Lauren Powell | Graphic Design Portfolio | Flagler College Spring 2017

HELLO. I’M LAUREN. I received my B.A. in Graphic Design with minors in illustration and fine art, at Flagler College, located in beautiful St. Augustine, Florida. I am originally from the Tampa Bay area.

My main focus is in advertising, branding, and marketing design but I am open to and enjoy all areas of design.

I consider my design style simple, but I’m not afraid to move out of my comfort zone.

TABLE OF CONTENTS 1

Save the Arts

2

Motivity

3

Iota Skincare

4

Suja Juice

5

Destill

6

Dash

7

Florida Farmers Market

8

Enlighten Reading

Advertising Campaign UX/UI Design Branding

Advertising Campaign

Branding and Service Design Branding and Service Design Event Planning and Promotional UX/UI Design

1

Save the Arts Advertising Campaign Save the Arts is an advertisement campaign created to promote art in schools. Schools are getting away from teaching art, which can cause students to be stressed and distracted in class. Students who are not given the opportunity to explore their creative side often struggle on standardized tests. It is proven that art helps combat this issue. Americans for the Arts would be the organization that would promote this campaign. The main target audience would be focused on kids, especially at the Elementary school level. But school administration and parents play a big part by encouraging them to be kids and use their imagination.

SAVE THE ARTS ART KEEPS US HUMAN.

Poster Ads Thanks to Olivia Junghans for the ad illustrations.

These mugs are part of a school fundraiser that allow kids to create a drawing which would be put on mugs for the children’s parents to cherish.

Thanks to the kids at Ketterlinus Elementary School for the drawings.

This Interactive Children’s Coloring Sheet was designed so that kids can draw what makes them human. It can be a self portrait, or they can use their imagination.

Similar to the mug fundraiser, the children’s drawings are sent in and made into a calander. This is the perfect way for parents to keep track of their busy schedules while seeing the great imagination of their kids.

Thanks to the kids at Ketterlinus Elementary School for the drawings.

2

Motivity UX/UI App Design Motivity is an app that allows users to locate local trails, track their hikes, and find state parks all on the same app. It must be designed in such a way so that the user is able to record and keep track of their workout while on the trail. This project was a user based concept out of research. Motivity was born after working with an individual to determine what their needs and wants were for a trail finder app. Motivity means the power of moving or producing motion. After all the research, the color blue was chosen to give the app a sense of variation from the other fitness and trail apps which consisted of earthy tones.

App Design

Tracking

Profile Completed

Explore

Locate Timer

Near Me

Search

Filter

Search

Anastasia State Park St. Augustine, Florida

Kierstyn Selig 21 Age

25 BMI

5’8�

Height

136 lbs Weight

Ancient Dunes Trail St. Augustine, Florida

Matanzas State Forest Trail St. Augustine, Florida

Add Photos

Nocatee Preserve Trail St. Augustine, Florida

Fort Mose Historic State Park St. Augustine, Florida

more

Merchandise

To boost awareness of the Motivity brand, a 5K event was created so that participants can use the app while on the walk and run. The event poster and the mile markers were designed in a similar style to the simplicity of the app.

3

Iota Skincare Branding Iota is a skincare company that specializes in products made with essential oil. Iota is a Greek word meaning “an extremely small amount�. Iota is made with the smallest amount of natural ingredients and only a small amount is needed to obtain maximum results. Customization is a key component to making this brand possible. On the website, one can customize their skincare products, giving them the option to choose three oils, which allows for more benefits.

Use this lotion to relieve st ress. Rub onto temples, shoulders, or where ever you feel tense.

8 fl oz / 236 ml

Cleanses, Moisturizes, & Softens Skin

4 oz

Use the scrub in the shower and scrub all over your body.

Make sure to rinse off completely. Pat skin dry with towel after.

6 oz / 170 g

Packaging Labels

Website Interface

Brand Manual

4

Suja Juice Advertising Campaign Suja believes healthiness is the root of all happiness. Suja means long, beautiful life, which allows the company to reach the individuals who want that healthy and organic way of living. Quality and taste is a huge part in grabbing one’s attention about the product, whether one sees the product in the store or in an ad. They want their customers to think about living that healthy lifestyle. The colors were used to represent Suja’s bright and colorful aesthetic. Fruits and vegetables were chosen based on the ingredients and made into the shape of the bottle to express that it’s as healthy on the outside as it is tasty on the inside.

Healthy on the outside.

Tasty on the inside.

Mango Magic is a luscious and creamy mango smoothie that takes you to a tropical isle with warm breezes.

Mango Magic contains apple, mango, orange, pineapple, banana and ginger.

For more information, visit www.sujajuice.com

Healthy on the outside.

Tasty on the inside.

Not your grandma’s beet juice! Sweet Beets is a deliciously sweet smoothie, kicked up with turmeric to give you a lift anytime, anywhere. Sweet Beets contains apple, carrot, orange, beet, banana, pineapple and turmeric.

