Tamara McDougal Marketing Strategy Guide

sold FROM LISTED TO

A HOME SELLER’S GUIDE

Tamara McDougal

608.225.1797 | TAMARA@LAUERREALTYGROUP.COM

CONTENTS 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 WELCOME TO LAUER REALTY GROUP

THE PROCESS

Introduction

2023 Numbers

Home Selling Process

Guranteed Performance Agreement Price Evaluation

PREPARING TO LIST

Maximize Your Home’s Potential

LISTING YOUR HOME

Going to Market

Staging and Styling

Photography, Videography & Virtual Tours

Where Buyer’s Find Their Homes Maximum Exposure/Online Marketing Print Marketing

SHOWINGS

THE DEAL

Be Prepared

Confirm Showings

Tips to Keep Your Property Safe

Offers

Negotations

CONTRACT TO CLOSING

Inspections

FINAL STEPS

Final Steps

ABOUT LRG

Appraisals Closing

Recommended Resources

Community Outreach About Tamara

Meet the Team

Client Testimonials

Welcome

Powerful Results. Real People.

Lauer Realty Group is a full-service residential brokerage, specializing in home sales in the most desirable neighborhoods in Madison, Dane County and beyond. It takes more than a computer and MLS access to move you when and where you want to go. The best real estate transactions happen with a great realtor at your side, and gives you the edge in the process. We bring our clients the latest information, technology, and our mastery of the industry. In using our expertise, you’re tapping into the top performing 1% of realtors in Dane County for over a decade.

At your side and on your side. Our Madison real estate agents live, work, and play right here in the Madison area and are deeply tied to the communities where you’re looking to sell your home. We know the perks and quirks of each neighborhood, and we’ll work hard to honor the unique hopes and dreams you bring to the table when pricing a value on your home.

At Lauer Realty Group we believe that being the best isn’t something you say, it’s something you are. We believe the most important thing is that we listen to our clients’ wants, needs, and expectations and deliver on them every single time. Thank you for your interest in our firm and we look forward to delivering a superior real estate experience that exceeds your every expectation.

Cheers,

Liz Lauer Broker/Owner

Numbers

Lauer Realty Group

399

12

th

103%

17

13

HOMES SOLD FIRM RANKING (VOLUME SOLD) *Firms with higher rankings are brokerages with 100s of active agents. Our boutique firm has only 16 agents and yet we still rank among the top full service brokerages in the South Central Wisconsin MLS. Additionally, our agents Average Sales Per Agent ranks #1 in our MLS per agent volume!

AVERAGE LIST PRICE VS SALE PRICE *In 2023, our firm’s average final sale price on our listings was at 103%, meaning our sellers were earning 3% more than their list price. The market average is only 97%. So our sellers earn on average 6% more than the market average.

AVERAGE DAYS ON MARKET

*Our firm’s average days on market is the lowest among the top ranking 30 firms in our MLS.

AVERAGE YEARS OF EXPERIENCE *Our 16 agents have an average of 13 years experience! Our agents are seasoned and experienced, knowledgeable of our market and can help you succeed in the successful sale of your home.

Data is from the South Central Wisconsin Multiple Listing Service (MLS)

THE PROCESS

the

LAUER REALTY GROUP HOME SELLING PROCESS

1. PROPERTY OVERVIEW The first step is to conduct a thorough assessment of the property and its history, improvements, and features. I seek to fully understand your goals with the sale, and will guide you on what we need to do, as well as what we should avoid. .

5. MARKETING From the MLS, to syndicated websites and social media, your home is marketed thoroughly online as well as in print.

9. OFFERS & CONTINGENCIES Once negotiations are finalized, we reach an “accepted offer”. Now, your property is “under contract” and we start working towards closing. Our office will stay on top of all tasks and deadlines from all contingencies included in the offer.

6. SHOWINGS & OPEN HOUSES

2. DETERMINE VALUE & NEEDS

An analysis of comparable properties, neighborhood inventory, and price per square foot will determine optimal list price. My goal is to match your needs when it comes to selling your home, and the ideal timeline for the sale.

You can expect showings to start according to our agreed upon timeline.

Through our showingtime program, you will be able to approve apts and keep track of all activity. An Open House will also typically be scheduled within the first week on the market.

