Lauren Leopold Graphic Design Portfolio

lauren ashton lights DESIGN & PHOTOGRAPHY

ABOUT ME!

My love for art started when I was a young girl. My mother always loved to paint and always encouraged me to join her and start my own projects. It didn’t take long for me to be accepted into the gifted and talented arts program in elementary school, and from there my love for art grew. After starting classes at LSU, I found my way to the College of Art & Design and then was accepted into the graphic design program. Even though graphic design is my concentration, I love exercising my creativity with many different mediums which is why I also really enjoy photography and illustration, which you will see throughout my portfolio!

Marketing Design

THE ROYAL STANDARD E-blast to promote bestselling sleepwear back in stock.

THE ROYAL STANDARD E-blast for wholesale apparel market.

THE ROYAL STANDARD 5 day e-blast campaign to promote the semi-annual tent sale.

THE ROYAL STANDARD E-blast campaign for fall wholesale gift markets.

Social Media Content Creation

@LAURENASHTONLIGHTS Social Media Content - Planning, Styling & Photoshoots

THE ROYAL STANDARD Social Media Content - Planning, Styling & Photoshoots

Product Development

THE ROYAL STANDARD Easter 2022 - Bunny Sleepwear and socks.

THE ROYAL STANDARD Macaron Bath Collection - digital illustrations of macarons and packaging design.

THE ROYAL STANDARD Macaron Bath Collection - digital illustrations of macarons and packaging design.

THE ROYAL STANDARD Digital illustrations of Louisiana icons for hand towel pattern.

Publication Design

EAST BATON ROUGE PARISH SCHOOL BOOK Publication for Baton Rouge parents to see all schools in the parish to help them decide where they would like their children to attend.

ABCs OF FLOWERS BOOK Illustration book of flowers from A-Z, a project while studying at LSU.

The ABCs of

Flowers

Stationery Design

WEDDING INVITATION Gold engraved print, hand-drawn monogram converted to artwork for printing.

WEDDING INVITATION Hand-drawn monogram process from paper to artwork.

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WEDDING INVITATION Gold thermography print, hand-drawn rosemary crest.

BRIDAL SHOWER INVITATION Inkjet print, digital illustrations of watercolor flowers and calligraphy.

Illustration & Hand-lettering

PELICAN POSTER Digital illustration and calligraphy for a Louisiana-themed project at LSU.

PASSION PROJECT Spreading positivity through motivational quotes to be used on Instagram.

All were illustrated using Procreate on an iPad Pro with an Apple Pencil.

Logo & Branding Design

SOLUTIONS Logo & Secondary Imagery This project was a re-brand for Solutions Journal, created with a team of colleagues at LSU.

SOLUTIONS Bus Shelter

SALÜD Logo & Branding

Received a Gold ADDY for Integrated Brand Identity

Eating Healthy Made Easy

SALÜD Business Card & Letterhead Salüd was a business created by myself as a project for LSU. Salüd is an app that generates recipes for the consumer based on their diet specifications. Whether you are diabetic, have allergies, or simply a picky eater, the app will generate those recipes for you instead of having to scroll through Pinterest for a recipe.

SALÜD App Design

SALÜD Branded Merchandise

SALÜD Coded Website - Desktop Although this website design is more minimalistic than I would like, it was important for me to learn the ins and outs of coding a website from scratch with HTML and CSS techniques. This website is also size responsive for all screen sizes and also checks all of the boxes for viewing-impared customers.

SALÜD Coded Website - Responsive Format

What kind of allergies do you have?

What kind of allergies do you have?

Shellfish Tree nuts Wheat

Shellfish

Peanuts

Tree nuts

Dairy

Wheat

Gluten

Peanuts

Soy

Dairy

Egg

Gluten Soy Egg

CONTINUE

CONTINUE

lauren ashton lights

DESIGN & PHOTOGRAPHY Thank you for viewing my work! If you would like to get in contact with me, here is the best way to reach me: 225.588.4724

LAURENASHTONLIGHTS@GMAIL.COM LAURENASHTONLIGHTS.COM