Silgman Team Marketing Guide

Page 1


1.0

2.0 WELCOME TO LAUER REALTY GROUP

3.0 THE PROCESS PREPARING TO LIST LISTING YOUR HOME SHOWINGS

4.0 CONTRACT TO CLOSING

Introduction

2023 Numbers

Home Selling Process

Guranteed Performance Agreement

Price Evaluation

Maximize Your Home’s Potential

Staging and Styling

Photography, Videography & Virtual Tours

Going to Market

Where Buyer’s Find Their Homes

Maximum Exposure/Online Marketing

Print Marketing

Be Prepared

Confirm Showings

Tips to Keep Your Property Safe

6.0

FINAL STEPS

Inspections

Appraisals

Closing

ABOUT LRG

5.0 8.0 7.0

Final Steps

Recommended Resources

Community Outreach

About the Silgman Team

Meet the Team

Client Testimonials

Powerful Results. Real People. Welcome

Lauer Realty Group is a full-service residential brokerage, specializing in home sales in the most desirable neighborhoods in Madison, Dane County, and beyond. It takes more than a computer and MLS access to move you when and where you want to go The best real estate transactions happen with a great realtor at your side, and gives you the edge in the process. We bring our clients the latest information, technology, and our mastery of the industry. In using our expertise, you’re tapping into the top performing 1% of realtors in Dane County for over a decade.

At your side and on your side. Our Madison real estate agents live, work, and play right here in the Madison area and are deeply tied to the communities where you’re looking to sell your home. We know the perks and quirks of each neighborhood, and we’ll work hard to honor the unique hopes and dreams you bring to the table when pricing a value on your home.

At Lauer Realty Group we believe that being the best isn’t something you say, it’s something you are. We believe the most important thing is that we listen to our clients’ wants, needs, and expectations and deliver on them every single time. Thank you for your interest in our firm and we look forward to delivering a superior real estate experience that exceeds your every expectation.

Cheers,

Lauer Realty Group

HOMES SOLD

FIRM RANKING (VOLUME SOLD)

*Firms with higher rankings are brokerages with 100s of active agents Our boutique firm has only 16 agents and yet we still rank among the top full service brokerages in the South Central Wisconsin MLS Additionally, our agents Average Sales Per Agent ranks #1 in our MLS per agent volume!

AVERAGE LIST PRICE VS SALE PRICE

*In 2023, our firm’s average final sale price on our listings was at 103%, meaning our sellers were earning 3% more than their list price The market average is only 97% So our sellers earn on average 6% more than the market average

DAYS ON MARKET

*Our firm’s average days on market is the lowest among the top ranking 30 firms in our MLS

*Our 16 agents have an average of 13 years experience! Our agents are seasoned and experienced, knowledgeable of our market and can help you succeed in the successful sale of your home. AVERAGE YEARS OF EXPERIENCE

T

H E P R O C E S S

HOME SELLING PROCESS LAUER REALTY GROUP the

1. PROPERTY OVERVIEW

Thefirststepistoconductathoroughassessment ofthepropertyanditshistory,improvements,and features.Weseektofullyunderstandyoursale requirements,andwillguideyouonwhatweneed todo,aswellaswhatweshouldavoid Minhwill assessyourhometoevaluateifthereareanysmall repairs/paintingjobsthatweshouldtakeon

5. MARKETING

From the MLS, to syndicated websites and social media, your home is marketed thoroughly online as well as in print.

9. OFFERS & CONTINGENCIES

Once negotiations are finalized, we reach an accepted offer Now, your property is under contract and we start working towards closing Our office will stay on top of all tasks and deadlines from all contingencies included in the offer.

2. DETERMINE VALUE & NEEDS

An analysis of comparable properties, neighborhood inventory, and price per square foot will determine optimal list price Our goal is to match your needs when it comes to selling your home, and the ideal timeline for the sale

6. SHOWINGS & OPEN HOUSES

You can expect showings to start right away after your home goes on the market. Through our showing line program, you will be able to approve these and keep track of all activity An Open House will also typically be scheduled within the first weeks to market

10. INFORMATION & THE CLOSING

As we move forward, all necessary information is given to the title company and we will schedule the closing. This is your final step in the process where the paperwork is completed, the buyer takes ownership of the home, and you receive the proceeds from the sale!

