Asher Masino Marketing Guide

d l os

A HOME SELLER’S GUIDE

Realtor ®

608-509-8563 Asher@LauerRealtyGroup.com LauerRealtyGroup.com/Asher-Masino 2229 Atwood Ave. Madison, WI 53704

Welcome Powerful Results. Real People.

Lauer Realty Group is a full-service residential brokerage, specializing in home sales in Madison, Dane County, and beyond. It takes more than a computer and MLS access to move you when and where you want to go. The best real estate transactions happen with a great realtor at your side who gives you the edge in the process. We bring our clients the latest information, technology, and our mastery of the industry. In using our expertise, you’re tapping into the top performing 1% of realtors in Dane County for over a decade.

We are at your side and on your side. Our real estate agents live, work, and play right here in the Madison area and are deeply tied to the communities where you’re looking to sell your home. We know the perks and quirks of each neighborhood, and we’ll work hard to honor the unique hopes and dreams you bring to the table when putting a value on your home.

At Lauer Realty Group being the best isn’t something you say, it’s something you are. We believe the most important thing is that we listen to our clients’ wants, needs, and expectations, and deliver on them every single time. Thank you for your interest in our firm and we look forward to delivering a superior real estate experience that exceeds your every expectation.

Lauer Realty Group

in numbers 399 HOMES SOLD th 12

#1 103%

FIRM RANKING (VOLUME SOLD) *Firms with higher rankings are brokerages with 100s of active agents. Our boutique firm has only 16 agents and yet we still rank among the top full service brokerages in the South Central Wisconsin MLS.

OUR AGENTS’ AVERAGE SALES PER AGENT RANKS #1 IN OUR MLS PER AGENT VOLUME!

AVERAGE LIST PRICE VS SALE PRICE *In 2023, our firm’s average final sale price on our listings was at 103%, meaning our sellers were earning 3% more than their list price. The market average is only 97%. So our sellers earn on average 6% more than the market average.

17

AVERAGE DAYS ON MARKET

13

AVERAGE YEARS OF EXPERIENCE

*Our firm’s average days on market is the lowest among the top ranking 30 firms in our MLS.

*Our 16 agents have an average of 13 years experience! Our agents are seasoned and experienced, knowledgeable of our market, and can help you succeed in the successful sale of your home.

Data is from the South Central Wisconsin Multiple Listing Service (MLS)

the

LAUER REALTY GROUP HOME SELLING PROCESS

1. PROPERTY OVERVIEW The first step is to always conduct a thorough assessment of the property and its history, improvements, and features. These are important factors in pricing your home. I seek to fully understand your sale requirements, and also your aspirations beyond the sale. I’ll show you what needs to be done and what things we need to avoid.

5. MARKETING From the MLS, to syndicated websites and social media, your home is marketed thoroughly online as well as in print, including home brochures and ads in neighborhood newsletters.

9. OFFERS & CONTINGENCIES Once negotiations are finalized, we reach an accepted offer. This means your property is under contract and we start working towards closing. I will stay on top of all tasks and deadlines from the contingencies that were included in the offer.

6. SHOWINGS & OPEN HOUSES 2. DETERMINE VALUE & NEEDS A comprehensive analysis of comparable properties, neighborhood inventory and price per square foot will determine optimal list price. Our goal is to match your needs when it comes to selling your home, and it is important to discuss expectations and the timeline for the sale.

You can expect showings to be requested soon after your home goes on the market. Through our showing line program, you will be able to approve these and keep track of all activity that occurs. An Open House will also typically be scheduled within the first weeks to market.

7. FEEDBACK

3. EXCLUSIVE LISTING CONTRACT Once price has been determined and agreed upon, an exclusive listing contract is signed with the Realtor®.

4. PREPARE TO SHOW We offer advice, recommendations, and steps you can take to have your home show its best. Through appropriate enhancements and staging we will prepare it for professional photography and showings, and convert any interest into a hot offer!

As feedback is received from showings, we will discuss if anything needs to be done to make the property more attractive for potential buyers while still meeting your goals.

8.NEGOTIATE We have a proven track record as expert negotiators and know how to navigate this process. Whether dealing with multiple offers, or a single buyer, we will use our market knowledge and expertise so you receive the best price.

10. PROVIDE INFORMATION It’s important that as we move forward to the closing that any and all necessary information is given to parties involved such as the Closing Officer, and any lenders or attorneys

10. CLOSING Once all contingencies have been removed by both buyer and seller, and all necessary documentation has been provided to the title company, it’s time to meet at the closing table. This is your final step in the process where the paperwork is completed, the buyer takes ownership of the home, and you receive the proceeds from the sale!

