorithms to use, and how to use them, to beat failing engagement rates and interactions

• Building a brand and community identity to differentiate in a crowded social commerce environment

• Evaluating the necessary resource and training plans to ensure efficient content creation and management on multiple platforms

• Which attribution model and marketing measurements to implement to prove social's ROI when working within a data driven organization

• How to collect and share data to promote the impact of your company's social presence on sales and marketing results

Anja Rodionova, Team Lead Performance Marketing, fashionette

Sarah Sunderbrink, Team Lead, Social Media, Zooplus

Marius Bingener, Teamlead Content Development, ABOUT YOU

11.50 FIRESIDE CHAT/CASE STUDY

Merging Click and Mortar: How can you blend your online and offline sales channels to optimise CX and maximise revenues?

• If currently you have only one storefront, what assessments should you make to decide whether a click and mortar strategy is worth the investment?

• How do you capture and manage real time data to meet changing customer buying trends and adapt your omnichannel strategy accordingly?

• How to build your retail infrastructure to meet varying customer demands throughout the click and mortar channel

• What are the key prerequisites to ensuring usability across online and offline storefronts?

• What store fulfilment and inventory management solutions are available to allow for an endless aisle experience?

into individuals and define buying personas

• Advanced analytics and AI techniques to refine segmentation based on customer traits and behaviours

• How does the CRM need to evolve to tap into future commerce models in the metaverse?

• Where to start when developing your knowledge of international logistics

• Navigating different custom requirements to avoid additional costs and slow downs

• How to offer customisable delivery options for local markets to achieve higher customer satisfaction rates and daily sales

• Setting up your data platform to offer the transparency needed to guarantee delivery quality and customer loyalty

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

12.10 CASE STUDY INTERACTIVE Session Outline TBC

Björn Kaps, Director B2B Operations, idealo

12.40 CASE STUDY

How to expand internationally to bring scale and grow market share

• Unpicking the opportunities and challenges behind launching in new regional markets to determine whether it is the right model for you

• Assessing the different market entry routes to decide whether to launch through acquisition, with a partner or alone

• Which technical solutions do you invest in to break down the barriers to entry?

• How to set processes and expectations with local sellers around pricing, quality, product duplication, customer experience, and fulfilment to work in harmony

• Ensuring you have the right talent and training in place to deliver scalable operations

(12.10 12.50)

WORKSHOP

PIM + PXM: Bringing agility to your product experience management to create personalised and emotive buying experiences

• How to optimize your PIM (Product Information Management) to provide customers with complete, accurate and memorable product information at scale

• How to use your PIM to build the right product information and tone for different buyer groups

• How to set up your PIM to automate workflows

• How can AI and ML be adopted to speed up and advance personalisation across your web and mobile sites?

(12.10 12.50)

WORKSHOP

Returns: How to manage the 'reverse logistics' nightmare to reduce time, cost, and waste

• Value erosion, cost of return, environmental impact: revisiting the ways retailers calculate the real costs of returns to balance out the books

• Leveraging ML to support customers and offer retailers solutions to the returns challenge

• Where can AI be applied in the process to forecast sell through rates and increase warehouse productivity?

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

13.00 Networking Lunch

After lunch, delegates will tailor their on site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and meetings with leading solution providers.

LUNCH WORKSHOP/ MASTERCLASS: Social Media Entertainment: Innovating to drive brand engagement and growth

• Realising social media marketing trends to apply the right tools and activities for your brand

• How to rethink scoring and measuring methods to gain visibility on the impact of your activity

• How to pull and analyse insights from your social media entertainment campaigns

• Getting the content and design mix right for each platform to maximise results

LUNCH WORKSHOP/ MASTERCLASS:

Google Analytics 4: Key actions now needed to leverage future growth and personalisation opportunities brought by GA4

• Getting to grips with the move to event-based analytics to navigate the new interface

• Understanding custom dimensions and channel grouping changes to plan future performance tracking and reporting

• How to shore up and migrate data to ensure a wealth of active data is ready for July 2023

• Diving into G4's ML and personalisation tools to plan your marketing strategy for the cookieless world

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

MASTERING SUSTAINABLE & DATA-DRIVEN OPERATIONS

RECREATING CONTENT-LED CX & PERSONALISATION

RETHINKING THE TECH STACK POST-COVID INTERACTIVE STREAM Workshops

14.00 CASE STUDY INTERACTIVE

Adopting a data-driven approach to minimise loss when sizing your inventory order to market demand

• How can you use your data better to predict product demand and optimise fulfilment?

