Ben Anton Marketing Guide

SOLD A HOME SELLING GUIDE

Your essential guide to home sale success without the stress!

Welcome

Powerful Results. Real People.

Lauer Realty Group is a full-service residential brokerage, specializing in home sales in the most desirable neighborhoods in Madison, Dane County and beyond. It takes more than a computer and MLS access to move you when and where you want to go. The best real estate transactions happen with a great realtor at your side, and gives you the edge in the process. We bring our clients the latest information, technology, and our mastery of the industry. In using our expertise, you’re tapping into the top performing 1% of realtors in Dane County for over a decade.

At your side and on your side. Our Madison real estate agents live, work, and play right here in the Madison area and are deeply tied to the communities where you’re looking to sell your home. We know the perks and quirks of each neighborhood, and we’ll work hard to honor the unique hopes and dreams you bring to the table when pricing a value on your home.

At Lauer Realty Group we believe that being the best isn’t something you say, it’s something you are. We believe the most important thing is that we listen to our clients’ wants, needs, and expectations and deliver on them every single time. Thank you for your interest in our firm and we look forward to delivering a superior real estate experience that exceeds your every expectation.

Cheers,

Liz Lauer

Broker/Owner

CONTENTS 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 PRICE EVALUATION

STATISTICS

THE PROCESS PREPARING TO LIST

LISTING YOUR HOME

SHOWINGS

Comparable Market Analysis

2023 in Numbers

Home Selling Process Marketing Proposal

Guranteed Performance Agreement

Maximize Your Home’s Potential Staging and Styling

Photography, Videography & Virtual Tours Going to Market

Where Buyer’s Find Their Homes Maximum Exposure/Online Marketing Print Marketing

Be Prepared

Confirm Showings

Tips to Keep Your Property Safe

Offers

THE DEAL Negotations

CONTRACT Inspections Appraisals TO CLOSING Closing

FINAL STEPS Recommended Resources Final Steps

Community Outreach About Liz

ABOUT LRG Meet the Team

Client Testimonials

PRICE EVALUATION THE COMPARABLE MARKET ANALYSIS

How will I determine the value of your home?

My price evaluation uses many of the same variables which an appraiser utilizes - the correlations between location, style, size and condition of homes. Please understand that a Comparable Market Analysis is based on the current market conditions and is not to be construed as indicative of future market values.

I will review the properties in your area which are currently on the market, pending sale, or recently sold. Although these properties may differ from your home, they do provide a basis for comparison in determining what the current market is willing to pay and the fair market value. I use this information, combined with a tour of your property to determine the current marketing price that is appropriate for your home.

My Marketing Plan and Guaranteed Performance Agreement highlighted the actions that will bring the best response to your property when it is placed on the market.

The advertising and outreach that target potential buyers boosts initial interest and helps to bring in the best possible offer.

What influences our pricing decision?

• The seller's financial & time frame objectives • Current market conditions • The 'desirableness' of your home • Results and insights from CMA • Agent experience and knowledge of the local market

in numbers

Lauer Realty Group

399

12

th

103%

17

13

HOMES SOLD FIRM RANKING (VOLUME SOLD) *Firms with higher rankings are brokerages with 100s of active agents. Our boutique firm has only 16 agents and yet we still rank among the top full service brokerages in the South Central Wisconsin MLS. Additionally, our agents Average Sales Per Agent ranks #1 in our MLS per agent volume!

AVERAGE LIST PRICE VS SALE PRICE *In 2023, our firm’s average final sale price on our listings was at 103%, meaning our sellers were earning 3% more than their list price. The market average is only 97%. So our sellers earn on average 6% more than the market average.

AVERAGE DAYS ON MARKET

*Our firm’s average days on market is the lowest among the top ranking 30 firms in our MLS.

AVERAGE YEARS OF EXPERIENCE *Our 16 agents have an average of 13 years experience! Our agents are seasoned and experienced, knowledgeable of our market and can help you succeed in the successful sale of your home.

Data is from the South Central Wisconsin Multiple Listing Service (MLS)

THE PROCESS

the

LAUER REALTY GROUP HOME SELLING PROCESS

1. PROPERTY OVERVIEW The first step is to always conduct a thorough assessment of the property and its history, improvements, and features. These are important factors in pricing your home. I seek to fully understand your sale requirements, and also your aspirations beyond the sale. I’ll show you what needs to be done and what things we need to avoid.

5. MARKETING From the MLS, to syndicated websites and social media, your home is marketed thoroughly online as well as in print, including home brochures and ads in neighborhood newsletters.

