THIS PORTFOLIO EXHIBITS FOUR YEARS OF INTERIOR DESIGN P R A C T I C E , G R A P H I C D E S I G N A N D I L L U S T R AT I O N W O R K , A N D D E E P PA S S I O N F O R H O L I S T I C A N D I N T E R D I S C I P L I N A RY D E S I G N . Born and raised in Salt Lake City, Laura is a recent graduate of the Interior Design Program at Utah State University. She completed two professional internships, one at Midwest Commercial Interiors in Salt Lake City, Utah, and another at Rapt Studio in San Francisco, California. Her senior year she served as President of the U.S. Green Building Council USU student chapter and received a scholarship
to attend USGBC’s 2014 Greenbuild conference in New Orleans. Laura was an honors student and completed a senior thesis evaluating the commonalities of interior, product, and graphic design. Passionate about all things design, art, and architecture, she was thrilled at the opportunity to travel with the Interior Design Program to Italy, France, and the UK in 2014.
LAURA TAYLOR
CERTIFICATIONS LEED Green Associate
Contact
801.541.9616 laurataylor2010@gmail.com issuu.com/laura.taylor
QUALIFICATIONS Computer Skills:
EDUCATION Bachelor of Interior Design
AutoCAD Architecture 2015 (2D and 3D) Revit 2015 Sketchup Pro Adobe Photoshop, Illustrator, InDesign Accurate typing (70 WPM) Technical writing, academic writing Microsoft Word, Excel, PowerPoint
/ MAY 2015
U t a h S t a t e U n i v e r s i t y , L o g a n , U T CIDA accredited program Honors student Summa Cum Laude, GPA 3.95
Greenbuild International Conference and Expo
/ OCTOBER 2014
USGBC scholarship to attend Greenbuild 2014 in New Orleans
Study Abroad Course
/ 2014
/ SUMMER 2014
Utah State University Art & Design Department Four week course in Italy, France, and the United Kingdom
Design Skills: Hand and computer rendering, hand sketching Strong graphic design abilities Model building Ability to read and draft construction documents Space planning ADA knowledge LEED knowledge
EXPERIENCE Interior Design Intern
/ RAPT STUDIO
San Francisco, California 2014, 10 weeks Paid internship position working with interior designers, graphic designers, and architects creating client presentations, designing interiors in Sketchup Pro and Revit 2014, researching and specifying finishes and furniture. Projects included Google, Dropbox, Trulia, TuneIn, Ancestry.com.
Teaching Assistant
/ UTAH STATE UNIVERSITY
Art & Design Department 2013-2015 Position required assisting a class of 20 students learning AutoCAD 2015 and Revit 2015, helping students to work through design processes including concept sketching, space planning, and drafting.
Interior Design Intern
/ MIDWEST COMMERCIAL INTERIORS
Salt Lake City, Utah 2013-2014, 4 months Paid internship position included creating presentation packages, AutoCAD drafting, finish and furniture specifications, and managing materials library.
Retail Clerk /
CACTUS & TROPICALS
Salt Lake City, Utah 2010-2013 Cashier position requiring multi-tasking in a demanding environment, maintaining a high level of customer service while enforcing company policy, and designing arrangements for store decor and sale.
LEADERSHIP EXPERIENCE President /
USGBC STUDENT CHAPTER
Utah State University, 2014-2015
ACCOLADES Interior Design Service Award Utah State University, 2015
Dean’s List
Utah State University
Karin Crawford Interior Design Scholarship Utah State University, 2014-2015
Art & Design Department Scholarship Utah State University, 2014-2015
IFDA Leaders Commemorative Scholarship 2014
Presidential Scholarship for Academic Excellence Utah State University, 2010-2014
AFFILIATIONS International Interior Design Association, 2 0 1 1 - p r e s e n t U.S. Green Building Council, 2 0 1 1 - p r e s e n t American Society of Interior Designers, 2 0 1 1 - 2 0 1 4
ONE
PA G E 1
N E U E B R E W TA P R O O M A N D BREWHOUSE Commercial
A bright and contemporary brewhouse and taproom in an urban center serving craft beer, craft soda, and kombucha.
