LashifyPro® Brand Guidelines

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LashifyPro® is a division of Lashify Inc., featuring products and curriculums designed exclusively for the beauty professional.

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WHAT IS LASHIFY? Lashify is a DIY Lash Extension System, holding over 300+ patents worldwide and is the leader in lash technology. Lashify appeared on the scene in 2018 and has revolutionized the Beauty Industry.

Our clients range from the everyday women applying her lashes at home, to top celebrity artists customizing and creating amazing looks.

For Professional artists, LIKE YOURSELF, Lashify elevates your lash services far beyond the strip lash or time- consuming cluster lash application. With Lashify you can apply the most luxurious, seamless lash extensions in minutes. Whether it’s for a one-day application for a photoshoot, a week long application for a bride, or on set, you’ll have a flawless finish every time that is sure to impress any client.

The Gossamer® Lashes will give the appearance of natural liner and diminish the need for any mascara on the upper lashes. This saves time and product. More importantly, Lashify is aesthetically superior since there is no unsightly band sitting on the upper lash line.

SAHARA LOTTI Founder,Ceo, Inventor

Humble, brilliant and hilarious. These are the three most commonly used adjectives to describe our founder. In a world where CEO’s are faceless, nameless even, Sahara is synonymous with Lashify and the DNA is intertwined. Lotti is unabashed and unapologetic, just like the system she created. Before Lashify, there was nothing in the market other than human hair strips, extensions, and little tiny clusters. She knew what she wanted. She knew what she needed. And it just didn’t exist. So, she went on to make it. Turns out, the world wanted it just as badly.

The revolutionary Gossamer® lash, Fuse Control® Wand, Whisper Light® and Bondage® bonds, the Gossamer cartridge and Underlash Technology™ were all invented by Lotti. Many even questioned if "one woman" truly invented all this. She did. Each piece was engineered, designed and formulated by Sahara herself.

Lucky for us, Lotti sees holes in a marketplace and seeks to fill them via innovation.

Lashify is the owner of over 280 patents worldwide with Lotti named as the sole inventor. Sahara Lotti is currently the leading innovator worldwide when it comes to lash technology.

BRAND LOGO

Manage your brand assets The LashifyPro® Logo can be downloaded from our Resource Hub located on Lashify.pro.

BRAND TYPOGRAPHY & FONTS

Manage your brand assets LashifyPro® utilizes the font family of “Graphik Wide”.

GRAPHIK WIDE SUPER

GRAPHIK WIDE BOLD

GRAPHIK WIDE MEDIUM

GRAPHIK WIDE SEMI-BOLD

GRAPHIK WIDE REGULAR

GRAPHIK WIDE LIGHT

GRAPHIK WIDE BOLD GRAPHIK WIDE EXTRALIGHT

GRAPHIK WIDE BOLD GRAPHIK WIDE THIN

GRAPHIK WIDE BOLD

GRAPHIK WIDE BLACK

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#5e5e5e

#aeaeae

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COLOR PALETTE

Manage your brand assets The color palette of LashifyPro® is the reverse of our official Lashify standards. We focus on a white background with black or grey text.

REGISTERED TRADEMARKS & TRADEMARKS

Manage your brand assets At Lashify & LashifyPro® we create simple solution to complex problems. Currently, we’ve been granted 300+ patents worldwide and we’re all about protecting them.

When speaking to the program and Lashify products please refer to our website to see if the product is ® or ™.

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