PRICE EVALUATION

How will I determine the value of your home?

COMPARABLE MARKET ANALYSIS My price evaluation will consider the correlations between location, style, age, size, layout, condition of the home, upgrades, curb appeal, and any unique features and amenities.

I will review the properties in your area that are currently on the market, pending sale, or recently sold. Although these properties may differ from your home, they do provide a basis for comparison in determining what the current market is willing to pay. I use this information, combined with a tour of your property to determine the current marketing price that is appropriate for your home.

In determining appropriate pricing we will also consider the current market conditions including the time of the year, interest rates, and buyer demand. In addition, the seller’s financial and timeframe objections play an important role in our pricing discussions.

DETERMINING FACTORS FOR HOW WELL A PROPERTY WILL SELL

FACTOR 1

PRICING

When pricing your home it is essential to carefully consider the market value and demand. Using my comparable market analysis , I will suggest your home’s best listing price.

FACTOR 2

HOW IT SHOWS

It is important to have your home ready for the market on day one. I will help you make sure your home is ready for showings and online marketing by discussing how to properly prepare your home.

FACTOR 3

MARKETING

I offer superior marketing techniques to help get your home sold faster and for more money than the competition.

OUR FULL SERVICE HOME SELLING PROPOSAL HOME PREPARATIONS Preparing to list Recommendations on repairs Styling and staging advice MEDIA PACKAGE HDR Photography Home Videography 3D Matterport Tours Drone Photography Floor Plans MARKETING PLAN Social Media & Google Ads--targeted marketing campaigns and sponsored ads Zillow, Trulia, RedFin, Realtor.com, Wisconsinhomes.com, LauerRealtyGroup.com, etc.

Multiple Listing Service Print Marketing: Your home may be featured in neighborhood newsletters on a rotated basis Promote your property by connecting with other Realtors who do business in your area Sign in your yard Prospecting daily for potential buyers, including talking with past clients and neighbors.

COMMITMENT TO SERVICE I am your advocate and representative throughout the entire process, working for you and your best interests I will actively communicate with you through every step of the sale I provide you with advice on contingencies and timelines I work with you to strategize how to best promote your needs throughout the transaction I provide closing consultation and coordination

READ ON FOR DETAILS

PREPARING TO LIST MAXIMIZE YOUR HOME'S POTENTIAL A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home. I will help you determine which steps below are necessary for your home to maximize value.

1

EXTERIOR

• Wash or paint the home’s exterior • Wash or paint the front door and entryway • Keep the yard nicely trimmed, freshly mulched, free of clutter, and consider adding seasonally appropriate plantings • Apply fresh paint or stain to wooden fences

2

INTERIOR

3

CLEAN & REPAIR

• Remove personal items, excessive decorations and furniture • Replace or clean carpets • Get rid of clutter, and organize closets • Touch up paint on walls, trim, and ceilings • Replace outdated light fixtures, or clean lighting fixtures, and be sure that all light bulbs match and are in working order • Minimize and clean pet areas in the home

• Clean all areas of the home: floors, kitchen + appliances, bathrooms, windows, baseboards, • Minimize intense smells, such as food, pets, plug-in fragrances, incense, etc.

• Repair anything attached to the house that isn’t working properly. Consult with me on specific repair items.

THE ART OF STAGING & STYLING As an expert in my field, I have a keen eye for what you should do to present your home in the best way for the greatest, positive impact. Styling and staging your home plays a crucial role in allowing buyers to imagine themselves living in the home and for it to be seen in the best light. I offer an added value to my Sellers by providing the necessary resources to ensure your home out paces the competition.

staged homes spent

90% less time on the market

I will provide advice on decluttering, rearranging, decorating, and repairs based on your personal needs. I may determine that your home needs added styling and staging as well, and will help determine the level of changes your home will need to look its best!

I also have connections with certified stagers as well as full home staging companies if your home needs more help to prepare

staged homes increased sale price up to

5%

BENEFITS OF STYLING/STAGING •LESS TIME ON THE MARKET •INCREASED SALE PRICE •HIGHLIGHTS THE BEST FEATURES OF THE HOME •DISGUISES FLAWS OF THE HOME •DEFINES SPACES AND REVEALS THE PURPOSE OF EACH SPACE •DEMONSTRATES THE HOME’S FULL POTENTIAL •CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT

OUR CUTTING EDGE MEDIA PACKAGE

We partner with an experienced professional media company for our photography and virtual/digital imaging. Step Inside Media will capture your home with cutting edge technology that best showcases your property’s features. This media can be seamlessly accessed across all platforms, from your cell phone to your laptop.