TWO
PA G E 1 3
E VA Commercial
An intimate, dark restaurant featuring floral themes, rigid, angular architecture, and artful lighting to reflect today’s most beautiful culinary photography.
THREE ALP HAUS Residential
A 1000 sq. ft. residence exhibits mountain-like architecture which reflects its surrounding canyon landscape.
PA G E 1 9
FOUR
PA G E 2 7
REI Commercial
A new REI flagship store in Washington DC seeks to bring REI’s mission to an urban center focusing on cycling, social media, and stewardship.
FIVE
PA G E 3 5
H O T E L B E TA Commercial
A boutique hotel in Silicon Valley inspired by technologically-advanced products and packaging creates a contemporary and flexible space for living and working.
SIX
PA G E 4 1
H O T E L B E TA Commercial
A historic building meets ultramodern interiors in Reykjavik, Iceland for a fresh combination of quirky furniture and colors, and a sophisticated architectural shell.
SEVEN PAT T E R N D E S I G N Graphic Design
Pattern designs inspired by a travel course in Europe reflect European culture from cutting-edge museum installations to ancient landmarks.
PA G E 4 5
Photography Property of Third Parties
Commercial
/ NEUEBREW
NEUEBREW NEUE: THE QUALITY OF BEING NEW; THE OPPOSITE OF OLDNESS; F R E S H ; M O D E R N ; S T Y L I S H ; O N E W H O H A S R E C E N T LY A R R I V E D . From the abstracted geometric form of the storefront facade to each custom designed label, tap room and brewhouse, Neuebrew, exhibits ultra-contemporary design. This interior marries minimalist, Scandinavianinspired aesthetics with the copper tones and industrial aesthetic of brewing.
A light, bright space, Neuebrew strives to appeal to all types of customers, serving craft beer, craft soda, and kombucha. Somewhere between the neighborhood bar and a chic new coffee house, this taproom and brewhouse is truly a neue way to brew.
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Commercial
/ NEUEBREW
BUILDING PLAN / FLOOR PLANS / E X T E R I O R E L E VAT I O N Nestled in the north-east corner of a multi-tenant commercial building, Neuebrew’s first floor consists of a front-of-house tap room and a back-of-house brewery. Double height ceilings allow for the small taproom to feel spacious while the splitlevel brewery includes a series of second story spaces that look down on the brew floor including a vat area, gangway, an employee break area, and executive offices. Neuebrew’s storefront exterior features an angled, geometric facade. The large amount of glass attracts passersby and reveals the clean, linear tap wall and tasting bar.
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Commercial
/ NEUEBREW
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Commercial
/ NEUEBREW
N E U E B R E W TA P R O O M / M E R C H A N D I S E A R E A Neuebrew’s bright and casual taproom features storefront windows, increasing street viability and letting in daylight. A 30’ long bleached maple bar allows for group or small party tastings. Behind the bar, a clean, white, tiled wall displays over 20 taps of beer, soda, and kombucha with accompanying title plaques and bottle displays. A merchandising area displays Neuebrew beverages and swag, and includes a cold case for mixing and matching selections.
LABEL DESIGN / NEUEBREW TYPE Custom bottle labels display themes of angular imagery and transparency used throughout the interior of the taproom. Neuebrew’s primary title type features hollow letters which appear to be made up of a copper structure similar to the industrial elements of the brewery and taproom.
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Large windows above the tap wall provide visibility into the back-of-house brewery, revealing large copper brew vats. Copper tones are echoed throughout the space in the furniture selection, and architectural details of the ceiling. Custom elements of the space include Scandinavian-inspired artwork, oversized acrylic ceiling fans, and a copper ceiling structure.