9. OFFERS & CONTINGENCIES Once negotiations are finalized, we reach an accepted offer. This means your property is under contract and we start working towards closing. Our office will stay on top of all tasks and deadlines from the contingencies that were included in the offer.

6. SHOWINGS & OPEN HOUSES 2. DETERMINE VALUE & NEEDS A comprehensive analysis of comparable properties, neighborhood inventory and price per square foot will determine optimal list price. Our goal is to match your needs when it comes to selling your home, and it is important to discuss expectations and the timeline for the sale.

You can expect showings to be requested right away after your homegoes on the market. Through our showing line program, you will be able to approve these and keep track of all activity that occurs. An Open House will also typically be scheduled within the first weeks to market.

7. FEEDBACK

3. EXCLUSIVE LISTING CONTRACT Once price has been determined and agreed upon, an exclusive listing contract is signed with the Realtor®.

4. PREPARE TO SHOW We offer advice and recommendations or steps you can take to have your place show its best through appropriate enhancements and staging to prepare it for professional photography and showings. convert any interest into a hot offer!

As feedback is received from showings and the open house, we will discuss if anything needs to be done to make the property more attractive for potential buyers while still meeting your goals.

8.NEGOTIATE We have a proven track record as expert negotiators and know how to navigate this process. Whether dealing with multiple offers, or a single buyer, we will use our market knowledge and expertise so you receive the best price.

10. PROVIDE INFORMATION It’s important that as we move forward to close that any and all necessary information is given to parties involved such as the Closing Officer, and any lenders or attorneys

10. CLOSING Once all contingencies have been removed by both buyer and seller, and all necessary documentation has been provided to the title company, it’s time to meet at the closing table. This is your final step in the process where the paperwork is completed, the buyer takes ownership of the home, and you receive the proceeds from the sale!

DETERMINING FACTORS

FOR IF A PROPERTY WILL SELL OR WILL NOT SELL

FACTOR 1 PRICING When pricing your home it is important to carefully consider top market value. Using my competitive market analysis tool, I will suggest your home’s best listing price. I sell homes HIGHER than the market average because I list homes at the correct price from the start.

FACTOR 2 HOW IT SHOWS It is important to have your home ready for market on day one. I will help you make sure your home is ready for showings and online by: Completing repairs that need to be done Decluttering & removing personal items Make sure the home is clean and smells fresh Cleaning carpets Neutralizing spaces and walls

FACTOR 3 MARKETING I offer SUPERIOR MARKETING TECHNIQUES to help get your home sold faster and for more money than the competition.

PROSPECTING Prospecting daily for potential buyers, talking with neighbors, and our co-op agents and past clients.

MARKETING The second you sign with me, I go to work on marketing your home!

COMING SOON MARKETING, ONLINE MARKETING, SOCIAL MEDIA MARKETING and PRINT MARKETING are all part of the success of getting your home seen by the most potential buyers, selling your home faster and for more money than the competition.

COMMUNICATION Actively communicate with you through every step of the process.

Diligently sharing feedback from showings, following up with agents after viewing the home, and calling weekly to discuss the progress from the previous week.

OUR MARKETING PROPOSAL PHOTOGRAPH YOUR HOME Publish images in advertisements, on website, and MLS Virtual Tour will also be used to showcase your home Home Brochures containing photos and features created for showings and Open Houses ADVERTISE TO PROSPECTIVE BUYERS Multiple Listing Service Social Media Home placed on Wisconsinhomes.com & Syndicated Services (ie Realtor.com & Zillow.com) May be featured in neighborhood newsletters on a rotated basis Open House advertised on websites Guaranteed Performance Agreement SHOWCASE HOME TO AREA BROKERS Promote your property by connecting with other Realtors who do business in your area to inform them of your property COMMITMENT TO SERVICE We provide you timeline and informative feedback on all showings We work with you to promote your home and to strategize throughout the transaction Closing consultation and coordination

GUARANTEED PERFORMANCE THIS GUARANTEED PERFORMANCE AGREEMENT IS PART OF OUR EXCLUSIVE MARKETING SYSTEM. IT INCLUDES THE FOLLOWING TERMS AND CONDITIONS:

FOR SALE SIGN

A Lauer Realty Group “For Sale” sign will be installed on your property soon after the listing begins.

This sign is the single most effective marketing tool in selling your home.

INTERNET

Your home will be presented on numerous websites including but not limited to: www.LauerRealtyGroup.com - Your home is immediately presented on our web site including photos, details, and commentary. This means your home can be seen by anyone who is looking at any of our listings, or using our web site for resources we provide. www.wisconsinhomes.com - Public access to the Multiple Listing Service - this site generates interest in your home with photos and a wealth of information, from comprehensive home searching to an exhaustive real estate glossary. www.Zillow.com / www.Realtor.com - These websites are nationally promoted and are utilized by local and out of town home seekers. Your property will be promoted as a showcase listing and will receive additional exposure with Lauer Realty group.