7. FEEDBACK

3. EXCLUSIVE LISTING CONTRACT

Once your price and timeline has been determined and agreed upon, an exclusive listing contract is signed.

4. PREPARE TO SHOW I will guide you on steps to take to have your property show it’s greatest potential. We’ll go over appropriate enhancements, staging, and preparing for professional photography and showings.

As feedback is received from showings and the open house, we will discuss if anything needs to be adjusted to better meet the needs of potential buyers, while still meeting your goals.

8.NEGOTIATE

We are expert negotiators and know how to navigate this process. Whether dealing with multiple offers, or a single buyer, we will use our market knowledge and expertise so that you receive the best terms for you.

10. INFORMATION & THE CLOSING As we move forward, all necessary information is given to the title company and we will schedule the closing. This is your final step in the process where the paperwork is completed, the buyer takes ownership of the home, and you receive the proceeds from the sale!

GUARANTEED PERFORMANCE THIS GUARANTEED PERFORMANCE AGREEMENT IS PART OF OUR EXCLUSIVE MARKETING SYSTEM. IT INCLUDES THE FOLLOWING TERMS AND CONDITIONS:

BROKER MARKET ANALYSIS We will do a complete and thorough analysis of your home and the current real estate market. With this knowledge, I will work with you to determine the price range and marketing strategy which will result in the timely sale of your home at the best possible price.

PHOTOGRAPHS OF YOUR HOME

To present your home at its very best to potential buyers, we photograph your home inside and out.

These photographs will be used on the MLS, websites, and in all of our print marketing. We do our best to photograph on a sunny day and we always take our time to capture and edit the best photos of your property. A picture is worth a thousand words.

ADVERTISING/MARKETING TIMELINE I will advertise your property until there is an accepted offer to purchase. The advertising shall resume in the event the offer to purchase contract does not result in a closing. The Broker does reserve the right to substitute the advertising, home warranties, trade names, marketing methods, and referral networks covered in this agreement.

FOR SALE SIGN

A Lauer Realty Group “For Sale” sign will be installed on your property soon after the listing begins.

This sign is the single most effective marketing tool in selling your home.

HOME WARRANTY PROGRAM A home warranty program is available for you to purchase in order to provide protection for you throughout the listing contract and to provide the Buyer coverage for one year after closing. I can provide a brochure that explains the program and the cost. This can be a strong tool for marketing your home to buyers who may be concerned with the potential for mechanical problems that can occur in an older or existing home.

MULTIPLE LISTING SERVICE

Your home will be placed on the South Central Wisconsin Multiple Listing Service (MLS) network. This network advertises your home and invites any cooperating Brokers to sell it to their buyers. The MLS is available to the public through www.wisconsinhomes.com

INTERNET

Your home will be presented on numerous websites including but not limited to: www.LauerRealtyGroup.com - Your home is immediately presented on our web site. This means your home can be seen by anyone who is looking at any of our listings, or using our web site for resources we provide. www.wisconsinhomes.com - Public access to the Multiple Listing Service - this site generates interest in your home with photos and a wealth of information, from comprehensive home searching to an exhaustive real estate glossary. www.Zillow.com / www.Realtor.com - These websites are nationally promoted and are utilized by local and out of town home seekers. Your property will be promoted as a showcase listing and will receive additional exposure with Lauer Realty Group.

Other realtor and syndicated sites - Your home will be syndicated out to a multitude of other realtor/brokerage websites via the MLS for marketing.

WEBLINE

Information and a virtual tour of your property is available 24 hours a day on the internet. This is a dynamic way for interested buyers to obtain information on your home at any time. Additionally, they can contact us directly from our website to ask questions or to set up a showing.

NATIONWIDE REFERRAL AND RELOCATION NETWORK We work with national referral networks to make information on your home available to many out of town buyers. This network also means that Brokers across the country put me in touch with individuals and families that are relocating to our area. In addition, we work with an extensive number of area corporations, industries, and employers to meet their employee relocation needs.

HOME BOOKS AND CARDS I will prepare a home book/brochure that points out the special features and highlights of your home.

These will be distributed at open houses and to potential buyers and other Brokers to keep after seeing your home. This book not only showcases your home’s features, it helps interested Buyers remember your home more than others they have seen. The home book will provide a positive answer to many of the Buyer’s questions that often come up during and after the showing. It includes (as appropriate): recent updates and renovations, energy costs, and school district information. With your approval, cards will be placed in your home to highlight its special features.