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Commercial
/ NEUEBREW
B3 A1.3
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D1 A1.3
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NEUEBREW FIRST FLOOR DIMENSIONED PLAN Scale: NTS 6
Commercial
/ NEUEBREW
A1.5 A1.3 B3
A1.5 A1.3 B3
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NEUEBREW SECOND FLOOR DIMENSIONED PLAN Scale: NTS 7
Commercial
/ NEUEBREW
NEUEBREW FIRST FLOOR REFLECTED CEILING PLAN 8
Scale: NTS
Commercial
/ NEUEBREW
NEUEBREW SECOND FLOOR REFLECTED CEILING PLAN Scale: NTS
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Commercial
/ NEUEBREW
C O N S T R U C T I O N D O C U M E N T S H E E T L AY O U T N E U E B R E W E N L A R G E D P L A N S A N D E L E VAT I O N S Scale: NTS 10
Commercial
/ NEUEBREW
C O N S T R U C T I O N D O C U M E N T S H E E T L AY O U T C O N T I N U E D N E U E B R E W E N L A R G E D P L A N S A N D E L E VAT I O N S Scale: NTS
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Photography Property of Third Parties
Commercial
/ EVA
E VA I N S P I R E D BY T H E C U L I N A RY P H O T O G R A P H Y O F E VA K O L E N K O A N D T H E F L O R A L FA S H I O N S O F E R D E M M O R A L I O G L U . EVA creates a dark, cozy, moody ambiance interrupted by airy architecture and artful lighting. This intimate setting brings high-end residential style into a commercial space. Over 40 bold floral patterns mingle with rigid, angular wooden architecture to create a structured, yet organic interior. The double tall glassed-in bar area provides a bright, open core
surrounded by darker, more intimate dining areas. Rooftop dining overlooks the nightlife below and is separated from the interior by glass walls, eliminating any dramatic distinction between interior and exterior and emphasizing the connection between fresh foods and the natural environment from which they came.
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Commercial
/ EVA
BUILDING SECTION / RENDERED FLOOR PLANS Eva’s angular architecture includes a series of pitched roofs, illustrated in a building section through the dining and bar areas. Other angular architecture in the space includes pitched, wood plank ceilings over each enclosed booth area, angular wood plank doors to the kitchen, and the structure of the Halo chandelier designed by Paul Loebach. Eva’s variety of dining options includes intimate booth seating, counter seating, freestanding tables seating 2-6, community tables seating 10+, and the opportunity to dine inside or outside on the rooftop area.
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Commercial
/ EVA
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Commercial
/ EVA
E N T R A N C E , R E C E P T I O N , B A R / E VA T Y P E The low, dark ceiling of Eva’s main level shroud the first level in darkness while the double-height central bar creates an open, skeletal framework connecting the two floors to one another and to the outdoors. Above the reception desk, a massive,freestanding, live-edge counter, a glass ceiling lets in moonlight and allows those eating on the rooftop
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to look in on the coming and going of guests. The organic elements of warm, weathered woods, floral patterns, and hand-blown light fixtures contrast the rigid geometry of the surrounding architecture. Eva’s type is created from a manipulated Lourdes Sanchez painting as letters weave in and out of a dense and dark floral scene.
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Photography Property of Third Parties
Residential
/ ALP HAUS
ALP HAUS A 1 0 0 0 S Q . F T. H O M E F O R A Y O U N G C O U P L E A N D T H E I R D O G W I T H I N T H E L U S H L A N D S C A P E O F E M I G R AT I O N C A N Y O N , U TA H . Alp Haus, a 1000 sq ft residence, exemplifies high-functioning, dynamic space planning, compelling interiors, impactful architecture, and user-driven spaces. Designed with simple geometry and a less-is-more approach, the recognizable and graphic form of Alp Haus embodies contemporary residential design.
The interior of Alp Haus combines a muted color palette, stimulating textures and materials, and the unobstructed view of its canyon location. The contrasting materials of the interior like metal, concrete, glass, wood, and wool create a dynamic fusion of textures.
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Residential
/ ALP HAUS
E X T E R I O R E L E VAT I O N S / R E N D E R E D F L O O R PLANS / DRAFTED FLOOR PLANS The exterior architecture of Alp Haus consists of three staggered sections which create a graphic silhouette. This mountain-like silhouette mimics the landscape while it’s abstracted form is memorable and recognizable. Clad in corrugated metal, the roofs continue to the ground and include three sets of skylights which illuminate each section of the interior. Decks wrap around the north side of Alp Haus on three levels and include an exterior shower off the master bath. A carport is tucked under the third roof section below the master deck. A door provides easy access from the carport to the kitchen.