• How to manage and make sense of data based on inventory in multiple locations, and sales conducted through multiple touchpoints

• How is AI changing warehouse and inventory management to minimise waste and revenue loss?

• How to redesign your inventory management process to improve reconciliation

Rad Jha, Director of Operation, Planning & Data, flaconi

CASE STUDY INTERACTIVE

How we developed and implemented an elevated content strategy to personalise customer experiences and increase sales

• Restructuring teams and technology to optimise content and product positioning

• Combining content creation with data analytics to automate workflows

• Shaping the content experience to the product price and complexity

• Measurement methods to calculate the return on investment from enhanced content positioning

• How can content production teams work with social and retail media teams to bolster existing revenue channels, and open new ones?

Matthias Hasse, Managing Director

Zalando Studios, Zalando

CASE STUDY INTERACTIVE

Modernizing through MACH: Leveraging Microservices-based, API-first, Cloud-native and Headless architecture to develop scalable digital experiences

• How Elkjøp embarked on MACH journey and learnings to adopt, or avoid, to ensure success

• Building the business case to ensure management buy in and support

• Technology is one thing: how to ensure that organization follows?

• Engaging your people to ensure the whole team is in for the change and has the right mindset what kind of leadership is needed when doing transformation?

Julia Paulsen, Director of Ecommerce Nordics, Elkjøp Nordic (Part of Currys plc)

(14.00 14.40) WORKSHOP

Unstructured Data: How to enhance the online customer experience

• Identifying the importance of unstructured data to your business insights

• How to harmonise and normalise unstructured product data to optimise your product experience

• Implementing AI and ML to turn messy, unstructured data into readable data to transform business processes

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

14.40 CASE STUDY INTERACTIVE

Building Sustainable Trust: How we cut our carbon emissions to align with the world's decarbonisation commitment and meet our customer demands

• Defining what today and tomorrow’s customer expects from retailers’ sustainability practices to rethink your short and long term plans

• Understanding which parts of your business and supply chain to assess when deciding to offset carbon emissions

• Evaluating the data and tools you need to calculate your carbon emissions and streamline reporting

• Assessing business costs and customer behaviours to determine how to fund carbon reduction strategies

• How to make quick changes to lower your carbon emissions across your business in a cost efficient way

• Which policies and programs to implement to offset carbon emissions in fulfillment and delivery

CASE STUDY

Multi-platform Content Creation: How do you build content strategies to engage different customer groups across different media platforms?

• How to rethink your previous approaches to marketing and social media to meet changing customer expectations

• Building a content strategy to tap into previously unexplored channels and responding to individual platform needs

• Determining the content approach needed to TikTok to succeed with social media entertainment while maintaining brand integrity

• Gaining business buy in for new content roadmaps to engage existing and new customer groups

CASE STUDY Reimagining Digital

Transformation: What safe steps can you take to speed up digital initiatives and technology's ROI in the post Covid commerce world?

• How to decide on the build vs. buy question when deciding on the best technology strategy for your business needs

• Evaluating cost of ownership: how to decide whether a long term digital transformation plan, or plug and play option, is the best return on investment for your business plans

• How can you build a flexible technology strategy to withstand a changing macro economic landscape, and avoid vendor lock in?

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

15.00 PANEL

Avoiding Greenwashing: Rethinking sustainability practices to deliver data-driven transparency and meet customer expectations

• Outlining the sustainability requirements throughout the product lifecycle to guarantee environmental and customer standards

• What are the mandatory steps that retailers need to be implementing to meet environmental goals and customer expectations?

• How to gain visibility on sustainability practices and measure their effectiveness to ensure you are delivering on your promise

• Which future sustainability requirements are retailers now acting on to build customer trust?

