Pocket Guide to Brisbane Fashion 2021 Media Kit

B R I S B A N E FA S H I O N

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The Pocket Guide to Brisbane Fashion is Queensland’s only go-to directory of local brands, labels, supplilers and industry.

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A print run of 10,000 copies will see 6,000 distributed to Brisbane cafes, restaurants, theatres, libraries, apartments and creative hubs, and the remainder via Brisbane Fashion Month events, venues and partners including the Brisbane City Council visitor information centres and tourist hubs.

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The Guide will include designer and beauty brand listings, supporting editorial as well as the Brisbane Fashion Month event calendar and line-up for October 2021.

BRAND PROMISE As Queensland’s go-to resource for information on locallybased fashion, lifestyle and beauty brands, The Pocket Guide to Brisbane Fashion aims to connect the dots between our events and consumers.

Our audience is focused more than ever on slow and sustainable fashion and shopping locally, and we recognise an everincreasing appetite for locally-based brands and until now, no easy, single resource to find them. The Guide lists Queenslandbased fashion labels across men’s and women’s fashion and jewellery, millinery, shoes, custom tailors and bridal design, hair, makeup and skincare, as well as provide advertising opportunities for associated businesses.

Released late September each year since 2018, the Guide features editorial of interest to fashion and lifestyle-engaged readers as well as paid editorial placements from brands looking to convey their brand story. Runway is a great way to visually communicate a label’s offering, but print visuals are more enduring and allow for a fuller story to be told. The A5 Guide is handbag sized and designed to be kept and referred back to regularly.

POCKET GUIDE 2018 ISSUE

POCKET GUIDE 2019 ISSUE

POCKET GUIDE 2020 ISSUE

POCKET GUIDE UPCOMING 2021 ISSUE

Through broad distribution, the Pocket Guide flies the flag for brands based and available right here in Queensland, both to our dedicated fashion followers as well as a new audience of businesses, residents and visitors to Brisbane. We look forward to having you a part of this important initiative.

Photos: Brie Conomos

2021 KEY DATES Submissions open

July 2020

Booking deadline

August 28

EDITORIAL TWO-PAGE SPREAD PROFILE

EDITORIAL LISTINGS

LISTING & DESIGNER IN FOCUS FULL PAGE LAYOUTS

ADVERTISING SPACE FULL PAGE & HALF PAGE

Content deadline September 4 Release date

Last week of Sept 2021

Distribution date

Late Sept/ early Oct TBC

2021 RATES 1/3 page editorial

1/3 page

$165+GST

1/2 page editorial

1/2 page

$250+GST

Full page listing

Full page.

3 images plus approx. 120 words

$500+GST

Designer in focus

Full page. $500+GST One image plus approx. 60 words

Editorial

Double page spread with images and editorial

(Multi-page editorials available)

$850+GST

Advertising space Full page (Portrait format) $500+GST (Artwork to be 118 x 182mm supplied)

Half page (Landscape format)

$250+GST 118 x 90mm

Inside front cover

Full page

$600+GST

Inside back cover

Full page

$600+GST

(Can be utilised for editorial or advertising space)

B R I S B A N E FA S H I O N

CONTACT For enquiries and submissions, contact Laura Churchill Director, Churchill Creative and Brisbane Fashion Month 0405 155 002 laura@laurachurchill.com.au