W H AT WE DO
A&O offers a range of creative communications services, customized for each client and scalable to every budgetâ€”with tangible results. From brand development to fundraising, from full-scale gallery launches to underground pop-up shows, we support each of our clients in their unique vision of success. We see ourselves as art advocates, at the forefront of a paradigm shift. We start the conversations and build the buzz that brings the audience to the art.
WHO WE ARE
A&O is the first public relations and marketing firm on the West Coast to specialize in the arts. We are a group of art evangelistsâ€”publicists, curators and art writersâ€” who saw a new way to do business in our industry, bridging the gaps left by the art establishment. Combining our deep knowledge of the art world with broad, practical experience in marketing and communications, we broke the mold to form A&O: an independent, boutique agency that serves artists and arts organizations alike.
A&O AT WORK | PHOTOGRAPH BY HANNAH STOUFFER
Lainya Magaña • Founder & CEO WHO Lainya Magaña built a successful career as an arts and
relations approach that would bridge the gaps left by artists and
communications professional before taking the entrepreneurial
galleries, who often lack the budget, staff or time to adequately
leap to found A&O, the first arts-focused public relations and
marketing firm on the West Coast. Through A&O’s visionary business model, Lainya aims to advocate As an independent curator, Lainya works with contemporary
for the arts: to support the success of artists and galleries, to
artists and galleries throughout California, orchestrating and
even the playing field of the arts establishment, and prove that
promoting shows that highlight exceptional emerging and mid-
art can be accessible, affordable and appreciated by everyone.
career artists, such as Kevin Cyr and The Date Farmers. She has curated for Fifty24SF, Fifty24PDX, Fifty24LA, 111 Minna Gallery,
Lainya writes features for Juxtapoz Art & Culture Magazine
White Walls and Space 07. She previously worked for Triple Base
and Hi-Fructose Magazine, profiling artists such as The Clayton
Gallery and NOMA Gallery in San Francisco.
Brothers and Ian Francis. She is also a contributing art critic for Buzzine, and previously worked at W magazine. Lainya is on the
From her own years of experience in the art world, Lainya
Marketing and Communications Committee at CounterPULSE
identified the need for a professional, ultra-specialized public
and holds a BA in Communications and an AA in Art History.
Kimberly Verde • Public & Community Relations Specialist WHO Kimberly is a public and community relations specialist serving
Kimberly’s next role, as the director of a Bay Area street wear and
artists, galleries and nonprofit organizations. She brings creativity
contemporary art gallery, provided a valuable education in the
to her solid foundation in traditional PR and stays current with
boundless forms of guerilla and DIY public relations. In addition
the rapidly changing trends in the field. She has been fortunate
to her PR expertise, she provides consulting on art acquisition
to have contributed to, as well as gained insight from: Wiley &
and curation internationally.
Flynn Photography, The A Gallery SF, Planet, Intersection for the Arts, Flagship Studios and Galeria de la Raza, among others.
Kimberly began her career as a photographer’s assistant in a premier commercial studio. Through her experiences in the commercial setting, she discovered her interest in and instinct for the promotion of artists and their work. While working with Intersection for the Arts, San Francisco’s longest-standing nonprofit arts organization, she adopted the value of fostering a strong community.
Danielle Grant â€˘ Publicist WHO Danielle Grant is an arts administrator, writer and communications professional based in San Francisco. After five years as an eventplanning consultant, she decided to put her art history degree to work and became an artistâ€™s assistant. It was in that role that her career path diverged, as she discovered her passion for arts activism and advocacy.
As an art and communications professional, Danielle seeks to foster and promote dialogue between the artist, the arts establishment, the media and the community. She has worked in contemporary fine art galleries as an assistant director and community outreach specialist. Her art writing and cultural criticism have appeared in Juxtapoz Art and Culture Magazine and SOMA Magazine.
We believe that art should be where the people are: everywhere.
GALLERY 2 .0
At A&O, we value community, collaboration and conversation. We donâ€™t just promote artâ€”we forge long-term relationships, connecting artists, galleries, nonprofit institutions and media.
With a wide range of services, backed by our deep experience in both art and communication, we work with you to build a lasting foundation for success.
Curation There are plenty of mainstream efforts out there trying to make Communications
art more accessible to audiences. A&O is focused on making the audiences more accessible to artists and arts organizations.
Social Media Strategy
Event Planning & PRODUCTION 8
Whether you’re an established artist reaching a critical juncture
We can help you
in your career, or a new talent looking to get your work noticed,
• Define your goals
A&O is here to connect you to the people and places that
• Determine the channels that will help you achieve
your vision of success
• Build your reputation We are art-world professionals: curators, arts administrators,
• Harness the power of media
gallery directors, reps and art writers. We understand the
• Connect with the institutions, organizations and people
challenges artists face in this business, and know how to
navigate them with inside knowledge and experience. We
• Find the right words to tell your story
collaborate with you, empowering you to reach success as you
• Create an occasion where your idea and your
that will invest in your success
Arts Organizations SERVICES
From the traditional institution to the newest gallery on the
• Build your brand
block, arts organizations are the cultural vanguard of modern
• Refresh your image
society, the tastemakers of our time. When it comes to
• Extend your reach and attract new audiences
presenting and promoting art, you’re the experts. But doing it
• Harness the power of technology and social media to
all in-house may not be the best use of your resources.
grow your community
• Develop strategic partnerships The solution? Outsource. As a small, specialized creative
• Create memorable and purposeful events—with
boutique, A&O brings you fresh ideas, scalable for every budget.