MORTGAGE & FINANCING CONSULTATION With an understanding of current interest rates and various financial programs available, we can prequalify potential buyers when possible, and suggest alternative mortgage financing that is available in the community.

COMMUNICATION/AVAILABILITY I will constantly monitor conditions and communicate with other agents who show your property. I will contact you at regular intervals in person, by phone, mail or email to inform you of the reactions or comments buyers had about your home, and advise you as to any changes in the market. If you have additional questions or would like more information, I will be ready and available to assist you. Should I be out of town, you will be made aware and will have one of my associates working with you during that time.

CLOSING CONSULTATION AND COORDINATION I will work with the title company to coordinate the preparation of the closing statement and other documents necessary to close your transaction. I will also coordinate schedules with attorneys, lenders and others to complete the sale of your home.

GUARANTEED PERFORMANCE The Broker shall carry out the terms of this agreement at the Broker’s discretion during the term of the listing contract. The Seller understands and agrees that while the Broker will substantially adhere to the above outline of services, there may be deviations due to seller request, holidays or other.

CANCELLATION POLICY You may request a cancellation of the listing contract at any time after 30 days from when the listing contract is signed and if we breach this agreement by failing to comply with its material continuing requirements. In order to receive a cancellation agreement, you must first mail us a written statement setting forth the reason for the cancellation request. If we do not remedy the breach within 10 days after receipt of said notice, this contract shall be canceled at midnight of the 10th day. Should such cancellation take place, there will be no penalty to you; however, if a sale is consummated to someone introduced to your property during the period of the Listing Contract, Lauer Realty Group shall receive the commission in accordance with the Listing Contract.

NOTICES Any required notice must be addressed to Lauer Realty Group, Liz Lauer, 2229 Atwood Ave, Madison, WI 53704. Any notice to you shall be addressed to your address in the Listing Contract.

PRICE EVALUATION THE COMPARABLE MARKET ANALYSIS

How will I determine the value of your home?

My price evaluation uses many of the same variables which an appraiser utilizes - the correlations between location, style, size, and condition of homes.

I will review the properties in your area which are currently on the market, pending sale, or recently sold. Although these properties may differ from your home, they do provide a basis for comparison in determining what the current market is willing to pay and the fair market value. I use this information, combined with a tour of your property to determine the current marketing price that is appropriate for your home.

My Marketing Plan and Guaranteed Performance Agreement highlight the actions that will bring the best response to your property when it is placed on the market.

Please understand that a Comparable Market Analysis is based on the current market conditions and is not to be construed as indicative of future market values.

What influences our pricing decision?

The seller’s motivation Current market conditions The home’s assets and updates My experience and knowledge of the local market

PREPARING TO LIST

PREPARING TO LIST A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home. These steps will take you through the process of preparing your home for the market.

1

EXTERIOR • • • • • •

Wash or paint the home’s exterior Paint the front door Keep the yard nicely trimmed and clutter-free Weed and freshly mulch garden beds Clean interior and exterior windows Apply fresh paint or stain to wooden fences

2

INTERIOR • Remove personal items, excessive decorations & furniture • Replace or clean carpets • Get rid of clutter and organize and clean closets • Apply a fresh coat of paint to walls, trim and ceilings • Replace outdated ceiling fixtures, and clean lighting fixtures • Be sure that all light bulbs are in working order

3

REAL ESTATE CONDITION REPORT • In order to list your home, you must comment on what you know regarding its condition in the Real Estate Condition Report • This report will be available for potential buyers to read • If you have never lived in the home you are selling, you are exempt from needing to fill out a condition report • If your home was built before or in 1978, you will need to fill out a lead-based paint disclosure

BENEFITS OF STAGING

5

•LESS TIME ON THE MARKET •INCREASED SALE PRICE

CONSULT WITH OUR STAGER EMILY • Emily will meet with you to discuss how to best decorate, organize, and declutter • If needed, she will bring staging materials custom selected to highlight your home’s features

•HIGHLIGHTS THE BEST FEATURES OF THE HOME •DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE •DEMONSTRATES THE HOMES FULL POTENTIAL

staged homes spent

90% less time on the market

staged homes increased sale price up to

5%

6

PROFESSIONAL PHOTOGRAPHY • Step Inside Media will photograph your home and create a virtual tour • The Silgman Team covers this cost at no expense to you!