For more information, visit www.sujajuice.com

Poster Ads

In-Store Promotional Ads

Reaction Video

5

Destill Branding and Service Design Destill is a fictional alcohol delivery service that caters to anyone 21 years or older. It is a 24 hour delivery service that will drive to someone’s house or party so people don’t have to worry about drinking and driving. The name Destill was created because alcohol is made and distributed in distilleries.

The decision to make this black and white with a marble texture helps to portray Destill as a upscale type of service.

Website Interface

Home

Menu

Contact

Order

WINE LIST

Copyright

Menu

T-Shirts

Truck Wrap

6

Dash Branding and Service Design Dash is a fictional recipe card subscription box. The subscriber would sign up through an app to get a new set of recipe cards every week. The first set of cards would come in a wooden box so that the user can store and keep their cards. They can then use the app to create a grocery list of the ingredients to use while in the store and customize what type of meals they would prefer.

Banana Bread 60 minutes

Ingredients

Serves 4

3 overripe bananas ½ cup sugar 1 ½ cups flour 1 tsp. baking soda 1 tsp. salt 1 egg ¼ cup melted butter

Directions

Preheat oven to 325 degrees. Spray loaf pan with PAM.Mash bananas. Stir in other ingredients. Bake 45 minutes or until firm.

Recipe Cards

Mac and Cheese 45 minutes

Ingredients

2 cup macaroni 2 tbs grated onion 1/2 tsp pepper 1 tbs butter 12 oz velveta

Serves 6

White Sauce 2 tbs butter 2 tbs flour 2 cups milk

Directions

Layer and pour sauce over cooked macaroni. Dot with butter. Bake at 375 degrees for 30 mintues covered and 5 mintues uncovered.

Cole Slaw 10 minutes

Ingredients

Serves 6

1/2 cup fat-free mayonnaise 2 tbsp apple cider vinegar 1 tsp Dijon mustard 2 tsp sugar (or sugar substitute if you prefer) 1/4 tsp celery seed (optional) 1 16-ounce bag of ready-shredded coleslaw mix

Directions

In a small bowl, whisk mayonnaise, apple cider vinegar, mustard, sugar and celery seed together. Empty coleslaw mix into a large bowl. Pour dressing on top and toss.

If you need to thin it a little, add a tablespoon or two of nonfat milk.

Refrigerate until ready to serve.

Recipe Card Box

GETTING STARTED

GETTING STARTED

Setting up the Basics.

Tell us what you prefer to eat so we can recommend recipes.

Beef

Log in with Facebook OR

Pork

Email

Poultry

Password

Fish back

Continue

Vegetarian Vegan back

MAC AND CHEESE

MY RECIPES Saved Cards Week of Jan 22

Week of Jan 29

Continue

GROCERY LIST

New Cards Week of Feb 15

Week of Feb 12

Week of Feb 19

Week of Feb 19

Mac and Cheese 45 minutes

Mac and Cheese

INGREDIENTS 2 cup macaroni 2 tbs grated onion 1/2 tsp pepper 1 tbs butter 12 oz velveta

White Sauce 2 tbs butter 2tbs flour 2 cups milk

Mac and Cheese Serves 4

VEGETABLES Onion

Start Grocery List

DAIRY Velveta Milk Butter

App Interface

7

Florida Farmers Market Event Planning and Promotional Florida Farmers Market is a fictional state wide farmers market where farmers and vendors from all over the state of Florida come together to sell their produce and products. This project was completely branded and created for a farmer’s market. This included promotionals for advertising the event, as well as, for the day of the event. The logo is styled with the inspiration of Florida, orange blossoms, and the color orange.

Vendor Brochure

Sign

Bag

Poster

Banner

Billboard Advertisement

8

Enlighten Reading UX/UI App Design Enlighten Reading is a kid’s edutainment app focusing on reading comprehension in young readers. This app is filled with fun stories that the app can read to the user with the option to answer questions, as well as, read themselves. Enlighten means to give knowledge about a subject or situation.

A fabricated persona was provided to relate this app to a child’s needs.

App

Question Time: What type of vehicle needed to get through?

Firetruck

Police Car

Ice Cream Truck

Ambulance

Wooeee... went a siren. “Coming through!

Busy police car, things to do!”

Wooeee... went a siren. “Coming through!

Busy police car, things to do!”

Correct!

Incorrect!

What type of vehicle needed to get through?

Oh No! Lets go back and find the right answer.

Police Car

Wooeee... went a siren. “Coming through!

Busy police car, things to do!”

Wooeee... went a siren. “Coming through!

Busy police car, things to do!”

Parents Corner

Choose Reading Level

Reading Level

Easy

Kids Progress

Medium

Add Books to List

Hard

Settings

Illustration Book

IS YOUR CHILD STRUGGLING WITH READING?

App Commerical