Other realtor and syndicated sites - Your home will be syndicated out to a multitude of other realtor/brokerage websites via the MLS for marketing.

WEBLINE

Information and a virtual tour of your property is available 24 hours a day on the internet. This is a dynamic way for interested buyers to obtain information on your home at any time. Additionally, they can contact us directly from our website to ask questions or to set up a showing.

MULTIPLE LISTING SERVICE

Your home will be placed on the South Central Wisconsin Multiple Listing Service (MLS) network. This network advertises your home and invites any cooperating Brokers to sell it to their buyers. The MLS is available to the public through www.wisconsinhomes.com

NATIONWIDE REFERRAL AND RELOCATION NETWORK We work with national referral networks to make information on your home available to many out of town buyers. This network also means that Brokers across the country put me in touch with individuals and families that are relocating to our area. In addition, we work with an extensive number of area corporations, industries, and employers to meet their employee relocation needs.

BROKER MARKET ANALYSIS We will do a complete and thorough analysis of your home and the current real estate market. With this knowledge, I can work with you to determine the price range and marketing strategy which will result in the timely sale of your home at the best possible price.

HOME BOOKS AND CARDS I will prepare a home book/brochure that points out the special features and highlights of your home and these will be distributed to potential buyers and other Brokers to keep after seeing your home.

This book not only showcases your home’s features, it helps interested Buyers remember your home more than others they have seen. The home book will provide a positive answer to many of the Buyer’s questions that often come up during and after the showing. It includes (as appropriate): recent updates and renovations, energy costs, and school district information. With your approval, cards will be placed in your home to highlight its special features.

PHOTOGRAPHS OF YOUR HOME

To present your home at its very best to potential buyers, we photograph your home inside and out.

These photographs will be used on the MLS, websites, and in all of our print marketing. We do our best to photograph on a sunny day and we always take our time to capture and edit the best photos of your property. A picture is worth a thousand words.

MORTGAGE & FINANCING CONSULTATION With an understanding of current interest rates and various financial programs available, we can prequalify potential buyers when possible, and suggest alternative mortgage financing that is available in the community.

HOME WARRANTY PROGRAM A home warranty program is available for you to purchase in order to provide protection for you throughout the listing contract and to provide the Buyer coverage for one year after closing. I can provide a brochure that explains the program and the cost. This can be a strong tool for marketing your home to buyers who may be concerned with the potential for mechanical problems that can occur in an older or existing home.

ADVERTISING/MARKETING TIMELINE I will advertise your property until there is an accepted offer to purchase. The advertising shall resume in the event the offer to purchase contract does not result in a closing. The Broker does reserve the right to substitute the advertising, home warranties, trade names, marketing methods, and referral networks covered in this agreement.

CLOSING CONSULTATION AND COORDINATION I will work with the title company to coordinate the preparation of the closing statement and other documents necessary to close your transaction. I will also coordinate schedules with attorneys, lenders and others to complete the sale of your home.

COMMUNICATION/AVAILABILITY I will constantly monitor conditions and communicate with other agents who show your property. I will contact you at regular intervals in person, by phone, mail or email to inform you of the reactions or comments buyers had about your home, and advise you as to any changes in the market. If you have additional questions or would like more information, I will be ready and available to assist you. Should I be out of town, you will be made aware and will have one of my associates working with you during that time.

GUARANTEED PERFORMANCE The Broker shall carry out the terms of this agreement at the Broker’s discretion during the term of the listing contract. The Seller understands and agrees that while the Broker will substantially adhere to the above outline of services, there may be deviations due to seller request, holidays or other.

CANCELLATION POLICY You may request a cancellation of the listing contract at any time after 30 days from when the listing contract is signed and if we breach this agreement by failing to comply with its material continuing requirements. In order to receive a cancellation agreement, you must first mail us a written statement setting forth the reason for the cancellation request. If we do not remedy the breach within 10 days after receipt of said notice, this contract shall be canceled at midnight of the 10th day. Should such cancellation take place, there will be no penalty to you; however, if a sale is consummated to someone introduced to your property during the period of the Listing Contract, Lauer Realty Group shall receive the commission in accordance with the Listing Contract.

NOTICES Any required notice must be addressed to Lauer Realty Group, Liz Lauer, 2229 Atwood Ave, Madison, WI 53704. Any notice to you shall be addressed to your address in the Listing Contract.