- Heikki Lempinen, Head of Europe, Reima Matti Lamminsalo, CEO & Co

Founder, IVALO.COM

PANEL

How to structure innovation and brand management to future-proof your omnichannel customer experience

How to ensure that teams communicate and work to the same standards to deliver a holistic brand experience What customer engagement methods are being used across multiple touchpoints to increase loyalty

- How to leverage technologies and tools to automate processes, increase speed and drive efficiencies within your processes How to respond to multiple buyer personas, to ensure brand recognition and loyalty across all age groups

- Patrick Osborne, Manager, Customer & Marketing Analytics, QVC Miray Sari, E Commerce Performance Marketing Manager Europe, Beiersdorf David Smadja, Head of Planning & Customer Engagement, McDonald’s (awaiting confirmation)

PANEL -

How to transform your technology stack to improve more innovative customer experiences without long-term investment lock-in

• Analysing the basics of composable commerce and MACH architecture vs. monolithic architecture to decide whether it is the tech stack you need

• How do independent software components offer the business agility demanded to meet today's digital customer's expectations?

• Build vs. Buy? How to decide whether to build in house or work with technology partners?

• Identifying vendor partners who offer the capabilities needed to deliver the technologies within your stack

• How to prepare internally for the transition to composable commerce to ensure a return on your investments

- Rushil Dave, Head of Products, Douglas

- Philipp von Criegern, Chief Architect Ecommerce & Team Lead, Otto

(15.00 15.40) WORKSHOP

More than Necessity: How to leverage payments to differentiate customer experiences

• Which integrated payment solutions are retailers using to enhance different platforms' buying channels?

• How can you break down the challenges of a diverse payments market to offer a personalised offering at scale?

• Assessing how close the DACH market is to a 'Super App', an integrated digital commerce wallet, to set your future payment strategy

Not for public distribution. Please email lucy.ashton@wbr.co.uk for more information.

Alexandru Dina-Gargala, VP of Product, expondo

Kevin Motz, Enterprise Architect, E Commerce, SPAR Business Services

15.30 Afternoon Break with networking

Visit the popcorn stand, grab a hot dog, or just relax with your peers and the innovative vendors in the networking lounge!

ADVANCING IN-PERSON EFFECTS & ENGAGEMENT TRANSFORMING D2C CHANNELS

INTERACTIVE STREAM Workshops

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

16.00 FIRESIDE CHAT/ KEYNOTE

How we built our own creator ecosystem to build customer loyalty

• First steps to engaging your customer group to develop a creator ecosystem from the ground up

• Defining rewards and guidelines to ensure creators’ messaging aligns with your brand

• Combining marketplace assortment strategy with your creator economy and social commerce to advance your sales and business goals

• Examining the app that ensures loyalty and engagement

Emre Coskun, Team Lead Social & Assortment

Intelligence & Innovations, Douglas

FIRESIDE CHAT/ KEYNOTE

Direct to Consumer: The best sales and marketing methods to reach and retain new customers

• Where should you start when planning a marketing strategy to find new direct customers?

• How can D2C players tackle Google advertising alone to increase ROI?

• Deciding on the platforms and creator partners to reflect and safeguard your brand's integrity

• How to secure the data to create a compelling content strategy

• How to form and retain a loyal community around a brand to ensure ongoing repeat sales

Heikki Lempinen, Head of Europe, Reima

(16.30 17.10) WORKSHOP

Security essentials to protect online services and data platforms

• What are the digital risks you need to raise awareness of internally to protect your platforms and inventory?

• What are the layers of security needed to secure your networks and websites from hacks?

• How to monitor your website and databases to prevent disruptions from a virus or malware

• Actions to offer the best protection and response rate to data breaches

16.20 CASE STUDY

UX: Getting user experience right, and ready to tap into future virtual opportunities

• Underlining necessary improvements to raise the industry standard for UX in the online shopping world

• Implementing AI and 3D technologies to innovate and improve customer search, discovery, and navigation

• UX prerequisites for marketers to embed virtual pre purchase product experiences

• What to look for to evaluate whether your UX delivery is ready to monetize digital assets in the metaverse

CASE STUDY:

Automating the production of emotive and engaging content to attract direct customers

• What capabilities do content automation technologies bring to optimising your creative production processes and teams?

• How to use data to achieve greater efficiency in product placement and promotions

• How to leverage product data from ERP or PIM software to streamline product tagging and descriptions

• How can technology automate retouching and editing to reduce time and resource costs?