3 EXCLUSIVE LISTING CONTRACT

Once your price and timeline has been determined and agreed upon, an exclusive listing contract is signed with the Realtor®

7. FEEDBACK

As feedback is received from showings and the open house, we will discuss if anything needs to be done to make the property more attractive for potential buyers, while still meeting your goals

4. PREPARE TO SHOW

We guide you on steps to take to have your home show its greatest potential. We’ll go over appropriate enhancements, staging, and preparing for professional photography and showings

8.NEGOTIATE

We are expert negotiators and know how to navigate this process Whether dealing with multiple offers, or a single buyer, we will use our market knowledge and expertise so that you receive the best terms for you.

GUARANTEED PERFORMANCE

THIS GUARANTEED PERFORMANCE AGREEMENT IS PART OF OUR EXCLUSIVE MARKETING SYSTEM. IT INCLUDES THE FOLLOWING TERMS AND CONDITIONS:

BROKER MARKET ANALYSIS

We will do a complete and thorough analysis of your home and the current real estate market With this knowledge, we’ll work with you to determine the price range and marketing strategy which will result in the timely sale of your home at the best possible price

PHOTOGRAPHS OF YOUR HOME

To present your home at its very best to potential buyers, we photograph your home inside and out. These photographs will be used on the MLS, websites, and in all of our print marketing. We do our best to photograph on a sunny day and we always take our time to capture and edit the best photos of your property. A picture is worth a thousand words.

ADVERTISING/MARKETING TIMELINE

We will advertise your property until there is an accepted offer to purchase The advertising shall resume in the event the offer to purchase contract does not result in a closing The Broker does reserve the right to substitute the advertising, home warranties, trade names, marketing methods, and referral networks covered in this agreement

FOR SALE SIGN

A Lauer Realty Group “For Sale” sign will be installed on your property soon after the listing begins This sign is the single most effective marketing tool in selling your home.

HOME WARRANTY PROGRAM

A home warranty program is available for you to purchase in order to provide protection for you throughout the listing contract and to provide the Buyer coverage for one year after closing. We can provide a brochure that explains the program and the cost This can be a strong tool for marketing your home to buyers who may be concerned with the potential for mechanical problems that can occur in an older or existing home

MULTIPLE LISTING SERVICE

Your home will be placed on the South Central Wisconsin Multiple Listing Service (MLS) network This network advertises your home and invites any cooperating Brokers to sell it to their buyers The MLS is available to the public through www.wisconsinhomes.com

INTERNET

Your home will be presented on numerous websites including but not limited to: www.LauerRealtyGroup.com - Your home is immediately presented on our web site. This means your home can be seen by anyone who is looking at any of our listings, or using our web site for resources we provide wwwwisconsinhomescom - Public access to the Multiple Listing Service - this site generates interest in your home with photos and a wealth of information, from comprehensive home searching to an exhaustive real estate glossary wwwZillowcom / wwwRealtorcom - These websites are nationally promoted and are utilized by local and out of town home seekers. Your property will be promoted as a showcase listing and will receive additional exposure with Lauer Realty Group. Other realtor and syndicated sites - Your home will be syndicated out to a multitude of other realtor/brokerage websites via the MLS for marketing.

WEBLINE

Information and a virtual tour of your property is available 24 hours a day on the internet This is a dynamic way for interested buyers to obtain information on your home at any time Additionally, they can contact us directly from our website to ask questions or to set up a showing

NATIONWIDE REFERRAL AND RELOCATION NETWORK

We work with national referral networks to make information on your home available to many out of town buyers. This network also means that Brokers across the country put me in touch with individuals and families that are relocating to our area. In addition, we work with an extensive number of area corporations, industries, and employers to meet their employee relocation needs.