• The photos and tour will be uploaded with the listing • Having professional-quality HDR (high dynamic range) photos will create a great first impression for potential buyers looking online

Our virtual tour, powered by Matterport, allows buyers to experience a 3D 'virtual' walk-through of your home. This means your property is showcased online 24/7, with zero disturbance to you. Viewers are able to experience the layout and flow of your home in a more interactive way than static photos.

They are interactive by design, which means users spend more time exploring than they would look at photos. The more invested in the interaction potential buyers feel, the more likely to take the next step in their purchase journey.

Potential homebuyers don't like to wait and they want all the information now. Never missing another opportunity. A virtual tour allows your home to be on display around the clock.

LISTING YOUR HOME

GOING TO MARKET Our comprehensive approach to marketing your home ensures that it will be seen by as many potential buyers as possible. Always forward-thinking, our customized marketing strategies will make your property stand out!

SIGNAGE A “For Sale” sign will be installed once a listing contract is signed to maximize exposure.

Contact information will be on the panel to ensure that potential buyers are reaching out to us directly to get the most accurate information.

SUPERIOR ONLINE EXPOSURE Your home will be placed on the MLS, which is then syndicated out to many websites including Zillow and Realtor.com. We also create a landing page dedicated solely to your property on our own website, www.LauerRealtyGroup.com

PRINT MARKETING Custom property brochures are created and placed in the home. This allows buyers who visit your home an opportunity to remember your home best after their home tours are complete.

PROFESSIONAL PHOTOGRAPHY A buyer’s first impression of your home are the photographs they see online. That is why we will hire a professional photographer to take the images of your home and make it stand above the competition.

3D VIRTUAL TOUR We provide 3D virtual tours from professional photographers that allow buyers to see a “doll house” model of your home. This interactive experience allows interest buyers and to tour the home 24/7 and sets realistic expectations.

SHOWINGS When we list your home, you will also be signed up with a showing service that immediately communicates with you when a showing is scheduled. When feedback isn’t left, I will follow up with those agents requesting their feedback within 24 hours.

SOCIAL MEDIA MARKETING We have a strong social media presence in our area and launch campaigns on them when posting your home. This ensures it will be highly visible on these networks, as well as allows us to target optimal demographics.

WHERE DO BUYERS FIND THEIR HOME Magazine Other Newspaper >1% >1% >1% Yard Sign 4% Home Builder 5.9%

Friend or Relative 5.9%

Real Estate Agent 27.7%%

*2022 NAR HOME BUYER AND SELLER GENERATIONAL TRENDS

Internet 50.5%

MAXIMUM EXPOSURE Social Media & Web Presence We utilize many social media platforms to promote and feature your home. Our marketing efforts on social media include advertising our new listings and our Open House events. We also create boosted and sponsored ads in order to reach a wider audience.

A strong online presence is critical to ensure the visibility of your home. Your home will always be listed on the Lauer Realty Group website, ww.LauerRealtyGroup.com and your property will be placed on all of the most trafficked real estate websites in the nation such as Zillow, Trulia, and Realtor.com. This allows us to maximize every opportunity to find a qualified buyer for your home at the optimal price, and in the shortest amount of time possible.

PROPERTY BROCHURES & PRINT ADVERTISING WHERE YOU CAN FIND OUR PRINT ADS DUDGEON MONROE EASTSIDE NEWS MONONA EAST SIDE BUSINESS ALLIANCE NORTHSIDE NEWS OUR LIVES REGENT NEIGHBORHOOD SUNSET VILLAGE TENNEY/LAPHAM WESTMORLAND WILLY ST CO-OP

Our firm also creates custom brochures tailored to your home to highlight your home’s important features to interested buyers. These brochures are placed in a prominant location within the home, allowing buyers to take and keep, ensuring they remember your home after their showing has ended.

SHOWING YOUR HOME

BE PREPARED BE FLEXIBLE AS MUCH AS YOU CAN MAKE SURE EVERYONE KNOWS WHEN SHOWINGS ARE GOING TO TAKE PLACE DAILY CLEANING

CONFIRMING SHOWINGS How would you like to confirm appointments for showing requests on your home?