PREPARING TO LIST

PREPARING TO LIST MAXIMIZE YOUR HOME'S POTENTIAL A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home. The action points below will help them be able to do that.

1

EXTERIOR • • • • • • •

Wash or paint the home’s exterior Paint the front door Keep the yard nicely trimmed Keep the lawn free of clutter Weed and freshly mulch garden beds Clean interior and exterior windows Apply fresh paint or stain to wooden fences

2

INTERIOR

• Remove personal items, excessive decorations & furniture • Replace or clean carpets • Get rid of clutter and organize and clean closets • Apply a fresh coat of paint to walls, trim and ceilings • Replace outdated ceiling fixtures, and clean lighting fixtures • Minimize and clean pet areas in the home • Be sure that all light bulbs are in working order

3

FRESHEN THE PAINT & FIXTURES

• A new coat of exterior paint helps a home's curb appeal. It isn’t a low-budget item, but if you can swing it...DO IT • If you can’t paint the entire home, paint the trim. This is a relatively simple thing to do and it helps give a home that wow factor • Update exterior light fixtures. This can quickly give a home an updated look • Put a fresh coat of paint on the front door

THE ART OF STAGING & STYLING As experts in our field, we have a keen eye for what you can and should do to present your home in the best way for the greatest, positive impact. Styling and staging your home plays a crucial role in allowing buyers to imagine themselves living in the home and for it to be seen in the best light. We offer an added value to our Sellers by providing the necessary resources to ensure your home out paces the competition, including staging professional connections as well as our Lauer Realty Group Home Styling program.

What is Lauer Realty Group Home Styling? Lauer Realty Group works with a professional home stylist who will visit your home and work with you to provide advice on decluttering, rearranging, and decorating. This initial consultation is provided at no cost to you. If additional home styling is needed, including accents pieces and decor, the stylist will discuss additional package options that will best be suited for your home.

staged homes spent

90% less time on the market

staged homes increased sale price up to

5%

BENEFITS OF STAGING •LESS TIME ON THE MARKET •INCREASED SALE PRICE •HIGHLIGHTS THE BEST FEATURES OF THE HOME •DISGUISES FLAWS OF THE HOME •DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE •DEMONSTRATES THE HOMES FULL POTENTIAL •CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT

REAL ESTATE PHOTOGRAPHY

STAND OUT FROM THE CROWD Buyers love photos. 97% of house hunters utilize online sites to view properties and, for the majority, their first impression is their ONLY impression! A comprehensive range of professional, staged photos is essential to attract more views and build greater interest.

Potential home buyers will form a positive opinion of your property from your photos online, long before they set foot in your home. As your listing agent, I'll make sure your photos have an outstanding impact on buyers.

We partner with experienced professional photographers for our photography and virtual/digital imaging. We use Step Inside Media , who will capture your home with cutting edge technology that best showcases your home. They provides HDR (high dynamic range) images, an interactive Smart Gallery, a Single Page Website Listing, a 3D Matterport Tour, and Floor Plans. These can all be seamlessly accessed across all platforms, from your cell phone to your laptop. Read on to learn more!

INTERESTING FACTS: quality photos enjoy

118% more online views

potential buyers look at professionally shot photos

10 TIMES longer than non professional photos

PROFESSIONAL VIDEOGRAPHY VIDEO IS THE NUMBER ONE FORM OF MEDIA FOR ENGAGEMENT

Real estate listings with video receive

403%

more inquiries

Videos attract

300% more traffic for nurturing leads.

70% of homebuyers watch video house tours

Video gives a prospective buyer a true feeling of moving through a home, and is far more descriptive of a space than still images can ever hope to be.

AERIAL PHOTOGRAPHY

Using aerial photography in real estate can show buyers a much more accurate depiction of what the property is actually like.

BENEFITS OF HAVING AERIAL PHOTOS:

Provides views of the entire property & land The condition of the roof and other property features The neighborhood and surrounding area, including the home’s proximity to schools & amenities Developments or local districts that are supported by the buyer’s property taxes

VIRTUAL TOURS Our virtual tour, powered by Matterport, allows buyers to experience a 3D 'virtual' walk-through of your home. This means your property is showcased online 24/7, with zero disturbance to you. Viewers are able to experience the layout and flow of your home in a more interactive way than static photos.

THE BENEFITS

Utilizing cutting-edge technological solutions, we can narrow in on the most serious buyers. By using virtual tours we can give buyers a good look at your home without disturbing you. Leaving only the more serious buyers to schedule a showing.

They are interactive by design, which means users spend more time exploring than they would look at photos. The more invested in the interaction potential buyers feel, the more likely to take the next step in their purchase journey.