HOME BOOKS AND CARDS

We will prepare a home book/brochure that points out the special features and highlights of your home. These will be distributed at open houses and to potential buyers and other Brokers to keep after seeing your home. This book not only showcases your home’s features, it helps interested Buyers remember your home more than others they have seen. The home book will provide a positive answer to many of the Buyer’s questions that often come up during and after the showing It includes (as appropriate): recent updates and renovations, energy costs, and school district information With your approval, cards will be placed in your home to highlight its special features

MORTGAGE & FINANCING CONSULTATION

With an understanding of current interest rates and various financial programs available, we can prequalify potential buyers when possible, and suggest alternative mortgage financing that is available in the community

COMMUNICATION/AVAILABILITY

We will constantly monitor conditions and communicate with other agents who show your property. We will contact you at regular intervals in person, by phone, mail or email to inform you of the reactions or comments buyers had about your home, and advise you as to any changes in the market. If you have additional questions or would like more information, we will be ready and available to assist you Should we be out of town, you will be made aware and will have one of my associates working with you during that time

CLOSING CONSULTATION AND COORDINATION

We will work with the title company to coordinate the preparation of the closing statement and other documents necessary to close your transaction We will also coordinate schedules with attorneys, lenders and others to complete the sale of your home

GUARANTEED PERFORMANCE

The Broker shall carry out the terms of this agreement at the Broker’s discretion during the term of the listing contract. The Seller understands and agrees that while the Broker will substantially adhere to the above outline of services, there may be deviations due to seller request, holidays, or other.

CANCELLATION POLICY

You may request a cancellation of the listing contract at any time after 30 days from when the listing contract is signed and if we breach this agreement by failing to comply with its material continuing requirements In order to receive a cancellation agreement, you must first mail us a written statement setting forth the reason for the cancellation request If we do not remedy the breach within 10 days after receipt of said notice, this contract shall be canceled at midnight of the 10th day Should such cancellation take place, there will be no penalty to you; however, if a sale is consummated to someone introduced to your property during the period of the Listing Contract, Lauer Realty Group shall receive the commission in accordance with the Listing Contract

NOTICES

Any required notice must be addressed to Lauer Realty Group, Liz Lauer, 2229 Atwood Ave, Madison, WI 53704. Any notice to you shall be addressed to your address in the Listing Contract.

PRICE EVALUATION

THE COMPARABLE MARKET ANALYSIS

How will we determine the value of your home?

Our price evaluation uses many of the same variables which an appraiser utilizes - the correlations between location, style, size, and condition of homes.

We will review the properties in your area which are currently on the market, pending sale, or recently sold. Although these properties may differ from your home, they do provide a basis for comparison in determining what the current market is willing to pay and the fair market value. We’ll use this information, combined with a tour of your property to determine the current marketing price that is appropriate for your home.

Our Marketing Plan and Guaranteed Performance Agreement highlight the actions that will bring the best response to your property when it is placed on the market.

Please understand that a Comparable Market Analysis is based on the current market conditions and is not to be construed as indicative of future market values.

What influences our pricing decision?

The seller’s motivation

Current market conditions

The home’s assets and updates

Results and insights from CMA

Agent experience and knowledge of the local market

P R E P A R I N G T O L I S T

TO LIST

d look helps buyers to imagine what life would ill donate eight hours of his time to help you e steps will take you through the process of rket

xterior

ed and clutter-free rden beds

windows wooden fences

essive decorations & furniture

ze and clean closets

o walls, trim and ceilings tures, and clean lighting fixtures re in working order

DITION

ou must comment on what you know Real Estate Condition Report or potential buyers to read

e home you are selling, you are exempt dition report

e or in 1978, you will need to fill out a

4

LOCKBOX

• We will put a secure lockbox on your front door that holds a key to your home

• Real estate agents will use this lockbox to unlock your home for showings

• Only realtors, inspectors, and appraisers have access to the lockbox

CONSULT WITH OUR STAGER EMILY

• Emily will meet with you to discuss how to best decorate, organize, and declutter