Most listings will include:

HIGH DYNAMIC RANGE IMAGES (HDR) Quality photos receive 118% more online views. Prospective buyers look at professional photos 10X longer than non professional photos.

PERSONALIZED HOME VIDEOGRAPHY Real estate listings with video receive 403% more inquires. In addition, 70% of home buyers watch video house tours

OUR CUTTING EDGE MEDIA PACKAGE 3D MATTERPORT TOURS Our virtual tour, powered by Matterport, allows buyers to experience a 3D 'virtual' walk-through of your home. This means your property is showcased online 24/7, with zero disturbance to you. Viewers are able to experience the layout and flow of your home in a more interactive way than static photos.

DRONE PHOTOGRAPHY Provides views of the entire property & land; The condition of the roof and other property features; The neighborhood and surrounding area, including the home’s proximity to schools, amenities, and natural features.

FLOOR PLANS

OUR ADVANCED MARKETING PLAN Web Presence At Lauer Realty Group, we understand that a strong online presence is critical to ensure the visibility of your home. We are Google verified and use Search Engine Optimization (SEO), which allows us to maximize every opportunity to find a qualified buyer for your home at the optimal price, and in the shortest amount of time possible.

Maximum exposure is truly the name of the game in selling real estate and we know the importance of putting your listing in front of as many buyers as quickly as possible.

Social Media We utilize many social media platforms to promote and feature your home. In additional, we create boosted and sponsored ads, which allows us to target specific audiences and locations to make sure your home is seen within the right market.

Your home will be marketed on: Facebook, Instagram, LinkedIn Google Ads Zillow, Trulia, Realtor.com, Wisconsinhomes.com, RedFin, etc.

LauerRealtyGroup.com

Maximum Exposure

PROPERTY BROCHURES & PRINT ADVERTISING Our firm creates custom brochures tailored to your home to highlight your home’s important features to interested buyers. These brochures are placed in a prominant location within the home, allowing buyers to take and keep, ensuring they remember your home after their showing has ended.

Lauer Realty Group advertises in many neighborhood newsletters as well as area magazines and newspapers. These advertisements provide additional exposure, drive website traffic, and interest more prospective buyers.

WHERE YOU CAN FIND OUR PRINT ADS DUDGEON MONROE

REGENT NEIGHBORHOOD

EASTSIDE NEWS

SUNSET VILLAGE

MONONA EAST SIDE

TENNEY/LAPHAM

BUSINESS ALLIANCE

WESTMORLAND

NORTHSIDE NEWS

WILLY ST CO-OP

OUR LIVES

PREPARING FOR SHOWINGS FLEXIBLE Be as flexible and accommodating to the buyer’s schedule as possible. We want to avoid having missed opportunities if at all possible.

INFORMED Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.

DAILY CLEANING Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.

ODORS Avoid strong-smelling foods. Keep your meal prep as neutral as possible.

FURRY FRIENDS Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly.

Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyer’s ability to picture themselves living in your home.

NATURAL LIGHT Open blinds and curtains to let in as much natural light as possible. Leave all lights on before you leave for a showing.

TRASH Empty trash cans to avoid any odors. Try to empty trash cans nightly so that the home is fresh when you leave for the day.

TEMPERATURE Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly. Generally 69° in the winter and 72° in the summer are good temperatures for most people.

PERSONALS Make sure you place all valuables and prescriptions out of sight and in a safe place.

VACATE

Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.

CONFIRMING SHOWINGS How would you like to confirm appointments for showing requests on your home?

1. Go & Show - for listings where no appointment is required and the showing request can be immediately confirmed.

2. Courtesy Call - an appointment is automatically approved, but a call is made to notify the seller. (This notification can be by call, text, or email.)

3. Appointment Required - a confimation must be obtained from the seller, tenant, or listing agent before the showing may occur.

*We submit a Showing Feedback Survey to all agents that show your home. When they complete the survey you will be able to view this feedback after. *Sellers find their personalized “Activity and Showing Feedback Report” convenient and simple. It’s available to view online anytime after your first showing.

This is an example of the Activity and Feedback Report. Upon your first showing, you will receive a link that allows you to view each showing and their feedback of your property.

