Laura Willis is one of Park City’s coveted choice Realtors. Laura began her career in Real Estate in April 2013. She works with Buyers and Sellers in the Park City and Salt Lake City areas. Laura is a respected, honorable top-producing seasoned Realtor with Summit Sotheby’s International Realty. She represents clients of all types. She primarily specialized in high-end luxury real estate sales. Her clients range from second homeowners, investors, people upsizing, downsizing, and those relocating to Park City/ Salt Lake City.
Laura grew up in the Salt Lake City area. She attended school in Hawaii. In 2001 she chose to venture to Park City, making it her home base. In 2003 she was blessed with her daughter, Mikayla Willis. Laura’s drive for success has been amplified with the aspiration to give her daughter the best life possible. Today Laura’s daughter is a competitive Big Mountain Skier. Together they enjoy living the Park City lifestyle; year-round mountain living, hiking/biking trails, skiing, and the great company of the international audience.
Laura has an extensive lifelong background in entrepreneurship. She attended the University of Utah. She has worked for developments; Pivotal Group – Promontory, and Talisker Mountain Inc. Through these experiences she is gifted with the foundation of integrity, sincerity, and the belief in building professional-client relations from the ground-up.
Laura has a strong proficiency in client services. Laura is skilled in multi-generational communications and precise marketing techniques for success. This is an invaluable advantage for her clients.
Laura has built long-term friendships with her clients and completes repeat and referral-based closings due to her remarkable aptitude in negotiating complex real estate transactions. Laura is admired for her high-level of integrity, strong work ethics, powerful negotiation skills, and vast knowledge of the market.
Laura is a Realtor, Accredited Buyer’s Representative (ABR), Seller Representative Specialist (SRS), and Resort and Second-Home Property Specialist (RSPS). Laura is a member of the Park City Board of Realtors, the Park City MLS, Wasatch Front MLS, and Who’s Who in Luxury Real Estate.
Laura Willis is a seasoned REALTOR® with Summit Sotheby’s International Realty. Laura has an extensive knowledge base in acquisition, disposition, 1031 exchanges, investment proper ties, exclusive high end luxury proper ties and primary residences. Laura has sold proper ties from small studio condos to luxury estates exceeding $20,000,000. As a seasoned REALTOR® with Summit Sotheby’s International Realty, Laura understands the importance of marketing your property to qualified buyers that fit the best quota for your property. You need an agent that is well qualified, diversified and that will get the job done! You need Laura Willis as your REALTOR®.
Regardless of what industry you are in, success revolves around three things: strong focus on the client’s needs, the skill of the individual, and knowledge of the market. Laura believes that through honest ongoing communication with her clients, daily attention to market details and competitively marketing a property, she can accomplish your goal of selling your home for top dollar and having extremely satisfied clients.
Laura believes in providing “first rate” service to her clients as her top priority. Laura understands the attention to detail that goes into getting a home sold. It takes a dedicated, qualified agent to follow up and respond to all your proper ties marketing needs, inquires, disclosures, paperwork, attention to detail in offers and counteroffers. The support staff at Summit Sotheby’s International Realty includes a team of transaction coordinators, photographers, videographers, marketing and operations staff. Their efforts allow Laura to dedicate her time to focus on her biggest strengths; prospecting for buyers, networking with other top producing agents in the marketplace, negotiating contracts, following up on leads and aggressively marketing your home.
Laura Willis provides unrivaled professionalism, expertise, and most importantly, a strong commitment to represent each of her client’s best interests. Laura is passionate in her interactions with her clients, associates and peers to deliver unparalleled service to each client.
PARK CITY & SURROUNDING
$20,000,000
2300 Deer Valley Drive East, #1102** Park City
$12,500,000
2338 W Red Pine Road* Park City
$5,250,000
7101 Stein Circle, #542* Park City
$3,925,000
2290 E Deer Valley Drive, #201* Park City
$3,900,000
2805 Winterton Road* Heber City
$4,000,000
8865 N Promontory Ranch Road* Park City
$3,190,000
2650 Little Kate Road* Park City
$2,500,900
2841 E Cougar Moon Drive* Kamas
$1,555,000
3703 Blackstone Drive, #301* Park City
$1,350,000
13335 N Alexis Drive* Kamas
$1,295,000
1846 East 1700 South** Salt Lake City
The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.