• If needed, she will bring staging materials custom selected to highlight your home’s features

6

BENEFITS OF STAGING

•LESS TIME ON THE MARKET

•INCREASED SALE PRICE

•HIGHLIGHTS THE BEST FEATURES OF THE HOME

•DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE

•DEMONSTRATES THE HOMES FULL POTENTIAL

90%

staged homes spent less time on the market staged homes increased sale price up to

5%

PROFESSIONAL PHOTOGRAPHY

• Step Inside Media will photograph your home and create a virtual tour

• The Silgman Team covers this cost at no expense to you!

• The photos and tour will be uploaded with the listing

• Having professional-quality HDR (high dynamic range) photos will create a great first impression for potential buyers looking online

Our virtual tour, powered by Matterport, allows buyers to experience a 3D 'virtual' walk-through of your home. This means your property is showcased online 24/7, with zero disturbance to you Viewers are able to experience the layout and flow of your home in a more interactive way than static photos They are interactive by design, which means users spend more time exploring than they would look at photos The more invested in the interaction potential buyers feel, the more likely to take the next step in their purchase journey

Potential homebuyers don't like to wait and they want all the information now Never missing another opportunity A virtual tour allows your home to be on display around the clock

L I S T I N G Y O U R H O M E

GOING TO MARKET

Our comprehensive approach to marketing your home ensures that it will be seen by as many potential buyers as possible Always forward-thinking, our customized marketing strategies will make your property stand out!

SIGNAGE SUPERIOR ONLINE EXPOSURE

A “For Sale” sign will be installed once a listing contract is signed to maximize exposure. Contact information will be on the panel to ensure that potential buyers are reaching out to us directly to get the most accurate information

Your home will be placed on the MLS, which is then syndicated out to many websites including Zillow and Realtorcom We also create a landing page dedicated solely to your property on our own website, wwwLauerRealtyGroupcom

PRINT MARKETING

Custom property brochures are created and placed in the home This allows buyers who visit your home an opportunity to remember your home best after their home tours are complete

PROFESSIONAL PHOTOGRAPHY

A buyer’s first impression of your home are the photographs they see online. We will hire and pay for a professional photographer to take the images of your home and make it stand above the competition

3D VIRTUAL TOUR SHOWINGS

We provide 3D virtual tours from professional photographers that allow buyers to see a “doll house” model of your home This interactive experience allows interest buyers and to tour the home 24/7

When we list your home, you will also be signed up with a showing service that immediately communicates with you when a showing is scheduled When feedback isn’t left, we will follow up with those agents requesting their feedback within 24 hours

SOCIAL MEDIA MARKETING

We have a strong social media presence in our area which we utilize to promote our listings/open houses/etc This allows for more potential buyers to see your home when they’re scrolling online

FIND THEIR HOME

MAXIMUM EXPOSURE

SocialMedia&WebPresence

We utilize many social media platforms to promote and feature your home. Our marketing efforts on social media include advertising our new listings and our Open House events. We also create boosted and sponsored ads in order to reach a wider audience.

A strong online presence is critical to ensure the visibility of your home. Your home will always be listed on the Lauer Realty Group website, www.LauerRealtyGroup.com and your property will be placed on all of the most trafficked real estate websites in the nation such as Zillow, Trulia, and Realtor.com. This allows us to maximize every opportunity to find a qualified buyer for your home at the optimal price, and in the shortest amount of time possible.

PROPERTY BROCHURES & PRINT ADVERTISING

WHERE YOU CAN FIND OUR PRINT ADS

Our firm also creates custom brochures tailored to your home to highlight your home’s important features to interested buyers. These brochures are placed in a prominant location within the home, allowing buyers to take and keep, ensuring they remember your home after their showing has ended.

S H O W I N G Y O U R H O M E

CONFIRMING SHOWINGS

How would you like to confirm appointments for showing requests on your home?