Our showing appointment line is open 7 days a week 7am-10pm Showing Line: 1-800-746-SHOWING (1-800-746-9464)

OFFERS & NEGOTIATIONS Considerations: OFFER PRICE Price is just one of many considerations when deciding which offer is best for your home. Here are some of the other factors that matter.

EARNEST MONEY How much the buyer offers is important.

CONTINGENCIES Typical contingencies to consider: Inspection, Appraisal, Financing

FINANCING What kind of financing a buyer offers can be very important. Is the offer cash or financed. Has the buyer provided a pre-approval letter from the lender and what is the loan type.

CLOSING TIMELINE You might need to close quickly to move on to the next adventure, or you might need to extend the closing to allow time for the next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.

SELLER NET CALCULATION 1. Loan Payoff Amount: Remaining balance of the

$ _______________

Seller's mortgage 2. Closing Costs: Includes title insurance, escrow

$ _______________

fees, transfer tax, notary fees, etc. (2% example) 3. Home Repairs/Improvements: Costs incurred to prepare the home for sale

$ _______________

4. Real Estate Agent Commissions

$ _______________

5. Seller Concessions: Credits given to the buyer to

$ _______________

cover their closing costs or repairs 6. Property Taxes: Prorated property taxes up to the

$ _______________

date of sale

$ _______________

7. Any additional costs, such as homeowners association (HOA) fees, moving costs, etc.

$ _______________

Total Costs:

Estimated Net Proceeds: Sale Price of Home Total Costs Estimated Net Proceeds

__

$ _______________ $ _______________ $ _______________

FINAL STEPS FOR SELLERS CANCEL POLICIES Contact your insurance agent to cancel your policy for the day of closing.

CANCEL UTILITIES Cancel utilities and close or transfer those accounts for the day of closing.

CHANGE ADDRESS Submit a change-of-address form to the post office.

GATHER HOME PAPERWORK Put together a packet of manuals, receipts, and any warranties the buyers should have.

MOVE OUT PERSONALS Move out your personal belongings completely by the closing time. Check all drawers, cabinets, and closets.

CLEAN Ensure that your home is completely clean before the closing time. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Vacuum and sweep floors one last time.

KEYS Leave all house keys, remotes, gate keys, and mailbox keys in a drawer in the kitchen. Bring one set of keys to the closing and remember to tell the buyers any door and garage codes.

LOCK UP Lock all doors and windows one last time.

DOCUMENTS Secure all closing documents as well as the contract and closing documents. Keep them in a safe place.

GUARANTEED PERFORMANCE THIS GUARANTEED PERFORMANCE AGREEMENT IS PART OF OUR EXCLUSIVE MARKETING SYSTEM. IT INCLUDES THE FOLLOWING TERMS AND CONDITIONS:

FOR SALE SIGN

A Lauer Realty Group “For Sale” sign will be installed on your property soon after the listing begins.

This sign is the single most effective marketing tool in selling your home.

INTERNET

Your home will be presented on numerous websites including but not limited to: www.LauerRealtyGroup.com - Your home is immediately presented on our web site including photos, details, and commentary. This means your home can be seen by anyone who is looking at any of our listings, or using our web site for resources we provide. www.wisconsinhomes.com - Public access to the Multiple Listing Service - this site generates interest in your home with photos and a wealth of information, from comprehensive home searching to an exhaustive real estate glossary. www.Zillow.com / www.Realtor.com - These websites are nationally promoted and are utilized by local and out of town home seekers. Your property will be promoted as a showcase listing and will receive additional exposure with Lauer Realty group.

Other realtor and syndicated sites - Your home will be syndicated out to a multitude of other realtor/brokerage websites via the MLS for marketing.

WEBLINE

Information and a virtual tour of your property is available 24 hours a day on the internet. This is a dynamic way for interested buyers to obtain information on your home at any time. Additionally, they can contact us directly from our website to ask questions or to set up a showing.

MULTIPLE LISTING SERVICE

Your home will be placed on the South Central Wisconsin Multiple Listing Service (MLS) network. This network advertises your home and invites any cooperating Brokers to sell it to their buyers. The MLS is available to the public through www.wisconsinhomes.com

NATIONWIDE REFERRAL AND RELOCATION NETWORK Information and a virtual tour of your property is available 24 hours a day on the internet. This is a dynamic way for interested buyers to obtain information on your home at any time. Additionally, they can contact us directly from our website to ask questions or to set up a showing.

BROKER MARKET ANALYSIS We will do a complete and thorough analysis of your home and the current real estate market. With this knowledge, I can work with you to determine the price range and marketing strategy which will result in the timely sale of your home at the best possible price.