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The graduated floor plan of Alp Haus begins with the most public space (living) followed by slightly more intimate spaces (dining and kitchen areas) while the most private spaces (master bed and bath) are tucked away. Floor-to-ceiling glass walls allow these private spaces to feel open as they are exposed to the private property of the backyard. “The house was designed for a young couple rather than a family. There needed to be accommodation for entertaining and a dog but no more,”-Laura Taylor
Residential
/ ALP HAUS
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Residential
/ ALP HAUS
I N T E R I O R E L E VAT I O N S / I N T E R I O R B AT H A N D L I V I N G P E R S P E C T I V E S The interior of Alp Haus combines a muted color palette, stimulating textures and materials, and the unobstructed view of its canyon location. The master bath emphasizes the architecture of the interior. The strong pitch of the roof, the oversized skylights, and the imposingly tall wall of tile give the sense that the walls are collapsing around the space.
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Residential
/ ALP HAUS
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Residential
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/ ALP HAUS
Residential
/ ALP HAUS
ALP HAUS BUILDING SECTION AND BEAM CONSTRUCTION Scale: NTS
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Photography Property of Third Parties
Commercial
/ REI
REI A N E W F L A G S H I P L O C AT I O N I N WA S H I N G T O N D C S E E K S T O I N S P I R E , E D U C AT E , A N D O U T F I T I T S M E M B E R S A N D T H E C O M M U N I T Y F O R A L I F E T I M E O F O U T D O O R A D V E N T U R E A N D S T E WA R D S H I P. In the heart of Washington DC, REI’s flagship store creates a new retail experience for outdoor enthusiasts of all ages, connecting its fast-paced urban community to the awe and adventure of the outdoors. Through the integration of technology and the bold and contemporary design aesthetic, the store attracts millennials who focus on store experience rather than product alone.
Just as nature connects diverse individuals as they experience the outdoors together, the DC flagship inspires customer comradery in its urban setting as its customer base infuses the store with the spirit of local recreation. A commons area connects REI to DC’s outdoor activity and physically incorporates social media to highlight individual’s experiences in natural spaces.
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Commercial
/ REI
S T O R E D I V I S I O N L AY O U T, F I X T U R E L AY O U T
BACK OF HOUSE
WOMEN’S BOYS/ UNDER WEAR GIRLS APPAREL WOMEN’S
WOMEN’S OUTER WEAR
FOOT WEAR BASICS
SOCKS
MEN’S APPAREL REST ROOM
FITTING
FITNESS
FITTING
WOMEN’S APPAREL SNOW BOARD/ DOWNHILL
CAR RACKS
THE GARAGE
WATER SPORTS
BIKE ACCESSORIES BIKE MAINTENANCE
BIKES CYCLE CLOTHING
CLIMB MEN’S OUTER WEAR MEN’S FITNESS
MEN’S UNDER WEAR
ROCK WALL
COMMONS/ COMMUNITY AREA LIFESTYLE
PACKS BOOKS/ MAPS/ NAVIGA TION TRAVEL
SLEEP ING BAGS
TENTS CAMP ING GEAR CASH WRAP
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SEASONAL ACTION SPORTS/ CAMP DISPLAY
Commercial
/ REI
C U S T O M F I X T U R E S / E N T R A N C E D I S P L AY REI’s DC flagship store is laid out according to importance of shops, required adjacencies, efficient traffic flow, informational sightlines, and maximized merchandise exposure. The store’s fixture layout accounts for appropriate traffic flow while maximizing the square footage dedicated to product storage and display. Customers are greeted by a larger than life display structure featuring product and graphics. As the
store’s exterior facade does not include traditional storefront display windows, this structure serves as a blank canvas for transitioning campaigns and story-telling moments. Custom fixtures, constructed of natural and industrial materials, provide a simple, yet rich foundation for the display of merchandise. Fixture dimensions and design account for ergonomic heights and depths.