By leveraging new media and tapping into new markets, we’ll
• Deploy technology to track and measure your impact
help you implement strategies that make the most of your time and resources—maximizing your return on investment. Functioning as an extension of your team, we are experienced industry professionals with the reach, technology and media savvy to help you:
Client Profile • Erik Otto
Erik Otto is a nationally recognized artist who has exhibited
By collaborating with artists to create polished, targeted
in numerous galleries in the U.S. and abroad, and recently
presentations and reach out to organizations, we help them
completed the prestigious artist-in-residence program at
present themselves to the right people in the right way.
Recology in San Francisco. He came to A&O with a goal of increasing his exposure to new galleries, and we were delighted
to have the opportunity to assist him.
• Gallery matchmaking: research & creation of list • Composition of artist’s written materials: bio, statement and CV
First, we researched galleries to come up with a matchmaking
• Portfolio review & media kit assembly
list, using our industry contacts as well as approaching new
• Marketing campaign: gallery distribution and follow up
organizations. We then worked with Erik to review his portfolio, write a compelling artist’s statement and other promotional materials, and assemble a “dream kit” that showcased his work. A&O handled all the distribution and followed up to make sure his presentation got noticed by the right people.
Testimonial â€˘ Erik Otto
I am honored to be the first artist to have worked with Argot&Ochre
and I am looking forward to working with them again. We initially came together to create a media kit that successfully produced 3 strong leads, and I was inspired by their professionalism the entire way through. I later realized the real benefit of working together was the empowering feeling of building a community that believes in what I do. The chance to openly and genuinely discuss possibilities and share ideas on an equal playing field provided vital insight to my career, proving to be the greatest reward of all.
Client Profile • Anthony Sneed
Emerging artist Anthony Sneed initially hired A&O to help him
write his artist’s statement—a small job with big implications.
• National media campaign with placement in high-profile
A few months later, when he was invited to exhibit in NYC on
short notice, he immediately called us to orchestrate a media
• Established a relationship with a gallery that resulted
campaign. Anthony had no previous media exposure, but
thanks to our efforts, Hypebeast.com featured his video and
• Development and writing of artist’s statement
arts and culture magazines and websites
in a solo exhibition
it went viral. He was also written up in several publications, including the Gothamist, Flavorpill, Vandalog and Juxtapoz. The media presence we established for him led to two additional show offers. Most importantly, we contributed to a successful show and Anthony was thrilled with the outcome.
At A&O, we’re o.k. with starting small. All of our services are scalable to meet the wide range of our clients’ needs. We’re not just promoting art; we’re nurturing lasting relationships.
Testimonial â€˘ Anthony Sneed
I highly recommend A&O for any artistâ€”established or just starting out.
The business end of the creative field can be cumbersome, and can even take away from the creative process. Building a relationship with A&O can help keep you focused on your vision, and expand the possibilities of who will experience that vision.
Client Profile • 941 Geary & Mike Shine
When art dealer Justin Giarla decided to open a third gallery in
San Francisco’s Tenderloin District, he chose Mike Shine as the
• Event planning from concept to completion
inaugural artist and hired A&O to plan the formal launch. Our
• Marketing strategy and PR campaign
mission was to introduce this exciting new exhibition space to
• Creation of media kit, with distribution and outreach
the art world, create media buzz for both the gallery and the
• VIP list development & management
artist, and widen the exposure of Mike Shine’s work.
We went to work planning and promoting a VIP party and
491 GEARY OPENING | ART BY MIKE SHINE | PHOTOGRAPHY BY RANDY DODSON
separate public opening, managing every aspect of the event from the concept to the media outreach and invitations. As part of the project, we conceived and executed a unique media kit that doubled as a VIP invitation and included an original piece of Mike’s artwork.
A&O strives to foster creative collaboration between galleries and artists, believing that strong relationships lead to mutual, long-term success. 15
491 GEARY OPENING | ART BY MIKE SHINE | PHOTOGRAPHY BY RANDY DODSON
MIKE SHINE OPENING AT 491 GEARY | PHOTOGRAPHY BY MICHAEL CUFFE OF WARHOLIAN.COM
A&O is pioneering a new model of business in the art industry, one based on advocacy, authenticity and integrity. As free agents of the art world, we act as liaisons, connecting artists, galleries, nonprofit institutions and art publications. Filling a communication void between entities, we foster not only art promotion, but creative collaboration. We aim to empower artists and arts organizations by facilitating access to their ideal audienceâ€”redefining the approach to aesthetic.
Questions? • We’d love to hear from you. C O N TAC T
2845 School Street
Oakland, California 94602
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