Local Area Marketing Guide 2025
We help more people feel confident in their own skin.
Welcome to the Laser Clinics Local Area Marketing (LAM) Guide.
While Laser Clinics’ brand campaigns drive national awareness and new client acquisition, the most successful clinics also promote their business in the local area.
Local Area Marketing (LAM) means identifying and implementing marketing opportunities in local communities to engage with individuals, groups, organisations, businesses and local media.
Get set up for success!
After reading this guide you should be ready to calculate your local marketing budget, create a plan and access the tools you need to make it happen.
Your Local Area Marketing team is on hand to support you. All marketing assets, information and request forms can now be found in one place – the Marketing Hub on Sharepoint.
Marketing Hub
LAM Request Form marketing@laserclinics.co.uk
Why is Local Area Marketing important?
It's crucial in fostering client loyalty, improving visibility and building a good reputation in the local area. Without it, clients may go to a competitor or spend their disposable income in other ways.
Our services are a considered purchase for our target audience so we need to work hard to compete for share of wallet by being active in the community, demonstrating the benefits and giving reassurance of great service through reviews.
70% of industry searches are unbranded, indicating users prioritize benefits like convenience, value, and reputation over specific brands. Local Area Marketing converts this demand into new clients.
The best place to start is to create a local marketing plan and allocate a budget as part of your Quarterly Business Reviews. During these meetings you can identify what your challenge and objectives are, for example - quantity of new clients, retention or a specific category growth. You can then plan to invest in opportunities which address these priorities at every layer of the buying funnel. Guidance on how to calculate your budget based on earned revenue can be found in the next section.
“Audiences are asking three things about your product: Will it save me money? Will it save me time? Will it improve my life?”
Jim Lecinski, Winning the Zero Moment of Truth - ZMOT
Budgeting & Planning
Modern marketing is a fragmented landscape, digitally-led and highly competitive. Multiple messages are needed before a buying decision is made. This is particularly so for a service which requires time and financial commitment. Once converted, however, a client has a high lifetime value and can become an advocate.
Consider the 5 stages of the buying journey and aim to be present at every stage in your local area. These examples show a typical user journey:
New client example 1:
1 Awareness Views Instagram ad tagged to a local Laser Clinic and notices a local influencer reviewing Laser Hair Removal.
2
Consideration
Searches Google for ‘Laser Hair Removal’ and sees the listing for a local clinic with 100 5* reviews.
New client example 2:
1 Awareness Views a Laser Clinics ad in local shopping centre and hears a local radio ad.
2 Consideration
Visits a neighbouring retailer and is given a free treatment voucher at Laser Clinics.
3 Conversion
Visits the local clinic page of the LC website via link and books online. Treated in-clinic and is cross-sold into another category.
4 Engage Invited to an in-clinic event to further engagement.
5
Advocacy Writes a 5* review and refers a friend.
3 Conversion
Locates clinic in centre and books complimentary consultation.
4 Engage
Purchases a course of Laser Hair Removal. Downloads full product brochure and reads about other categories.
5
Advocacy
Completes LHR journey, writes 5* review and is referred to Injector.
Budgeting & Planning - Calculator
How to use the LAM calculator to calculate your clinic marketing budget
1. Enter your annual earned revenue target in the top left field.
2. Enter the % to invest in LAM underneath (2% recommended).
3. This will populate the sheet with a recommended annual split across marketing channels.
4. You can then make a marketing plan based on the national calendar and local opportunities.
These investments may be organised by yourself, such as clinic events or advertising in the shopping centre, or offered by the support office and opted into. Examples of this are Meta (Facebook/Instagram) or additional Google Ads in your clinic location.
Set up for Success –the LAM essentials!
Google Business Profile
Google rewards an active Google My Business listing. The majority of searches do not include a brand term, for example, ‘Laser Hair Removal near me’ or ‘Microdermabrasion’ or ‘Best Lip Filler’. The more reviews and interactions your clinic has, the higher it will rank in search results. This means more visibility, more clicks, conversions (online purchases) and clients for your business. Best of all… it’s free!
Aim to read and reply warmly to reviews every week. You can do this via the DigitalMaas platform. Any updates to clinic hours also need to be sent to the marketing team so the website clinic page can be updated.
https://platform.digitalmaas.com/
Google Reviews
Which clinic wins the prospective new client: Laser Clinics or a competitor? The reputation of your clinic online informs this choice.
88 of searches featuring the term ‘near me’ lead to a visit within 24 hours.