Accounting
President, Principal Broker
Property Management
Business Development Director Marketing
Operations Relocation
Executive Vice President
Transaction Management
In-House Contract Support
If you were selling your property, would it matter to you how many buyers could see it online? Simply put, do you think the more people that could see your property online would affect the number of offers or price your property sold for? We think so. While our competitors rely on the local MLS to distribute their listings and do their best to imitate our signature property marketing plan, the truth is that we understand today’s modern buyer and Utah’s complex real estate market. The outcome is property marketing on over 10,000 websites, casting a wide net to buyers not just in California, but throughout the US and the world. Going beyond the status quo and giving our sellers the most comprehensive marketing experience isn’t just an option for us, it is a requirement.
LOCAL NEWSPAPER, LOCAL REAL ESTATE PUBLICATIONS, SOCIAL MEDIA,
COLLECTIONS MAGAZINE, AFFILIATE MAGAZINES
Good preparation ensures your photographer can focus their time and effort on capturing the best photos for the property. This guide is designed to help you through the process of staging a property for photography.
• Clean the entire house and remove clutter (Vacuum, mop, clean all countertops, and wash the windows)
• Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights.
• Replace all burned out light bulbs.
• Light bulbs should be the same color.
• Keep ceiling fans OFF for the duration of the photoshoot
• Televisions and computer screens should be OFF for the duration of the shoot
• Open all blinds and window coverings (unless there is an undesirable view)
• Shutters should be open to expose the maximum amount of window but should not be drawn up completely
• If your property has views that can be seen from the interior, be sure to clean all windows and remove screens if possible.
• Remove as many personal and family photographs as possible
Remove small rugs to show flooring
• Close garage doors
• Remove cars from driveways and front curb
Tidy landscaping and remove clutter (Cut, mow, rake, hide toys, etc.)
• Remove empty planters
• Remove hoses
Place trash cans inside the garage or shed
• Clean and sweep the patio
• Straighten and clean outdoor furniture
• Remove or replace faded outdoor cushions
• Remove toys
• Clean the pool and remove automatic pool cleaners
Turn on all pool and water features Remove hoses
• Remove trash cans
• Hide pool toys and equipment
• Clear countertops of non-decorative items (home phones, baskets, papers, etc.)
• Remove all refrigerator magnets and decorations
Hide garbage cans in the pantry or closet
Remove soaps and dishes from the sink and any dish towels draped over the sink or oven handle
• Remove distracting over-cabinet decorations Remove napkins, paper towels, spices, and oils
• Clear, dust, and polish the table
• Straighten and evenly space the chairs
Feature one centerpiece that adds color and contrast to the room
• Remove child seats or booster chairs
LIVING ROOM
• Remove all non-decorative items (magazines, papers, mail, remote controls, kids’ toys, etc.)
• Declutter the fireplace mantle
• Fluff and straighten furniture pillows
• Remove toys and electronics
Hide all wires
PRIMARY BEDROOM
• Make the bed, straighten the bed skirts, and fluff the pillows
• Iron or press the linens
• Remove all personal non-decorative items from night stands
• Remove electronics and wires
Remove clutter from dressers and other surfaces
Remove family photos
• Clean under the bed
SPARE ROOMS
• Remove names and family photos from the walls
• Remove posters, logos, and stickers
• Remove any trash cans and laundry bins
• Clean under the bed
• Make the beds
• Remove or organize toys
BATHROOMS
• Clean the bathroom (clean the mirror, the counters, and straighten the towels)
• Remove all personal items
• Remove all non-decorative items (soap, toothbrushes, medications, etc.)
• Close closet doors
• Remove shampoo, conditioner, soap, washcloths, etc., from bathtubs and showers
• Remove and hide the toilet paper roll
• Remove used towels
• Remove rugs and floor mats
PETS
• Hide pet bowls in the garage or closet
• Hide pet toys and beds in the closet
• Keep pets in a hidden crate or outside
• Clean pet waste and remove toys from the backyard
LAURA’S
To help you get your home sold and get you where you want to go on time.
To help put you in the strongest negotiating position possible.
• To make it easier for you and reduce surprises.
Laura will order (at her cost) a pre-title commitment to reduce your risk of any title problems at closing.