Potential homebuyers don't like to wait and they want all the information now. Never missing another opportunity. A virtual tour allows your home to be on display around the clock.

Exposes your home to a wider audience.

Your home can be toured from clear across the country at any time.

LISTING YOUR HOME

GOING TO MARKET Our comprehensive approach to marketing your home ensures that it will be seen by as many potential buyers as possible. Always forwardthinking, our customized marketing approach will make your property stand out!

NETWORKING

A large percentage of real estate transactions happen with co-operating agents in the country. I will expose your listing to this market.

SIGNAGE

A “For Sale” sign will be installed once a listing contract is signed to maximize exposure.

Contact information will be on the panel to ensure that potential buyers are reaching out to us directly to get the most accurate information.

SUPERIOR ONLINE EXPOSURE

Your home will be placed on the MLS, which is then syndicated out to many websites including Zillow and Realtor.com. We also create a landing page dedicated solely to your property on our own website, www.LauerRealtyGroup.com

PRINT MARKETING Custom property brochures are created and placed in the home. This allows buyers who visit your home an opportunity to remember your home best after their home tours are complete.

PROFESSIONAL PHOTOGRAPHY A buyer’s first impression of your home are the photographs they see online. That is why we will hire a professional photographer to take the images of your home and make it stand above the competition.

3D VIRTUAL TOUR We provide 3D virtual tours from professional photographers that allow buyers to see a “doll house” model of your home. This interactive experience allows interest buyers and to tour the home 24/7 and sets realistic expectations.

SHOWINGS When we list your home, you will also be signed up with a showing service that immediately communicates with you when a showing is scheduled. When feedback isn’t left, I will follow up with those agents requesting their feedback within 24 hours.

SOCIAL MEDIA MARKETING We have a strong social media presence in our area and launch campaigns on them when posting your home. This ensures it will be highly visible on these networks, as well as allows us to target optimal demographics.

WHERE DO BUYERS FIND THEIR HOME Magazine Other Newspaper >1% >1% >1% Yard Sign 4% Home Builder 5.9%

Friend or Relative 5.9%

Real Estate Agent 27.7%%

*2022 NAR HOME BUYER AND SELLER GENERATIONAL TRENDS

Internet 50.5%

MAXIMUM EXPOSURE Social Media

We utilize many social media platforms to promote and feature your home. Our marketing efforts on social media include advertising our new listings and our Open House events.

All new listings are posted with just a few teaser photos that entice a potential buyer to click through to our website to learn and see more about your property. To ensure your home is visible and reaches maximum exposure, we create boosted and sponsored ads. This allows us to target specific audiences and locations to make sure your home is seen within the right market.

Web Presence At Lauer Realty Group, we understand that a strong online presence is critical to ensure the visibility of your home. Your home will always be listed on the Lauer Realty Group website, www.LauerRealtyGroup.com and your property will be placed on all of the most trafficked real estate websites in the nation such as Zillow, Trulia, and Realtor.com. This allows us to maximize every opportunity to find a qualified buyer for your home at the optimal price, and in the shortest amount of time possible.

PROPERTY BROCHURES & PRINT ADVERTISING

Our firm also creates custom brochures tailored to your home to highlight your home’s important features to interested buyers. These brochures are placed in a prominant location within the home, allowing buyers to take and keep, ensuring they remember your home after their showing has ended.

Lauer Realty Group advertises in many neighborhood newsletters as well as area magazines and newspapers. These advertisements provide additional exposure, drive website traffic, and interest more prospective buyers.

WHERE YOU CAN FIND OUR PRINT ADS DUDGEON MONROE EASTSIDE NEWS MONONA EAST SIDE BUSINESS ALLIANCE NORTHSIDE NEWS OUR LIVES REGENT NEIGHBORHOOD SUNSET VILLAGE TENNEY/LAPHAM WESTMORLAND WILLY ST CO-OP

SHOWING YOUR HOME

BE PREPARED FLEXIBLE Be as flexible and accommodating to the buyers schedule as possible. We want to avoid having missed opportunities if at all possible.

INFORMED Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.

DAILY CLEANING Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.

ODORS Avoid strong-smelling foods: Keep your meal prep as neutral and simple as possible.

FURRY FRIENDS Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly.

Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyers ability to picture themselves living in your home.

NATURAL LIGHT Open blinds and curtains and let in as much natural light as possible. Leave lights on before you leave for a showing.

TRASH Empty trash cans to avoid any odors. Try to empty trash cans nightly so that the home is fresh when you leave for the day.

TEMPERATURE Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.

PERSONALS Make sure you place all valuables and prescriptions out of sight and in a safe place.

VACATE Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.

