Brand Guidelines Rind Candle Co.
Rind2 Candle co. Contents Target Audience 3 Logo 4 Typeface 8 Colours 10 Illustrations 12 Photography 16
Target Audience
3 Rind Candle co.
The target audience is predominantly women, 16-25, middle to upper middle class (meaning they have disposable income). They are looking for items to decorate their room/apartment. Their desires are shaped by the seasonal trends. They live in Canada and the United States. They learn about new products on social media, mainly Instagram and Facebook.
Logo
Rind
Candle co.
Primary Logo
5
The primary logo uses the dark brown from Rind’s colour palette with a transparent back ground.
Primary Colour Logo
The primary colour version of the logo uses Rind’s colour palette.
Logo White
Rind6 Candle co.
Logo Black
Logo Colour Variation Examples
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The primary version of the logo can be modified to suit the de sign in which it is used by filling in the background with a solid colour, as well as the enclosed spaces within letters.
Rind
Candle co.
Typeface
9 Rind Candle co. Avenir AaBoldBb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Avenir AaBookBb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
Colours
CMYK#47190744,80, 84, 66
CMYK#fcbc2c1,28, 93, 0 Hex CMYK#ffdf940,11, 49, 0 Hex CMYK#fff3d50,3, 18, 0
The brands main used primary colour the grounds. colour the bright colours
in the
colours
logo, for type, and back
Hex
Colours
version of
The
11 Rind Candle co.
palette is neutral compared to
used in the illustrations.
Hex
Illustrations
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Illustration style 1 has flat shad ing, saturated colours, with soft gradients in the background.
Illustration Style 1
The illustrations are key to the aesthetic of the brand. It is cutesy and lighthearted.
Illustration style 2
Rind14 Candle co.
This style of illustration incorpo rates more textures to contrast with the flat shading of illustra tion style 1
15 Rind Candle co. Sample Colour Palette for
SampleIllustrationsTextures for
Illustrations
Photography
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Photography
The product labels and adver tising visuals are illustration based, so the product photog raphy is to be simple so the illustrations can be easily drawn
17 Rind Candle co.
Rind Candle Co. Brand Book