We will assist you with preparing your home for sale.
Laura will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.
Laura will enter your home into the marketing/ information system.
Laura will place one of her Summit Sotheby’s International Realty yard sign on your property to attract buyers.
Laura will have Summit Sotheby’s International Realty’s award winning photography team photograph your home to highlight its very best features.
Laura will prepare a full color brochure to give to potential buyers.
Laura will place a lock box on your property to increase showings.
Laura will enter your home’s information into the MLS, giving your home exposure to all the REALTORS® in the market.
Laura will create a virtual tour of your property and attach it to your listing on MLS. (optional)
Laura will enter your home’s information on REALTOR®. com, as well as the following websites based on their criteria: Country Life, Financial Times, HomeFinder, HomeAdverts, Homes.com, House24, James Edition, Juwai, Luxury Estate, LIVSothebysRealty.com, Mansion Global, New York Times, The Wall Street Journal, PropGoLuxury, REAL-Buzz, Shelterr, SIR Mobile, Trulia, Z-Property, Zillow.
At your request Laura will hold an open house event. We leverage these events by coordinating customized advertising campaigns through press releases, newspapers, social media outlets and website listings.
Laura will feature your home in the Summit Sotheby’s International Realty’s Collections Magazine if it qualifies.
Laura will enter your property on the Sotheby’s International Realty mobile app so that buyers will have access to view your property when they are out and about.
Laura will mail a color postcard of your home to 50+ neighbors closest to your home.
Laura’s fulltime transaction manager will manage all the details of your transaction to ensure that your contract closes on time – and you can move on time.
PRIOR TO PUBLISHING LISTING
• Professional photos taken
Listing documents signed
Shoot video/Matterport, if applicable
IMMEDIATELY AFTER LISTING
• Property on local multiple listing service
• Feed property to top real estate websites
• Key and keybox installed
• Signage ordered
• Preliminary title report ordered
Identify where buyers in the area come from
FIRST WEEK AFTER LISTING
• Flyer/brochure prepared and ordered
• Set up on online traffic reporting
• Set up on photography reporting
Send out syndication email
Prepare open house ads, if applicable
Prepare newspaper/magazine/digital ads, if applicable
• Call all agents with listings in the area
EVERY 30 DAYS AFTER LISTING
Call all agents with listings in same price range
• Update comparative market analysis to confirm price is accurate Review comparative market analysis with seller
• Review marketing plan with seller
• Consider price change adjustment
• Contact showing agents with new price
• Schedule and hold a new open house, if applicable
AS NEEDED UNTIL ACCEPTED OFFER
• Send out online marketing pieces for the home Contact seller with feedback from showings
• Qualify calls as serious vs. curious
• Present offers with seller’s net proceeds
• Skillfully negotiate and represent client
AFTER ACCEPTED OFFER
Verify and submit paperwork to brokerage
• Monitor contract
• Send seller’s disclosure forms to buyer
• Verify deposit of buyer’s earnest money
• Schedule settlement at title company Assist seller in transferring utilities Schedule buyer home inspection and appraisal
• Coordinate with buyer’s lender and title companies
ONE WEEK AFTER CLOSING
• Check-in with clients
• Ask for feedback to improve service
• Ask for feedback on marketing plan
• Ask for referrals/testimonials
LAURA WAS ON TOP OF EVERY POSSIBLE DETAIL TO GET OUR HOME SOLD. WE ALWAYS HAD COMMUNICATION WITH HER ABOUT SHOWINGS. SHE GAVE US GREAT ADVICE IN THE NEGOTIATION PROCESS BUT WAS VERY RESPECTFUL OF OUR DESIRES. SHE UNDERSTOOD HOW TO MARKET OUR HOME AND WE RECEIVED A SOLID OFFER VERY QUICKLY, WHICH SHE WORKED HARD TO FINALIZE AND SMOOTH OVER ANY POTENTIAL GLITCHES. THANK YOU!!
ZILLOW REVIEW
We found Laura friendly, knowledgeable and professional. She has a feel for the Park City communities. While visiting Park City, we walked into the Sotheby’s office on a whim, looking pretty haggard. Other agents there quickly became busy, but she walked up to us, introduced herself and began to help us. A few weeks later, we found a property we liked. She guided us through the process. We quickly closed without a hitch. Laura’s great.