1. Go & Show - for listings where no

AVOID HAVING STRONG ODORS IN YOUR HOME IF POSSIBLE CLEAN UP AFTER FURRY FRIENDS

appointment is required and the showing request can be immediately confirmed.

LET NATUAL LIGHT IN EMPTY TRASH FREQUENTLY

2. Courtesy Call - an appointment is automatically approved, but a call is made to notify the seller. (This notification can be by call, text, or email.)

3. Appointment Required - a confimation must be obtained from the seller, tenant, or listing agent before the showing may occur.

KEEP THE TEMPERATURE COMFORTABLE VACATE DURING SHOWINGS

This is an example of the Activity and Feedback Report. Upon your first showing, you will receive a link that allows you to view each showing and their feedback of your property.

WE'VE GOT YOU COVERED TIPS TO KEEP YOUR PROPERTY SAFE

A Secure Lockbox Will Be Used Stow Away Valuables Don’t Allow Anyone In Without An Appointment Remove Prescription Drugs & Medication Put Away Bills & Other Mail Be Extra Vigilant About Keeping Doors Locked

THE DEAL

OFFERS Price is just one of many considerations when deciding which offer is best for your home. Here are some of the other factors that matter:

CONTINGENCIES

The fewer contingencies on an offer the better. Shorter time periods are also valuable.

CASH BUYER

A cash offer is usually more appealing than a finance offer as the seller doesn’t need to worry about the bank approving the loan.

PRE-APPROVAL/PRE-UNDERWRITTEN

Assures home sellers that the buyer can get the loan they need.

LOAN TYPE

A conventional loan is often the least complicated, which can be an appealing choice for sellers. An FHA loan can cause delays because they require certain repairs and approvals.

CLOSING TIMELINE

You might need to close quickly to move on to the next adventure, or you might need to extend the closing to allow time for the next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.

CLOSING COSTS

Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer’s closing costs.

REPAIR REQUESTS If the home needs some repairs, but you don’t have the time or money to do them, a buyer who is willing to do them for you might be what you need.

OFFER PRICE Of course, price matters too! If a high offer will cost you more in closing costs, repairs, or other factors—then it probably won’t be the better offer.

NEGOTIATIONS

after an offer is submitted: WE CAN:

THE BUYER CAN THEN:

OFFER ACCEPTANCE:

•Accept the offer

•Accept the counter offer

•Decline the offer

•Decline the counter offer

Once you sign the binding counter or purchase agreement that officially places your property under contract! This period of time is called the contingency period.

If the offer doesn’t meet your needs and there is no need to further negotiate.

•Counter the offer If the offer could be ideal with some changes, you can offer different terms to the buyer.

•Counter the offer You can negotiate back and forth as many times as needed until you can reach an agreement or someone chooses to walk away.

Now any contingencies such as inspections, appraisals, etc. will take place.

CONTRACT TO CLOSING

INSPECTIONS WHAT IS INCLUDED Roof & Components Exterior & Siding Basement Foundation Crawlspace Structure Heating & Cooling Plumbing Electrical Attic & Insulation Doors Windows & Lighting Appliances (limited) Garages Garage Doors Grading & Drainage All Stairs

FAQ

INSPECTION TIME FRAME

TYPICALLY 10-14 DAYS AFTER SIGNING CONTRACT. NEGOTIATIONS FOLLOWING THE INSPECTION USUALLY HAPPEN WITHIN 5 DAYS.

COSTS

NO COST TO THE SELLER. THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE.

POSSIBLE OUTCOMES

INSPECTIONS AND POTENTIAL REPAIRS ARE ONE OF THE TOP REASONS A SALE DOES NOT CLOSE.

COMMON PROBLEMS COULD BE

FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, MOLD, OR RADON.

UPON COMPLETION (IF DEFECTS ARE FOUND): BUYER CAN ACCEPT AS IS BUYER CAN OFFER TO RENEGOTIATE BUYER CAN CANCEL CONTRACT

HOME APPRAISAL

If the buyer is seeking a loan to purchase your home they will likely need to have an appraisal performed by the lender to verify the home is worth the loan amount. For all parties, it is ideal for the property to appraise for the sale amount or more.

