LauraLGamble
RegionalPresident-GreaterMaryland
PNCBank
1EastPrattStreet
Suite100
Baltimore,MD21202
DearLaura:
January27,2022
TheimpactfulsponsorshipfromPNCBankof$60,000helpedtomakeTheWaterfrontPartnershipofBaltimore’s 2021/2022IceRinkseasonamajorsuccessafterbeingclosedthepreviousduetosafetymeasureslinkedtothe pandemic.WinterisatimewhenBaltimoreansnormallypreferthewarmthofindoors,butafternearlytwoyearsof sociallydistancingawayfromothersoutdoorstakentoensurethehealthofcitizensmadethefunoficeskatinga truerpleasurethananyseasonsince
Brightafternoonskiesandnightlightscomplimentedthecheerfulatmosphereasparentsledlittleonesbytheir mitten-coveredhandsaroundtherink.Olderchildrenusedthebuffersmadepossiblebyyoursponsorshipbefore lettinggotoexperiencethethrilloffinallyskatingfreely Couplesglidedacrosstheice–gettinglostineachother's eyesandtheambianceofTheWaterfront–thesamewayfirst-timeskaterstryingtogaintheirfootingblendedin withtheprofessionalsimpressingonlookerswithgoldmedalistroutines
Fortheentiredurationoftheseason,BaltimoreansandvisitorstoourcitywereabletoseethatPNCBankwasatthe centerofthiswonderfultimethatwelcomed22,832skaterstotherink Thisresoundingstatisticspeaksvolumes aboutthelastingpotentialofTheInnerHarborandrenewedexcitementpeoplestillhaveaboutwantingtovisitThe Waterfront
Alongwiththewintryamusementthatmanycameforafterseeingoneofthe149articles,featuresandtelevised segmentspromotingtheseasonaloutingthatleftimpressionsuponresidentsthroughmediareachinganestimated 33,347,585peoplewith50mentionsofPNC,wewereabletoprovidefourareaelementaryandmiddleschoolswith freefieldtripstotheIceRink SchoolbusesfullofstudentsfromParkHeightsAcademy,WestportAcademy, WestportRecreationCenterandBayBrookElementary,hometoourownHarborScholars,filledtherinkanddid whatchildrendobest--havefunWhatappearedtobejustanicerinkinusethentransformedintoameetingground foroutreachandahubforlocalentrepreneurs.
Baltimore’scommunitiescanonlythrivebywayofthetirelessdedicationfromtheorganizationsandtheeconomic sustainabilityofitsbusinesseskeepingthemtogether TheMediaRhythmInstitute(MRI),alocal,youth-focused organizationthatusesmultimedia'todoourpartinchangingtheadultoutcomesforourscholars',providedthe soundtrackforvisitorstoTheRinkwithitsliveDJsessionsthatmixedgenresandkeptthegoodtimesgoing. FeaturinglocalbusinesseswasanotherhighlightofthisremarkableseasonwithouralliancewiththeDowntown Partnership'sBOOSTProgramLightStreet'sownCodetta'sBakeShop,wellnessandskincareprofessionalNKVSKIN andTheBlackGeniusArtShowwhojustopeneditsemporiumoforiginalworksonEutawStreet
PNCBank'ssponsorshipofthe2021/2022IceRinkseasonwentfurtherthanthedollaramountwouldsuggest The contributionhelpedtoshowcasethebestofBaltimorethroughitsservice,ingenuityandmostimportantly--the vividmosaicofpeoplewhoundoubtedlygivethiscityitscharm
Sincerely,
LaurieSchwartz,President
CC:WillBackstrom,KarenBurley
I m p a c t f u l S p o n s o r h i p peoplevisitedthe icerinkthisseason
22,832
C o m m u n i t y E n g a g e m e n t
847 Freetickets distributedto schoolsand communitygroups