ZILLOW REVIEW
Laura is professional and attentive to details. She’s very knowledgeable and provides great service. She continues to look for my best interests with a high level of integrity. I highly recommend her.
ZILLOW REVIEW
We have used Jillene Cahill and Laura Willis for two residential transactions, and presently engaged them to sell vacant land. We have found them and their team to be professional, efficient, responsive, and thoughtful in guiding us through our real estate transactions. They know the market in the Wasatch front and back for both purchases and selling property. We highly recommend this team for your real estate needs.
I would definitely recommend Laura and would use her again for a sale. She was extremely qualified and very helpful. We got the very best price we could possibly hope for on our sale thanks to Laura. She teamed with other REALTORS ® in her company to provide the very best of service and expertise.
Working with Laura is a great experience. She lives in PC and knows the area very well. This was my second home purchase in 16 months. Laura helped with my original purchase and the sell of that same property 16 months later. She was also my agent on a new purchase in Midway. Very honest. Very professional and very responsive. I’m sure I will use her in the future for another round of buying and selling. Thanks.
I was referred to Laura by my local mortgage lender and I was not disappointed at all. Having gone through this process 4 times in the past 25 years, I was a bit hesitant (at first) with a “cold referral.” I was absolutely not disappointed in the least and was appreciative of the introduction. This was an interesting experience for all of us because of the existing COVID-19 restrictions. Think about it…trying to view homes and ultimately purchase a $1mm+ home through mostly “virtual” communications wasn’t the easiest thing to accomplish. Laura was a consummate professional throughout the entire process. She was willing to do anything that I needed and walked me through the listings, all the way to the closing table. She is an advocate for her clients and aims to please, despite the unusual circumstances. The entire timetable was less than two months, and I didn’t even live in UT. She answered every question or concern and was always available when I needed something. I also appreciate all of the local knowledge that she has provided – it is evident that she is a “native” to the Park City area. I would highly recommend Laura and will use her for my next purchase.
DARRELL P.Six months is our company policy to ensure that your property receives the best exposure we can provide.
I think you realize that a company doesn’t sell a home, it’s actually the individual agent’s activities. After reviewing my marketing plan, I’m sure that you will feel confident that I can sell your home for top dollar.
The greater Salt Lake market today has over 7,000 homes for sale and last month only 882 sold, and 97% are listed and sold by real estate agents. Giving For Sale by Owners a 2-3% chance of selling a property. Also, in a study done over the last three years by the NAR (National Association of Realtors) it was determined that the average seller will end up selling their property for 14% less than one where professional representation and exposure exists.
It makes sense at first thought to list high and leave room for negotiating, however, this creates problems in getting the home sold. Most buyers won’t even bother looking at the properties that are priced too high. When we price the property right, you have the chance for multiple offers versus not having any offers or opportunities to negotiate.
In today’s market almost everyone knows one or two people that in are in real estate. The question you need to ask yourself is, are you selling the house to do a favor to your friend or truly looking for an aggressive agent that will net you top dollar for your home? Please take a minute to review our plan of action to sell your home and you will immediately see what separates us from all competition.
There are two types of agents in real estate today: Passive and Active. I am an active agent, meaning when you sign the contract I immediately get to work marketing your property and creating maximum exposure for your home. I have found that a motivated homeowner wants an agent that will work actively and aggressively to get their home sold. Please refer back to my “Property Marketing Plan” for the step by step plan I use to sell your home.
No… can I tell you why that makes me nervous if another agent has agreed to this? If an agent isn’t strong enough to stand up to you during their negotiations regarding their own worth and value, how strong can they possibly be defending you and the value and price of your home during future negotiations? Do you want someone who is going to use your equity as a negotiating tool in the same way that they do their own commission?
Park City, UT - Summit Sotheby’s International Realty is proud to announce that Laura Willis has been named their top producing REALTOR ® year to date, May 2023. With her extensive knowledge of the Park City area and her passion for helping clients find their dream homes, Laura has become a trusted name in the industry.
“I am honored to receive this recognition from Summit Sotheby’s International Realty”, said Laura Willis. “My team and I work hard every day to ensure our clients have the best possible experience when buying or selling a home. It is incredibly rewarding to be recognized for our dedication to our craft.”
