Machine learning methods are vastly superior in analyzing potential customer churn across data from multiple sources such as transactional, social media, and CRM sources. High performance machine learning can analyze all of a Big Data set rather than a sample of it. This scalability not only allows predictive solutions based on sophisticated algorithms to be more accurate, it also drives the importance of software’s speed to interpret the billions of rows and columns in real-time and to analyze live streaming data.
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