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Laurence R Bernstein

Toronto, Canada

Laurence Bernstein founded Protean Strategies in 1998. Protean is a leader in aligning business goals to customer experiences, by way of strategic planning, branding and communication.

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87

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2009

since

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Eleven Immutable Laws of Boutique Hotels
February 5, 2020
by Laurence R Bernstein
Making it rain: designing experiences customers will remember
January 13, 2017
by Laurence R Bernstein
Ten Immutable Laws of Boutique Hotels
March 17, 2016
by Laurence R Bernstein
The ttc and the chair
March 17, 2016
by Laurence R Bernstein
Brand confusion: Are loyalty programs part of the problem or part of the solution
October 29, 2015
by Laurence R Bernstein
Understanding micro macro and meta experiences
October 29, 2015
by Laurence R Bernstein
Soft branding: the answer to everything?
October 29, 2015
by Laurence R Bernstein
Will Customer Experience Design Replace Marketing
May 28, 2015
by Laurence R Bernstein
The Four Cornerstones of Branding
May 8, 2015
by Laurence R Bernstein
LGBT Segment Marketing: A Primer
January 26, 2015
by Laurence R Bernstein
Facing the Big-Brand Juggernaut: How to Compete Against the Big Guys
January 14, 2015
by Laurence R Bernstein
Is behavioral economics a game changer in hospitality marketing
October 15, 2014
by Laurence R Bernstein
2014 Survey of Canadian LGBT travelers
September 29, 2014
by Laurence R Bernstein
New Insights into Luxury Branding in the Hospitality Business
July 24, 2014
by Laurence R Bernstein
Tgc snapshot of canadian travelers 2011
April 3, 2014
by Laurence R Bernstein
2013 Report on the Canadian LGBTQ Sector
March 12, 2014
by Laurence R Bernstein
Understanding Brand Experiences that Lead to Customer Loyalty
March 12, 2014
by Laurence R Bernstein
The Millennials: Leading to the Damnation of Hotel Brands?
March 12, 2014
by Laurence R Bernstein
Industry Mythology versus Customer Reality
March 12, 2014
by Laurence R Bernstein
New Lessons in Customer Experience Management
March 10, 2014
by Laurence R Bernstein
The Holy Grail: Achieving Customer Loyalty in a Loyalty Free Universe
March 10, 2014
by Laurence R Bernstein
Managing and Profiting from Emotional Engagement in the Hospitality Industry
March 10, 2014
by Laurence R Bernstein
Paradox of Hotel Choices
March 10, 2014
by Laurence R Bernstein
Consumer Understanding of Hotel Market Segments
July 10, 2013
by Laurence R Bernstein
Hospitality Loyalty Programs: Help or Hinder
April 1, 2013
by Laurence R Bernstein
Introduction to Protean Strategies
January 17, 2013
by Laurence R Bernstein
Protean Prediction Collective Wisdom Engine
January 17, 2013
by Laurence R Bernstein
Retail Brand: Back to Basics
December 3, 2012
by Laurence R Bernstein
Protean Hospitality E-Brochure
October 29, 2012
by Laurence R Bernstein
Introduction to Protean Hospitality Partners
September 27, 2012
by Laurence R Bernstein
Protean Hospitality Brand Emotion Study Findings Detail
September 10, 2012
by Laurence R Bernstein
Protean Study of Housekeeping Trade-offs
August 21, 2012
by Laurence R Bernstein
Protean Hospitality Brand Emotion Study
June 7, 2012
by Laurence R Bernstein
Who is really suppressing room rates?
December 20, 2010
by Laurence R Bernstein
Strategic Rainmaking
December 19, 2010
by Laurence R Bernstein
The Death of Gay Marketing has Been Fabulously Exaggerated
December 19, 2010
by Laurence R Bernstein
Archetypes and Automobile Marketing
December 10, 2010
by Laurence R Bernstein
Protean Prediction Evaluation System
November 29, 2010
by Laurence R Bernstein
Bernstein Heirarchy of Organizational Needs
November 9, 2010
by Laurence R Bernstein
Protean Guest Experience Audit
October 12, 2010
by Laurence R Bernstein
An Introduction to Inner Directives
July 13, 2010
by Laurence R Bernstein
Protean approach -- Inner Directives Psychoanalytics
July 12, 2010
by Laurence R Bernstein
Our Scorecard Exercise
July 12, 2010
by Laurence R Bernstein
Opinion -- Why we think quant research is in the dark ages
July 12, 2010
by Laurence R Bernstein
Why Protean Research
July 11, 2010
by Laurence R Bernstein
Opinion -- Experience and experiential branding
July 11, 2010
by Laurence R Bernstein
An Introduction to Inner Directives®
July 10, 2010
by Laurence R Bernstein
What can advertising accomplish - Copy
July 1, 2010
by Laurence R Bernstein