APPRAISAL COMES IN AT OR ABOVE SALE PRICE You are in the clear, and closing can be begin!

APPRAISAL COMES IN BELOW SALE PRICE •Renegotiate with the buyer •Cancel and re-list

CLOSING THE SALE What to Expect Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer. The escrow officer will look over the contract and identify what payments are owed by who, prepare documents for closing, facilitates the closing, makes sure all payoffs are completed, the buyer’s title is recorded, and that you receive any payoffs that are due to you.

YOUR COSTS Seller commonly pays: • Mortgage balance • Any claims against your property • Unpaid assessments on your property • Real estate commissions • Title insurance policy • Home warranty

WHAT TO BRING Sellers need to bring to closing: • A government picture ID/passport • House keys • Garage door openers • Mailbox and any other spare keys • A checkbook

AFTER CLOSING Keep copies of the following for taxes: • Copies of all closing documents • All home improvement receipts

FINAL STEPS

FINAL STEPS FOR SELLERS CANCEL POLICIES Once the closing has occurred contact your insurance agent to cancel your policy.

CLOSE ACCOUNTS Cancel utilities and close those accounts. Keep a list of phone numbers for each of your utility companies.

CHANGE ADDRESS Submit a change-of-address form to the post office.

TURN EVERYTHING OFF Turn off all light switches and fans.

DOCUMENTS Secure all closing documents as well as the contract and closing documents. Keep them in a safe place.

GATHER HOME PAPERWORK Put together a packet of manuals, receipts, and any warranties as well.

CLEAR OUT PERSONALS Move out your personal belongings completely.

Check all drawers, cabinets, and closets.

CLEAN Ensure that your home is completely clean before leaving. Wipe down the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Schedule trash pick up prior to the day of closing. Leave your home the way you would like to find it if you were the buyer.

INCIDENTALS Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.

FLOORS Vacuum and sweep floors one more time LOCK UP Ensure all blinds are closed, and lock the windows and doors.

ABOUT LAUER REALTY GROUP

COMMUNITY OUTREACH We believe in and are committed to staying connected and involved with our local community. We love to give back and throughout the year we participate, contribute, sponsor, and donate time and resources to many wonderful organizations and causes. You’ll be sure to find us volunteering in neighborhood festivals, walking in a community parade, and supporting local artists. Whether it’s fundraising with the Goodman Center for the Annual Thanksgiving Drive, or working with GSAFE to ensure LGBTQ+ youth and families thrive, we are dedicated and passionate about the community we live in.

#ATLRGINTHECOMMUNITY

nice to meet you Realtor

Tamara McDougal REALTOR®

Hey I’m Tamara! I’m honored to say that I’ve been working in the Madison real estate market as a multi-million dollar producer for the last 20+ years (but let’s keep that between us!). I focus on providing the highest quality, streamlined service to all my clients and because of that, prompt and courteous attention to detail is the hallmark of my business philosophy and the key to my client’s success. I absolutely love the humanity in what I do and I’m dedicated to treating each client with integrity, honesty, excellence and understanding.

I have many specialties – relocations, first time home buyers to seasoned buyers, vacation homes, lake homes and investment properties… as well as being an experienced Listing Agent – you name it, I can help you! I have hundreds of sales under my belt, have been a Top Producer year after year and have many accolades as well in addition to my 20+ years of experience and service to the Madison and surrounding areas. And let me tell you – just because the market can be complicated, doesn’t mean the process has to be. With the right agent and the right strategy, navigating the real estate world can be stress free, results driven and also, a lot of FUN (truly)!

On a personal level, I have a Golden Retriever, Penny, who is so fun to have around – you’ll see her pop up on my social feeds regularly. She keeps me busy! I love hanging out with family and friends, checking out new places and restaurants, etc. I’m a pretty active person which is one of the reasons I love Madison so much. You can often find me biking on the bike paths as well as hiking, kayaking and water/snow skiing. I’m always doing projects on my circa 1957 home and love going to the Farmers Market around the Capitol Square in the Summer (who doesn’t, right?!). I love giving back to the community! You can find me donating my time at various community events.