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Commercial
/ REI
CASH WRAP PERSPECTIVE / BIKE SHOP PERSPECTIVE The cash wrap area, located immediately to the left of the entrance, features five check out stations. As with other prominent architectural elements in the store, the structure is encased in reclaimed oak. Large industrial pendant lights hang from climbing ropes strung through pulleys to create a more intimate environment as employees interact with customers. Graphic elements include REI’s mission statement as well as imagery which wraps the entire back wall. An open floor area in front of the cash wrap allows for customers to have direct sightlines to registers and employees upon arrival and allows for a high volume of customers to gather without impeding traffic flow during busy store hours. The BIKE shop in the DC flagship displays both road and mountain bikes of various brands and models to ensure customers find just what they are looking for in a focused area of the store. A
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geometric display fixture constructed to mimic rugged landscape displays featured models at the corner of the shop closest to the main entrance. This display strategy connects qualities of the outdoors to the store’s clean and crafted interior aesthetics and is repeated throughout the store’s shops. As cycling dominates recreational activities within the district, the BIKE shop receives a prominent location, large square footage, and the ability to expand during the Spring/Summer season. Through distinctive layout, ceiling elements, lighting, and signage, shops are defined to maximize efficiency without impeding consistency or traffic flow. The BIKE shop is located adjacent to BIKE ACCESSORIES/BIKE MAINTENANCE, CYCLE CLOTHING, and THE GARAGE for convenience.
Commercial
/ REI
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Commercial
/ REI
T E C H N O L O G Y AT R E I / T H E G A R A G E E L E VAT I O N The elevator area adjacent to the COMMONS features transitioning LED screens displaying REI’s 1440 project, local recreation blogs and events notifications, DC’s weather forecast, information on REI Adventure’s program, etc. This area brings technology into the store, exposing customers to REI’s online resources and emphasizing the integration of technology into REI’s retail locations. THE GARAGE, a full-service bike and ski shop is located adjacent to the
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BIKE shop, near the SNOWBOARD/ DOWNHILL shop, and near the store’s entrance. THE GARAGE’s unique design features a glass garage door which allows customers to look into the shop and watch the work being done on various types of products and gear. Long transaction counters allow for skis and other oversized equipment to sit on the surface without cluttering the counter or knocking into surrounding structure.
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Photography Property of Third Parties
Commercial
/ HOTEL BETA
H O T E L B E TA I N C O L L A B O R AT I O N W I T H N E W Y O R K H O T E L D E S I G N E R , C O L L U M N M C C A R TA N W H O P R O V I D E D T H E P R O J E C T P R O M P T A N D AT T E N D E D I N P E R S O N D E S I G N P R E S E N TAT I O N S I N D E C E M B E R 2 0 1 3 . For a boutique hotel in the heart of Silicon Valley, today’s most inventive products and packaging serve as inspiration for ultramodern interiors. Bold graphics, consistent branding,
clean lines, and a playful palette come together, creating a space that works to generate collaboration and innovation among hotel beta's zeitgeist clientele.
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Commercial
/ HOTEL BETA
L O B BY F L O O R P L A N / I N T E R I O R E L E VAT I O N S “If the lobby wasn’t all about the Hotel Beta brand, I would’ve failed to celebrate its exuberant personality. For that reason, the name had to be larger than life,” said Laura Taylor. As the entrance to the Hotel Beta experience, the lobby provides an inviting and approachable atmosphere,
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appealing to any guest. The seating arrangements allow for both privacy and socializing; guests can check their email privately, gather with friends, or have an impromptu meeting with colleagues all in the same space. With minimal adornment, the space remains clean and graphic.
Commercial
/ HOTEL BETA
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Commercial
/ HOTEL BETA
I N T E R I O R E L E VAT I O N / S U I T E P E R S P E C T I V E Guests at the Hotel Beta will find their suite comfortable, flexible, and userdriven right down to the details. Suites are designed as a temporary habitat for all guests with inviting and adaptable seating and space planning to accommodate collaboration or
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entertaining guests. Flexible working spaces are also a focus of the suite. In addition to the desk area, guests can also work from the sofa, lounge, bed, or even bath using a mobile laptop table and tray.