CONFIRMING SHOWINGS How would you like to confirm appointments for showing requests on your home?

1. Go & Show - for listings where no appointment is required and the showing request can be immediately confirmed.

2. Courtesy Call - an appointment is automatically approved, but a call is made to notify the seller. (This notification can be by call, text, or email.)

3. Appointment Required - a confimation must be obtained from the seller, tenant, or listing agent before the showing may occur.

* We submit a Showing Feedback Survey to all agents that show your home. When they complete the survey you will be able to view this feedback after. *Sellers find their personalized “Activity and Showing Feedback Report” convenient and simple. It’s available to view online anytime after your first showing.

This is an example of the Activity and Feedback Report. Upon your first showing, you will receive a link that allows you to view each showing and their feedback of your property.

Our showing appointment line is open 7 days a week 7am-10pm Showing Line: 1-800-746-SHOWING (1-800-746-9464)

WE'VE GOT YOU COVERED TIPS TO KEEP YOUR PROPERTY SAFE

A secure lockbox will be used

This allows real estate agents access to show buyers your home securely. The lockbox holds the keys to the home and only licensed agents have access to it.

Stow away valuables

Before showings make sure that all valuables are put away and out of sight. This includes even mail left out (which may contain personal information and bank statements). Items of value such as jewelry, artwork, cellphones, and gaming systems should also be out of site. It's a good idea to walk through your house before showings and make sure everything of value is out of sight.

Don't allow anyone in without an appointment Now that your home is online many know that it is for sale. For your safety, NEVER let a stranger into your home. While it is likely that it is just someone that saw the sign in your yard and is interested in getting a quick look, you just never know. Ask them politely to call your agent who handles all showings.

Remove Prescription Drugs & Medication

Clean out your medicine cabinets and any other place you may store medications and hide them away. There have been more and more stories of people intentionally going to home showings to take medications freely.

Put Away Bills & Other Mail Pieces

With identity theft on the rise it is important to put away all mail pieces with your information on them. If this information ends up in the wrong persons hands, it can easily lead to identity theft.

Be extra vigilant on keeping doors locked

Often times a home for sale means home owners are not at home. So be sure to always keep your doors and windows locked.

Keeping your home safe

Once your listing goes live, we provide all the necessary shoe covers, hand sanitizer, protective gear, and friendly reminder signs for all of your showings.

THE DEAL

OFFERS Price is just one of many considerations when deciding which offer is best for your home. Here are some of the other factors that matter.

CONTINGENCIES

The fewer contingencies on an offer the better. Shorter time periods are also valuable.

ALL CASH BUYER

A cash offer is usually more appealing than a finance offer as the seller doesn’t need to worry about the bank approving the loan.

PRE-APPROVAL

Assures home sellers that the buyer can get the loan they need.

LOAN TYPE

A conventional loan is often the least complicated. This is an appealing choice for sellers.

An FHA loan can cause delays because they require certain repairs and approvals.

CLOSING TIMELINE

You might need to close quickly to move on to the next adventure, or you might need to extend the closing to allow time for the next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.

CLOSING COSTS

Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer’s closing costs.

BUYER LETTER

If you care about the future of your home, a buyer letter could assure you that you’re selling to someone who will love the home and your neighbors as much as you did.

REPAIR REQUESTS

If the home needs some repairs, but you don’t have the time or money to do them, a buyer who is willing to do them for you might be what you need.

OFFER PRICE

Of course, price matters too! If a high offer will cost you more in closing costs, repairs, or other factors—then it probably won’t be the better offer.

NEGOTIATIONS

after an offer is submitted: WE CAN:

THE BUYER CAN THEN:

OFFER IS ACCEPTED:

•Accept the offer

•Accept the counter-offer

•Decline the offer

•Decline the counter-offer •Counter the offer

You will sign the purchase agreement and you are now officially under contract! This period of time is called the contingency period.

You can negotiate back and forth as many times as needed until you can reach an agreement or someone chooses to walk away.

Now inspections, appraisals, or anything else built into your purchase agreement will take place.

If the offer isn’t close enough to your expectation and there is no need to further negotiate.

•Counter-offer A counter-offer is when you offer different terms to the buyer.

CONTRACT TO CLOSING

INSPECTIONS WHAT IS INCLUDED Roof & Components Exterior & Siding Basement Foundation Crawlspace Structure Heating & Cooling Plumbing Electrical Attic & Insulation Doors Windows & Lighting Appliances (limited) Attached Garages Garage Doors Grading & Drainage All Stairs

FAQ INSPECTION TIME FRAME TYPICALLY 10-14 DAYS AFTER SIGNING CONTRACT. NEGOTIATIONS USUALLY HAPPEN WITHIN 5 DAYS

COSTS

NO COST TO THE SELLER. THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE.