Quantity, frequency and responsiveness to reviews is crucial to a high ranking. Ensure the star * rating is high by offering service clients will rave about and encouraging lots of reviews. Aim for 4.5 minimum and ensure it doesn’t dip below 4.0 as Google can exclude lower rating businesses from search results.
Respond to reviews as often as possible, at least weekly, and always thank the client for taking the time to provide feedback and provide a personalised reply. Do not include details specific to the client or appear defensive in the case of a negative review. All businesses will receive a small number of negative reviews, these need to be dealt with in a way that reassures a new client that if they have any problems, they will be listened to and treated in a warm and professional manner.
Checklist
Invite clients to review (QR code at cash desk or use invite function on Digital Maas)
Reply to reviews warmly (see examples on next page and full guide on the Marketing Hub)
Add good quality photos of clinic front and treatment rooms to show off your clinic and help clients locate you
Need more information? There’s a Google My Business tutorial on the Marketing Hub. Other customer review platforms:
NPS - Clients will be invited by email to complete a survey following their treatment experience. This is for internal use and gives a score per clinic and feedback on areas of excellence and improvement.
TrustPilot - There are thousands of reviews added by clients across the country. The responses are managed centrally but do check it regularly as a source of feedback.
Visit The Marketing Hub and find the How to Guide for GBP and Google Reviews strategy
Tips to collect reviews from clients
Invite every satisfied client to leave a Google review. By asking them all you can ensure the quantity of reviews will grow organically and your rating and ranking vs competitors will improve.
Example:
How was your experience today. Would you be happy to leave a Google Review? My name is Sarah, you can scan the QR code or I'll send you a link by email?
By stating the team member’s name it is likely to be included in the review and you can recognise or reward this within your team.
How to invite via email:
• Visit the Digital Maas platform
• Find your clinic in Locations
• Select Reviews from the top navigation
• Click Review Request
• Enter client name and email and Send Email
NB: this does not sign the client up for marketing emails, they will receive a single email relating to their service. It may land in their Junk or Other folder so you may wish to mention this.
How to invite via QR code:
Display the QR code in the treatment rooms and on the cash desk. Please complete a LAM request form to receive posters with the specific Google Review QR code for your clinic.
https://platform.digitalmaas.com/
Example of Search Engine Results page
Paid Google Ad. Marketing bid on term ‘Laser Hair Removal’ to be listed at the top of the Search Engine Results Page for these searches. Payment is due for each click through to the website up to a set budget. Laser Clinics invest in this nationally all year round. Clinics can also boost locally via the LAM team if there is strong competition.
Map result based on location and the quantity and rating of reviews. Business with higher volume of positive reviews get priority even if they are further from the searcher’s location. This is why managing reviews is essential.
Organic result based on the domain authority and relevance of the website as deemed by Google. Laser Clinics invest in search engine optimisation which helps to ensure a high ranking for relevant searches.
Guidance on responding to client reviews:
4-5 Star
“I Love you!” One of the best ways to encourage future customers to leave positive reviews. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support. It also makes that positive review stand out on your listing and influences people to leave their own reviews. Keep the response brief but avoid repetition so it shows as more personal.
Example answer:
Hi, XXX (Name) Thank you for your review. We are delighted to hear you have had a great... XXXX (Laser/Skin/Inject) treatment experience! We look forward to seeing you again soon.
2-3 Star
Acknowledge the review, the good and the bad. Make your customer feel like they have been heard and that the feedback will be taken on board.
Example answer:
Hi, XXX (Name) Thank you for your review. We apologise for the issue you’ve had with the cancelled appointments and wait times. This feedback is very useful to us and will be taken on board.
1 Star
“I wouldn’t recommend you to anyone” You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you are extremely courteous–attacking them back will only make you look unprofessional and their review more credible.
• Apologise and sympathise in your response to the negative review.
• Get in contact with the customer if you know who they are in Zenoti.
• Move the conversation offline.
• Ask for the customer to contact your clinic.
• Aim to rectify the situation and keep the customer.
• Keep your response simple, and short.
Example answer:
Thank you for getting in touch and sorry to hear about your bad experience. We will be getting in touch with you directly to discuss this matter.
Non-customer review/Competitor review
If you don't recognise the customer and they're not in Zenoti, ask them to email online support to provide their details. This allows you to respond to the review, and it puts the next steps in the customer's hands.
Example answer:
Thank you for your review. We are unable to find your details on file at our clinic. Can you please email us with your full name and contact number so that we can confirm which clinic you visited and have this matter resolved for you as quickly as possible?