Commercial
/ HOTEL BETA
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Photography Property of Third Parties
Residential
/ IRGLOVA RESIDENCE
I R G L O VA R E S I D E N C E A H I S T O R I C B U I L D I N G M E E T S U LT R A M O D E R N I N T E R I O R S I N T H E R E Y K J AV I K H O M E O F S I N G E R - S O N G W R I T E R M A R K E TA I R G L O VA . When singer-songwriter Marketa Irglova and partner Mio Thorisson settled down in Reykjavik they had both creativity and comfort in mind. After the success of her first solo album, Anar, which she recorded in Chicago, Irglova relocated to Iceland in 2012 to begin working on her second
solo album which will feature Thorisson. album’s development was put on hold in when the two became pregnant with their child. Their new home was then transformed a space for musical creation to a home for new family.
The 2013 first from their
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Residential
/ IRGLOVA RESIDENCE
S E AT I N G A R E A P E R S P E C T I V E The living room is a 1110 sq. ft. space with 12 ft. ceilings designed with architectural finishes echoing an early 20th century Chicago jazz club. The original hard wood floors, stained rich and dark, bulbous glass globes of the chandeliers, and white, hexagon tile in the bar area tell the story of a dark, cozy Chicago club. Select pieces of furniture further this picture including a refurbished, 1963, black Robert Haussmann leather sofa and rustic chest
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on stands from Tod Von Mertens. Other pieces make a dramatic statement of contemporary design reminiscent of Scandinavian style with simplistic forms and bright colors. The sunshine yellow sprinkled throughout the space is also found throughout Reykjavik’s historic architecture. Unconventional decor, like a full-sized stuffed yak and toy cabinets in the shape Amsterdam’s canal houses, creates a sense of whimsy in the space.
Residential
/ IRGLOVA RESIDENCE
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Photography Property of Third Parties
Graphic Design /
EURO PRINT
EURO PRINT PAT T E R N D E S I G N S I N S P I R E D B Y A T R AV E L C O U R S E I N E U R O P E R E F L E C T E U R O P E A N C U LT U R E F R O M C U T T I N G - E D G E M U S E U M I N S TA L L AT I O N S T O ANCIENT LANDMARKS. During a study abroad travel course to Rome, Florence, Venice, Paris, and London in the summer of 2014, students were asked to sketch, photograph, and write throughout their travels when they were inspired by art, architecture, culture, landscape, and people of each city.
This material served as a foundation for the development of pattern designs. Intended for textile, digital, or print, these patterns exemplify a student’s ability to abstract form, utilize color, and practice graphic design.
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Graphic Design /
EURO PRINT
FOSSILS
S T. M A R K ’ S S Q U A R E S
France
Italy
Inspired by a fossil discovered and displayed in the catacombs of Paris
Inspired by the intricate pink and white patterns of St. Mark’s Basilica in Venice
BEST CUTS
QUEEN ANNE’S BUTTONS
Italy
England
Inspired by the butcher shops in Florence and a Llyn Foulkes piece at the Punta della Dogana museum in Venice
Inspired by the use of Queen Anne’s Lace motifs at the Victoria & Albert museum in London, pictured here as buttons on threads rather than individual flowers
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Graphic Design /
EURO PRINT
MIND THE GAP
S A AT C H I A N T S
England
Eng;and
Inspired by the mix of traditional and contemporary architecture of London and reflecting the London Tube’s phrase “Mind the Gap”
Inspired by Rafael Gómezbarros’s installation at the Saatchi gallery in London (pictured on previous page)
S A L I S B U RY S T O N E S
TOPIARIES
England
France
Inspired by John Maine’s lawn sculptures on the grounds of the Salisbury Cathedral
Inspired by the immaculate topiaries in the gardens of Versailles 47
Contact
801.541.9616 laurataylor2010@gmail.com issuu.com/laura.taylor
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