How to attract high end customers as a lash artist When it comes to selling yourself as a luxury lash artist, the devil is in the details! Luxury customers are going to be looking for a lash technician that has been trained by the best of the best and aligns themselves with a reputable lash brand. It’s these qualities that will keep your clientele coming back time and time again.
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uxury customers do their research, they want to be sure that they are getting star service! So you will need to be ready to answer as many questions as possible to put their mind at ease. Quality supplies are important when you are looking to attract high end customers, so using a trusted luxury brand for your salon is important. No high end client is going to recommend you to their friends when the lashes you have applied look cheap or if the glue you have used has resulted in bad retention. You see, when is comes to high end clients, recommendations and positive reviews via word of mouth are vital when first entering that audience. If you’ve invested a lot of time, money and energy into your business, you want to make sure you are charging luxury prices for your services. Whether you have upgraded your kit, salon or training, we believe you should be rewarded for putting the time and effort into your lash business, with well paying customers. So, today we are bringing you advice from two of our Flawless trainers, on how to ensure you are attracting that high end clientele you’ve been searching for and more importantly, how to keep them!
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QUALITY OVER QUANTITY Sady, Lash Artist and Founder of Sadysfaction In my area of Germany there is now a lot of price dumping in the eyelash extensions market. I am very sad about that, because this treatment takes a lot of time and precision. A perfect new volume Lash treatment takes around 2.5 - 3 hours or even longer, if you are following all the rules .
I am a perfectionist and always give the best I can to make my clients happy. That’s why I wanted to offer the best lashes in town, but I also want to be well paid for this extra service. The lash retention is always very good and word has spread, which now means I am no long able to take on new clients. I prefer to have less clients so I can ensure I o er them the best quality and take my time with each client. My prices are higher than your average lash tech but I worked hard for it and was trained by the best trainers around the world. If you invest in yourself and become better, of course you should raise your prices! To attract high end customers you have to offer a high end services. It’s that simple! You want to make sure you have the best quality to stand out from the average lash artist. There are in fact many people who are searching for this special treatment and are willing to pay more to have the best quality that money can buy. Advertise your service with a focus on your uniqueness and talent. My secret is confidence! You want to display that you have the confidence in your ability to meet the needs of luxury clients. Always advertise your brand with the expertise, quality and perfect technique at the forefront.