Unfortunately, only the reviews that violate the Google Review Policies can be removed from Business Profiles on Google so the initial interaction with the customer review needs to be thoughtful and polite
Website Clinic Page
Your clinic page is your digital shopfront. It should be complete with as much information as possible for a potential client to explore. Ensure your clinic page is up to date with all Operational information, such as clinic hours. If you require a change to this information please provide a LAM request. As the website is a national platform, all clinic page content is owned and managed by the Support Office team.
Check all marketing information is available and accurate, including your Cosmetic Injector team bios. Ensure new Injectors are added promptly by completing the request form on the Marketing Hub, and Injectors no longer at your clinic are removed.
Shopping Centre/Local Community
With every new campaign, the marketing team develop LAM tiles. These are downloadable, square promotional images you can share with local centre management or community websites for easy inclusion on their marketing channels. You can find these tiles on the Marketing Hub under national campaigns, along with a range of 'always-on' tiles are also available. Visit the Marketing Hub to view the calendar and plan for upcoming events.
Nurturing a good relationship with centre management or local community sites can pay dividends in the long run. This ensures you are kept informed of local activities and new opportunities. Invite local management and opinion formers for a tour and mini treatment and add yourself to local newsletters and distribution lists. Seek opportunities to amplify the national campaign or utilise the LAM tools for specific objectives for your clinic. See a helpful checklist in the next section.
Shopping Centre/ Local Area Checklist
Ensure you are on the email distribution list for centre management or local community groups.
Request the marketing calendars to see dates for local events and note the dates for local events.
Keep the website directory up to date (many centres have a portal for updates). Ensure any local directories are kept up to date with correct images, logo, company information and offers if applicable.
Enquire about any free opportunities in the centre/ local area, for example, pop ups, poster, decals, social media content etc. There are national campaign and evergreen assets on the Marketing Hub.
Centre employees – ensure you have an always-on staff discount eg 30% off full price, as this is a great source of customers and way to spread positive word of mouth. See the LAM portal for leaflets/posters or make a request. For high street clinics, approach local businesses.
If mall-based, regularly provide LAM tiles and information to centre management so they can promote Laser Clinic campaigns across their channels.
If mall-based, ask for a media pack for paid opportunities as they may be of interest to amplify major campaigns.
Connect with other Managers in the area to talk about partnerships and understand what works for other businesses.
Visual Merchandising
In line with our mission to help people feel confident in their own skin, we want our clinics and team to embody this by having world-class standards, ensuring our clients trust that they will be safe, comfortable and cared for. As we use medical-grade equipment, advanced technology and have a team of experienced and trained staff, it is vital that our clinics reflect this environment.
Visual Standards
View the Visual Standards Guide on the Marketing Hub for a comprehensive guide on clinic presentation, including:
• Clinic Fascia – decal/poster placement. Clinics with A0 sizes window decal and lightbox allocations will require selfapplication. Clinics with digital screens will have content updated centrally by the marketing team.
• Visual presentation of each area of the clinic – waiting area, reception, treatment rooms.
• Team presentation – dress code.
• Cleaning checklist.
Skinstitut
Please follow the Skinstitut planogram and display the materials provided including any multi-buy offers.
Promotional Campaign (PC) Execution
A Clinic Brief is provided by the Marketing team for every new campaign. This includes the collateral and correct VM execution, as well as links to digital assets, pricing, training tips and terms and conditions.
Visit the Marketing Hub for Visual Standards and PC Clinic Briefs and Skinstitut information.
Social Media
Our social media strategy is managed by our Social Media Manager.
• Instagram @laserclinicsuk
• Facebook Laser Clinics UK
• TikTok @laserclinicsuk
Franchisees can choose to establish and manage a single local Instagram account for their clinic. No other social media pages are permitted.
If you choose to a run a local Instagram account, it's best practice to mix up the content to include original content (created/ shot by you and individual to your clinic) and reposted content from our national account. Avoid creating accounts that only repost, as duplicated content tends to have limited reach and value. To avoid diluting the overarching brand, please ensure you have the capacity and consistency to manage your page.
All content should be in line with our brand guidelines and compliant with claims regarding treatment protocols and results. The LAM team are always on hand to provide any recommendations or to help guide you in the right direction so that your content is engaging and in line with the Laser Clinics brand ethos.