1. Go & Show - for listings where no appointment is required and the showing request can be immediately confirmed

2. Courtesy Call - an appointment is automatically approved, but a call is made to notify the seller (This notification can be by call, text, or email)

BE PREPARED

BE FLEXIBLE AS MUCH AS YOU CAN MAKE SURE EVERYONE KNOWS WHEN SHOWINGS ARE GOING TO TAKE PLACE

DAILY CLEANING

3. Appointment Required - a confimation must be obtained from the seller, tenant, or listing agent before the showing may occur

AVOID HAVING STRONG ODORS IN YOUR HOME IF POSSIBLE CLEAN UP AFTER FURRY FRIENDS LET NATUAL LIGHT IN EMPTY TRASH FREQUENTLY KEEP THE TEMPERATURE COMFORTABLE VACATE DURING SHOWINGS

C O N T R A C T T O C L O S I N G

INSPECTIONS

WHAT IS INCLUDED

Roof & Components

Exterior & Siding

Basement

Foundation

Crawlspace

Structure

Heating & Cooling

Plumbing

Electrical

Attic & Insulation

Doors

Windows & Lighting

Appliances (limited)

Garages

Garage Doors

Grading & Drainage

All Stairs

Frequently Asked Questions:

INSPECTION TIME FRAME

TYPICALLY 10-14 DAYS AFTER SIGNING CONTRACT NEGOTIATIONS FOLLOWING THE INSPECTION USUALLY HAPPEN WITHIN 5 DAYS.

COSTS

NO COST TO THE SELLER THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE.

POSSIBLE OUTCOMES

INSPECTIONS AND POTENTIAL REPAIRS ARE ONE OF THE TOP REASONS A SALE DOES NOT CLOSE

COMMON PROBLEMS COULD BE FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, MOLD, OR RADON

UPON COMPLETION (IF DEFECTS ARE FOUND):

BUYER CAN ACCEPT AS IS

BUYER CAN OFFER TO RENEGOTIATE BUYER CAN CANCEL CONTRACT

HOME APPRAISAL

If the buyer is seeking a loan to purchase your home they will need to have an appraisal performed by the bank to verify the home is worth the loan amount. As a seller we want the property to appraise for at least the sale amount or more. It is very difficult to successfully contest your appraisal. An experienced agent demonstrates certain strategies to reveal the value of the home prior to the appraisal

APPRAISAL COMES IN AT OR ABOVE SALE PRICE

You are in the clear, and closing can be begin!

APPRAISAL COMES IN BELOW SALE PRICE

•Renegotiate the sale price with the buyer

•Renegotiate with the buyer to cover the difference

•Cancel and re-list

•Consider an alternative all-cash offer

CLOSING THE SALE

WHAT TO EXPECT

Closing is when funds and documents are transferred in order for the buyer to take ownership of the property The escrow officer will look over the contract and find out what payments are owed by who, prepare documents for closing, perform the closing, make sure all payoffs are completed, the buyer’s title is recorded, and that you receive payoffs that are due to you.

YOUR COSTS

Seller commonly pays:

• Mortgage balance & penalties if applicable

• Any claims against your property

• Unpaid assessments on your property

• Real estate agents, for payment of commission

• Title insurance policy

WHAT TO BRING

Sellers need to bring to closing:

• A government picture ID

• House keys

• Garage door openers

• Mailbox and any other spare keys

AFTER CLOSING

Keep copies of the following for taxes:

• Copies of all closing documents

• All home improvement receipts

F

I N A L S T E P S

FINAL STEPS FOR SELLERS

CANCEL POLICIES

Once title transfer has occurred contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums.

CLOSE ACCOUNTS

Cancel utilities and close those accounts. Keep a list of phone numbers for each of your utility and entertainment companies.

CHANGE ADDRESS

Let everyone know your new address. Submit a change-of-address form to the post office.

DOCUMENTS

Secure all closing documents as well as the contract and closing documents. Keep them in a safe place.

