Herbal & Organic Mascara Market Forecast by Capital Investment, Industry Outlook, Opportunities and Trends Report by 2025 Herbal & Organic Mascara Market Report provides in-depth analysis of industry by production, share, size, Demand, Proposition, Development, Opportunities, Growth, Economic Trends, Technologies Research, Segmentation, Key Futuristic, Investment Feasibility, Major Key Players, SWOT analysis and Forecast.
The global Herbal & Organic Mascara Market is estimated to reach USD 156.5 million, by 2025, and is projected to grow at a CAGR of 5.3% from 2019 to 2025, according to a new report by Million Insights. The shift in preference of consumers from mascara made from artificial ingredients to herbal & organic mascara is expected to drive the market. Consumers are getting influenced by the beauty influencers through digital media, and internet which in turn projected to support the market growth. Additionally, the Manufacturers’ use the internet platforms like bloggers, makeup artists, and models to promote their products. Moreover, top brands also promoting their product through celebrity endorsement. For example, in 2017, Revlon has made Gwen Stefani as their brand ambassador. Furthermore, the presence of organic and natural elements in the product is gaining traction among consumers.
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Liquid mascara segment is expected to retain the highest market share in the overall market. These products are lighter in weight and last for a longer duration. Additionally, the manufacturers focus on developing new products to meet customer needs. For instance, in 2019, Inika introduced mascaras products called Curvy Lash, and Bold Lash, which are made with fully vegan and natural ingredients.