7. Print advertising will not be placed in publications primarily directed to persons under adult age. 8. Cinema advertising will not be shown during films directed primarily at persons under adult age or at times when the audience is likely to comprise primarily of persons under adult age. 9. No payment shall be made for the placement of advertising or tobacco product in any film produced for viewing by the general public. 10.Advertising will not be displayed on billboards directed at or in close physical proximity to schools or other facilities used mainly by persons under adult age. 11.Direct marketing, market research and sampling of tobacco products will only be carried out with, or in relation to adult smokers. 12.Promotional items and premiums bearing tobacco trademarks will only be directed at adults.
Activities of CORA The Corporate and Regulatory Affairs Department of the company is dedicated for maintaining a good image of the company to the society by keeping customers, media, government, suppliers etc. contended. The company believes that as a corporate citizen, it has a conscious duty towards the societies well being. The company promotes and sponsors various community development programs to increase its image in the society.
The department maintains good and continuous liaison with the media, government and other pressure groups in order to protect its business image from any unwanted situation in the context of prevalent anti smoking campaign, nationally and internationally. The company enjoys credibility with a majority of stakeholders for its transparent business systems and as an honest taxpayer. In 1999, the company generated Tk 980 crore from its turnover of about Tk 1400 crore.