GATHER HOME PAPERWORK

Put together a packet of manuals, receipts, and any warranties as well

CLEAR OUT PERSONALS

Move out your personal belongings completely Check all drawers, cabinets, and closets.

CLEAN

Ensure that your home is completely clean upon leaving the home. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Schedule trash pick up prior to the day of closing Leave your home the way you would like to find it if you were the buyer

INCIDENTALS

Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.

FLOORS

Vacuum and sweep floors one more time

LOCK UP

Ensure all blinds are closed, and lock the windows and doors

RECOMMENDED RESOURCES

We are happy to provide even more resources for all your home improvement needs - just let us know what you’re looking for!

GENERAL CONTRACTOR

BLUE TERRA DESIGN (608) 709-1750

BLUETERRADESIGN.COM

PAINTING/HANDYMAN

MAGIC BRUSH - MINH NGUYEN (608) 770-5243

MINHINMADISON@GMAIL COM

HOUSE CLEANING

MOTHER EARTH CLEANERS (608) 772-8100

MOTHEREARTHCLEANERS.COM

FLOORING

CTW FLOORING (JEFF HOWERY) 608-215-3041

JEFF@CTWFLOORING.COM

ELECTRICIAN

GROSSE ELECTRIC (STEVE)

608-513-5996

GROSSEELECTRIC@GMAIL.COM

PLUMBING

TRIGGS PLUMBING

608-256-2966

TRIGGSPLUMBINGWI.COM

HVAC

HARKER HEATING AND COOLING

608-255-6902

HARKERHEATING.COM

ALL COMFORT

608-838-7300

ALLCOMFORTSERVICES.COM

ROOFING

RQ ROOFING (RAMIRO)

608-217-2215

RQROOFING.COM

LANDSCAPING

GARTENMEISTER LANDSCAPE

SERVICES (JUTTA)

608-451-2788

JUTTA@GARTENMEISTERIN COM

A B O U T L A U E R R E A L T Y G R O U P

COMMUNITY OUTREACH

We believe in and are committed to staying connected and involved with our local community. We love to give back and throughout the year we participate, contribute, sponsor, and donate time and resources to many wonderful organizations and causes. You’ll be sure to find us volunteering in neighborhood festivals, walking in a community parade, and supporting local artists. Whether it’s fundraising with the Goodman Center for the Annual Thanksgiving Drive, or working with GSAFE to ensure LGBTQ+ youth and families thrive, we are dedicated and passionate about the community we live in.

#ATLRGINTHECOMMUNITY

nice to meet you

Meet the Silgman Team consisting of Realtors, Tobi Silgman and Minh Nguyen!

Tobi and Minh are dedicated to making every real estate interaction enjoyable and seamless! Minh brings a fresh pair of eyes having worked in the trades for over 15 years to Tobi’s over 15 years of real estate experience. You will always find them out in the community volunteering; building tiny homes for the homeless or working the Goodman Center Thanksgiving drive and dedicating countless hours to their community, the environment, the humane society and supporting local music.

You will also inevitably bump into them supporting all of Madison’s summer festivals! They both have a love of food and you can find them dining in some of their favorite spots like Himal Chuli, Lao Laan Xang, and Salvatore’s or if you are lucky they will cook for you! They have a love of travel, the excitement of new experiences and meeting new people.

The Silgman Real Estate Team is built on fun loving, compassionate and supportive relationships. When you hire Tobi and Minh you are not just getting some of the best realtors around, you are getting friends for life!

Meet Tobi

Tobi Silgman is a veteran of the Madison-area real estate market with over fifteen years of experience helping buyers and sellers achieve their goals and dreams! She works diligently to ensure that every transaction she is apart of is as seamless and enjoyable as possible. Originally from Markesan, Wisconsin, Tobi moved to Madison after graduating from college She worked as a teacher for ten years before getting her real estate license. In her free time you can find Tobi enjoying local restaurants such as Himal Chuli, Salvatore’s, and Lao Laan Xang, serving the community, and taking advantage of all that Madison has to offer whether that be seeing her favorite musicians in concerts or enjoying a summer festival!

