I shall demonstrate my comprehension of editorialwriting principles in this Critical Journal. divided into three chapters. My examination of the history of fashion magazines is presented in Chapter 1. Chapter 2 serves as a reflecting exercise and explanation for the project. Chapter 3 outlines my editorial and marketing strategy, including how and why I’ll advertise my project.
One well known magazine still to this day is Vouge. The Vouge magazines, in particular was first born and printed in 1892 as a weekly high- society journal, created by Arthur Baldwin Turnure for New York City’s Social elite. The Editors of Encyclopaedia Britannica, 2019), and went on to be bought by Condé Montrose Nast, the founder of Condé Montrose Nast Publications, bought Vouge in 1909 and transformed it into a women’s fashion magazine focused on beauty, composure, and etiquette. Nast recognised the Vouge had the potential to sell to mainly upper-class and provide advertising for certain products; products that sell a bucolic lifestyle, mainly focusing on female, “fashionoriented audience” (Remy Millar, 2016). With this being a focus for the magazine, the title was first sold in the UK before the first world war, “by which time it was selling 3,000 to 4,000 imported copies per issue,”(Cox and Mowatt) Condé Nast ordered the publication of the journal 20 times a year between 1948 and 1972. Vouge claims to have changed course and welcomed its readers with exaggerated images of real-life models and celebrities (Cher, Beyoncé, and Rhianna). To this day Condé Nast, is still the publisher of Vouge.
In recent decades, new technology has made it possible for businesses to establish an online presence that allows them to draw readers to the printed magazine while also gaining access to online advertising revenue streams. The immensely popular Vogue YouTube channel, which has more than 7 million subscribers, is one example of this.
Another well-known fashion magazine that comes to mind is the Cosmopolitan magazine, by name Cosmo, which was first published based in New York City in March 1886 as a family journal of fashion, they additionally featured stories about the home, family, and food but also “some examples of recent art” and “the advancement of science”. After an unsuccessful beginning in 1888, as a family journal, the journal temporarily stopped publishing for two months before being bought by William Randolph Hearst. Hearst was ready to restart publishing the magazine by 1965. Trying out new topics with a new editor, Helen Gurley Brown (Landers, 2010), although this experimentation did not go so well. Before Brown took over as editor, the magazine started to really take off. The publication evolved into publishing ground-breaking articles “for younger women— married or single—who liked its mix of articles on careers, celebrities, relationships, sex, and various topics that traditional women’s periodicals had not presented in such a lively and occasionally risqué style” (Landers, 2010, p.vi). and other topics that were previously forbidden.
Cosmopolitan, maintains true to its name by consistently publishing content that is focused on women. Cosmo is genuinely multinational with 64 international editions published in 35 nations and 110 languages. The journal adopted “Fun Fearless Feminism” as its subject. The brand took off like wildfire and merchandise began flying off the shelves like never before; this is still the case today.
After British Vogue was born in 1909, some time had passed since Vogue was originally published in 1892. Since then, the newspaper has been referred to as “The Fashion Bible” globally. The biggest technological advancement of the 20th century soon came after, the introduction of the internet. Meaning the most well-known magazine in the world had to change how it operated to adapt to the online environment while also upholding its historic reputation and high-profile brand image.
Vogue quickly adapted to internet publishing, through providing consumers the option to download publications to read on the go from their mobile device. Subscribers then had the option to choose between digital, printed, or a combination of both, extending the international markets for national Vogue publications. In order to alert readers of fresh content published across all of Vogue’s online channels, the magazine also launched an online newsletter.
In order to consistently expand their online audience, Vogue has adapted to releasing content on social media. Currently, @ voguemagazine has more than 44 million Instagram followers, 14.9 million Twitter followers, and over 9 million Facebook likes. Social media’s sharing capabilities increase the audience for online content as well, encouraging interaction with Vogue’s social accounts and any promoted content.
“Reflective learning is a way of allowing learners to step back from their learning experience, helping them to develop critical thinking skills and, improve on future performance by analysing what they have learned and how far they have come” (webb, 2018).
This chapter will demonstrate reflective learing, including a reflection back on my work. During this project, although my time management was not too bad it is one thing i could have improved on earlier into the project. As at the start oh this project my initial idea was to create a Sister brand, and produce a wellness magazine which would have been under a popular publication name, i.e. WOMENS HEALTH.
The main part of my project will be focused on meals and healthy nutrious foods, that are quick and easy. While also including a interview with Lee Gray, a few simple but broad uestions were asked to gain more information leaving more room for answers, gaining knwolage and important information from a professional personal trainer.
For my project, I would perosnally focus more on the marketing of this magazin brand as there are multipul magazine in this sector, and this specific publication, don’t focuse very much on there marketing, this is somehting that could improve there name massively. Giving them an oppertunity to gain more demographics, and create a larger audience.
Internet marketing is vital since it allows you to bring more qualified traffic to your website. You reach out to more leads who are interested in your company. The ability to target certain leads assists you in driving traffic that is interested in your company.
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