Visit ‘Guidelines & Policies section of the Marketing Hub for the Social Media Policy and Instagram Best Practice’
See pg 30-31 for inject social media tools and the Instagram Best Practice and Social Media Policy on The Marketing Hub
National campaigns (PC)
The Marketing and Growth teams create a calendar of activities to grow brand awareness, acquire new clients and drive traffic to the website and clinics. This includes brand campaigns and promotional activities including the Big Beauty Sale. For every new promotional campaign (PC) you will receive a Clinic Brief containing:
• Overview – creative, offer (if included), timing and Zenoti code.
• Links to download assets for LAM use.
• Info on the national marketing activities for reference.
• Pricing
• Training tips
• Terms and conditions
Example of tools provided
It is recommended that you use this document to support the briefing of your team
Centre/ LAM tile Social
Google Business Profile
Local Area Marketing Campaigns
Local Area Marketing campaigns differ to national campaigns, which support the overall business objectives. LAM activities are funded by and focus on the needs of the individual clinic; for example, grow Inject, acquire new clients. Campaigns are geo-targeted where possible, so only visible to the local community, achieving much greater impact on a smaller investment. There is more flexibility and a range of tools for clinics to use at their discretion
Local Area Marketing activities will happen in 1 of 3 ways:
1
A goal is identified by the Franchisee or Clinic Manager and budget allocated for a local campaign. Common objectives are
• Acquire new clients
• Category growth
2
A local opportunity has arisen and you would like to participate, for example: Centre management has some media opportunities or a pop-up space available, or there is a community event (e.g. Pride) and you would like to show support.
3
The Local Area Marketing team have communicated an opportunity to the clinic network which requires you to opt-in to participate. These are often digital campaigns which can be geo-targeted to your clinic, boosting a national campaign and increasing online visibility. The main channels used for this purpose are Instagram & Facebook (Meta) or Google Ads (Digital Maas). Other opportunities may be partnerships or a national event programme.
Client segmentation
Key customer segments
During your quarterly business reviews, clinic performance will be reviewed and you will agree upon actions to accelerate growth. The following section outlines options you can choose to help to achieve your objectives.
Campaigns can also be tailored to target our key client segments, explained below.
Intimidated & consciously inexperienced, they need guidance, reassurance & are less open to additional treatments (initially).
Getting what they came for – they’re less likely to be upsold on the need for extra treatments – usually come with one product in mind.
More familiarity with the category. They’ve got many different needs, they’re both motivated and excited by ‘their best self’. Open to advice and suggestions. Often skew older.
The tasteful yet selective customer with a high level of expertise & knowledge. They know what they want, what they’re doing & they dictate the treatment.
Knowledge & awareness about products means that they don’t understand the benefits.
Lack of perceived need for additional products and less open to hearing about it.
It’s easy for categorymature Experimenters to turn to other brands offering “new” treatment or a better experience.
It’s easy for categorymature Sophisticates to turn to other brands offering a better experience.
Nervous Newbie One And Done Experimenters Sophisticates
Objective: New Clients
Objective: Category Growth
Acquire new clients
Check the split of existing and new clients for your clinic. Aim for new clients to comprise around 25% to maintain a healthy pipeline and prevent customer loss. If local competitors emerge or existing ones offer deeper discounts, consider launching a customer acquisition campaign. Prioritise addressing any concerns highlighted in NPS and Google reviews that may deter new clients.
Laser Hair Removal & Skin Treatments
ZENOTI
Valid on the first purchase by a new client - full terms and conditions are available on the website. This simple new client acquisition offer will attract new business and encourage purchase of multiple treatments from the outset.
Usage of this offer is at the discretion of the Clinic Owner and may be used as an ongoing offer or at specific times.
Google Business Profile
Optional available on request
Local Partnerships & Staff
Engaging with local businesses can be a cost-effective way to attract new clients and earn positive word of mouth. There are national partnerships managed by the LAM team and you can also build local connections using these tools. Businesses with similar target demographics are likely to be open to a reciprocal partnership for their employees and/or customers. For example, hair salons, beauty salons, gyms and clothing shops. If you are in a shopping centre you may offer an ongoing discount to all employees within the centre. This can often be promoted via centre management.
NEIGHBOUR OFFER:
Laser Hair Removal & Skin Treatments
ZENOTI CODE: LOCAL50
Students
Local universities are a valuable source of new clients with a brand new intake every year. Students are in line with our target demographics and may often be a ‘nervous newbie’ needing more support but when delighted with their results can become highly influential advocates for the brand now and in the future.