HOME BOOKS AND CARDS I will prepare a home book/brochure that points out the special features and highlights of your home and these will be distributed to potential buyers and other Brokers to keep after seeing your home.

This book not only showcases your home’s features, it helps interested Buyers remember your home more than others they have seen. The home book will provide a positive answer to many of the Buyer’s questions that often come up during and after the showing. It includes (as appropriate): recent updates and renovations, energy costs, and school district information. With your approval, cards will be placed in your home to highlight its special features.

PHOTOGRAPHS OF YOUR HOME

To present your home at its very best to potential buyers, we photograph your home inside and out.

These photographs will be used on the MLS, websites, and in all of our print marketing. We do our best to photograph on a sunny day and we always take our time to capture and edit the best photos of your property. A picture is worth a thousand words.

MORTGAGE & FINANCING CONSULTATION With an understanding of current interest rates and various financial programs available, we can prequalify potential buyers when possible, and suggest alternative mortgage financing that is available in the community.

HOME WARRANTY PROGRAM A home warranty program is available for you to purchase in order to provide protection for you throughout the listing contract and to provide the Buyer coverage for one year after closing. I can provide a brochure that explains the program and the cost. This can be a strong tool for marketing your home to buyers who may be concerned with the potential for mechanical problems that can occur in an older or existing home.

ADVERTISING/MARKETING TIMELINE I will advertise your property until there is an accepted offer to purchase. The advertising shall resume in the event the offer to purchase contract does not result in a closing. The Broker does reserve the right to substitute the advertising, home warranties, trade names, marketing methods, and referral networks covered in this agreement.

CLOSING CONSULTATION AND COORDINATION I will work with the title company to coordinate the preparation of the closing statement and other documents necessary to close your transaction. I will also coordinate schedules with attorneys, lenders and others to complete the sale of your home.

COMMUNICATION/AVAILABILITY I will constantly monitor conditions and communicate with other agents who show your property. I will contact you at regular intervals in person, by phone, mail or email to inform you of the reactions or comments buyers had about your home, and advise you as to any changes in the market. If you have additional questions or would like more information, I will be ready and available to assist you. Should I be out of town, you will be made aware and will have one of my associates working with you during that time.

GUARANTEED PERFORMANCE The Broker shall carry out the terms of this agreement at the Broker’s discretion during the term of the listing contract. The Seller understands and agrees that while the Broker will substantially adhere to the above outline of services, there may be deviations due to seller request, holidays or other.

CANCELLATION POLICY You may request a cancellation of the listing contract at any time after 30 days from when the listing contract is signed and if we breach this agreement by failing to comply with its material continuing requirements. In order to receive a cancellation agreement, you must first mail us a written statement setting forth the reason for the cancellation request. If we do not remedy the breach within 10 days after receipt of said notice, this contract shall be canceled at midnight of the 10th day. Should such cancellation take place, there will be no penalty to you; however, if a sale is consummated to someone introduced to your property during the period of the Listing Contract, Lauer Realty Group shall receive the commission in accordance with the Listing Contract.

NOTICES Any required notice must be addressed to Lauer Realty Group, Liz Lauer, 2229 Atwood Ave, Madison, WI 53704. Any notice to you shall be addressed to your address in the Listing Contract.

e m t u o ab ASHER MASINO REALTOR®

As a native of Madison, my roots go deep in this city. Growing up on the West side, but now a born-again East sider, I am very familiar with Madison, its neighborhoods, surrounding areas, and the wonderful things this city has to offer. My family lived in the original Greenbush neighborhood, and my great grandparents were co-founders of the Italian Workman’s Club on Regent Street. One of my grandpas also brought the sport of soccer into Madison creating the 56ers soccer club, coaching soccer at the University, and is the namesake of the Reddan Soccer Park in Verona. From neighborhood lifestyles to personalities, I will help you find your spot in this city.

I graduated from UW-Madison in 2010 with degrees in Sociology, and Gender and Women’s Studies. I continued on with graduate studies in Communication Arts where I realized that I would much rather work with people than read about them! Having always been interested in architecture and being raised around home building, real estate felt like a natural next step for me. Growing up, my parents built many houses. My dad was a homebuilder and an electrician; and my mom and step-dad general contracted the building of homes and also had investment properties, so I’ve been around homes, their construction and investment most of my life.

