Lauren Sinclair Al Baw Graphic Design Portfolio & CV

I add value to teams by Adobe

• Working well within solo and group briefs, happy to adopt art direction role, moving projects along with focus and direction

• Strategically planning the week to get everything finished to a high level, working in a timely manner

• Enjoying researching new projects and broadening my knowledge

• Being motivating and kind

• Communicating issues between my class and lecturers as the Student Voice Rep with empathy, diffusing situations before escalation

• Enjoying branding, supergraphics, environmental graphics, exhibition layouts and typography.

Career history

Emirates Airlines

Cabin Crew Dubai

Nov 2013 – Oct 2019

• Gained patience

• Experienced difficult situations

• Learnt to deal with stressful and demanding clients

Academie Scientifique de Beaute

Sales Trainer UK

Sept 2011- Oct 2013

• Organised own appointments

• Prospected to gain accounts

• Product knowledge

• Confidence

Steiner & Celebrity Cruise Line

Facial Therapist US

Aug 2010 – May 2011

• Held seminars on skincare

• Target-driven environment

• Retailed products

• Promoted the spa

software

• InDesign

• Photoshop

• Illustrator

• After Effects

About me

• Enjoy getting up early in the morning and listening to music while I design

• Interests include TV and films, visiting friends and family, and travelling

• INFJ - Introverted, Intuitive, Feeling and Judging; this makes me compassionate, committed, empathetic and value-drive

Curriculum Vitae 02

Lauren Sinclair Al Baw BA (Hons) Graphic Design

Middlesex University

Sept 2020 - May 2023

Email: laurenfsinclair88@outlook.com

LinkedIn: linkedin.com/in/laurensinclair-al-baw-2aa94021b

Instagram: @lfab.design

Mobile: 0529897960

Rebranding project for client Analog the Room, who work in analog photography.

I designed a logo, supergraphics for external plus internal views, and merch to be sold.

Redesigned Logo

I used the shape of a room to portray this part of the business name, and gave the impression of an open door to be friendly. The typeface creates a retro feel which analog provides.

Supergraphics

I researched analog and decided to go with a retro 70s vibe, which punchy typefaces and contrasting colours to provide vibrancy for this stores industrial setting.

Supergraphics

I used personal touches such as their dog and their sustainability ethos to tailor make the designs.

Supergraphics

I thought about retail space and planning walls to incorporate their community building goal within the store environment.

let’s

Merch

I used my supergraphics and logo to design tote bags to be sold in store, created with Photoshop mockups to show the client.

For this group brief we were asked to design a brand, with the visuals created through experiments. Outcomes included logo, visuals, and mockups of hotel items.

Disobedient Objects

This project involved taking an everyday object and making it become disobedient.

I designed a baby bottle evolution infographic and poster showing how it’s now disobedient.

Infographic

After multiple sketches and versions, my final infographic outcome was created in Adobe Illustrator, using milky blobs to give the evolution of the baby bottle.

Evolution Baby Bottle

BPA found to be toxic. Banned from being used in production. Polyamide or polpropylene replaced

Plastic and silicone used, the start of Bisphenol A (BPA)

Glass, stainless steel and plastic bottles used worldwide

First upright bottle created Glass “Banana Bottle” created with removable teats for easier clean

Pyrex created their own glass bottles

The first glass bottle patented

Polycarbonate plastic bottle created,much easier to clean

First upright bottle created

Pyrex created their own glass bottles

Glass “Banana Bottle” created with removable teats for easier clean

BPA found to be toxic. Banned from being used in production. Polyamide or polpropylene replaced

Glass, stainless steel and plastic bottles used worldwide

Evolution Baby Bottle

Plastic and silicone used, the start of Bisphenol A (BPA)

Patented glass bottle raised infant mortality as impossible to sterilise. “Death Bottle” banned

The first glass bottle patented

Diagram of Disobedient Use

I used the horror movie theme to create this diagram of disobedient use by way of a poster, mimicking the typography and tone to deliver the message of scariness.

I designed a typographic retelling of Daphne Du Maurier’s 1930s novel Rebecca, which I am entering into the ISTD competition 2023.

Goodnight, Your Majesty

Goodnight,

Your Majesty 25

I created an exhibition about the Queen’s death; Goodnight, Your Majesty - for my final uni project with research paper. I designed an exhibition proposal brochure with a logo, wayfinding, illustrations, 3D renders, merch, mock-ups, and posters.

Sketches

After part one of my report, I began sketching the exhibition with areas for different interactions of grief in parasocial relationships to help heal and reflect on Her Majesty’s death.

Logo Development

I sketched and developed many versions of the logo, experimented with different typefaces and colour ways. I chose a typeface with many weights to repesent the different people in parasocial relationships.

This is the map of the exhibition, including each space passed through by visitors.

The fading of weights help communicating the goodbye in a heartfelt way.

Many weights symbolise the individuals having parasocial relationships with the Queen and coming together. Cantoria MT

Typeface Choice

The typeface I have chosen is Cantoria MT Std, which is a slab serif typeface by Ron Carpenter in 1986 with stone cut letters. It has a personal and friendly feel which lends itself to the subject without being too serious.

The layout resembles a personal letter to a loved one.

The tittle above letters i and j resemble jewels from the crown.

Slab serifs resemble chiselling of gravestones and royal stone architectural elements within royal homes.

Interactive PDF Brochure

I designed an interactive PDF brochure with hyperlinks for potential investors to be able to see illustrations, renders, merch, mock-ups and posters in one document.

Royal Warrants Dome

First dome in the exhibition, an area to have a drink and wait to enter Westminster Hall.

Timelines of information to read on the walls.

1 2 3

Space includes:

Royal Warrants Bar

Newspaper Timeline

Royal Warrants Bar

Royal Warrants Bar

The Royal Warrants bar serves drinks from the Queen's Royal Warrants list, which can be enjoyed whilst taking a seat on the central tables and chairs, or sipped whilst reading the timelines around the dome.

Space includes: Bar staff Menus Bar using merch that will be sold at the end

Backlit supergraphic bar name Royal Warrant drinks

Type Sizes: Wayfinding - 148pt

Westminster Hall

Type Sizes: Quote - 148pt

Space includes: Guards Replica coffin and flag Supergraphic Quote from the Queen's 21st birthday speech to the nation

Westminster Hall instillation allows people to walk through and pay their respects peacefully and privately, in contrast to the real experience.

Westminster Hall exit door.

Lying in State plinth.

The Coffin and The Royal Standard Flag.

The Imperial State Crown, sweet peas, dahlias, phlox, white heather and pine fir wreath, Sovereign's sceptre and orb.

d Towels

The Hand Towels are Mitre Linen Ltd made from 100% cotton with a high quality 700gsm weight, making them

Space includes: Royal Warrant Hand Towels hanging on wires, with tittle jewels to secure and shelves with stock