Benefits of a Customer Data Platform
(CDP)
360-DEGREE VIEW OF CUSTOMER A 360-degree view of the customer allows businesses to find every part of the customer journey, products and deals. It supports the business to understand consumers and their behaviour.
INCREASED SALES When u�lized properly, CDP’s must make the final purpose of a business: a boost in sales. By applying data from all sources, the business can make a complete view of the customer.
COST-SAVING Because the data is most persistent in the customer data management pla�orm and not in the applica�on, you may lower costs. Next to this, a central view keeps analysts a lot of �me in collec�ng and cleansing the data.
COMPLIANCE Ge�ng the data in one place is an enabler to ge�ng CCPA/CPRA and E-Privacy compliant. It enables your business to anonymise your contacts. Moreover, customer data management pla�orms help data portability and data insight requests.
ALL DATA IN ONE PLACE Which data must you u�lize? First-, second- or third-party data? The solu�on is all of them and all in one place. Businesses usually struggle to blend and use all the data they gather.
GETTING NEW VISITORS SEGMENTS Ge�ng the informa�on in one place makes it is simpler to segment your customers and visitors and to u�lize basic and superior sta�s�cs.
CAMPAIGN OPTIMISATION AND LONG-RUN LEARNINGS Customer data pla�orm enables gaining informa�on into the performance of unique campaigns. By applying a customer data pla�orm, entrepreneurs can see the effec�veness
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