Unilever bangladesh has been constantly bringing new and world class products for the bangladeshi pe

Page 69

"This will be good news to many in business, who have waited a long time for the Government to provide a clear lead towards euro entry. It would appear more than ever from today’s announcement that Britain’s membership of the euro is a matter of when, not if.. "Every year the UK stays out, the greater the difficulties that will be faced in competing for investment across the EU and the more difficult it will be for the UK to remain competitive. Unilever is the company that actually deals with almost every country. Competition They have set of competitors in their goods businesses. Many of their competitors also operate on an international scale, but others have a narrower regional or local focus. Competition is a normal part of business. They aim to compete and give value to their consumers, customers and shareholders in three ways: • by continually developing new and improved products; • by sharing their innovations and concepts with their businesses all around the world; and • by striving to lower the cost of their sourcing, manufacturing and distribution processes while still maintaining, and improving, the quality of their products. They support efforts to create a more open competitive environment through the liberalisation of international trade. They support the full implementation of the Single European Market and inclusion of other European countries in the European Union. Distribution and selling Unilever’s products are generally sold through its sales force and through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, food service distributors and institutions. Products are distributed through distribution centers, satellite warehouses, company operated and public storage facilities, depots and other facilities. Exports Unilever ell their products in nearly all countries throughout the world and manufacture in many of them. Unilever export a wide range of products to countries where they do not make them. For example, inside the European Union they make many of their products in only a few member countries, for sale in all of them. The chosen manufacturing configuration is generally determined by an optimized regional sourcing strategy which takes account of requirements for innovation, quality, service, cost and .edibility. Seasonality Certain of their businesses, such as ice creams, are subject to significant seasonal fluctuations in sales. However, Unilever operates globally in many different markets and


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.