FW21 FOR REAL

FW21 FOR REAL c o r e . w o m e n t r e n d . b o o k

u n d e r s t a t e d . s p o r t s w e a r.

f o r . t h o s e . w h o . r e a l i z e . t h e y . r e . o n e . i n . 7 . b i l l i o n

CONTENT

01

i c o n s .

classics remix/ codes of sport / back to school / collective memory/ pride / colorblock / monochromatic

e v e r y . d a y . m u n d a n e. ultimate confort / normcore / dormcore / visible warmth / apres-ski culture

03 04

02

p r o p o r t i o n . f l u i d i t y.

volume play / layering / silhouette proportion / inclusivity/ body positivity / ageless / nonbinary movement/ shaping with ruching

s u s t a i n a b i l i t y. betterment / upcycling

CONTENT

b r i n g . b a c k

To d a y ’ s g e n e r a t i o n i s n o t a f r a i d t o t r y o u t n ew t h i n g s w i t h e nt h o u s i a s m a n d c re a t i v i t y. T h e y o u n g c row d i s s e e k i n g fo r n ew n e s s a n d f re e d o m . C o n ce pts of a g e , g e n d e r, s ex a n d i d e n t i t y a r e r e c o n s i d e r e d to c re a te a n ew sta te of m i n d , l e d by t h i s n ew g e n e ra t i o n . “ To m o r r o w c o m e s To d a y ” a n d t o d a y c h a l l e n g e s b o u n d a r i e s . We a re reinterpreting the present by blurring the l i m i t s , b re a k i n g t h e ex p e c ta b l e , o p e n i n g n ew d o o rs , m i x i n g co d e s a n d g i v i n g to t h e s p o r ts wo r l d a n ew h e r i ta g e .

O u r s o c i e t y, fo r te of s p o r t s , i s s h i n i n g through icons and codes.Among urban football, city running, the Street had strong and rising influence on sport. The sport culture is t h e N O W. Yo u t h i s c h o o s i n g a n d c r e a t i n g i t s o w n playground. Performance and lifestyle are no longer separate.

We re t h i n k h ow w e m ov e a c ro s s b o rd e r s to c re a te a n ew s p o r ts c u l t u re , a l l ow i n g u s to transcend the established, to cherish individuality and move forward into the future.

t h e . s c h o o l

t o . b e

b a c k .

c o d e s . o f . s p or t

k e y . i t e m

p o l o .

s h i r t

k e y . i t e m

t r a c k . s u i t

GEN

-ZZZZ

p i n . s t r i p e s

c o l o r . b l o c k .

B l e n d i n g b o l d c u t- a n d - s ew n panelled items, with team sports tops and varsity graphics / 90’s vibes / collegiate team logos

c

h

e

e

r

“Where I live, students commonly wear shirts or sweatshirts and p a r e n t s d i s p l a y c a r s t i c ke r s o f t h e colleges their kids attend. Most of these students attend colleges which are not well known or particularly prestigious. Many people also wear clothes of high s c h o o l s p o r ts te a m s a n d eve n non-school sports leagues, not to mention our local professional football team, which is a mania around here.

I h a ve a b u n c h of co l l e g e l o g o st u f f, a n d I u s e t h e m p ro u d l y. �

I’ve seen people literally attend class dressed in the py j a m a s t h ey s l e pt i n .

I already showed up to presentations in athletic g e a r, b u t m o s t o f t e n i n m y college sweatshirt.

“ W h a t W e r e Yo u We a r i n g ? ”

E x h i b i t E x p l o re s S ex u a l V i o l e n c e M y t h T h e i n s t a l l a t i o n a t Te x a s A & M ’ s M e m o r i a l Student Center is on display through Dec. 20.

c o l o r .

02

every d a y.

t o .

b e

m e e t . r e a l . p e o p l e

k e y . l o o k

m i n i . s h o r t s x o v e r s i z e d . t o p

Why do people wear hoodies, eve n w h e n i t i s h ot o u ts i d e ?

n o v e m b e r . i n . t e x a s

T h e n ew

dormcore t r e n d i s key f o r t h e back-to-school autumn transitional period.

h e a t h e r

“

I wear a hoodie pretty m u c h ev e r y d a y. I ev e n sleep in my hoodie s o m e t i m e s . Ye s , I g e t really cold easily and I l i ke t o b e w a r m . I l i ke them loose, so you can stack many tee-shirts underneath.

“

c o n f o r t . z o n e

m o o d y . s t a y . a t . h o m e / b e a u t y . in . b a n a l i t y

“ N o r m co re s e e ks t h e f re e d o m t h a t c o m e s w i t h n o n - exc l u s i v i t y. I t f i n d s liberation in being nothing special, and realizes that adaptability leads to belonging. Normcore is a path to a more peaceful life�

K e y . i t e m s -

t ra c ks u i t cot to n j e rs ey g rey h e a t h e r crocs w h i te s o c ks trutle neck Te e s h i r t

Embracing the beautiful restrain of living with less

e v e r y . d a y : M . U . N . D . A . N. E

e v e r y . d a y . m u n d a n e

H O W . T O .

S T‐A‐Y . W A R M?

T U C K . Y‐O U R

. F I R S T . L A‐Y E R . I N:

T h i s m a y s o u n d s i l l y, b u t y o u w i l l n o t b e l i ev e how much it helps. I always wear a tank-top under my clothes during the winter and if I’m going to be outside I will tuck it in. That helps create a seal with your first layer of clothing trapping heat in and wind out.

a p r e s . s k i . c u l t u r e Après-ski is literally French for "after ski," and it's a general phrase to describe the social a c t i v i t i e s t h a t t a ke p l a c e after a day spent hitting the slopes.

"A p r è s s k i i s a s m u c h a part of the skiing culture a s s k i i n g i ts e l f, "

r e f l e c t i v e . c o l d

Of all the ways a person’s identity is formed, none is as immediate as the way they perceive their own body. It is in the moments when a girl first studies herself in the mirror that she begins to recognize who she is. In that reflection she sees not only her self, but her narrative, and in turn, how she imagines she is seen by the world.

It resides not in her appearance, but in the way she sees and feels about it, the way she pictures her body in her mind.

-Nicholas Goodman, Uncoditional magazine v8

r u c h i n g.

m o v e m e n t .

b u t t e r f l y . e f f e c t

a g e . f l u i d i t y

g e n d e r . f l u i d i t y

b e a t . t h e . h e a t

h e a t . t h e . b e a t

BIG BAG CLUB

w h y . n o t . t o . l o o k . b i g g e r ?

v o l u m e . p l a y

e x t r a . l a y e r i n g

b e t

t e r m e n t /

c h a n g e . f o r . t h e .

b e t t e r

i n f o r m . t h e . o u t s i d e / l a b e l i n g

t h a n k .

y o u