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

16.40 PANEL

Creator Economy: Integrating and measuring influencer campaigns to expand your brand’s reach

• How to decide whether an influencer campaign is right for your marketing strategy

• Defining the prerequisites for selecting a creator to ensure their quality and reach

• How to choose the right and reliable data source to validate your selection

• Exploring research and results from AI influencers to decide on your future strategy

• What to include in the partnership framework between the brand and creator to ensure a return for both parties

• How to measure the impact of an influencer campaign to determine investment, report targets and achievements accordingly Prof. Julia Thalmann, Professor for General

Business Administration, Trade & e Commerce, Hochschule Ruhr West University of Applied Sciences

PANEL

Navigating a multichannel retail strategy to maximise your customer reach and retention

• What are the pros and cons of introducing a D2C business model when aiming for revenue growth?

• Deciding on synergies and revenue sharing partnerships to achieve sales and marketing benefits without driving a price war between channels

• How to achieve coopetition with retailers to convince them that brands can sell with them, as well as alone

• Collaborating with retailers to secure a fair data sharing model and maximise profits

- Alexandre Goubin, Operating Model & Commercial Optimization Director, Lego

- Karan Sarin, CMO, Mitte Lucas Seiler, Global Digital Commercial Director, Mars Moritz Wolf, Head of Customer Marketing and Strategy eCommerce & Direct to Consumer EMEA, HP

BEER & BUBBLES INTERACTIVE ROUNDTABLES

Select from one of the following roundtables discussions, then with a glass of bubbles or beer and a group of 8 to 10 of your peers you can engage in an open Q&A discussion to learn new strategies to take back to your own organization.

1) Embracing Agility: What can legacy brands and retailers learn from market disruptors when adopting a culture of agility?

Robert Ginda, EU Head of Frontend UX & Digital Development, Birkenstock Digital

Not for public distribution. Please email lucy.ashton@wbr.co.uk for more information.

17.50 Networking Drinks

Relax with your peers over a drink at the eTail Germany Networking Drinks

08.20 Registration and Welcome Coffee

Opening remarks and Chairperson’s Opening Address

Conference

09.00

Prof. Dr. Christian Stummeyer, Professor of Digital Commerce, Technical University of Ingolstadt

DRIVING GROWTH AMIDST UNCERTAINTY

09.10 OPENING KEYNOTE FIRESIDE CHAT

Expanding at Scale: How we adapted our sales and marketing approach for local markets to grow internationally during uncertain economic times

• How to gain in depth understanding of local market needs to balance your ambitions with what is achievable

• Cornerstones of a robust sales and operations cycle to adopt to protect your business as you scale

• Which communication and transparency practices can you lead to mitigate risk?

• How to research and respond to local markets and partners to set appropriate sales and marketing approaches, and adapt internal ways of working

• What are the necessary platform capabilities to integrate partners’ data e.g., segment customer target groups, product pricing and assortment groups?

• How to leverage data and demand planning processes across your entire business operations to gain better insights into what is selling, and what you should buy

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

09.30 CMO FIRESIDE CHAT

Driving Marketing ROI: Which media mix should you now invest in to achieve growth in a fast-evolving customer landscape?

• Getting Customer Lifetime Value (CLV) and Predictive Lifetime Value (PLTV) right to understand your consumers and where to invest in your media mix

• Examining the popularity of different media channels to determine which will build the optimal stickiness and trust with consumers

• How to balance privacy and personalisation to offer data driven experiences without breaking trust

• Incorporating customer beliefs around consent, collection, ethics, and transparency to create and manage your data strategy

09.50 PANEL

Growing via Marketplaces: How can you deliver a consistent brand service when selling on marketplaces to attract new customers and drive revenue growth?

• Exploring existing strategies and models to decide on your move into marketplace selling

• Ways a mono brands can fit into a multi brand world while delivering the same brand service

• Which blueprints to implement to create synergy between a D2C and marketplace strategies

• Understanding new EU legislation to change your approach to marketplace selling

• How to leverage AI to optimise visibility on marketplace activity

• How to find the solutions needed to integrate fully and still offer the optimum customer service

Moderator: Jörg Domesle, Founder & CEO, MYBESTBRANDS

- Markus Naewie, Head of Retail & EMEA, Victorinox Serkan Otles, Senior Director, Global Head of Business Development, Philips

- Guido Penasa, Head of Digital Marketplaces, C&A

Christoph Sterkel, Head of eCommerce Northern & Eastern Europe, Kellogg Company

10.30 CASE STUDY

How to innovate products and processes to achieve the speed and agility demanded by today’s markets

