Tips to Help Your Client Choose the Best Paint Color

4 Tips to Help Your Client Choose the Best Paint Color for Their Home

As an architect, you have a lot of roles to play. Aside from being the designer of a structure you’re commissioned to build, you’ll also serve as a consultant for your client.

This is especially true if you’re working on a residential property.

Of all the clients, homeowners are most in need of your expertise. And that includes choosing the best architectural coating for their home.

Here are four tips on how you can offer sound advice to clients in picking the best color for every room in their house:

Help them decide on a base color

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For an interior designer, the color palette can be picked out from a specific piece that will be adorning the space. This inspiration can be anything – from an area rug or a chic-styled couch to an artwork.

However, architects don’t always have the luxury of knowing what their clients intend to put in every room of the house. So, instead of focusing on an inspiring piece, consider offering a selection of colors that could serve as the base hue for space.

While people usually think paint color should be the first to be picked out, it actually isn’t the most practical course of action. Sometimes, homeowners’ own furniture and other pieces that they will be bringing into their new home, which could potentially clash with the color of the interior coating.

So, rather than picking out all the colors in one go, advise them on a single base color that would unify the entire house. Of course, the safest choice is a neutral hue.

Many people are fond of white because of the clean slate it offers. They can also choose certain shades of green and blue for a relaxing and calming ambiance.

Once your client picks out a single color that they like, you can offer shades that complement, contrast, and enhance its appearance.

Share the psychology of color

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Although it is normally used in marketing and advertising visuals, the psychology of color can also help your clients choose the best hue for every room in their house.

Color is an element found both in the natural and man-made environment. As such, several studies have been performed on how colors affect people [1].

Over the past century, researchers discovered proof that it has symbolic, synesthetic, associative, and emotional effects on people. This is the reason why builders and architects always consider color as an important aspect of the trade. After all, color is necessary for creating the ideal ambiance or mood that supports a room’s specific function.

For example, red is considered a highly stimulating color and is associated with fierceness, passion, strength, and aggression. On the other hand, green has a relaxing effect on people and is usually linked to feelings of tranquility and quietness.

Between the two, what do you think is the best color for bedrooms? Considering each of the colors’ characteristics, green is the better choice.

Tell them about the different kinds of paint

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Colors appear differently with kinds of paint that also come in a variety of sheens.

For the type of paint, it is your prerogative to choose between latex and oil-based paint.

As an architect, you should be able to set your client’s expectations based on the product used and pick the appropriate one for every surface.

As much as possible, avoid showing them samples saved on your mobile phone and other devices as digital colors don’t usually give justice to the actual appearance of the paint.

Show them actual samples from brochures or bring them in showrooms when choosing a paint color. Even better, test out the paint in a small corner to see how it actually looks like.

Next is the sheen of the paint. Besides how it would appear, the level of gloss would affect the ease of maintenance and cleaning, as well as the durability of the paint.

For instance, high-gloss paints – which looks a lot like the texture of glass – are easier to clean, which makes them perfect for rooms or areas in the house that usually get messy. This includes the children’s playroom that normally has high traffic and the kitchen where oil and grease are more common.

Meanwhile, flat or matte paint could help create a visual illusion that effectively hides imperfections in the walls. With just a single coat, you should already be able to get the luster (or lack thereof) that you’re after.

Of course, the downside to this kind of paint is its effect on dirt. Because of its lack of gloss, it doesn’t stand up well to cleaning. It also makes dirt and grime more obvious, so be sure to avoid using it in an area where it could get a lot of fingerprints.

There’s also a middle ground between the two, known as “eggshell.” Neither glossy nor flat, this is arguably the most popular sheen since it hides imperfections like matte paint and is much easier to wash like glossy ones. It is also quite durable and smoother when touched.

After eggshell, there are several other paint sheens you can choose from including:

Satin – has a bit more shine than eggshell.

Semi-gloss – shinier than satin, but not as glass-like as high-gloss.

Show them the paint colors in different lighting conditions

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Apart from the type of paint and sheen, another factor that can affect the appearance of paint color in a house is lighting.

Different light conditions affect the way colors look at different times of day [2]. To make sure that they pick the one they truly like, help your client sample colors under different lighting.

Test each color in areas where direct light hits. The same goes for shadowed or darker places.

You can observe the color in the evening and morning, as well as with different light sources (e.g., natural/sunlight or artificial/bulb light). This way, you can help your client get a sense of what the paint colors actually look like.

The Takeaway

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Choosing paint is one of the exciting parts of interior designing a home, but it can easily get out of hand if you don’t guide your clients in making the right decision.

Make a note of the tips in this article so you can offer sound advice as an architect.

AUTHOR BIO Ralph El Eid is the Business Development Manager at COLORTEK – Wall & Floor Fashion. EQUIPAINT is the franchise owner of COLORTEK in Dubai (U.A.E.) and Doha (Qatar); an international paints manufacturer specializing in the widest range of decorative paints and seamless concrete & resin flooring, with a unique showroom concept, and thus an ideal destination for homeowners, consultants, architects, interior designers, and paint applicators.

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