C OR P OR AT E / BUSI N E SS
1 O1 MO ST I N F LU E N T I A L L AT I N O S 035
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• American • 1964 in San Francisco • B.S. in Mathematics and
Computer Science from University of Texas at Arlington, MBA from Southern Methodist University • Married
CORPORATE/BUSINESS
THADDEUS ARROYO
2007 Officially joined AT&T via a merger 2013 Named one of CNET en Español’s 20 Most Influential Latinos in Technology 2014 Earned MIT Sloan’s CIO Leadership Award 2016 CEO of AT&T Business Solutions 2016 Made Quién magazines’s list of 50 People Transforming Mexico 2016 Named Mexico’s 300 Most Influential Leaders by Líderes Mexicanos magazine
Thaddeus Arroyo was appointed Chief Executive Officer of AT&T Business in December. He is responsible for the company’s integrated business organization, which serves nearly 3.5 million business customers in almost 200 countries and territories, including nearly all of the world’s Fortune 1000 companies. Thaddeus has vast experience driving strategic growth through change. He boldly uses innovation to fuel disruptive business models in consumer and business segments. And he knows the value of customer engagement.
2013 Became a member of the Board of Directors for HITEC 2014 Became a member of the Board of Director of the Boys and Girls Clubs of the Peninsula 2016 Retired from HP
Ramon Baez’s career experience spans various global Fortune 100 companies in the manufacturing, packaged goods, aerospace and defense industries, and products and services for the scientific community. He first began his career at Northrop Grumman, where he spent 25 years and finished as CIO for its electronics system sensor sector. In October 2016, Baez retired from Hewlett Packard Enterprise, where he had served as the senior vice president, customer evangelist and advocate. While at HP, he advised customers and partners through peer-to-peer discussions on how to make and implement decisions about emerging digital technologies in their operations, products and business models in order to have a positive impact on the marketplace. Baez is one of the most respected names in the Hi-Tech Latino community.
1989 Began his time in The Coca Cola Company 1991 Awarded the Hispanic Community Commitment Award by the Latin American Management Association 1994 Received a special recognition by the USHCC 1995 Received the Hispanic Leadership Award from the National Puerto Rican Forum 2011 Received the NFL Hispanic Heritage Leadership Award 2011 Awarded the Hector Barreto Con Ganas Award
Everything Latino comes through his office. For the past 24 years, Rudy M. Beserra has headed Coca-Cola’s Latin Affairs division. Beserra is vice president of Latin Affairs at Coca-Cola. He joined the beverage company in 1989 after serving under President Ronald Reagan as special assistant on Latino and Small Business Affairs. He is on the board of directors of numerous national organizations that assist and advance Latinos including the Hispanic Association of Colleges and Universities, LULAC (League of United Latin American Citizens), NALEO (National Association of Latino Elected and Appointed Officials), the National Council Of La Raza, Inc., the Congressional Hispanic Caucus Institute and the United States-Mexico Chamber of Commerce.
1981 Served a Mayor of San Antonio, Texas 1993 Served as Secretary of Housing and Urban Development 1997 President and COO for Univision 2007 Maestro Award for Leadership from Latino Leaders magazine 2007 National Hispanic Hero Award from United States Hispanic Leadership Institute 2008 Visionary Award from Hispanic College Fund
With a long career in community-building, Cisneros varied career includes stints as mayor, housing developer, and TV corporate owner. He is now taken another role as a sort of “evangelizer” of climate change to the business sector, helping to shape public opinion on the subject. He was appointed to Secretary of the US Department of Housing and Urban Development in 1992 and worked to revitalize several of the country’s public housing developments with new policies, which helped grow the home ownership rate in the country. Cisneros was also president and chief executive officer of Univision Communications and continues to serve on its board. He has served as the president of the National League of Cities, deputy chairman of the Federal Reserve Bank of Dallas and Habitat for Humanity International.
CEO OF AT&T BUSINESS
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• American • 1962 B.S. in Business
Administration from University of La Verne in California • Married @ramonfbaez
CORPORATE/BUSINESS
RAMON BAEZ MEMBER OF THE BOARD OF DIRECTORS OF KAISER FOUNDATION HEALTH PLAN, INC. AND KAISER FOUNDATION HOSPITALS
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• Albuquerque, NM • A.A. in Special Education and
Political Science from the University of New Mexico • Married coca-colacompany.com
CORPORATE/BUSINESS
RUDY BESERRA
VICE PRESIDENT OF LATIN AFFAIRS AT THE COCA-COLA COMPANY
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CORPORATE/BUSINESS
HENRY CISNEROS
CHAIRMAN OF CITYVIEW AND PRINCIPAL OF SEIBERT CISNEROS SHANK
32 • July / August 2017
• Mexican-American • June 11, 1947 in San
Antonio, Texas B.A. and M.A. in Urban and Regional Planning, from Texas A&M University, Master’s in Public Administration from the John F. Kennedy School of Government at Harvard University, DPA from George Washington University • Married
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