Global Medical Animation Market: Defining Trends and Drivers
The rise of the smartphone culture has unarguably been the most defining development impacting the global medical animation market. There will be well over 2 billion smartphone users in the world by the end of 2016, various estimates have shown. A sizeable percentage of these users will, at some point in time, consume content centered on surgical procedures, pharmaceutical drug action mechanism, or medical devices. At the same time, the start-up culture in the healthcare and life sciences sectors has helped make medical animation a mainstream trend to a great extent. The need to present information in a visually appealing and informative format has been emphatically stressed on by the newer generation of healthcare companies, which has in turn created a new and exciting battleground for companies in the medical animation market. However, the premium charged by companies offering medical animation services is not helping the growth of this market. This is partly owing to medical animation still being regarded a specialized skill. A shortage of certified professionals in the medical animation industry further compounds this problem. However, with the level of medical literacy still being comparatively low in nontraditional and underserved markets, the demand for medical animation is expected to show a steady rise. View Full Report at : http://www.transparencymarketresearch.com/medical-animationmarket.html Medical Animation Market: Overview Digitization and interactivity are pervading every facet of consumers’ lives and the medical industry, too, is not insulated from this change. With the broadband explosion giving birth to newer ways of consuming content, medical animation has become a rapidly growing market. Medical animation helps demonstrate complex medical procedures or the mechanism of action of drugs in a visually rich format. From helping patients understand how a particular procedure is performed to providing sales demos to medical devices salespersons, medical animation videos can be targeted at varied audiences.