• How to leverage technology to supercharge efficiency in eCommerce business models

• Lessons from building a fully integrated supply chain to achieve a farm to fork proposition

• How to bring profitable product innovation by rethinking the standard retail subscription model

10.50 CASE STUDY

How we leveraged technology to drive efficiency across our fast-growing eCommerce business’ value chain

• Defining the technology needed to make in store to customer door delivery work

• Steps taken to continually re evaluate the technology, tools and processes used at different stages of the customer journey

• How to respond to feedback and implement changes while maintaining efficient operations

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

11.10

• Improving communication and coordination between business and technology teams

Alexander Alpers, Sr. Director Head of EU Dark Stores, Delivery Hero

11.40

Morning break with networking

Grab a coffee and engage with best in class solution providers working to bring you closer to your customers

INVIGORATING NEW REVENUE STREAMS

PERSONALISING AUTOMATED CUSTOMER EXPERIENCES

INTERACTIVE STREAM Workshops

CASE STUDY

How to create the right content for a marketplace to generate greater ROI

• How to understand clients to decide what is relevant for their needs

• Deciding what is the right content, the right amount, and the right quality to deliver efficiently

• Understanding how to set KPIs to measure content’s ROI

• Outlining the cost calculations to generate a ROI

CASE STUDY

How to improve search and discovery capabilities to increase retention rates

• Identifying the key frustrations with search to address loss rates in the discovery phase

• Which features and functionalities do you need to assess when reviewing your customer discovery journey?

• Working with product design and layout to personalize search suggestions

• Ensuring data privacy is central to your search functionalities to offer trusted suggestions and personalisation

• How to implement interactive engagement techniques during the discovery phase to

(11.40 12.20) WORKSHOP

Advanced SEO: How can you progress SEO techniques to overcome the rising cost of customer acquisition?

• Pinpointing the limitations of traditional approaches to SEO to reshape your strategy and investment plan

• Coordinating different departments and social media platforms to strengthen your brand organically and improve SERP position

• Automating content discovery to avoid missed opportunities and profits during search activity

• Low cost wins to influence buying behaviours through SEO

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

12.00

• How fast does content production have to be to meet client expectations and ROI targets?

Andreas Däfler, Head of Content, Otto

encourage customers to share zero party data

Johannes Montag, Head of E Commerce, PICARD

CASE STUDY

How can retailers adopt the correct Ad Tech and data science techniques to monetize media as third-party data disappears?

• Starting steps for retailers to take advantage of the shifts in the digital media ecosystem

• Unlocking your data pools and rethinking your CRM to drive retail media campaigns

• Examining data business models in the rise of data privacy to unlock the value of first party data

• Managing data clean rooms to comply with data privacy and security requirements

CASE STUDY

How to successfully create brand engagement and loyalty to achieve a high-quality zero-party database

• Understanding the digital media landscape to move loyalty and discount schemes away from print and TV media

• Which changes do marketers need to make to traditional discount pricing schemes to create customer stickiness?

• Evaluating existing business models and interactive approaches to attracting and retaining customer groups

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

• Leveraging data science to monetize media while engaging not aggravating customers

• Omnichannel platform requirements to predict and measure the effectiveness of retail media strategies on sales and longterm customer satisfaction

• How to validate your target audience and subscribers to avoid attracting only coupon hunters

• Assessing the technology adoption choices to implement new digital marketing methods

12.20

PANEL INTERACTIVE

How can retailers evolve their marketing and business models to become profitable media players?

• Identifying the factors driving the trend for retail media solutions to determine the revenue opportunity for the 'digital shelf'

• Exploring best practices around advertising formats, placement strategy and relevancy rules to avoid customer drop off

• How to combine onsite, offsite, and instore advertising to achieve profitable multi and omnichannel marketing experiences

• What are the key factors of success for a Retail Media KPI Framework to enable better measurement and transparency?

• How to analyse the customer journey as a bigger picture to support consumers off and onsite

Dennis Götze, Director Retail Media, SHOP APOTHEKE EUROPE

PANEL INTERACTIVE

Data-Driven CX: How to set up for data-driven personalisation to advance future innovation and enhance customer journeys

• How to reorganise your CRM to support the data analytics required for personalisation, performance marketing and loyalty methods

• How do you ensure you have the right quality of data, and data management system to enable effective personalisation?