The marketing team manage a partnership with Unidays, reaching over 1m students nationwide. This is an affiliate partnership whereby Laser Clinics is promoted to their membership base, driving traffic and new clients in return for 5% commission.
You may offer this discount locally to students who enquire or proactively via social media or at University events. If you are in an area popular with students you may want to consider a community project such as sponsoring a women’s sports team in return for branding and social media support.
UNIDAYS ZENOTI CODE (MEMBERS):
50 40 % % off off
Laser Hair Removal & Skin Treatments
ZENOTI CODE UNIDAYS40
SUBJECT TO 5% COMMISSION. Students must show Unidays verification.
LAM Tile
Category growth
Do you have unfilled spaces in the Cosmetic Injectables diary or want to add an additional clinic day? You may have invested in equipment to offer an Advanced Skin Treatment and want to focus on driving bookings. Seasonally, there is also an advantage in additional promotion for the Body category to capitalise on demand, for example, pre-summer or in the new year.
Skin
C.A.R.E Consultation
As part of the C.A.R.E model and training, Laser Clinics offers complimentary 30 minute consultations. This includes a skin cleanse and application of a peel chosen by the Therapist for the client’s skin type. Consultations can be booked online or in-clinic and are the perfect gateway to growing the category.
Cosmetic Injectable Services
Assets to promote Inject & credentials of your Cosmetic Injector
Demand for cosmetic injectables is growing globally, driven more by trust and recommendations than price. Laser Clinics is well-positioned thanks to our medical advisory board, qualified Doctors and Nurses, and strong health and safety standards. As regulations vary by market, diligence is key to avoiding complaints. To promote this service, focus on informing existing clients and introducing them to the injector using personalised collateral. Generic assets are also available for local awareness campaigns.
NB: please refer to social media guidelines for your market for do’s and don’t. Promotion of prescription-only medication in any form or discounts on any treatment in this category are not permitted.
Local Instagram Google Business Profile
Posters
Voucher
Leaflet
Strut Card
LAM Tile
Cosmetic Injector Bio
Instagram Reel Guide UK.
1
Format: Instagram reel (video)
Orientation: Portrait
Location: In-clinic (clean background)
Duration: 90 seconds maximum
Other: Clinic coat/dress code
Minimise background noise
Pin to Grid
Add to Highlights
Ensure booking link is in Bio
2
Video guide:
1. State your name, position and location; e.g. My name is Jane Smith, I am a Registered Nurse and Cosmetic Injector at Laser Clinics Basingstoke.
2. Add approx. 3 remarks:
• Details of experience
• What you love about the job,
• Why Laser Clinics is a great choice for the client
3. State availability; e.g. I am available for appointments on Mondays & Wednesdays from 9am to 5pm.
4. Friendly sign off; e.g. Please book an inject consultation online or call the clinic. I look forward to meeting you soon!
3
Caption:
Please use approved bio copy from website/collateral.
Example:
IMPORTANT
NOTE:
Abide by UK guidelines including avoidance of any reference to any prescription only medication including anti-wrinkle or Botox.
Interested in cosmetic services? Meet our Registered Nurse - Alex Goodenough RN NMC 13C1102E
Alex qualified as a Registered General Nurse in 2013 and for the past 5 years Alex has been dedicated to the field of medical aesthetics, where he has gained specialised knowledge and skills.
Additionally, Alex is an independent nurse prescriber with medical aesthetics training. Alex’s passions include anti-ageing treatments and patient safety. He also holds a Masters level postgraduate certificate in injectable medicine. With his wealth of knowledge and experience, you will be in good hands.
Book an inject consultation online (link in bio: https://www.laserclinics.co.uk/ booking/complimentary-consultation) or call 01752717705 @laserclinicsuk #laserclinicsuk #laserclinics(yourclinic) #cosmeticinjectables #cosmeticservices #tailoredtoyou #dermalfiller #lipfiller #profhilo #teoxane
BodySkulpt powered by TESLAFormer
Select clinics offer services under the Body category. The below assets have been developed specifically for these clinics to assist in promoting this category as part of their overall offering.
Geo-targeted Digital Campaigns (Opt-In) Meta
The Local Area Marketing team may propose campaigns clinics can choose to participate in. You will be given an overview and instructions on how to opt in if you wish. These opportunities are additional to the national calendar and are usually planned across the following channels: Meta is the parent company for Facebook & Instagram. Social media advertising is one of the primary channels for increasing brand awareness. National campaigns are managed centrally, but an additional investment in your local area can yield good return on investment and improve local awareness. This works particularly well for promotions, e.g. Big Beauty Sale. The LAM team will advise you of opportunities via the Marketing Hub including the timing, budget and deadline to opt in. This will then be delivered, results shared with you and the cost from Meta on charged to your clinic.