I have hit the ground running and thrived in real estate since beginning in 2015. I am very experienced with first time homebuyers, seasoned homebuyers and sellers, relocating buyers, and lake homes. I’m excited to bring a fresh perspective to real estate, focusing on the right kinds of multi-media marketing, modern staging, negotiation assistance, and helping clients find the right homes and neighborhoods that fit their personality and budget. I am committed to making the purchase or selling of real estate a smooth process. Customer service is my top priority and I help my clients every step of the way.

I live with my partner, Portia, on the near-east side. We have been having fun renovating and redesigning our home top to bottom for the past few years. Portia works for a local video production company, shooting and editing videos (sometimes I get to make cameos!). I spend multiple days a week lifting weights at our locally owned neighborhood gym, where I focus on powerlifting and bodybuilding, and have lots of fun with my gym community. I have been competing in powerlifting for the past few years, which has been a fun addition to my training, and in the summers I play sand volleyball at a local bar. I have a passion for food and love to visit all of the amazing local restaurants Madison has to offer. I always attend the neighborhood festivals and enjoy lots of local music, food, and fun with friends and family!

Please reach out anytime to get started making your real estate goals a reality!

608-509-8563

LET'S CONNECT

ASHER@LAUERREALTYGROUP.COM

ASHER MASINO HOMES @LAUERREALTYGROUP

LAUERREALTYGROUP.COM/ASHER-MASINO

MEET THE TEAM Dane County‘s Trusted Real Estate Firm

Lauer Realty Group has been at the forefront of the Real Estate industry in Dane County since its inception in 2015. Our team prides itself on maintaining an award-winning record for outstanding service in matching people with real estate. Through our expansive network of local and state-wide professionals, we not only offer a full range of real estate services, but also provide recommendations for financing, mortgages, insurance, inspections, and contractors. For more info visit lauerrealtygroup.com

Liz Lauer

BROKER/OWNER

Tina Rogers-Frisch Jon Millard EXECUTIVE ASSISTANT COMPLIANCE BROKER

MARKETING COORDINATOR

Brian Rea

ADMINISTRATIVE ASSISTANT

Client Testimonials “We had a wonderful experience working with Asher on the sale of our condo. She answered our questions promptly. We believe we received the best offer due to her advice and consultation on staging the condo.”

“Asher was absolutely amazing to work with!

She was extremely knowledgeable about the local housing market, strategies for creating a competitive offer, and she helped us decide what we truly needed and what we could be flexible on throughout our home search. She advocated for us every step of the way all through the closing and was very happy for us when we finally scored our dream home. Asher is an excellent communicator and answered all of our questions, big and small, which was especially helpful as we were first-time buyers. We highly recommend working with her!”

“Asher was amazing! It was the best buying and selling experience we have ever had.

Asher's knowledge of the market was very impressive. We bought a lovely little home for a fair price (in this market) and sold our condo for way more than we ever dreamed possible all because of Asher's expertise.”

“My reviews are few and far between, but Asher at the Lauer Realty Group made such an impression and I whole heartedly recommend them. Asher is a phenomenal and outstanding guide to the local Madison market. Our questions and concerns were all addressed promptly every time we had any.

They ensured we were prepared for each step in the process while making everything run smoothly. They have a treasure trove of knowledge, from the housing market, reliable contractors, honest inspectors, and just being a Madisonian. We felt as though they genuinely were looking for our best interest first. Their actions reflected this as they were always keeping an eye out for potential issues and taking the next step to check the condition of the systems of the house. Again, we fully recommend working with the best in town!”

“I worked with Asher on buying a home in Madison as part of a relocation from North Carolina. She was amazing to work with!

Asher is very knowledgeable of the Madison market and was able to guide me every step of the way and ensure I could make a strong offer that was accepted on my beautiful new home. She was supportive and responsive and answered all questions and responded to email and text requests in a timely manner. I could not be more thankful and highly recommend Asher for all your buying/selling needs!”

COMMUNITY OUTREACH We believe in and are committed to staying connected and involved with our local community. We love to give back and throughout the year we participate, contribute, sponsor, and donate time and resources to many wonderful organizations and causes. You’ll be sure to find us volunteering in neighborhood festivals, walking in a community parade, and supporting local artists. Whether it’s fundraising with the Goodman Center for the Annual Thanksgiving Drive, or working with GSAFE to ensure LGBTQ+ youth and families thrive, we are dedicated and passionate about the community we live in.

#ATLRGINTHECOMMUNITY

REALTOR® 608-509-8563 2229 Atwood Ave. Madison, WI 53704 Asher@LauerRealtyGroup.com LauerRealtyGroup.com/Asher-Masino