• Which innovative CRM tools are available to implement and succeed with AI and ML?

• How to understand changing data privacy laws to avoid bad practices What steps can be made to ensure the right skillset to overcome the challenges in the labour market and avoid campaign disruption?

Dr. Katharina Behme, Director CRM & Marketing Intelligence, mytheresa.com

- Christian Eiselstein, Head of Sales B2C eCommerce, foodforplanet

Philip Klösel, Head of Online Marketing & Media, Peek & Cloppenberg (Düsseldorf)

(12.20– 13.00) WORKSHOP

Carbon Offsetting: Providing real-time data transparency to give the sustainability choice back to consumers

• How can you use customer eCommerce data from individual purchases to calculate in real time the carbon emitted by the order?

• Considerations when deciding whether you or your customers should pay to off set emissions

• Choosing the right solution to assess the real life impact of offsetting charges on your carbon impact

Not for public distribution. Please email lucy.ashton@wbr.co.uk for more information.

Moritz Hoffman, Senior Director Global Retail Media, Gorillas

Jessica Koch, Vice President New Business & Retail Media, Douglas

13.00 Networking Lunch (13.00 14.00) LUNCH MASTERCLASS

Conversational Commerce: How to offer a digitally responsive customer service to drive up price points and revenues

• Digging into the chat apps, chatbots, voice assistant and messaging platform services customers are willing to pay more for to identify the improvements needed before revisiting product pricing

• Advancing sales and marketing processes through conversational commerce to reduce online customer acquisition costs by shortening the buying journey

• Analysing sales conversion rates through messaging apps to decide on the appropriate go to market strategy for different customer profiles

14.00 OXFORD STYLE DEBATE

Debate: Innovation budgets need to be spent on exploring the metaverse Is the Metaverse where the future of commerce exists?

(14.00 – 14.40) WORKSHOP

Digital Media Assets: Automating media asset management to minimise time and costs when launching new customer experiences

• Outlining the media flow needed to speed up the production of images and videos required for new customer experiences

• How to avoid common mistakes when trying to optimise media asset management and storage in a Digital Asset Management (DAM) platform

• Implementing AI algorithms to bring speed and efficiency to cropping, retouching and other edits

• What new opportunities does AI bring to content teams to offer the visual experience customers now demand?

Not for public distribution. Please email lucy.ashton@wbr.co.uk for more information.

PLANNING FOR FUTURE GROWTH

14.30 How can retailers and brands stay relevant and develop “High Touch” Strategy in a “High Tech” World

• Sharing insights into marketing spirits in an increasingly digital world to tap into a wider market

• Innovating with new approaches to engage younger adult consumers

• Staying savvy in the evolving 21st Century marketplace to improve brand perceptions

• Learning from examples of how retailers are changing with the times to increase brand traction

• Finding ways to build consumer loyalty through brand identity to fortify brand longevity

John McDonnell, Managing Director International, Tito’s Handmade Vodka

14.50 FIRESIDE CHAT

Avoiding Cart Abandonment: How can you install a seamless omnichannel payment system to give customers more choice and reduce drop-off rates?

• How can payments teams work better with marketing to leverage customer analytics and build personalised services?

• What are the technical and usability standards needed to deliver a variety of payment choices across multiple digital touchpoints?

• Reexamining your backend systems to identify opportunities for optimisation

• Managing reconciliation to avoid loss while still meeting consumers' requests for varied payment and delivery options

Laura Treude, Head of Group Payment, Douglas

14.50 DRAGONS’ DEN

Of the many new technologies now entering the digital space, which are the best ones to invest in to achieve a seamless retail experience that exceeds customer expectations and boosts sales?

Join our dragons as they assess the latest retail and eCommerce innovations from start up companies pitching their tech in a bid to win first place. Listen up as the dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts. The ultimate decision is in your hands though, as the audience get to vote for their favourite. Will you find the next big thing?

Hosted/ moderator by a CEO/MD from a fast-growing innovative retailer

Startup Companies:

Judges: Plug and Play

Not for public distribution.

Please email lucy.ashton@wbr.co.uk for more information.

INTERACTIVE BEER ROUND TABLES