Google Ads/Search Ads
As with Meta, these campaigns are geo-targeted to typically 5km of the clinic. The investment with Google means that your clinic will have better visibility on the search engine results page when local consumers search for relevant terms eg Laser Hair Removal, microdermabrasion etc. The Marketing team run national search campaigns all year round but if you want to boost this locally and combat competition it’s a great option and one which yields a strong return on advertising spend.
Events
An in-clinic event can help with multiple business objectives – attracting new clients, engaging and upselling to existing clients or driving sales in a category. Laser Clinics has set formats and an event guide to help you plan your event 6 weeks+ in advance.
You would like to invite your top clients, reward them and introduce new treatments to drive retention and cash sales. Details of these events can be found in the event guides on the Marketing Hub and require completion of a LAM Request form 6 weeks+ in advance. This is to allow time for the team to arrange materials and for your team to promote it locally for a great result!
Example of a Laser Clinics Skin event:
• Decorations & Catering: Balloon garland, drinks, nibbles.
• Expert talk on Skin/Inject with demo or before & afters.
• Complimentary consultation for each attendee including cleanse & mini-peel and personalised treatment plan.
• 20-30% off Skin treatments.
• Gift bag with Skinstitut deluxe samples.
The LAM team organise national event programmes based on wider business objectives and invite clinics to participate. The format will be pre-determined and budget advised per clinic. The advantage of these national events is that they can be promoted centrally via the media agency with economy of scale from multiple locations. Examples of these events are a "nervous newbie" event offering trial mini-treatments; a Get the Glow skin event, or an Inject event. Look out for these opportunities on the marketing hub and the weekly newsletter.
Print Portal
Check the Marketing Hub and Print Portal for support available now. If you have an additional request please allow the following leadtimes:
New artwork creation 5 business days
Print 5-7 business days
Paid Social Media 3 business days
EDM Creation On request
Event (includes notice period for invitees) 6 weeks before event date
Local Area Marketing: The Team
There is a Local Area Marketing team for each country who work as part of the Customer team. Their role is to execute brand campaigns in-market and to provide marketing support to clinics. This includes:
l Providing materials, assets and installation guides to support excellent execution of campaigns.
l Bring opportunities to clinics for participation which may help to meet their objectives. This includes events, digital advertising campaigns and elevated visual merchandising.
l Manage relationships with service providers in each market: Printer/Display companies, PR & Influencer agencies, Graphic Designers and Digital agencies and drive opportunities to support the clinic network.
l Create and maintain a suite of LAM assets and tools.
l Support LAM requests where possible, liasising with Franchisees or Clinic Manager.
l Liaising with internal departments and reporting.
Portal
Frequently Asked Questions
1. Am I allowed to produce my own marketing material?
No. Our branding is our currency, it’s what enables consumers to recognise us as the market-leading provider in our industry. To ensure we have brand consistency, you cannot produce your own marketing material.
2. What should I do if an opportunity presents itself, but the due date is only a few days away?
Check the Marketing Hub for LAM assets which are already approved and available to use. If it’s a bespoke request, submit a LAM request immediately with all the details and the team will respond.
3. What if I am contacted by a business for sponsorship or a third party partnership and I am not sure if it’s a good idea to participate?
It is important that our brand is aligned with the right organisations. In this situation, gather as much information as you can about the opportunity and discuss it with the Local Area Marketing Manager. The offer or sponsorship should be mutually beneficial. So, ask yourself these questions: - Will this opportunity help grow my business? - Will it bring new clients through the door? - Will it increase my brand presence within the local community in a positive way? - Will it meet my business KPIs?
4. How should I handle advertising deals?
With caution. You will be approached by local sales agents who will try to convince you of the value of signing up to local advertising opportunities. Do not sign up to anything without discussing it with the Marketing team.
5. Who pays for LAM printing and design fees for bespoke creative?
All LAM print and design fees are funded by individual clinics via your LAM budget. The LAM Portal is your first stop for all marketing print materials. Any piece of marketing material that has specific clinic details on it or is in addition to standard marketing materials found on the LAM Portal will be at the cost of that clinic.
We wish you all the very best with your Local Area Marketing. Should you need any assistance please contact us by completing a LAM request form or at marketing@laserclinics.co.uk