Meet Minh

Minh Nguyen and his family were the first Vietnamese refugees to come to Madison after the Vietnam war, and he has lived in Madison ever since! As a long-time resident of the city Minh loves to ride his bike, enjoy the diverse local cuisine, and spend time with his three children. After being in the trades for over fifteen years, he and Tobi joined forces both personally and professionally and have been unstoppable ever since! Minh has the unique advantage of having a craftsman’s eye when touring homes and can spot details that go unnoticed to the rest of us! Minh takes on minor home repairs and painting before our listings to go market, sometimes at no cost to the seller!

MEET THE REST OF LRG

Dane County‘s Trusted Real Estate Firm Lauer Realty Group has been at the forefront of the Real Estate industry in Dane Co since it’s inception in 2015 Our team prides itself in maintaining an award-winning record for outstanding service in matching people with property Through our expansive network of local and state-wide professionals, we not only offer a full range of real estate services, but also provide recommendations for financing, mortgages, insurance, inspections, and contractors. For more info visit lauerrealtygroup.com

Liz Lauer

BROKER/OWNER

Rachel Whaley

REALTOR®

Asher Masino

REALTOR®

Kate Weis

BROKER ASSOCIATE

Lindsey Cooper

REALTOR®

Brett Larson

BROKER ASSOCIATE

Mark Gladue

BROKER

Tamara McDougal

REALTOR®

Alejandra Torres

BROKER ASSOCIATE

Tina Rogers-Frisch

EXECUTIVE ASSISTANT COMPLIANCE BROKER

Toni Kraile

EXECUTIVE ASSISTANT FOR GLADUE TEAM

Brian Rea

AGENT ENGAGMENT LAISON ADMINSTRATIVE ASSISTANT

Ben Anton

BROKER ASSOCIATE

Renee Heine

REALTOR®

Lindsey DeFlorian

REALTOR®

Tom Syring

REALTOR®

Daza

Jon Millard

MARKETING COORDINATOR

REALTOR®
Cristina

REVIEWS

"Tobi is p h e n o m e n a l ! She has helped our family of four (the parents plus two adult children who settled in Madison) transition through several home purchases and sales; all with differing needs and questions and issues and at varying points in the market Thank goodness we had her expertise to fall back on each time. We put her through the ringer and she never complained or made us feel like we were asking or wanting too much Tobi just continued to point us in a forward direction with good, sound advice to keep all moving to a successful conclusion."

"It is a tough market these days She had calmness, patience and honesty She was also very responsive and timely in her responses Thanks for all you did."

“Minh, provided steady positive support with kindness and a smile. Selling my home happened to coincided with the death of my mom Minh, rapport with my circumstances kept me at ease and confident while explaining the world of selling my home.”

"Tobi was absolutely great for us She was responsive to every question we had, and could get things done. She was always available to answer any questions and help us through selling our first home "

“Working with Minh and Tobi was such a pleasure. I was a very needy customer and they never dropped the ball The house sold as soon as it went on the market, in large part to their knowledge and experience. When we needed to look at homes they gave up time whenever we needed and worked around our busy schedule We probably looked at over 30 homes before finding the perfect one Thanks for all your ongoing help and support Minh and Tobi. If you are selling, buying or both these two are the only ones you need to work with in realty ”

"Our experience with Tobi was fantastic! We entered the market in the midst of high competition and never-before-seen low inventory levels, so we knew it would be a tough challenge Tobi was patient and diligent in making sure we got in as early as possible for showings, and was a great help with formulating offers to be in competition Our offer that ended up being accepted was a whirlwind, competing with a lot of high offers and some suspected cash offers. Tobi was quick to communicate changes we made, and was helpful advising us on what we should/should not change with our offer I would highly recommend Tobi as a realtor for anywhere in the greater Madison area. She is responsive, kind, and really understands what her clients are looking for 5 stars all the way!"

Notes:

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