POSSIBLE OUTCOMES

INSPECTIONS AND POTENTIAL REPAIRS ARE USUALLY ONE OF THE TOP REASONS A SALE DOES NOT CLOSE.

COMMON PROBLEMS COULD BE

FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, MOLD, OR RADON

UPON COMPLETION: BUYER CAN ACCEPT AS IS BUYER CAN OFFER TO RENEGOTIATE BUYER CAN CANCEL CONTRACT

HOME APPRAISAL

If the buyer is seeking a loan to purchase your home they will need to have an appraisal performed by the bank to verify the home is worth the loan amount. As a seller we want the property to appraise for at least the sale amount or more. It is very difficult to successfully contest your appraisal. An experienced agent demonstrates certain strategies to reveal the value of the home prior to the appraisal.

APPRAISAL COMES IN AT OR ABOVE SALE PRICE You are in the clear, and closing can be begin!

APPRAISAL COMES IN BELOW SALE PRICE •Renegotiate the sale price with the buyer •Renegotiate with the buyer to cover the difference •Cancel and re-list •Consider an alternative all-cash offer

CLOSING THE SALE WHAT TO EXPECT

Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer. The escrow officer will look over the contract and find out what payments are owed by who, prepare documents for closing, perform the closing, make sure all payoffs are completed, the buyer’s title is recorded, and that you receive payoffs that are due to you.

YOUR COSTS Seller commonly pays: • Mortgage balance & penalties if applicable • Any claims against your property • Unpaid assessments on your property • Real estate agents, for payment of commission • Title insurance policy • Home warranty

WHAT TO BRING Sellers need to bring to closing: • A government picture ID • House keys • Garage door openers • Mailbox and any other spare keys

AFTER CLOSING Keep copies of the following for taxes: • Copies of all closing documents • All home improvement receipts

FINAL STEPS

FINAL STEPS FOR SELLERS CANCEL POLICIES Once title transfer has occurred contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums.

CLOSE ACCOUNTS Cancel utilities and close those accounts. Keep a list of phone numbers for each of your utility and entertainment companies.

CHANGE ADDRESS Let everyone know your new address. Submit a change-of-address form to the post office.

TURN EVERYTHING OFF Turn off valves to the sinks, toilets, appliances, and water heater. Turn off all light switches and fans. Lastly, call the electric company.

DOCUMENTS Secure all closing documents as well as the contract and closing documents. Keep them in a safe place.

GATHER HOME PAPERWORK Put together a packet of manuals, receipts, and any warranties as well.

CLEAR OUT PERSONALS Move out your personal belongings completely.

Check all drawers, cabinets, and closets.

CLEAN Ensure that your home is completely clean upon leaving the home. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Schedule trash pick up prior to the day of closing. Leave your home the way you would like to find it if you were the buyer.

INCIDENTALS Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.

FLOORS Vacuum and sweep floors one more time LOCK UP Ensure all blinds are closed, and lock the windows and doors.

ABOUT LAUER REALTY GROUP

COMMUNITY OUTREACH We believe in and are committed to staying connected and involved with our local community. We love to give back and throughout the year we participate, contribute, sponsor, and donate time and resources to many wonderful organizations and causes. You’ll be sure to find us volunteering in neighborhood festivals, walking in a community parade, and supporting local artists. Whether it’s fundraising with the Goodman Center for the Annual Thanksgiving Drive, or working with GSAFE to ensure LGBTQ+ youth and families thrive, we are dedicated and passionate about the community we live in.

#ATLRGINTHECOMMUNITY

, o l l e h

I AM BEN ANTON YOUR LOCAL REAL ESTATE EXPERT

BROKER ASSOCIATE

or more than a decade, I have owned investment real estate, been a resource to people buying, selling, managing, maintaining and renovating both single family homes as well as rental properties. My roots are in sales and marketing, giving me an in depth understanding of what messages, delivery methods and avenues will sell a home. I can also use these skills to help buyers truly understand the buying process minus the spin and uncover what really matters today, and years from now when the tables are turned and it is time to sell.

At the University of Wisconsin I graduated with a degree in Communication Arts and a concentration on Radio, TV and Film. Straight out of college, I joined local radio stations Entercom Communications as Account Manager, and eventual President’s Circle member, servicing a broad customer base while developing and implementing marketing campaigns. During my time there I completed the necessary courses in Home Inspection and to receive my Real Estate License and Broker’s License.

In April 2005, I joined a real estate firm with a friend and mentor. After working under and learning from a small number of brokerages, I landed myself here at Lauer Realty Group, working with local Realtors® like myself who focus on collaboration and functioning as a team in our real estate endeavors.

