PNC Bank Ice Rink Thank You Letter (1) (1)

Page 1


PNCBank

1EastPrattStreet

Suite100

Baltimore,MD21202

DearLaura:

January27,2022

TheimpactfulsponsorshipfromPNCBankof$60,000helpedtomakeTheWaterfrontPartnershipofBaltimore’s 2021/2022IceRinkseasonamajorsuccessafterbeingclosedthepreviousduetosafetymeasureslinkedtothe pandemic.WinterisatimewhenBaltimoreansnormallypreferthewarmthofindoors,butafternearlytwoyearsof sociallydistancingawayfromothersoutdoorstakentoensurethehealthofcitizensmadethefunoficeskatinga truerpleasurethananyseasonsince

Brightafternoonskiesandnightlightscomplimentedthecheerfulatmosphereasparentsledlittleonesbytheir mitten-coveredhandsaroundtherink.Olderchildrenusedthebuffersmadepossiblebyyoursponsorshipbefore lettinggotoexperiencethethrilloffinallyskatingfreely Couplesglidedacrosstheice–gettinglostineachother's eyesandtheambianceofTheWaterfront–thesamewayfirst-timeskaterstryingtogaintheirfootingblendedin withtheprofessionalsimpressingonlookerswithgoldmedalistroutines

Fortheentiredurationoftheseason,BaltimoreansandvisitorstoourcitywereabletoseethatPNCBankwasatthe centerofthiswonderfultimethatwelcomed22,832skaterstotherink Thisresoundingstatisticspeaksvolumes aboutthelastingpotentialofTheInnerHarborandrenewedexcitementpeoplestillhaveaboutwantingtovisitThe Waterfront

Alongwiththewintryamusementthatmanycameforafterseeingoneofthe149articles,featuresandtelevised segmentspromotingtheseasonaloutingthatleftimpressionsuponresidentsthroughmediareachinganestimated 33,347,585peoplewith50mentionsofPNC,wewereabletoprovidefourareaelementaryandmiddleschoolswith freefieldtripstotheIceRink SchoolbusesfullofstudentsfromParkHeightsAcademy,WestportAcademy, WestportRecreationCenterandBayBrookElementary,hometoourownHarborScholars,filledtherinkanddid whatchildrendobest--havefunWhatappearedtobejustanicerinkinusethentransformedintoameetingground foroutreachandahubforlocalentrepreneurs.

Baltimore’scommunitiescanonlythrivebywayofthetirelessdedicationfromtheorganizationsandtheeconomic sustainabilityofitsbusinesseskeepingthemtogether TheMediaRhythmInstitute(MRI),alocal,youth-focused organizationthatusesmultimedia'todoourpartinchangingtheadultoutcomesforourscholars',providedthe soundtrackforvisitorstoTheRinkwithitsliveDJsessionsthatmixedgenresandkeptthegoodtimesgoing. FeaturinglocalbusinesseswasanotherhighlightofthisremarkableseasonwithouralliancewiththeDowntown Partnership'sBOOSTProgramLightStreet'sownCodetta'sBakeShop,wellnessandskincareprofessionalNKVSKIN andTheBlackGeniusArtShowwhojustopeneditsemporiumoforiginalworksonEutawStreet

PNCBank'ssponsorshipofthe2021/2022IceRinkseasonwentfurtherthanthedollaramountwouldsuggest The contributionhelpedtoshowcasethebestofBaltimorethroughitsservice,ingenuityandmostimportantly--the vividmosaicofpeoplewhoundoubtedlygivethiscityitscharm

Sincerely,

CC:WillBackstrom,KarenBurley

I m p a c t f u l S p o n s o r h i p peoplevisitedthe icerinkthisseason

22,832

C o m m u n i t y E n g a g e m e n t

847 Freetickets distributedto schoolsand communitygroups

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PNC Bank Ice Rink Thank You Letter (1) (1) by Laurence Bass - Issuu