In 2018 I went on vacation to Australia and New Zealand with eight high school girlfriends. Wow! What an amazing trip with these dear friends! We had a blast and made so many fun memories. It was a trip of a lifetime where we saw beautiful beaches, kangaroos, stunning waterfalls, The Opera House, Lord of the Rings filming locations and so many other wonderful things. In 2023 us girls decided to take another trip and we went to Santa Barbara & went to the beach, amazing restaurants, toured three different wineries, did a boat tour & more! I’d love to hear about your travel experiences as well. It’s fair to say I’ve caught the travel bug! Cheers!

MEET THE REST OF LRG Dane County‘s Trusted Real Estate Firm Lauer Realty Group has been at the forefront of the Real Estate industry in Dane Co since it’s inception in 2015. Our team prides itself in maintaining an award-winning record for outstanding service in matching people with property. Through our expansive network of local and state-wide professionals, we not only offer a full range of real estate services, but also provide recommendations for financing, mortgages, insurance, inspections, and contractors. For more info visit lauerrealtygroup.com

Liz Lauer

Lindsey Cooper

Lindsey DeFlorian

Rachel Whaley

Alejandra Torres

Tom Syring

Asher Masino

Tina Rogers-Frisch

REALTOR®

EXECUTIVE ASSISTANT COMPLIANCE BROKER

Jon Millard

Kate Weis

Brett Larson

Toni Kraile

Mark Gladue

Ben Anton

Brian Rea

Minh Nguyen

Tobi Silgman

Cristina Daza

Renee Heine

BROKER/OWNER

REALTOR®

BROKER ASSOCIATE

BROKER

REALTOR®

REALTOR®

REALTOR®

BROKER ASSOCIATE

BROKER ASSOCIATE

BROKER ASSOCIATE

REALTOR®

REALTOR®

REALTOR®

REALTOR®

MARKETING COORDINATOR

EXECUTIVE ASSISTANT FOR GLADUE TEAM

AGENT ENGAGMENT LAISON ADMINISTRATIVE ASSISTANT

TAMARA’S REVIEWS “Tamara did a great job of selling our near-west side home in Madison. The market is shifting, which led to a huge range of recommendations from brokers, but Tamara gave us a good game plan, kept everything on track and we were really happy with the results. She’s sharp, friendly and has the wealth of connections needed to make a sale run smoothly. Highly recommended!”

“Tamara is nothing short of amazing! She supported our family through 2 home purchases and the sale of one home over 10 years and made the process feel so easy! She’s a complete pro, took the time to really understand what we were looking for, and even in a crazy market helped us find the best home for us.

We’ve recommended her to anyone looking for a realtor because she’s simply the best at what she does!”

“Tamara is so great to work with. She’s quick to respond, incredibly good at what she does, and a strong advocate for us in all aspects of the home buying/selling process. She makes what can be a stressful and confusing experience into one that feels very manageable and fun - we can’t recommend her highly enough!”

“I have worked with Tamara three times in the past twenty years - she is my goto Realtor! Tamara is so genuine and honest. Beyond that, she is incredibly knowledgeable about Madison and the surrounding areas.

This time around, I had her sell my home and she was honest about what would make my home "pop" and sell quickly as I was relocating to another state due to a new job. She provided recommendations and suggestions of people for me to contact to prepare my home to get top dollar. Even though I may have pushed back on some of her suggestions, she reminded me that we wanted to present the house in the best light. Her advice was SPOT ON! We had multiple offers in a matter of days.

Tamara walked me through each offer along with the pros and cons of each.

She helped me pick the best offer for me! I was kept informed and made to feel like I was her first priority. Tamara was able to bring in multiple offers, negotiate, and close the deal!

Throughout the entire process she brought energy, humor, kindness, honesty, fun and mad real estate skills to get my home sold! Work with Tamara – you will not be disappointed!”

“I had the dual experience of buying and selling with Tamara's guidance and I would not have wanted it any other way. I would highly recommend Tamara for her knowledge, dedication, level of communication and honesty through every stage. You will definitely have an ally, advisor and friend in Tamara.”

Notes

Notes

sold Tamara McDougal 608.225-1797 TAMARA@LAUERREALTYGROUP.COM TAMARASELLSMADISON@GMAIL.COM 2526 MONROE ST. MADISON, WI 53711 LAUERREALTYGROUP.COM