Home buying and selling, rental properties, fixer uppers, two-fl ats and home renovations; I have experience with it all.

In 2008, I renovated a former two unit into a home for my family. In 2010, I completed the renovation of my first collaborative venture, a 4 unit owned by Deacon Housing LLC. In total I now own all, part of, or manage almost 30 units.

Home ownership, Real Estate Sales and Rental Property ownership has shown me a road to wealth and a career path that brings success not at the cost of others but in helping others achieve that same success. Whatever your location on this road, I can help you to your next exit. I look forward to working with you.

Home Life I’ve lived in Madison since relocating here for college in 1993 after attending Riverside University High School in Milwaukee. During my career I have achieved many personal milestones as well. In no particular order they include 2 beautiful daughters, Evelyn and Lola, being an active church member, and working with a group of like-minded individuals help run & organize Atwoodfest (a favorite summer festival on Madison’s east side).

608-513-9757

LET'S CONNECT

BEN@BENANTON.COM WWW.BENANTON.COM

@REALESTATEINTHE608 @REALESTATEINTHE608

MEET THE TEAM Dane County‘s Trusted Real Estate Firm Lauer Realty Group has been at the forefront of the Real Estate industry in Dane Co since it’s inception in 2015. Our team prides itself in maintaining an award-winning record for outstanding service in matching people with property. Through our expansive network of local and state-wide professionals, we not only offer a full range of real estate services, but also provide recommendations for financing, mortgages, insurance, inspections, and contractors. For more info visit lauerrealtygroup.com

Liz Lauer

Tobi Silgman

Jon Millard

Mark Gladue

Tamara McDougal

Renee Heine

Rachel Whaley

Alejandra Torres

Lindsey DeFlorian

Asher Masino

Tina Rogers-Frisch

REALTOR®

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Tom Syring

Kate Weis

Brett Larson

Brian Rea

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AGENT ENGAGEMENT LAISON ADMINISTRATIVE ASSISTANT

Lindsey Cooper

Minh Nguyen

Toni Kraile

BROKER/OWNER

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REALTOR®

Cristina Daza REALTOR®

REALTOR®

REALTOR®

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MARKETING COORDINATOR

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EXECUTIVE ASSISTANT FOR GLADUE TEAM

REVIEWS “Ben helped us sell our home on Madison's near-eastside. Ben's arsenal of knowledge has been developed over many years of being a Madison home owner, landlord, and real estate agent. Ben was an exceptionally good communicator throughout the process and made us feel at ease during what is usually a stressful time. He and his team helped us prioritize home improvement projects and staging to ensure our home presented the best it could. We felt like we were in extremely good hands and were ecstatic with the offer we accepted.”

“Ben was great to work with. His expertise and the great team at Lauer and associates made our home sale an easy process, even with the constraints of the pandemic. I felt like we were in good hands from day one with Ben, and the marketing of the Lauer agency was top notch. I also appreciated the tips Ben provided to help us prep the house for sale. If you want to deal with a down to earth guy who really knows the Madison market, I would highly recommend you give Ben Anton a call!”

“Ben’s knowledge and the Real Estate in the 608 podcast have been a great help for me as a first time home buyer. I credit Ben for giving me a very real, specific and actionable guidance that helped me find a great deal on a house. He was a valuable and much appreciated source of knowledge. I would highly recommend him to anyone! Thanks Ben!”

“Ben did a great job selling our house. He knows the neighborhood as well as anyone and encouraged us to prep the house for a speedy sale. There were complications after the inspection and he guided us through that process. Would not have wanted to do this with anyone else. Highly recommend.”

“It was great working with Ben. He knew exactly what I needed to do to before listing my house and he helped contact everyone who helped out with the work. He was patient with me throughout the whole process. I was very pleased with the experience and I think that the buyers were as well.”

“We had worked with 4 other agents prior to meeting Ben. For us, Ben stood out from the others because he took time to ask questions that helped him understand our wants, need and approach to the process.

He is friendly, communicates with ease, respects confidentiality and is able to translate the buying process in easily understandable terms. Ben shared many possibilities with us, but never attempted to make us fit into something that did not meet our requirements. His demonstration of patients, flexibility, and creativity without pressure is what kept us engaged and ultimately delivered a win for us all. He is a pleasure to work with.”

TOTALLY

SOLD PRESENTED BY:

BEN ANTON

BROKER ASSOCIATE 608.513.9757 BEN@BENANTON.COM @REALESTATEINTHE608

2229 ATWOOD AVE MADISON, WI BENANTON.COM